📌 Core Information
🔹 Job Title: Sr. Manager, Trade Marketing
🔹 Company: The Wonderful Company
🔹 Location: Los Angeles, California, United States (with hybrid work arrangement)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 days on-site, 2 days remote)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing trade marketing strategies for retail and on-premise channels
- Managing cross-functional teams to deliver annual trade marketing plans
- Creating impactful point-of-sale materials and branded merchandise
- Leveraging data and analytics to optimize couponing strategies and shopper marketing tactics
- Collaborating with sales teams to drive brand growth and distributor engagement
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams. Experience in the wine or beverage alcohol industry is highly preferred.
📋 Key Responsibilities
✅ Develop and execute annual trade marketing plans for retail and on-premise channels, translating brand goals into actionable strategies
✅ Lead creative development and strategic planning for point-of-sale materials, ensuring brand consistency and impact
✅ Foster a culture of collaboration, accountability, and continuous improvement within the trade marketing team
✅ Develop and manage branded merchandise programs for sales and distributor reps
✅ Lead couponing strategy and shopper marketing tactics to drive in-store purchases and brand growth
✅ Advise senior leadership on trade marketing strategy, retail trends, and promotional effectiveness
✅ Act as the lead liaison between sales teams and brand teams to identify new opportunities for brand growth
✅ Oversee annual calendar of trade events and budget spend, ensuring successful execution and measurement
✅ Collaborate with category development and e-commerce teams to build and deliver customer presentations and promotional strategies
ASSUMPTION: This role requires strong project management skills, the ability to work effectively with cross-functional teams, and a deep understanding of the retail and on-premise marketing landscape.
🎯 Required Qualifications
Education: Bachelor's degree in marketing or a related field (preferred)
Experience: 7+ years of experience in trade marketing or shopper marketing within a CPG environment, with a strong preference for wine or beverage alcohol experience
Required Skills:
- Proven success in developing and executing winning trade marketing campaigns
- Solid understanding of the retail and on-premise marketing landscape
- Excellent communication and cross-functional project management skills
- Strong analytical skills and proficiency in MS Excel and PowerPoint
- Proven ability to work effectively with cross-functional teams and manage direct reports
Preferred Skills:
- Experience working with a distributor network and knowledge of the 3-tier system
- Familiarity with syndicated data systems such as Circana, SipSource, and VIP iDIG
ASSUMPTION: Candidates should have a proven track record of success in trade marketing, with a strong preference for experience in the wine or beverage alcohol industry. A bachelor's degree in marketing or a related field is preferred, but not required.
💰 Compensation & Benefits
Salary Range: $140,000 - $150,000 per year, with a discretionary bonus potential
Benefits:
- Medical, vision, and dental coverage
- 401k with match eligibility
- 24/7 online physician consultations
- Virtual mental health resources
- Life coaching
- Employee community groups
- Cash rewards for healthy habits and fitness reimbursements
- On-demand fitness videos
- Career advancement opportunities
- Focused learning and development
- Empowering mentorship program
- Continuous improvement training
- Community service projects
Working Hours: Full-time (40 hours per week), with a hybrid work arrangement (3 days on-site, 2 days remote)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience. The final compensation will be dependent upon skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: The Wonderful Company operates in the food and beverage manufacturing industry, with a focus on nuts and other consumer packaged goods
Company Size: The Wonderful Company has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for career growth and advancement
Founded: The Wonderful Company was founded in 1981, with a rich history in the nut industry and a commitment to sustainability and social responsibility
Company Description:
- The Wonderful Company is a privately held company with a diverse portfolio of brands, including Wonderful Pistachios, Wonderful Almonds, Wonderful Halos, FIJI Water, POM Wonderful, JUSTIN Wine, and Teleflora
- The company is committed to delivering high-quality products and exceptional customer experiences, with a focus on sustainability and social responsibility
- The Wonderful Company offers a dynamic and inclusive work environment, with opportunities for career growth and development
Company Specialties:
- Nut processing and distribution
- Consumer packaged goods
- Health and wellness
- Agriculture
Company Website: www.wonderfulpistachiosandalmonds.com
ASSUMPTION: The Wonderful Company's diverse portfolio of brands and commitment to sustainability and social responsibility provide a unique and rewarding work environment for employees.
📊 Role Analysis
Career Level: This role is a senior management position, requiring a strategic mindset and proven leadership skills
Reporting Structure: The Sr. Manager, Trade Marketing will report directly to the Director of Marketing and manage the Trade Marketing team, while collaborating with cross-functional teams across the organization
Work Arrangement: This role is a hybrid position, with 3 days on-site at the West Los Angeles/Paso Robles or Sonoma, CA office and 2 days remote
Growth Opportunities:
- This role provides opportunities for career advancement within the Wonderful Company's diverse portfolio of brands and business units
- The Wonderful Company offers a thriving wellness community, with access to top-notch medical coverage, comprehensive vision and dental plans, and a 401k with match eligibility
- The company provides focused learning and development opportunities, with a dedicated Learning and Organizational Development department offering extensive resources like People Manager and leadership training, webinars, and eLearning courses
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career progression and internal mobility across the Wonderful Company's diverse family of brands and business units.
🌍 Location & Work Environment
Office Type: The Wonderful Company's headquarters is located in West Los Angeles, with additional offices in Paso Robles and Sonoma, CA
Office Location(s): 11444 W. Olympic Blvd., Suite 310, Los Angeles, CA 90064, US
Geographic Context:
- Los Angeles is the second-most populous city in the United States, with a diverse and vibrant cultural scene
- Paso Robles and Sonoma are located in California's Central Coast and Wine Country regions, respectively, offering a more relaxed and scenic work environment
- The Wonderful Company's offices are conveniently located near major transportation hubs, with easy access to public transportation
Work Schedule: This role follows a hybrid work arrangement, with 3 days on-site at the office and 2 days remote
ASSUMPTION: The Wonderful Company's offices provide a modern and collaborative work environment, with easy access to public transportation and a variety of nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth behavioral and skills-based interview with the hiring manager and team members
- Final interview with the Director of Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and planning skills
- Cross-functional collaboration and project management skills
- Analytical skills and data-driven decision-making
- Brand and product knowledge, with a focus on the wine and spirits industry
- Leadership and team management skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the wine and spirits industry and the retail and on-premise marketing landscape
- Prepare for behavioral and skills-based interview questions, focusing on your ability to develop and execute winning trade marketing campaigns
- Be ready to discuss your experience working with cross-functional teams and managing direct reports
ATS Keywords: Trade Marketing, Shopper Marketing, Retail Marketing, On-Premise Marketing, Wine Industry, Beverage Alcohol, CPG, Brand Development, Cross-Functional Collaboration, Project Management, Data Analysis, Strategic Planning
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, analytical skills, and ability to work effectively with cross-functional teams.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Project management tools (e.g., Asana, Trello, JIRA)
- Data analysis tools (e.g., Excel, Google Analytics, Tableau)
- Design tools (e.g., Adobe Creative Suite, Sketch, Figma)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot, Zoho CRM)
ASSUMPTION: The tools and technologies required for this role will depend on the candidate's specific responsibilities and the team's needs. Familiarity with Microsoft Office Suite, project management tools, and data analysis tools is essential.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Responsibility
- Collaboration
- Innovation
- Sustainability
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and resilient
- Focused on continuous improvement
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments?
- Are you comfortable working with cross-functional teams and managing direct reports?
- Do you have a strong analytical mindset and the ability to make data-driven decisions?
- Are you passionate about the wine and spirits industry and committed to driving brand growth?
- Do you embrace a culture of continuous improvement and innovation?
ASSUMPTION: The Wonderful Company values a dynamic and collaborative work environment, with a strong focus on data-driven decision-making and continuous improvement. Candidates should be adaptable, resilient, and committed to driving brand growth and innovation.
⚠️ Potential Challenges
- The wine and spirits industry is highly competitive, requiring a deep understanding of the market and a strategic approach to trade marketing
- Working with cross-functional teams and managing direct reports can be challenging, requiring strong communication and leadership skills
- The hybrid work arrangement may present unique challenges in terms of communication and collaboration
- The role may require travel up to 25% to customer meetings, trade shows, and visits to tasting room properties
ASSUMPTION: This role presents unique challenges and opportunities for growth and development, requiring a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
📈 Similar Roles Comparison
- This role is similar to other senior trade marketing positions within the wine and spirits industry, with a focus on developing and executing winning trade marketing campaigns
- However, this role is unique in its focus on the retail and on-premise channels and its requirement for a strong understanding of the wine and spirits industry
- Career paths for this role may include progression to director or vice president of marketing, or transition to a general management role within the Wonderful Company's diverse portfolio of brands
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career progression and internal mobility across the Wonderful Company's diverse family of brands and business units.
📝 Sample Projects
- Developing and executing a successful annual trade marketing plan for a major wine brand, driving brand growth and market share
- Creating impactful point-of-sale materials and branded merchandise, increasing brand visibility and driving sales in retail and on-premise channels
- Optimizing couponing strategies and shopper marketing tactics, driving in-store purchases and brand growth
- Collaborating with sales teams to drive brand growth and distributor engagement, identifying new opportunities for brand expansion and innovation
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the Sr. Manager, Trade Marketing role, requiring a strong understanding of the wine and spirits industry and the retail and on-premise marketing landscape.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with the brand and sales teams to drive brand growth and distributor engagement?
- What are the most significant challenges facing the wine and spirits industry, and how does this role address them?
- How does the Wonderful Company support the growth and development of its employees?
- What are the key performance indicators (KPIs) for this role, and how are they measured?
ASSUMPTION: These key questions will help candidates better understand the role's priorities, challenges, and opportunities for growth and development within the Wonderful Company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your experience in trade marketing, shopper marketing, and the wine and spirits industry
- Prepare for behavioral and skills-based interview questions, focusing on your ability to develop and execute winning trade marketing campaigns, work effectively with cross-functional teams, and manage direct reports
- Research the Wonderful Company and its portfolio of brands, demonstrating your understanding of the company's mission, values, and commitment to sustainability and social responsibility
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
