📌 Core Information
🔹 Job Title: Senior Marketer, Private Markets
🔹 Company: Invesco Ltd.
🔹 Location: New York, New York
🔹 Job Type: Full-Time, Hybrid (3 office days per week)
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Supporting the Private Markets Strategy and Go-to-Market plan
- Ensuring consistent messaging across global real estate and private credit businesses
- Collaborating with various marketing teams and stakeholders
- Managing marketing activities, media relations, and event experiences
- Working closely with investment teams and Invesco Distribution
ASSUMPTION: This role requires a marketing generalist with a strong background in financial services or asset management, familiar with private markets and able to manage multiple marketing channels and projects.
📋 Key Responsibilities
✅ Develop and maintain Invesco's industry reputation as a large, global real estate and private credit player
✅ Collaborate with pan-regional private markets marketing team for global consistency and coordination of marketing plans and campaigns
✅ Support strategic priority products and new product launches in collaboration with investment teams and marketing stakeholders
✅ Manage media relations program to raise and maintain Invesco's Private Markets, Real Estate, and Private Credit profiles
✅ Deliver outstanding event experiences for clients and business partners through event management and participation at trade shows and owned client events
✅ Strengthen digital marketing capabilities through globally consistent use of client data, marketing automation processes, and marketing analytics learnings in Salesforce and Pardot
✅ Collaborate with wider IVZ teams (Distribution, Compliance) to ensure accurate messaging for both retail and institutional audiences
ASSUMPTION: This role requires strong communication, writing, and organizational skills, as well as the ability to manage multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum 8-10 years of relevant marketing experience in financial services or asset management, with knowledge of private markets
Required Skills:
- Proven experience in media relations and event management
- Excellent communication and writing skills
- Creative flair and an eye for design, with excellent attention to detail
- Familiarity with MS Office Suite, Salesforce, Pardot, and Aprimo
- Excellent organizational skills and efficient work style
- Able to prioritize tasks and manage time effectively to complete tasks within required deadlines
- Excellent attention to detail
- Team player, but able to work independently
- Good interpersonal and communication skills
Preferred Skills:
- Experience working with institutional and WMI client segments
- Fluency in additional languages
ASSUMPTION: Candidates with experience in private markets, media relations, and event management will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $85,000 to $95,000 per year (New York City)
Benefits:
- Flexible paid time off
- Hybrid work schedule
- 401(k) matching of 100% up to the first 6% with a discretionary supplemental contribution
- Health & wellbeing benefits
- Parental Leave benefits
- Employee stock purchase plan
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is specific to the New York City location and may vary based on experience and skills. Benefits are subject to change and may vary based on employment status and location.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically Asset Management
Company Size: 5,001-10,000 employees
Founded: 1935, with headquarters in Atlanta, GA
Company Description:
- Invesco is dedicated to helping investors around the world rethink possibility
- Offers a comprehensive range of high-conviction investment capabilities
- Emphasizes a pure focus on investing, diversity of thought, and passion to exceed expectations
Company Specialties:
- Asset management
- UITs
- Closed-end mutual funds
- DC/DB
- Actively managed open-end mutual funds
- ETFs
- Variable insurance funds
- Separate accounts (individual and institutional)
- Collective trusts
- Private placements
- Subadvised accounts
Company Website: http://www.invesco.com/us
ASSUMPTION: Invesco is a well-established asset management company with a global presence and a strong reputation in the industry.
📊 Role Analysis
Career Level: Senior-level marketing role with strategic and tactical responsibilities
Reporting Structure: Reports directly to the Director of Private Markets Marketing
Work Arrangement: Hybrid, with 3 office days per week required
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing team
- Opportunities to work on high-profile projects and collaborate with various teams
- Chance to gain experience in private markets and expand industry knowledge
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing team and the broader organization.
🌍 Location & Work Environment
Office Type: Corporate office environment with hybrid work arrangement
Office Location(s): Two Peachtree Pointe, 1555 Peachtree Street, NE, Suite 1800, Atlanta, GA 30309, US
Geographic Context:
- New York City, NY
- Diverse and multicultural city with a vibrant business scene
- Access to various amenities, cultural attractions, and public transportation
Work Schedule: Full-time, 40 hours per week, with flexible hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with senior leadership
Key Assessment Areas:
- Marketing expertise and experience in financial services or asset management
- Private markets knowledge and understanding of real estate and private credit
- Communication and writing skills
- Cultural fit and alignment with Invesco's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of Invesco's business and the private markets landscape
- Prepare examples of your marketing campaigns, events, or media relations efforts
- Be ready to discuss your approach to managing multiple projects and deadlines
ATS Keywords: Marketing generalist, media relations, event management, private markets, real estate, asset management, financial services
ASSUMPTION: Invesco's application process is designed to assess candidates' marketing expertise, private markets knowledge, and cultural fit with the organization.
🛠️ Tools & Technologies
- MS Office Suite
- Salesforce
- Pardot
- Aprimo
- Marketing automation tools
- Project management software
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used to manage marketing activities, campaigns, and client data.
👔 Cultural Fit Considerations
Company Values:
- Pure focus on investing
- Diversity of thought
- Passion to exceed expectations
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to feedback
Self-Assessment Questions:
- How do you ensure consistent and repeatable key messaging across global marketing channels?
- Can you provide an example of a successful media relations campaign you've managed?
- How do you prioritize and manage multiple projects and deadlines effectively?
ASSUMPTION: Invesco values candidates who align with their core values and demonstrate a strong work ethic, collaborative spirit, and adaptability.
⚠️ Potential Challenges
- Managing multiple marketing channels and projects simultaneously
- Balancing on-site collaboration and remote work effectively
- Adapting to a large, global organization with diverse teams and stakeholders
- Keeping up with industry trends and market changes in private markets
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a proactive approach to learning and adaptation.
📈 Similar Roles Comparison
- Compared to related marketing roles, this position requires more experience in private markets and media relations
- Industry-specific context: Asset management and financial services experience is crucial for success in this role
- Career path comparison: This role offers opportunities for professional growth and advancement within the marketing team and the broader organization
ASSUMPTION: This role is unique in its focus on private markets and requires specific industry knowledge and experience.
📝 Sample Projects
- Managing a global media relations campaign to raise Invesco's profile in private markets
- Planning and executing a successful client event or conference
- Developing and implementing a marketing automation strategy to improve client engagement and data management
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that the successful candidate may undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the private markets marketing team?
- How does the private markets marketing team collaborate with other IVZ teams, such as Distribution and Compliance?
- What are the most pressing challenges facing the private markets business, and how can this role contribute to addressing them?
- How does Invesco support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the organization, and helps you better understand the expectations and opportunities associated with the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of your marketing campaigns, events, or media relations efforts
- Be ready to discuss your approach to managing multiple projects and deadlines
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
