Sr. Manager, Trade Marketing - Wonderful Wines

📌 Core Information

🔹 Job Title: Sr. Manager, Trade Marketing - Wonderful Wines

🔹 Company: The Wonderful Company

🔹 Location: Los Angeles, California, United States (with remote flexibility)

🔹 Job Type: Full-time, Hybrid (in-office M-W, remote Th-F)

🔹 Category: Marketing

🔹 Date Posted: May 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (with remote flexibility on Th-F)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing trade marketing strategies for retail and on-premise channels across JUSTIN Vineyards & Winery, Landmark Vineyards, and Lewis Cellars.
• Collaborating cross-functionally with brand and sales teams to strategize, plan, and execute annual trade marketing programs.
• Managing the Trade Marketing team and fostering a culture of collaboration, accountability, and continuous improvement.
• Overseeing the creative development and strategic planning for point-of-sale materials, branded merchandise, and couponing strategy.
• Advising senior leadership on trade marketing strategy, retail trends, and promotional effectiveness.

ASSUMPTION: This role requires a strategic thinker with experience in trade marketing, shopper marketing, or a related field within the CPG industry, with a strong preference for wine or beverage alcohol experience.

📋 Key Responsibilities

✅ Partner with brand marketing and sales teams to define and author annual trade marketing plans for retail and on-premise channels, translating overall brand goals into actionable strategies by channel, identifying key priorities and planning specific, measurable tactics that support sales goals and brand objectives.

✅ Lead creative development and strategic planning for full suite of eye-catching and impactful point-of-sale materials that encourage purchase in store. Collaborate with sales team to identify key needs by market, retailer, and channel. Oversee development of all materials from ideation, sampling to execution and post-campaign measurement. Work closely with in-house agency and brand team to brief, design, and execute all POS creative. Manage relationship with inventory vendor to ensure proper management and quality standards are achieved.

✅ Foster a culture of collaboration, accountability, and continuous improvement within the trade marketing team, providing coaching, mentorship, and development opportunities to team members.

✅ Lead development of all branded merchandise to be utilized by sales and distributor reps in marketing, including branded wearables, tasting kit materials, and other incentive items, ensuring brand consistency across all items.

✅ Lead couponing strategy leveraging historical data to develop competitive programs across platforms, including instant-redeemable, mail-in rebates, digital loyalty card promotions, and cash back rebates. Partner with brand and sales team to build and align on annual couponing calendar.

✅ Identify and execute shopper marketing tactics that support our key account partners and drive in-store purchase of our brands. Partner with retail chain team to build out annual shopper marketing calendar including programming, point-of-sale, and media support. Measure performance of various campaigns utilizing syndicated and other data sources.

✅ Advise senior leadership on trade marketing strategy, retail trends, and promotional effectiveness to support strategic decision-making.

✅ Act as lead liaison between the sales team and brand teams to identify new opportunities to gain share for our brands as well as support strategic initiatives, such as but not limited to cross-merchandising programs, sweepstakes, and other seasonal promotions.

✅ Oversee annual calendar of trade events and budget spend, working closely with sales leaders to plan, execute, and measure success of each trade-focused event.

✅ Collaborate with category development team to build and deliver customer presentations with key accounts across retail and on-premise channels.

✅ Collaborate with e-commerce team to develop all marketing content and promotional strategies for key online e-tailers including Instacart, Doordash, Minibar, Reserve Bar, Wine.com, and more.

ASSUMPTION: This role requires strong project management, communication, and analytical skills, with the ability to work cross-functionally and manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing or a related field preferred.

Experience: 7+ years of experience in trade marketing or shopper marketing within a CPG environment required. 1-2 years prior experience managing direct reports or cross-functional teams.

Required Skills:

• Proven success working with a distributor network and knowledge of the 3-tier system highly preferred.
• At least 3+ years of wine or other bev. alc. experience strongly preferred.
• Solid understanding of the retail and on-premise marketing landscape, both in-store and online required.
• Strategic thinking, ability to lead annual planning to implementation and ongoing optimization.
• Excellent communication skills and cross-functional project management.
• Strong analytical skills with a desire to work with syndicated and internal data systems including Circana, SipSource, VIP iDIG, and more.
• Self-starter with great organizational skills, ability to multi-task, and work in a fast-paced environment.
• Exceptional sense of urgency, with strong aptitude for learning and problem-solving.
• Advanced Excel and MS PowerPoint skills required.

Preferred Skills:

• Fluency in Spanish.
• Experience with Adobe Creative Suite.

ASSUMPTION: Candidates with relevant experience in the wine or beverage alcohol industry will be given priority.

💰 Compensation & Benefits

Salary Range: $140,000 - $150,000 and may include a discretionary bonus. Final compensation will be dependent upon skills and experience.

Benefits:

• Thriving Wellness Community: Access to top-notch medical coverage, comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future.
• Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units.
• Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses.
• Empowering Mentorship Program: Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward.
• Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace.
• Building a Healthy Society: We focus on improving the social determinants of a healthy society-quality education and medical care, economic mobility, and a healthy environment-to help build thriving communities.
• Giving Back to the Community: Make a difference with Wonderful Giving, allowing you to allocate company-provided funds to up to three charities of your choice, and join Wonderful Neighbor to contribute to group service projects within our local communities.

Working Hours: Full-time, Hybrid (in-office M-W, remote Th-F).

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience in the wine and spirits industry. Final compensation will be determined based on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: The Wonderful Company operates in the food and beverage manufacturing industry, with a focus on nut production, processing, and distribution. They are a privately held company with over 5,000 employees and a strong commitment to sustainability and social responsibility.

Company Size: The Wonderful Company is a mid-sized organization with over 5,000 employees, providing ample opportunities for career growth and development.

Founded: The Wonderful Company was founded in 1987 and has since grown to become a leading producer of pistachios, almonds, and other nut products, as well as a major player in the wine industry through its Wonderful Wines division.

Company Description:

• The Wonderful Company is a privately held company that focuses on producing high-quality, sustainable, and healthy products for consumers worldwide.
• The company's portfolio includes Wonderful Pistachios, Wonderful Almonds, Wonderful Halos, FIJI Water, POM Wonderful, JUSTIN Wine, and Teleflora, among other brands.
• The Wonderful Company is committed to sustainability, social responsibility, and giving back to communities through various initiatives and programs.

Company Specialties:

• Nut production and processing
• Wine production and distribution
• Sustainable farming and agriculture
• Health and wellness products
• Community engagement and giving back

Company Website: http://www.wonderfulpistachiosandalmonds.com

ASSUMPTION: The Wonderful Company's diverse portfolio and commitment to sustainability and social responsibility make it an attractive employer for candidates seeking a meaningful and impactful career in the food and beverage industry.

📊 Role Analysis

Career Level: This role is at the senior manager level, requiring a strategic thinker with experience in trade marketing, shopper marketing, or a related field within the CPG industry, with a strong preference for wine or beverage alcohol experience.

Reporting Structure: The Sr. Manager, Trade Marketing will report directly to the Director of Marketing and will be responsible for managing the Trade Marketing team, while maintaining strong cross-functional relationships with the brand marketing and sales teams.

Work Arrangement: This role is a hybrid position, with an in-office requirement Monday-Wednesday and the option to work remotely on Thursday and Friday.

Growth Opportunities:

• As a senior manager, there are opportunities for career progression into director or vice president roles within the marketing department or other areas of the business.
• The Wonderful Company's diverse portfolio and commitment to internal mobility provide ample opportunities for career growth and development.
• This role offers the chance to work with a large, national sales team across a multi-brand portfolio, providing exposure to various aspects of the business and potential growth opportunities.

ASSUMPTION: Candidates with relevant experience in the wine or beverage alcohol industry will have a strong advantage in this role and may be better positioned for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: The Wonderful Company's headquarters are located in Los Angeles, California, with additional offices in Paso Robles and Sonoma, California. The company offers a hybrid work arrangement, with an in-office requirement Monday-Wednesday and the option to work remotely on Thursday and Friday.

Office Location(s): 11444 W. Olympic Blvd., Suite 310, Los Angeles, CA 90064, US; 11680 Chimney Rock Road, Paso Robles, CA 93446, US; 13750 Hwy 12, Sonoma, CA 95476, US

Geographic Context:

• Los Angeles, California: The headquarters of The Wonderful Company, offering a vibrant urban environment with diverse cultural attractions, entertainment, and dining options.
• Paso Robles, California: Known for its wine production and scenic beauty, Paso Robles is a popular tourist destination with a growing food and wine scene.
• Sonoma, California: Renowned for its wine production and picturesque landscapes, Sonoma is a popular destination for wine enthusiasts and outdoor recreation.

Work Schedule: Full-time, Hybrid (in-office M-W, remote Th-F).

ASSUMPTION: The Wonderful Company's hybrid work arrangement provides employees with the flexibility to balance work and personal responsibilities while maintaining a strong connection to the company's culture and mission.

💼 Interview & Application Insights

Typical Process:

• Online application submission and resume screening.
• Phone or video screening with the HR team.
• In-depth behavioral and situational interviews with the hiring manager and other team members.
• Final round interviews with senior leadership.
• Background check and offer extension.

Key Assessment Areas:

• Strategic thinking and problem-solving skills.
• Cross-functional collaboration and project management abilities.
• Analytical skills and data-driven decision-making.
• Communication and presentation skills.
• Leadership and team management capabilities.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the wine and spirits industry and the specific needs of the Wonderful Wines division.
• Showcase your ability to work cross-functionally and manage multiple projects simultaneously.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership style, and cultural fit.

ATS Keywords: Trade Marketing, Shopper Marketing, CPG, Wine, Beverage Alcohol, Retail Marketing, On-Premise Marketing, Point-of-Sale, Couponing, Brand Management, Team Leadership, Project Management, Data Analysis, Strategic Planning, Cross-Functional Collaboration

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, problem-solving skills, and cultural fit within the Wonderful Wines division and The Wonderful Company as a whole.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Adobe Creative Suite (Photoshop, Illustrator)
• Project management tools (e.g., Asana, Trello, JIRA)
• Data analysis tools (e.g., Circana, SipSource, VIP iDIG)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)

ASSUMPTION: The tools and technologies required for this role may vary depending on the specific needs of the Wonderful Wines division and The Wonderful Company as a whole.

👔 Cultural Fit Considerations

Company Values:

• Integrity: We act with honesty and transparency in all our actions.
• Responsibility: We take ownership of our work and hold ourselves accountable for our results.
• Excellence: We strive for excellence in everything we do.
• Collaboration: We work together to achieve our goals.
• Innovation: We embrace change and continuously seek new and better ways to do things.
• Sustainability: We are committed to sustainable and responsible business practices.

Work Style:

• Fast-paced and dynamic environment.
• Cross-functional collaboration and teamwork.
• Data-driven decision-making and continuous improvement.
• Strong focus on results and performance.
• Opportunities for career growth and development.

Self-Assessment Questions:

• How do you align with The Wonderful Company's core values, particularly in the context of this role?
• How comfortable are you working in a fast-paced, dynamic environment with a strong focus on results and performance?
• How do you approach cross-functional collaboration and teamwork, and can you provide an example of a successful cross-functional project you've led or contributed to?

ASSUMPTION: Candidates who demonstrate a strong alignment with The Wonderful Company's core values, a comfortable working style in a fast-paced environment, and a proven track record of successful cross-functional collaboration and teamwork will be well-suited to this role.

⚠️ Potential Challenges

• Managing a large, national sales team across a multi-brand portfolio may present unique challenges in communication, coordination, and prioritization.
• The wine and spirits industry is highly competitive, requiring constant innovation and adaptability to maintain market share and relevance.
• The hybrid work arrangement may present challenges in maintaining a strong connection to the company's culture and mission while balancing work and personal responsibilities.
• The role may require occasional travel to customer meetings, trade shows, and visits to tasting room properties, which may present logistical and time management challenges.

ASSUMPTION: Candidates who are strategic thinkers, strong communicators, and effective project managers will be better equipped to overcome these potential challenges and succeed in this role.

📈 Similar Roles Comparison

• This role is similar to a Senior Trade Marketing Manager or Senior Shopper Marketing Manager position within the CPG industry, with a strong preference for wine or beverage alcohol experience.
• Compared to other senior marketing roles, this position places a greater emphasis on cross-functional collaboration, project management, and data-driven decision-making.
• Career paths for this role may include progression into director or vice president roles within the marketing department or other areas of the business, depending on the candidate's skills, experience, and career goals.

ASSUMPTION: Candidates with relevant experience in the wine or beverage alcohol industry will have a strong advantage in this role and may be better positioned for career growth and development within the organization.

📝 Sample Projects

• Developing and executing a comprehensive trade marketing plan for a new product launch, including point-of-sale materials, promotional events, and couponing strategy.
• Managing a team to create and implement a seasonal marketing campaign for an existing brand, driving increased sales and market share.
• Collaborating with the sales team to identify and capitalize on new opportunities to gain share for a brand, such as cross-merchandising programs or sweepstakes.

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives and responsibilities that the Sr. Manager, Trade Marketing may be expected to lead or contribute to within the Wonderful Wines division and The Wonderful Company as a whole.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for Wonderful Wines?
• What are the most significant challenges facing the trade marketing team, and how can this role help address them?
• How does The Wonderful Company support the growth and development of its employees?
• What are the most important qualities and skills for success in this role, according to the hiring manager?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates the candidate's interest in the role and commitment to understanding the company's culture and mission.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on trade marketing, shopper marketing, and wine or beverage alcohol industry experience.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership style, and cultural fit.
• If selected for an interview, be prepared to discuss your understanding of the wine and spirits industry and the specific needs of the Wonderful Wines division.
• Follow up with the hiring manager or HR representative within one week of your interview to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.