📌 Core Information
🔹 Job Title: Sr. Manager, Trade Marketing
🔹 Company: The Wonderful Company
🔹 Location: Los Angeles, California, United States
🔹 Job Type: Full-time, Hybrid (3 days on-site, 2 days remote)
🔹 Category: Marketing
🔹 Date Posted: April 30, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and executing annual trade marketing plans for retail and on-premise channels
- Leading creative development and strategic planning for point-of-sale materials
- Managing and mentoring the Trade Marketing team
- Collaborating with cross-functional teams to identify new opportunities and support strategic initiatives
- Overseeing couponing strategy, shopper marketing tactics, and trade events
ASSUMPTION: This role requires a strategic thinker with experience in trade marketing, strong communication skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Partner with brand marketing and sales teams to define and author annual trade marketing plans
✅ Lead creative development and strategic planning for point-of-sale materials
✅ Foster a culture of collaboration, accountability, and continuous improvement within the trade marketing team
✅ Lead development of branded merchandise for sales and distributor reps
✅ Develop and execute couponing strategy, shopper marketing tactics, and trade events
✅ Advise senior leadership on trade marketing strategy, retail trends, and promotional effectiveness
✅ Collaborate with category development team to build and deliver customer presentations
✅ Collaborate with e-commerce team to develop marketing content and promotional strategies for key online retailers
ASSUMPTION: This role requires a proactive and organized individual who can manage multiple projects, meet deadlines, and work effectively in a fast-paced environment.
🎯 Required Qualifications
Education: BA in marketing or related field preferred
Experience: 7+ years of experience in trade marketing or shopper marketing within a CPG environment required. 1-2 years of prior experience managing direct reports or cross-functional teams.
Required Skills:
- Proven success working with a distributor network and knowledge of the 3-tier system
- At least 3+ years of wine or other beverage alcohol experience strongly preferred
- Solid understanding of the retail and on-premise marketing landscape
- Strategic thinking and ability to lead annual planning to implementation and ongoing optimization
- Excellent communication skills and cross-functional project management
- Strong analytical skills with a desire to work with syndicated and internal data systems
- Self-starter with great organizational skills, ability to multi-task, and work in a fast-paced environment
- Exceptional sense of urgency, with strong aptitude for learning and problem-solving
- Advanced Excel and MS PowerPoint skills required
Preferred Skills:
- Experience with Circana, SipSource, VIP iDIG, and other relevant data systems
ASSUMPTION: Candidates with experience in the wine or beverage alcohol industry and familiarity with relevant data systems will be strongly considered.
💰 Compensation & Benefits
Salary Range: $140,000 - $150,000 per year, plus discretionary bonus
Benefits:
- Thriving wellness community with medical, vision, and dental coverage
- 401k with match eligibility
- Career advancement opportunities
- Focused learning and development resources
- Empowering mentorship program
- Continuous improvement training
- Giving back to the community through Wonderful Giving and Wonderful Neighbor
Working Hours: Full-time, 40 hours per week, with up to 25% travel required
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior-level marketing role in the wine and spirits industry. Final compensation will be dependent upon skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: The Wonderful Company operates in the food and beverage manufacturing industry, with a focus on nuts, water, and wine.
Company Size: The Wonderful Company has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: The Wonderful Company was founded in 1981 as a privately held company, with a history of innovation and entrepreneurial drive.
Company Description:
- The Wonderful Company is a privately held company with a portfolio of brands, including Wonderful Pistachios & Almonds, FIJI Water, POM Wonderful, JUSTIN Wine, and Teleflora
- The company is committed to making a difference for its people, its planet, and its customers
- The company offers a thriving wellness community, career advancement opportunities, and a focus on continuous improvement
Company Specialties:
- Nut processing and distribution
- Water production and distribution
- Wine production and distribution
- Floral delivery services
Company Website: www.wonderful.com
ASSUMPTION: The Wonderful Company's diverse portfolio of brands and commitment to sustainability and community involvement make it an attractive place to work for candidates seeking a dynamic and purpose-driven environment.
📊 Role Analysis
Career Level: This role is a senior-level management position, offering opportunities for growth and leadership within the trade marketing team.
Reporting Structure: The Sr. Manager, Trade Marketing will report directly to the Director of Marketing and manage the Trade Marketing team.
Work Arrangement: This role is a hybrid position, with an on-site requirement Monday-Wednesday and the option to work remotely on Thursday and Friday.
Growth Opportunities:
- Potential for career progression within the trade marketing team or across the company's diverse portfolio of brands
- Opportunities to work on high-impact projects and initiatives
- Access to learning and development resources to support professional growth
ASSUMPTION: This role offers strong potential for career growth and development within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: The Wonderful Company's offices are modern and collaborative workspaces, fostering a creative and productive environment.
Office Location(s): West Los Angeles, Paso Robles, and Sonoma, California
Geographic Context:
- Los Angeles: A large, diverse metropolitan area with a thriving cultural scene and numerous entertainment and recreational opportunities
- Paso Robles: A small city in California's Central Coast region, known for its wine production and scenic beauty
- Sonoma: A county in California's Wine Country, known for its vineyards, wineries, and natural beauty
Work Schedule: Full-time, with an on-site requirement Monday-Wednesday and the option to work remotely on Thursday and Friday.
ASSUMPTION: The Wonderful Company's offices provide a modern and collaborative work environment, with opportunities for remote work and flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR team
- In-person or virtual interview with the hiring manager and team members
- Final interview with senior leadership
- Background check and offer
Key Assessment Areas:
- Strategic thinking and planning skills
- Communication and collaboration skills
- Analytical and problem-solving skills
- Leadership and team management skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and ability to work effectively in a team
- Research the company and its portfolio of brands to demonstrate your enthusiasm and understanding of the business
ATS Keywords: Trade Marketing, Shopper Marketing, Strategic Planning, Creative Development, Cross-Functional Collaboration, Project Management, Analytical Skills, Communication Skills, E-commerce Marketing, Retail Marketing, Team Leadership, Budget Management, Data Analysis, Problem-Solving, Organizational Skills, Customer Presentations, Wine, Beverage Alcohol, CPG
ASSUMPTION: The application process for this role will focus on assessing the candidate's strategic thinking, communication skills, and cultural fit with the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Data analysis tools (e.g., Circana, SipSource, VIP iDIG)
- Creative design tools (e.g., Adobe Creative Suite, Sketch)
- E-commerce platforms (e.g., Shopify, Magento)
ASSUMPTION: The tools and technologies required for this role will depend on the specific needs of the team and the projects at hand.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Acting with honesty and ethical behavior in all aspects of our business
- Respect: Valuing and appreciating the diversity of our employees, customers, and partners
- Excellence: Striving for the highest standards in all that we do
- Innovation: Embracing creativity and continuous improvement
- Sustainability: Committing to responsible business practices and environmental stewardship
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on results and continuous improvement
- Adaptable and responsive to change
Self-Assessment Questions:
- How do your personal values align with The Wonderful Company's core values?
- How do you approach working in a fast-paced, dynamic environment?
- How do you balance strategic thinking with tactical execution and attention to detail?
ASSUMPTION: Candidates who demonstrate a strong cultural fit with The Wonderful Company's values and work style will be well-positioned for success in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Working effectively with cross-functional teams and stakeholders
- Adapting to changes in the retail and on-premise marketing landscape
- Travel requirements up to 25% of the time
ASSUMPTION: Candidates who are organized, proactive, and adaptable will be well-suited to overcome these potential challenges.
📈 Similar Roles Comparison
- This role is similar to other senior-level trade marketing positions in the wine and spirits industry, but may require more experience with couponing strategy and shopper marketing tactics
- Compared to related roles in other industries, this role may offer unique opportunities to work with a diverse portfolio of brands and a commitment to sustainability and community involvement
- Career progression in this role may lead to opportunities in brand management, marketing strategy, or other senior-level positions within the company
ASSUMPTION: Candidates with experience in the wine and spirits industry and a strong understanding of the retail and on-premise marketing landscape will find this role to be a good fit.
📝 Sample Projects
- Developing and executing a successful couponing campaign that drives in-store sales and customer loyalty
- Collaborating with the retail chain team to build out an annual shopper marketing calendar that supports key account partners and drives in-store purchase of the company's brands
- Overseeing the planning, execution, and measurement of a large-scale trade event that showcases the company's portfolio of brands and generates meaningful business outcomes
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the Sr. Manager, Trade Marketing role and the opportunity to drive meaningful business impact.
❓ Key Questions to Ask During Interview
- How does this role support the company's overall marketing strategy and business objectives?
- What are the key priorities for the first 90 days in this role?
- How does the trade marketing team collaborate with other departments, such as brand marketing and sales, to drive success?
- What opportunities are there for professional growth and development within the trade marketing team and the company as a whole?
- How does the company support work-life balance and employee well-being?
ASSUMPTION: Asking insightful questions during the interview process will help candidates better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and ability to work effectively in a team
- Research the company and its portfolio of brands to demonstrate your enthusiasm and understanding of the business
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
