📌 Core Information
🔹 Job Title: Sr. Manager, Trade Marketing - Wonderful Wines
🔹 Company: The Wonderful Company
🔹 Location: Los Angeles, CA & Paso Robles, CA
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: Hybrid (In-office Mon-Wed, Remote Thu-Fri)
🚀 Job Overview
Key aspects of this role include:
- Developing consumer marketing strategies for retail and on-premise channels
- Collaborating with brand and sales teams to execute annual trade marketing programs
- Overseeing point-of-sale materials and managing the Trade Marketing team
- Advising senior leadership on trade marketing strategies and retail trends
- Fostering a culture of collaboration, accountability, and continuous improvement
ASSUMPTION: This role requires a strategic thinker with experience in trade marketing and a strong understanding of the retail and on-premise marketing landscape.
📋 Key Responsibilities
✅ Develop and execute annual trade marketing plans for retail and on-premise channels, translating overall brand goals into actionable strategies
✅ Lead creative development and strategic planning for point-of-sale materials, collaborating with sales teams and in-house agencies
✅ Foster a culture of collaboration and continuous improvement within the trade marketing team
✅ Lead development of branded merchandise for sales and distributor reps
✅ Develop couponing strategy and execute shopper marketing tactics to drive in-store purchases
✅ Advise senior leadership on trade marketing strategy, retail trends, and promotional effectiveness
✅ Act as liaison between sales teams and brand teams to identify new opportunities for share gain and support strategic initiatives
✅ Oversee annual calendar of trade events and budget spend, working closely with sales leaders to plan, execute, and measure success
✅ Collaborate with category development team to build and deliver customer presentations with key accounts
✅ Collaborate with e-commerce team to develop marketing content and promotional strategies for key online e-tailers
ASSUMPTION: This role requires strong cross-functional collaboration, project management, and analytical skills.
🎯 Required Qualifications
Education: BA in marketing or related field preferred
Experience: 7+ years of experience in trade marketing or shopper marketing within a CPG environment required
Required Skills:
- Strategic thinking and annual planning to implementation
- Excellent communication and cross-functional project management skills
- Strong analytical skills with a desire to work with syndicated and internal data systems
- Self-starter with great organizational skills, ability to multi-task, and work in a fast-paced environment
- Advanced Excel and MS PowerPoint skills required
Preferred Skills:
- Proven success working with a distributor network and knowledge of the 3-tier system
- At least 3+ years of wine or other bev. alc. experience
ASSUMPTION: Candidates with experience in the wine or beverage alcohol industry and a strong understanding of the retail and on-premise marketing landscape are preferred.
💰 Compensation & Benefits
Salary Range: $140,000 - $150,000 per year, with a discretionary bonus
Benefits:
- Thriving wellness community with comprehensive medical, vision, and dental plans
- 401k with match eligibility
- Employee community groups, cash rewards for healthy habits, and fitness reimbursements
- Career advancement opportunities and focused learning and development resources
- Empowering mentorship program and continuous improvement training
- Building a healthy society and giving back to the community initiatives
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a senior-level marketing role in the wine and spirits industry.
📌 Applicant Insights
🔍 Company Context
Industry: The Wonderful Company operates in the food and beverage manufacturing industry, with a focus on nuts, water, and wine
Company Size: 1,001-5,000 employees, providing opportunities for career growth and internal mobility
Founded: The Wonderful Company was founded in 1905, with the Wonderful Wines division being a more recent addition
Company Description:
- World’s largest vertically integrated pistachio and almond grower and processor
- Supplies both industrial and retail customers with high-quality, consistent supply and rigorous food safety standards
- Part of The Wonderful Company, which also includes brands such as Wonderful® Halos®, FIJI® Water, POM Wonderful®, JUSTIN® Wine, and Teleflora®
Company Specialties:
- Nut processing and distribution
- Water production and distribution
- Wine production and distribution
- Health and wellness initiatives
- CPG and agriculture
Company Website: http://www.wonderfulpistachiosandalmonds.com
ASSUMPTION: The Wonderful Company is a large, established organization with a diverse portfolio of brands and business units, offering opportunities for career progression and internal mobility.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: Reports directly to the Director of Marketing
Work Arrangement: Hybrid, with in-office requirements Monday-Wednesday and remote work on Thursday and Friday
Growth Opportunities:
- Career advancement opportunities within the marketing department or across the family of brands
- Learning and development resources, including People Manager and leadership training, webinars, and eLearning courses
- Mentorship program to connect with colleagues and drive career growth
ASSUMPTION: This role offers opportunities for career growth and professional development within a large, established organization.
🌍 Location & Work Environment
Office Type: Hybrid, with in-office requirements Monday-Wednesday and remote work on Thursday and Friday
Office Location(s): West Los Angeles, CA, Paso Robles, CA, and Sonoma, CA
Geographic Context:
- Los Angeles, CA: Diverse, urban environment with a thriving job market and cultural scene
- Paso Robles, CA: Wine country with a growing job market and a strong focus on the wine and hospitality industries
- Sonoma, CA: Renowned wine region with a tight-knit community and a strong focus on the wine industry
Work Schedule: Full-time, 40 hours per week, with flexible remote work options
ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, with office locations in vibrant and culturally rich regions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth behavioral and situational interviews with the hiring manager and team members
- Final interview with the Director of Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and planning skills
- Cross-functional collaboration and project management skills
- Analytical skills and data-driven decision-making
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research the company and its brands to demonstrate your enthusiasm and understanding of the business
- Be prepared to discuss your experience with trade marketing, retail trends, and promotional effectiveness
ATS Keywords: Trade Marketing, Shopper Marketing, Strategic Planning, Creative Development, Cross-Functional Collaboration, Project Management, Analytical Skills, Communication Skills, Team Leadership, Retail Marketing, E-commerce Marketing, Data Analysis, Problem-Solving, Organizational Skills, Customer Presentations, Event Management
ASSUMPTION: The interview process will focus on assessing your strategic thinking, cross-functional collaboration, and analytical skills, as well as your cultural fit and alignment with company values.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Project management tools (e.g., Asana, Trello, JIRA)
- Data analysis tools (e.g., Circana, SipSource, VIP iDIG)
- Creative development tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite, Google Workspace, and project management tools, with a strong aptitude for learning and problem-solving.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Uphold the highest ethical standards in all actions and decisions
- Respect: Value and appreciate the diverse backgrounds, experiences, and perspectives of all team members
- Excellence: Pursue continuous improvement and strive for outstanding results in all endeavors
- Collaboration: Foster a culture of teamwork, open communication, and mutual support
- Accountability: Take ownership of responsibilities and hold oneself and others to high standards
Work Style:
- Fast-paced and dynamic environment
- Cross-functional collaboration and teamwork
- Data-driven decision-making and continuous improvement
- Strong sense of urgency and problem-solving skills
- Ability to work independently and manage multiple projects simultaneously
Self-Assessment Questions:
- How do you align with The Wonderful Company’s core values, and can you provide an example of how you’ve demonstrated each value in a previous role?
- How comfortable are you working in a fast-paced, dynamic environment, and can you describe a time when you successfully managed multiple projects simultaneously?
- How do you approach data-driven decision-making, and can you share an example of a time when you used data to inform a strategic marketing campaign or initiative?
ASSUMPTION: The Wonderful Company values a diverse and inclusive work environment, with a strong focus on integrity, respect, excellence, collaboration, and accountability.
⚠️ Potential Challenges
- Managing a team and cross-functional projects in a fast-paced, dynamic environment
- Balancing in-office collaboration and remote work in a hybrid work arrangement
- Adapting to the unique needs and preferences of various retail and on-premise channels
- Staying up-to-date with industry trends and promotional effectiveness in a rapidly evolving market
ASSUMPTION: This role presents unique challenges and opportunities for growth and development within a large, established organization.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on trade marketing and shopper marketing within the wine and spirits industry
- Industry-specific context includes a strong understanding of retail and on-premise marketing trends, as well as promotional effectiveness
- Career path comparison: This role offers opportunities for career growth and professional development within the marketing department or across the family of brands
ASSUMPTION: This role offers unique opportunities for career growth and professional development within a large, established organization.
📝 Sample Projects
- Developing and executing a successful couponing strategy to drive in-store purchases for a key retail account
- Collaborating with the brand and sales teams to create a cross-merchandising program that increases share for a flagship wine brand
- Overseeing the planning, execution, and measurement of a large-scale trade event, resulting in a significant increase in brand awareness and sales
ASSUMPTION: These sample projects demonstrate the strategic thinking, cross-functional collaboration, and analytical skills required for success in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with the brand and sales teams, and what are the key cross-functional projects in the pipeline?
- What are the most significant challenges facing the trade marketing team, and how can this role address them?
- How does The Wonderful Company support the growth and development of its employees, and what opportunities are available for career progression within the marketing department or across the family of brands?
- What is the company’s approach to work-life balance, and how does the hybrid work arrangement support this?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research the company and its brands to demonstrate your enthusiasm and understanding of the business
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
