📌 Core Information
🔹 Job Title: Sr. Manager US Marketing - Dermatology
🔹 Company: Regeneron Pharmaceuticals
🔹 Location: Sleepy Hollow, New York, United States
🔹 Job Type: Full-Time
🔹 Category: Biotechnology
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (4 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Executing marketing initiatives for new dermatology indications (NDI) targeting healthcare providers (HCP)
- Designing and implementing non-personal promotional strategies, including digital media, email campaigns, and other non-traditional marketing channels
- Aligning NPP initiatives with overall brand positioning and messaging
- Managing non-personal promotional campaigns targeting HCP
- Overseeing the development of content for digital and media platforms
- Partnering with external agencies for creative and media planning
- Tracking and analyzing campaign performance metrics to assess effectiveness
ASSUMPTION: This role requires a strong understanding of digital marketing, HCP engagement, effective communication, and collaboration skills to navigate a global organization effectively.
📋 Key Responsibilities
✅ Design and implement non-personal promotional strategies, including digital media, email campaigns, and other non-traditional marketing channels
✅ Align NPP initiatives with overall brand positioning and messaging
✅ Manage non-personal promotional campaigns targeting HCP
✅ Oversee the development of content for digital and media platforms
✅ Partner with external agencies for creative and media planning
✅ Track and analyze campaign performance metrics to assess effectiveness
✅ Implement peer-to-peer, personal, and non-personal marketing tactics/initiatives that amplify value proposition to HCPs
ASSUMPTION: The role may involve working with cross-functional teams and stakeholders to ensure marketing efforts align with overall business objectives.
🎯 Required Qualifications
Education: Bachelor's degree required
Experience: 8 years of life science marketing experience
Required Skills:
- Proven track record in digital marketing/non-personal promotion for HCP
- Familiarity with HCP marketing/engagement
- Effective communication and collaboration skills
- Ability to navigate a global organization effectively
Preferred Skills:
- Experience with dermatology indications
- Fluency in Spanish
ASSUMPTION: Candidates with additional relevant experience or certifications may be given preference.
💰 Compensation & Benefits
Salary Range: $132,400.00 - $216,000.00 (annually)
Benefits:
- Health and wellness programs
- Fitness centers
- Equity awards
- Annual bonuses
- Paid time off
Working Hours: 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is in accordance with U.S. law and applies to U.S.-based positions. For roles based in Japan and/or Canada, the salary ranges are shown in accordance with the applicable local law and currency.
📌 Applicant Insights
🔍 Company Context
Industry: Biotechnology, focused on developing and commercializing life-transforming medicines for serious diseases
Company Size: 10,001+ employees, providing an extensive network of opportunities and resources
Founded: 1988, with a rich history of innovation and growth
Company Description:
- Dedicated to inventing, developing, and commercializing life-transforming medicines for people with serious diseases
- Established new ways to think about science, manufacturing, and commercialization
- Committed to diversity, equity, and inclusion
Company Specialties:
- Biotechnology
- Pharmaceuticals
- Clinical trials
- Research and development
Company Website: http://www.regeneron.com
ASSUMPTION: Regeneron Pharmaceuticals is a well-established biotechnology company with a strong focus on innovation and growth.
📊 Role Analysis
Career Level: Senior Manager, reporting directly to the Sr. Director, US NDI
Reporting Structure: This role may have supervisory responsibilities, managing external agencies and cross-functional teams
Work Arrangement: Hybrid, with 4 days on-site in Sleepy Hollow, NY
Growth Opportunities:
- Potential to grow within the marketing department or explore other functions within the organization
- Opportunities to work on diverse brands and indications
- Chance to develop leadership and management skills
ASSUMPTION: This role offers opportunities for professional growth and development within a large, global organization.
🌍 Location & Work Environment
Office Type: On-site and hybrid work arrangement
Office Location(s): 1 Rockwood Rd, Sleepy Hollow, NY 10591, United States
Geographic Context:
- Sleepy Hollow is located in Westchester County, New York
- Close proximity to New York City, offering easy access to cultural attractions and amenities
- Regeneron's campus features a collaborative work environment with state-of-the-art facilities
Work Schedule: 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The work environment at Regeneron is designed to foster collaboration, innovation, and employee well-being.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with cross-functional team members
- Final interview with the Sr. Director, US NDI
- Background check and offer extension
Key Assessment Areas:
- Marketing expertise and strategic thinking
- Communication and collaboration skills
- Cultural fit and alignment with company values
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare for behavioral and situational interview questions
- Research Regeneron's mission, values, and recent news to show your enthusiasm and engagement
ATS Keywords: Digital Marketing, Non-Personal Promotion, HCP Marketing, Campaign Management, Content Development, Creative Planning, Performance Metrics, Dermatology, Healthcare Providers
ASSUMPTION: The application process at Regeneron is designed to assess candidates' skills, cultural fit, and potential for success in the role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Veeva)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the projects and campaigns being managed.
👔 Cultural Fit Considerations
Company Values:
- Patient-focused
- Innovative
- Collaborative
- Accountable
- Respectful
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and proactive
Self-Assessment Questions:
- Do you have a proven track record in digital marketing/non-personal promotion for HCP?
- Are you an effective communicator and collaborator, able to work well with cross-functional teams?
- Can you navigate a global organization effectively and align marketing efforts with overall business objectives?
ASSUMPTION: Candidates who demonstrate a strong fit with Regeneron's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple projects and campaigns simultaneously, requiring strong organizational skills and prioritization
- Working with external agencies and stakeholders, necessitating effective communication and collaboration
- Adapting to a hybrid work environment, balancing on-site and remote work responsibilities
- Keeping up with industry trends and regulatory changes, requiring continuous learning and development
ASSUMPTION: These challenges can be overcome by leveraging strong project management skills, effective communication, and a proactive approach to learning and development.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position focuses specifically on new dermatology indications and healthcare provider engagement
- Within the biotechnology industry, this role is unique in its focus on non-personal promotional strategies and campaign management for HCPs
- Career progression may involve moving into other marketing roles, management positions, or exploring other functions within the organization
ASSUMPTION: This role offers a unique opportunity to specialize in HCP marketing and non-personal promotional strategies within the biotechnology industry.
📝 Sample Projects
- Developing and executing a digital marketing campaign targeting dermatologists to raise awareness of a new indication
- Managing a peer-to-peer program for healthcare providers, focusing on education and engagement
- Collaborating with external agencies to create compelling content for HCP marketing materials
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that may be undertaken in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- How does this role support Regeneron's overall mission and business objectives?
- What opportunities are there for professional development and growth within this role and the organization?
- How does Regeneron support work-life balance for employees in hybrid work arrangements?
- What are the key performance indicators (KPIs) for success in this role, and how will progress be measured?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and achievements
- Write a compelling cover letter demonstrating your understanding of the role and company
- Prepare for behavioral and situational interview questions, focusing on your marketing expertise and strategic thinking
- Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
