Sr. Manager, Technical Marketing

📌 Core Information

🔹 Job Title: Sr. Manager, Technical Marketing

🔹 Company: TP-Link Systems Inc.

🔹 Location: Irvine, California, United States

🔹 Job Type: Full-Time

🔹 Category: Technical Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Establishing the Technical Marketing discipline within the Consumer products organization
• Consulting with Engineering and Product Management to identify key technologies
• Generating marketing content for key technologies and software applications
• Acting as a spokesperson for key technologies and software applications
• Creating compelling demos and conducting internal training

ASSUMPTION: This role requires a strong technical background and excellent communication skills to effectively bridge the gap between technical teams and marketing efforts.

📋 Key Responsibilities

✅ Consult with Engineering and Product Management to identify key technologies for current and future products

✅ Stay current on market dynamics and competitive offerings and communicate both internally, regularly and on-demand

✅ Generate marketing content for key technologies and software applications in a variety of formats

✅ Act as a spokesperson for key technologies and software applications across events, trade shows, conferences, webinars, and with the media

✅ Create compelling demos that highlight the capabilities of key technologies and software applications

✅ Conduct internal training as needed for colleagues in Marketing, Sales, and Service & Support

✅ Develop, in collaboration with MarComm team, key technology and software application campaigns and assets across channels that meet the needs of customers and channel partners

✅ Partner with colleagues in Design to ensure materials are visually appealing and consistent with brand IDs

✅ Build relationships with customers, partners, and industry influencers

ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: 4 year degree in marketing, engineering, or other technical field. Advanced degree preferred.

Experience: 6+ years of progressive experience demonstrating growing influence in a technical marketing, applications engineering, or similar role involving extensive communication of technical features of both hardware and software products to a variety of audiences.

Required Skills:

• Deep knowledge of multiple key technologies including WiFi, Ethernet, HD cameras, biometrics, sensors, Gen AI, and smartphone applications
• Demonstrated ability to effectively communicate technical concepts to both technical and non-technical audiences, including through the creation of marketing assets utilizing multiple mediums and the use of demos
• Have acted as a spokesperson in a variety of settings
• Passion for learning and for helping others to learn
• Excellent written and verbal English communication skills. Bilingual Mandarin a plus
• Ability to work independently and as part of a team
• Ability to manage multiple projects and priorities

Preferred Skills:

• Bilingual Mandarin

ASSUMPTION: Candidates with experience in consumer electronics or networking industries may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $150,000 - $180,000 per year

Benefits:

• Fully paid medical, dental, and vision insurance (partial coverage for dependents)
• Contributions to 401k funds
• Over four weeks of PTO per year
• Bi-annual pay increases
• Health and wellness benefits, including free gym membership
• Quarterly team-building events

Working Hours: 40 hours per week

ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels in the Irvine, California area.

📌 Applicant Insights

🔍 Company Context

Industry: TP-Link Systems Inc. operates in the Computers and Electronics Manufacturing industry, focusing on consumer electronics and computer networking products.

Company Size: TP-Link Systems Inc. has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: The company was founded in 1996 and has since grown into a global provider of reliable networking devices and smart home products.

Company Description:

• Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products
• Consistently ranked as the world’s top provider of Wi-Fi devices, TP-Link is committed to delivering innovative products that enhance people's lives through faster, more reliable connectivity
• The company serves customers in over 170 countries and continues to grow its global footprint

Company Specialties:

• Consumer Electronics
• Information Technology
• Computer Networking
• Wireless Routers
• Access Points
• Wi-Fi
• and smart home

Company Website: TP-Link

ASSUMPTION: TP-Link Systems Inc. is a well-established company with a strong global presence, offering opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring strategic thinking, leadership, and decision-making skills.

Reporting Structure: The Sr. Manager, Technical Marketing will report directly to the Director of Marketing and will oversee the Technical Marketing team.

Work Arrangement: This role is on-site, requiring regular presence at the company's Irvine, California headquarters.

Growth Opportunities:

• As the Technical Marketing discipline is being established, there is potential for the role to grow and evolve over time
• Opportunities may exist for the role to expand its scope or take on additional responsibilities as the company grows
• TP-Link Systems Inc. offers internal training and development opportunities to support employee growth

ASSUMPTION: This role offers opportunities for professional growth and development within the company's marketing organization.

🌍 Location & Work Environment

Office Type: TP-Link Systems Inc. has a modern, professional office environment with a collaborative and innovative culture.

Office Location(s): 10 Mauchly, Irvine, California 92618, US

Geographic Context:

• Irvine is located in Orange County, California, offering a mix of urban and suburban living with a high quality of life
• The area is known for its strong job market, with many opportunities in technology, healthcare, and other industries
• Irvine has a Mediterranean climate, with mild winters and warm summers, and offers numerous outdoor recreational activities

Work Schedule: The work schedule for this role is Monday through Friday, with standard business hours. Occasional evening or weekend work may be required to attend events or trade shows.

ASSUMPTION: The Irvine office provides a professional and collaborative work environment, with opportunities for networking and growth within the industry.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR department
• Technical assessment or case study presentation
• On-site interview with the hiring manager and other team members
• Final interview with the Director of Marketing

Key Assessment Areas:

• Technical knowledge and expertise in key technologies
• Communication skills, both written and verbal
• Presentation skills and ability to act as a spokesperson
• Project management and organizational skills

Application Tips:

• Highlight your relevant experience and achievements in technical marketing or applications engineering
• Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role
• Prepare for the technical assessment or case study presentation by brushing up on your knowledge of key technologies
• Research TP-Link Systems Inc. and the consumer electronics industry to demonstrate your understanding of the company and its products

ATS Keywords: Technical Marketing, Applications Engineering, WiFi, Ethernet, HD Cameras, Biometrics, Sensors, Gen AI, Smartphone Applications, Communication, Content Creation, Public Speaking, Training, Project Management, Team Collaboration, Customer Relationship Building

ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical expertise, communication skills, and cultural fit within the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, PowerPoint, Excel)
• Marketing automation tools (e.g., HubSpot, Marketo)
• Presentation software (e.g., PowerPoint, Keynote)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The required tools and technologies for this role are standard for marketing and project management professionals.

👔 Cultural Fit Considerations

Company Values:

• Professionalism
• Innovation
• Excellence
• Simplicity

Work Style:

• Collaborative and team-oriented
• Innovative and forward-thinking
• Results-driven and focused on execution

Self-Assessment Questions:

• Do you have a strong passion for learning and helping others to learn?
• Are you comfortable working independently and as part of a team?
• Do you have excellent written and verbal communication skills in English, with proficiency in Mandarin a plus?

ASSUMPTION: TP-Link Systems Inc. values professionals who are passionate about learning, collaborative, and results-driven, with strong communication skills.

⚠️ Potential Challenges

• Establishing a new discipline within the organization may require navigating existing processes and building relationships with various teams
• Balancing the need to communicate technical concepts effectively to both technical and non-technical audiences
• Managing multiple projects and priorities, often with tight deadlines
• Occasional travel for events, trade shows, and conferences

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a collaborative work style.

📈 Similar Roles Comparison

• Unlike other technical marketing roles, this position requires a higher level of strategic thinking and leadership, as it involves establishing a new discipline within the organization
• In the consumer electronics industry, this role is unique in its focus on both hardware and software products, requiring a broad range of technical expertise
• Career paths for this role may include advancement to Director or Vice President of Marketing, or transition to other senior leadership roles within the company

ASSUMPTION: This role offers a unique opportunity to establish a new discipline within the organization and make a significant impact on the company's marketing efforts.

📝 Sample Projects

• Developing a comprehensive whitepaper on the benefits of WiFi 6 for consumers
• Creating a series of webinars to educate customers and channel partners on the latest HD camera technologies
• Designing and implementing a campaign to launch a new line of smart home products, highlighting their unique features and benefits

ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Sr. Manager, Technical Marketing role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the Consumer products organization?
• What are the key priorities for the first 90 days in this role?
• How does TP-Link Systems Inc. support the professional development and growth of its employees?
• What are the most challenging aspects of this role, and how have previous incumbents approached them?
• How does the company foster a culture of innovation and collaboration within its marketing teams?

ASSUMPTION: These questions will help candidates better understand the role, the company culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: Apply Now
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the technical assessment or case study presentation by brushing up on your knowledge of key technologies
• Research TP-Link Systems Inc. and the consumer electronics industry to demonstrate your understanding of the company and its products
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.