📌 Core Information
🔹 Job Title: Sr Marketer, Brand & Visual Design
🔹 Company: Apollo
🔹 Location: United States (remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-30
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (US & Canada)
🚀 Job Overview
Key aspects of this role include:
- Leading Apollo's visual identity and brand presence
- Crafting compelling visuals that resonate with developers
- Collaborating with internal teams and external partners on marketing campaigns
- Staying at the cutting edge of design trends within the developer tools space
ASSUMPTION: This role requires a strong understanding of the developer ecosystem and experience creating visual content for technical audiences.
📋 Key Responsibilities
✅ Lead and oversee all aspects of Apollo's brand and visual design
✅ Develop and maintain brand guidelines and create high-quality visual content
✅ Create and oversee visual assets for marketing campaigns, web experiences, and product interfaces
✅ Craft visual narratives that communicate Apollo's story, mission, and value proposition
✅ Collaborate with internal teams and external partners on integrated marketing initiatives
✅ Stay at the cutting edge of design trends within the developer tools space
ASSUMPTION: This role involves a mix of strategic brand leadership, technical understanding, and hands-on design execution.
🎯 Required Qualifications
Education: Bachelor's degree in Design, Marketing, or a related field (or equivalent experience)
Experience: 6+ years of experience in brand and visual design, preferably with developer-focused or B2B technology companies
Required Skills:
- Exceptional visual storytelling skills
- Strong expertise in Adobe Creative Suite, Figma, and modern design tools
- Understanding of responsive design principles and web design best practices
- Familiarity with GraphQL and API concepts
- Strong grasp of what resonates with developer culture
Preferred Skills:
- Previous experience at developer tools, API companies, or open-source projects
- Understanding of motion design, animation, or emerging design technologies
- Background in developer community building or technical content creation
- Experience managing creative relationships with agencies and external partners
ASSUMPTION: Candidates with a specialized background in developer-focused design are strongly preferred.
💰 Compensation & Benefits
Salary Range: $161,500 - $190,000 a year
Benefits:
- Equity
- Medical Plans
- Dental Benefits
- Vision Benefits
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided includes base salary + variable compensation. Apollo also offers equity and benefits.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 11-50 employees
Founded: 2015 (as ZenProspect, now Apollo)
Company Description:
- Apollo is a sales platform that integrates high-quality data with sales communication software
- The company helps teams identify and acquire target prospects, convert into qualified appointments, and provides predictive analytics
- Apollo serves hundreds of customers worldwide and is backed by top investors
Company Specialties:
- Lead Gen
- Sales Operations
- Sales Development
- Email Communication
- Sales Enablement
- Sales Automation
Company Website: Apollo
ASSUMPTION: Apollo's focus on sales enablement and data-driven insights makes it an attractive choice for sales professionals.
📊 Role Analysis
Career Level: Senior Marketing Role
Reporting Structure: Reports to the Senior Director of Communications
Work Arrangement: Remote (US & Canada)
Growth Opportunities:
- Potential to shape Apollo's brand and visual identity
- Opportunity to work with a diverse range of internal teams and external partners
- Chance to grow with the company as it continues to expand its offerings
ASSUMPTION: This role offers significant growth potential for the right candidate.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): N/A
Geographic Context:
- Apollo is a remote-first company, allowing for flexibility in work location
- The company primarily serves customers in the United States and Canada
- Apollo's headquarters are in San Francisco, CA
Work Schedule: Full-time (40 hours/week)
ASSUMPTION: The remote work arrangement allows for greater flexibility and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Design challenge or case study presentation
- Final interview with the senior director or other team members
Key Assessment Areas:
- Design skills and portfolio
- Understanding of the developer ecosystem
- Cultural fit and alignment with Apollo's values
- Problem-solving and communication skills
Application Tips:
- Highlight relevant experience with developer-focused or B2B technology companies
- Include a portfolio showcasing your visual storytelling skills and understanding of the developer ecosystem
- Tailor your resume and cover letter to emphasize your qualifications for this role
- Prepare for design challenges or case studies by demonstrating your ability to create compelling visuals for technical audiences
ATS Keywords: Brand strategy, visual design, developer-focused design, campaign management, motion design, animation, technical content creation, creative relationship management
ASSUMPTION: Apollo's hiring process is designed to assess both technical skills and cultural fit.
🛠️ Tools & Technologies
- Adobe Creative Suite
- Figma
- Modern design tools
- GraphQL and API concepts
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Data-driven
- Customer-focused
- Innovative
- Collaborative
Work Style:
- Remote-friendly
- Results-oriented
- Adaptable
- Strong communication skills
Self-Assessment Questions:
- Do you thrive in a remote work environment?
- Are you comfortable working with technical audiences and creating visual content for developers?
- Do you have a strong understanding of the developer ecosystem and API concepts?
ASSUMPTION: Apollo values candidates who are data-driven, customer-focused, and able to thrive in a remote work environment.
⚠️ Potential Challenges
- Balancing strategic brand leadership with hands-on design execution
- Staying at the cutting edge of design trends within the developer tools space
- Managing creative relationships with agencies and external partners
- Ensuring visual content resonates with both technical and business audiences
ASSUMPTION: These challenges can be overcome by a candidate with strong design skills, technical understanding, and strategic thinking.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a deep understanding of the developer ecosystem and API concepts
- Apollo's focus on sales enablement and data-driven insights sets it apart from other companies in the software development industry
- This role offers significant growth potential, as Apollo continues to expand its offerings and customer base
ASSUMPTION: This role is unique in its focus on developer-focused design and integration with sales communication software.
📝 Sample Projects
- Revising Apollo's brand guidelines to better resonate with developers
- Creating visual assets for a marketing campaign targeting platform engineers
- Developing a series of illustrations that explain complex API concepts to non-technical audiences
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the need for a strong understanding of the developer ecosystem.
❓ Key Questions to Ask During Interview
- How does Apollo differentiate itself from other sales platforms in the market?
- What are the most significant challenges facing the developer tools industry today, and how does Apollo address them?
- How does Apollo support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Apollo foster a collaborative and inclusive work environment, particularly in a remote setting?
ASSUMPTION: These questions will help you better understand Apollo's company culture, values, and expectations for this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your qualifications for this role
- Prepare a portfolio showcasing your visual storytelling skills and understanding of the developer ecosystem
- Follow up with Apollo within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
