📌 Core Information
🔹 Job Title: Sr. Manager, Trade Marketing - Wonderful Wines
🔹 Company: The Wonderful Company
🔹 Location: Los Angeles, California, United States
🔹 Job Type: Full-time, Hybrid (In-office M-W, Remote Th-F)
🔹 Category: Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Developing consumer marketing strategies for retail and on-premise channels
- Collaborating with brand and sales teams to execute annual trade marketing programs
- Overseeing point-of-sale materials, couponing, shopper marketing, trade shows, tasting events, and e-commerce marketing
- Managing the Trade Marketing team and fostering a culture of collaboration and continuous improvement
- Advising senior leadership on trade marketing strategies and retail trends
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work cross-functionally with various teams. A background in trade marketing or shopper marketing within a CPG environment is essential, with wine or beverage alcohol experience being a strong preference.
📋 Key Responsibilities
✅ Develop and author annual trade marketing plans for retail and on-premise channels, translating overall brand goals into actionable strategies
✅ Lead creative development and strategic planning for point-of-sale materials, working closely with in-house agency and brand team
✅ Foster a culture of collaboration, accountability, and continuous improvement within the trade marketing team
✅ Lead development of branded merchandise for sales and distributor reps
✅ Develop couponing strategy and build annual couponing calendar
✅ Identify and execute shopper marketing tactics to drive in-store purchase of our brands
✅ Advise senior leadership on trade marketing strategy, retail trends, and promotional effectiveness
✅ Act as lead liaison between sales team and brand teams to identify new opportunities for share gain and support strategic initiatives
✅ Oversee annual calendar of trade events and budget spend, working closely with sales leaders to plan, execute, and measure success
✅ Collaborate with category development team to build and deliver customer presentations with key accounts
✅ Collaborate with e-commerce team to develop marketing content and promotional strategies for key online e-tailers
ASSUMPTION: This role requires strong project management skills, the ability to work with data and analytics, and a deep understanding of the retail and on-premise marketing landscape, both in-store and online.
🎯 Required Qualifications
Education: BA in marketing or related field preferred
Experience: 7+ years of experience in trade marketing or shopper marketing within a CPG environment required. 1-2 years of prior experience managing direct reports or cross-functional teams.
Required Skills:
- Proven success working with a distributor network and knowledge of the 3-tier system
- At least 3+ years of wine or other beverage alcohol experience strongly preferred
- Solid understanding of the retail and on-premise marketing landscape
- Strategic thinking, ability to lead annual planning to implementation and ongoing optimization
- Excellent communication skills and cross-functional project management
- Strong analytical skills with a desire to work with syndicated and internal data systems
- Self-starter with great organizational skills, ability to multi-task, and work in a fast-paced environment
- Exceptional sense of urgency, with strong aptitude for learning and problem-solving
- Advanced Excel and MS PowerPoint skills required
Preferred Skills:
- Experience with Circana, SipSource, VIP iDIG, and other relevant data systems
- Fluency in Spanish
ASSUMPTION: Candidates with a strong background in trade marketing, shopper marketing, or a related field within the wine and spirits industry will be most competitive for this role.
💰 Compensation & Benefits
Salary Range: $140,000 - $150,000 per year, plus discretionary bonus
Benefits:
- Thriving wellness community with comprehensive medical, vision, and dental plans
- 401k with match eligibility
- Career advancement opportunities and internal mobility
- Focused learning and development resources
- Empowering mentorship program
- Continuous improvement training
- Building a healthy society and giving back to the community initiatives
Working Hours: Full-time, Hybrid (In-office M-W, Remote Th-F)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior-level trade marketing role in the wine and spirits industry. The final compensation will be dependent upon skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: The Wonderful Company is a privately held company with a diverse portfolio of brands in the food and beverage manufacturing industry, including Wonderful Pistachios & Almonds, Wonderful Halos, FIJI Water, POM Wonderful, JUSTIN Wine, and Teleflora.
Company Size: 1,001-5,000 employees
Founded: The Wonderful Company was founded in 1987 by Stewart and Lynda Resnick.
Company Description:
- Wonderful Wines is the premium wine division of The Wonderful Company, uniting three iconic wineries: JUSTIN Vineyards & Winery, Lewis Cellars, and Landmark Vineyards
- The company is known for innovation, entrepreneurial drive, and a relentless pursuit of excellence in crafting extraordinary wines and unforgettable experiences
- Wonderful Wines is committed to making a difference for its people, its planet, and its customers
Company Specialties:
- Wine production and distribution
- Brand management and marketing
- Retail and on-premise sales
- E-commerce marketing
Company Website: http://www.wonderfulpistachiosandalmonds.com
ASSUMPTION: The Wonderful Company is a well-established and successful organization with a strong commitment to its employees, the environment, and the communities it serves.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the Director of Marketing and manages the Trade Marketing team. It works cross-functionally with brand marketing and sales teams.
Work Arrangement: Hybrid (In-office M-W, Remote Th-F) with up to 25% travel to various customer meetings, trade shows, and visits to tasting room properties.
Growth Opportunities:
- Potential career progression into a Director or Vice President role within the marketing department
- Internal mobility opportunities across The Wonderful Company's diverse portfolio of brands and business units
- Continuous learning and development opportunities to grow as a leader within the organization
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing department or explore internal mobility options across The Wonderful Company's diverse portfolio of brands.
🌍 Location & Work Environment
Office Type: Hybrid (In-office M-W, Remote Th-F)
Office Location(s): West Los Angeles, Paso Robles, or Sonoma, California, United States
Geographic Context:
- Los Angeles: A large, diverse city with a thriving entertainment industry, a robust economy, and a Mediterranean climate
- Paso Robles: A small city in San Luis Obispo County, known for its wine production, hot springs, and annual events such as the California Mid-State Fair
- Sonoma: A county in Northern California, famous for its wine production, scenic landscapes, and historic towns
Work Schedule: Full-time, with a hybrid work arrangement (In-office M-W, Remote Th-F) and up to 25% travel
ASSUMPTION: The hybrid work arrangement offers flexibility and a better work-life balance, while the travel requirement allows for the opportunity to build relationships with customers, attend trade shows, and visit tasting room properties.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth behavioral and situational interviews with the hiring manager and other team members
- Final interview with the Director of Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and collaboration skills
- Cross-functional project management experience
- Industry-specific knowledge and experience
- Cultural fit and alignment with The Wonderful Company's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research The Wonderful Company and its portfolio of brands to demonstrate your understanding of the organization and its mission
- Be prepared to discuss your long-term career goals and how this role fits into your professional development plan
ATS Keywords: Trade Marketing, Shopper Marketing, Retail Marketing, On-Premise Marketing, E-commerce Marketing, Brand Management, Cross-Functional Collaboration, Project Management, Data Analysis, Wine Industry, Beverage Alcohol, CPG
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, communication skills, and cultural fit with The Wonderful Company. Applicants should be prepared to discuss their relevant experience and provide specific examples of their accomplishments in trade marketing or a related field.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Project management tools (e.g., Asana, Trello, JIRA)
- Data analysis tools (e.g., Circana, SipSource, VIP iDIG)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, Zoho CRM)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite, Google Workspace, and project management tools. Familiarity with data analysis tools, marketing automation platforms, and CRM software is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Acting with honesty and accountability in all aspects of our business
- Respect: Treating everyone with kindness, courtesy, and consideration
- Excellence: Striving for the highest standards in all that we do
- Innovation: Embracing creativity and continuous improvement
- Collaboration: Working together to achieve our goals
Work Style:
- Fast-paced and dynamic environment
- Cross-functional collaboration and teamwork
- Data-driven decision-making and continuous learning
- Results-oriented and goal-focused
- Strong work ethic and commitment to excellence
Self-Assessment Questions:
- How do you embody The Wonderful Company's values in your daily work?
- Can you provide an example of a time when you successfully collaborated with a cross-functional team to achieve a common goal?
- How do you stay up-to-date with industry trends and best practices in trade marketing?
ASSUMPTION: The Wonderful Company values a strong cultural fit with its employees, emphasizing integrity, respect, excellence, innovation, and collaboration. Applicants should be prepared to discuss their alignment with these values and provide specific examples of their work style and cultural fit.
⚠️ Potential Challenges
- Managing a team remotely and fostering a culture of collaboration and accountability
- Balancing the demands of multiple brands and channels within the Wonderful Wines portfolio
- Keeping up with the fast-paced and dynamic nature of the wine and spirits industry
- Travel requirements for customer meetings, trade shows, and visits to tasting room properties
- Navigating a large, national sales team and building strong relationships with key account partners
ASSUMPTION: This role presents several challenges, including managing a remote team, balancing multiple brands and channels, and keeping up with the fast-paced industry. Applicants should be prepared to discuss their strategies for overcoming these challenges and their ability to thrive in a dynamic work environment.
📈 Similar Roles Comparison
- Trade Marketing Manager (Retail) vs. Trade Marketing Manager (On-Premise): This role focuses on both retail and on-premise channels, requiring a broader skill set and more strategic thinking than a role focused on a single channel
- Wine Industry vs. Other Beverage Alcohol Industries: The wine industry has unique characteristics, such as seasonality, regional variations, and a strong focus on terroir and winemaking techniques. Applicants should have a strong understanding of the wine industry and its specific nuances
- Senior Manager vs. Director: This role offers significant growth potential, with the opportunity to advance to a Director or Vice President role within the marketing department or explore internal mobility options across The Wonderful Company's diverse portfolio of brands
ASSUMPTION: This role is unique in its focus on both retail and on-premise channels within the wine industry. Applicants should have a strong understanding of the industry and its specific nuances, as well as the potential for growth and advancement within The Wonderful Company.
📝 Sample Projects
- Developing a comprehensive trade marketing plan for a new wine brand launch, including POS materials, couponing strategy, shopper marketing tactics, trade show participation, and tasting events
- Conducting a competitive analysis of trade marketing strategies in the wine industry and identifying opportunities for differentiation and innovation
- Managing a team to execute a large-scale trade event, including vendor management, logistics, and on-site event support
- Analyzing sales data and consumer insights to inform trade marketing strategy and optimize channel performance
ASSUMPTION: These sample projects demonstrate the strategic thinking, project management, and analytical skills required for success in this role. Applicants should be prepared to discuss their relevant experience and provide specific examples of their accomplishments in trade marketing or a related field.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing strategy for Wonderful Wines?
- What are the most significant challenges facing the trade marketing team, and how can this role address them?
- What opportunities are there for growth and advancement within the marketing department or across The Wonderful Company's portfolio of brands?
- How does The Wonderful Company support the professional development of its employees?
ASSUMPTION: These key questions help applicants better understand the role's priorities, challenges, and growth opportunities, as well as The Wonderful Company's commitment to its employees' professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research The Wonderful Company and its portfolio of brands to demonstrate your understanding of the organization and its mission
- Be prepared to discuss your long-term career goals and how this role fits into your professional development plan
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
