📌 Core Information
🔹 Job Title: Sr. Manager, Web & Digital Marketing
🔹 Company: Litera
🔹 Location: USA-New York
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-18
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Overseeing Litera's website and digital presence to drive growth and optimize user experience
- Managing a global team and collaborating with multiple functions in a fast-paced environment
- Ensuring high-quality work and implementing improvement initiatives across the marketing department
- Tracking eCommerce performance and providing recommendations for revenue growth
- Leading technical strategy, maintenance, and optimization of litera.com in collaboration with Litera’s engineering team
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of web management, digital marketing, and eCommerce platforms.
📋 Key Responsibilities
✅ Website Oversight: Oversee website architecture using Drupal CMS, ensure simplified navigation, maintain content quality, manage web development resources, and lead technical strategy for litera.com
✅ SEO and Content Strategy: Drive organic search visibility through technical SEO best practices, collaborate with marketing and product teams to develop SEO-aligned content, monitor algorithm updates, and harness emerging AI-based search trends
✅ Analytics and Reporting: Monitor key web traffic, performance, and ROI KPIs using tools like SEMRush, Google Search Console, Analytics, Salesforce dashboards, and Looker Studio, create regular performance reports with insights and recommendations, and use data-driven analysis to guide strategic decisions
✅ M&A Integration: Lead the integration of acquired company websites into the Litera digital ecosystem, maintain standardized processes for website consolidation following acquisitions, and manage SEO considerations during migrations to preserve traffic and rankings
✅ eCommerce Performance: Drive improvement of the eCommerce platform to maximize conversion rates and revenue, implement testing strategies to enhance the shopping experience, develop strategies to reduce cart abandonment and increase average order value
ASSUMPTION: This role involves a mix of strategic planning, hands-on management, and data analysis to optimize Litera's digital presence and eCommerce performance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Computer Science, or a related field
Experience: 7+ years of experience in web management or digital marketing, with 3+ years in a leadership role
Required Skills:
- Proven experience managing enterprise-level websites using Drupal or similar CMS, as well as eCommerce platforms
- Strong understanding of technical SEO, content strategy, and web analytics
- Experience with website migrations and integrations
- Proficiency with analytics platforms: SEMRush, Google Search Console, and Analytics as well as Salesforce dashboards and Looker Studio
- Excellent project management and communication skills
Preferred Skills:
- Experience with A/B testing and conversion rate optimization
- Familiarity with AI-based search and emerging SEO trends
ASSUMPTION: Candidates should have a strong background in web management, digital marketing, and eCommerce, with a proven track record of driving growth and optimizing user experience.
💰 Compensation & Benefits
Salary Range: $125,000 to $160,000 per year (for California, Colorado, Connecticut, Illinois, Maryland, Nevada, New Jersey, New York, Ohio, Rhode Island, or Washington residents)
Benefits:
- Health Insurance
- Retirement Savings Plans
- Generous Paid Time Off
- Supportive Work-Life Balance
Working Hours: Full-time position with standard business hours, flexible work arrangements may be available
ASSUMPTION: The salary range is competitive for the role and experience level, and benefits are comprehensive to attract and retain top talent.
📌 Applicant Insights
🔍 Company Context
Industry: Litera is a leading provider of workflow, collaboration, and data management solutions for law firms and legal teams globally, operating in the Software Development industry
Company Size: Litera has 501-1,000 employees, offering a mid-sized company environment with ample opportunities for growth and collaboration
Founded: Litera was founded in 1993, with a rich history of innovation and continuous improvement in legal technology
Company Description:
- Litera empowers the world’s leading law firms with solutions for Legal Work, Firm Performance, and Firm Governance
- The company combines decades of industry expertise with continuous innovation and a focus on AI-driven solutions
- Litera serves more than 2.3 million legal professionals globally, helping lawyers focus on their craft while making data-driven decisions, strengthening competitive advantage, and delivering enhanced client value
Company Specialties:
- Document Creation and Automation
- Document Collaboration
- Metadata Removal - Desktop and Server
- PDF Control and Management
- Document Comparison
- Spreadsheet Comparison
- Presentation Comparison
- Collaborative Authoring
- Transaction Management
- Legal Workflow
- Legal Workspaces
- Clause Library
- and Litigation Management
Company Website: http://www.litera.com
ASSUMPTION: Litera's focus on AI-driven solutions and continuous innovation positions it as a leader in legal technology, offering exciting growth opportunities for employees.
📊 Role Analysis
Career Level: This role is a senior management position, offering significant responsibility and the opportunity to make a substantial impact on Litera's digital presence and eCommerce performance
Reporting Structure: The Sr. Manager reports directly to the VP of Marketing and oversees a global team of web and digital marketing professionals
Work Arrangement: This role is primarily on-site or hybrid, with flexibility for remote work depending on the team's needs and the employee's location
Growth Opportunities:
- Potential to expand the team and take on additional responsibilities as Litera's digital presence grows
- Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
- Career development and professional growth opportunities within the marketing department or other areas of the organization
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on Litera's digital presence and eCommerce performance.
🌍 Location & Work Environment
Office Type: Litera's headquarters is located in Chicago, Illinois, with additional offices in major cities around the world
Office Location(s): 625 W Adams St, Office 20-110, Chicago, Illinois 60661, US
Geographic Context:
- Chicago is a major city with a diverse economy, offering a vibrant cultural scene and numerous amenities
- The office is conveniently located in the West Loop neighborhood, close to public transportation and various dining and entertainment options
- Litera's global presence provides opportunities for international collaboration and travel
Work Schedule: Standard business hours with flexibility for remote work arrangements
ASSUMPTION: Litera's global presence and diverse office locations offer employees the opportunity to work in dynamic, multicultural environments and collaborate with colleagues around the world.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screening to assess cultural fit and basic qualifications
- In-depth behavioral and technical interviews with the hiring manager and other team members
- Final interview with the VP of Marketing to discuss the role's fit within the organization's strategic goals
Key Assessment Areas:
- Candidates' understanding of web management, digital marketing, and eCommerce platforms
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Data analysis and reporting skills
Application Tips:
- Highlight relevant experience in web management, digital marketing, and eCommerce platforms
- Demonstrate a strong understanding of technical SEO, content strategy, and web analytics
- Showcase leadership and team management skills through examples of successful projects or initiatives
- Tailor your resume and cover letter to emphasize your fit for this specific role and Litera's company culture
ATS Keywords: Web Management, Digital Marketing, eCommerce Platforms, Technical SEO, Content Strategy, Web Analytics, Drupal CMS, A/B Testing, Conversion Rate Optimization, SEO Best Practices, Data-Driven Analysis, Website Migrations, Integration Management
ASSUMPTION: Litera's interview process is designed to assess candidates' technical skills, strategic thinking, and cultural fit, with a focus on finding the best fit for the organization's long-term goals.
🛠️ Tools & Technologies
- Drupal CMS
- SEMRush
- Google Search Console
- Google Analytics
- Salesforce dashboards
- Looker Studio
- eCommerce platforms (specific platform not mentioned)
ASSUMPTION: Candidates should have experience with the mentioned tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Helping each other grow
- Doing the right thing always
- Being part of a journey to amplify impact
Work Style:
- Fast-paced environment
- Collaboration with global teams
- Focus on high-quality work and continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced environment and enjoy working with global teams?
- Are you committed to helping others grow and doing the right thing always?
- Are you excited about the opportunity to amplify impact and make a significant contribution to Litera's digital presence and eCommerce performance?
ASSUMPTION: Candidates should assess their fit with Litera's company culture, values, and work style to ensure a successful and fulfilling employment experience.
⚠️ Potential Challenges
- Managing a global team with varying time zones and cultural backgrounds
- Balancing multiple strategic projects and prioritizing resources effectively
- Keeping up with emerging trends in web management, digital marketing, and eCommerce platforms
- Navigating the complexities of M&A integrations and website migrations
ASSUMPTION: Candidates should be prepared to face these challenges head-on and leverage their skills and experience to drive success in this role.
📈 Similar Roles Comparison
- This role is unique in its focus on Litera's website and digital presence, as well as its responsibility for driving eCommerce growth
- Compared to similar roles in other organizations, this position offers a broader scope of responsibilities and the opportunity to make a more significant impact on the company's overall digital strategy
- Career progression in this role could lead to senior leadership positions within the marketing department or other areas of the organization
ASSUMPTION: Candidates should understand the unique aspects of this role and how it compares to similar positions in other organizations to ensure they are a good fit for the specific challenges and opportunities it presents.
📝 Sample Projects
- Leading a website redesign project to improve user experience and drive growth in Litera's digital presence
- Implementing an A/B testing strategy to optimize conversion rates and maximize eCommerce revenue
- Managing an M&A integration project to consolidate acquired company websites into the Litera digital ecosystem while preserving traffic and rankings
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges faced by the Sr. Manager, Web & Digital Marketing, requiring a broad skill set and strategic thinking.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing department?
- What are the most pressing challenges facing Litera's digital presence and eCommerce platforms, and how can this role address them?
- How does Litera support the professional development and growth of its employees, particularly in this role?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Litera's company culture and values translate into the day-to-day work environment, particularly for this role?
ASSUMPTION: These questions are designed to help candidates better understand the role's responsibilities, challenges, and opportunities for growth, as well as Litera's company culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in web management, digital marketing, and eCommerce platforms, as well as your fit for Litera's company culture
- Prepare examples of successful projects or initiatives that demonstrate your leadership, team management, and data analysis skills
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
