Sr. Marketing Analyst

📌 Core Information

🔹 Job Title: Senior Marketing Analyst

🔹 Company: Bosch Group

🔹 Location: Farmington Hills, Michigan, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 6, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Conducting market analysis to identify disruptive trends and opportunities
• Developing powertrain scenarios and market projections based on external analysis
• Strategic planning and decision-making to inform business growth
• Collaborating with stakeholders to influence decision-making processes
• Managing and optimizing stakeholder networks across global and regional teams

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively in a cross-functional environment.

📋 Key Responsibilities

✅ Market Analysis: Identify disruptive trends potentially impacting current or future revenue streams through desktop research, attending relevant conferences, working with external agencies, and collaborating with internal experts. Analyze impact to the business and make suggestions to exploit opportunities and overcome challenges.

✅ Scenario Planning and Market Prognosis: Develop powertrain scenarios based on external analysis and trends; project potential developments, opportunities, and threats. Forecast market development via vehicle volumes and platforms. Analyze key market data including sales, inventory, production, fuel prices, etc. to inform market projections.

✅ Strategy Development: Develop strategy and inform strategic decisions with a comprehensive understanding of customer preferences, competitor actions, technological advancements, and implications of political and regulatory landscapes. "Filter through the noise" to identify what is important for internal customers in the regional divisions and central sales teams. Conduct revenue analysis and growth paths for business as well as monthly acquisition overviews.

✅ Government Relations: Serve as an interface with the Bosch government relations team to understand regulations (e.g., EPA, NHTSA, and CARB GHG and emissions regulations).

✅ Collaboration/Communication: Engage with stakeholders to influence decision-making processes and contribute to shaping the future of mobility at Bosch. Communicate market knowledge and strategy via defined meetings and platforms.

✅ Manage and Optimize Stakeholder Network: Drive alignment between global and regional stakeholders across Power Solutions and with corporate marketing teams.

ASSUMPTION: This role involves a significant amount of analysis and reporting, requiring strong data interpretation skills and the ability to communicate complex findings effectively.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Economics, Management, or Business Administration

Experience: 5+ years of experience in Marketing, Sales, or Strategy in the Mobility Sector

Required Skills:

• High proficiency in Excel and PowerPoint, Competency in other digital tools (e.g., Power BI, Canva, etc.)
• Strong analytical skills including the ability to interpret and apply key data
• Self-motivated and able to effectively complete tasks
• 2+ years of experience initiating and leading cross-functional collaboration
• Demonstrated project management skills to drive forward new business solutions

Preferred Skills:

• Fluency in additional languages
• Experience with market research tools and techniques

ASSUMPTION: While not explicitly stated, proficiency in data visualization tools and familiarity with the mobility industry would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Estimated based on industry standards for a Senior Marketing Analyst with 5-10 years of experience in the Mobility Sector)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Tuition reimbursement and professional development opportunities
• Employee discounts on Bosch products

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM (Flexible, with potential for remote work discussed during interview)

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills. Benefits are subject to change and may vary based on employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Bosch is a global technology company that operates in the automotive, industrial technology, consumer goods, and energy and building technology sectors.

Company Size: Bosch Group is a large multinational corporation with over 400,000 employees worldwide. This role is within the Power Solutions division, which focuses on developing and manufacturing powertrain components and systems for various vehicle types.

Founded: Bosch was founded in 1886 by Robert Bosch in Stuttgart, Germany.

Company Description:

• Bosch is a global leader in technology and innovation, with a strong focus on sustainability and social responsibility.
• The company's mission is to create innovative solutions for a connected life, with a focus on improving quality of life worldwide.
• Bosch operates in over 60 countries and has a diverse workforce that reflects the global nature of its business.

Company Specialties:

• Automotive technology and powertrain systems
• Industrial technology and automation
• Consumer goods and appliances
• Energy and building technology

Company Website: bosch.com

ASSUMPTION: Bosch's size and global presence offer applicants the opportunity to work on diverse projects and potentially advance their careers within the company.

📊 Role Analysis

Career Level: This role is at the senior level, with significant responsibility for strategic decision-making and cross-functional collaboration.

Reporting Structure: The Senior Marketing Analyst will report directly to the Head of Marketing for Power Solutions and work closely with regional marketing teams, sales teams, and other internal stakeholders.

Work Arrangement: This role is primarily on-site, with the potential for flexible or remote work arrangements discussed during the interview process.

Growth Opportunities:

• Potential advancement to a management or leadership role within the marketing department or other divisions of Bosch
• Opportunities to work on diverse projects and gain experience in different aspects of the mobility industry
• Access to professional development and training opportunities to enhance skills and advance career growth

ASSUMPTION: The growth opportunities in this role are substantial, given Bosch's size and global presence, as well as the strategic nature of the position.

🌍 Location & Work Environment

Office Type: The Farmington Hills office is a modern, professional workspace with collaborative areas and dedicated workspaces.

Office Location(s): 38000 Hills Tech Dr, Farmington Hills, MI 48331, United States

Geographic Context:

• Farmington Hills is a suburb of Detroit, Michigan, with a population of approximately 80,000 residents.
• The area offers a mix of urban and suburban living, with easy access to outdoor recreation, cultural attractions, and entertainment options.
• The cost of living in Farmington Hills is relatively affordable compared to other major metropolitan areas in the United States.

Work Schedule: The standard workweek is Monday-Friday, 8:00 AM - 5:00 PM, with the potential for flexible or remote work arrangements discussed during the interview process.

ASSUMPTION: The work environment at Bosch is collaborative and innovative, with a strong emphasis on teamwork and cross-functional collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth interview with the hiring manager and/or team members
• Final interview with the Head of Marketing for Power Solutions
• Background check and offer extension

Key Assessment Areas:

• Analytical and problem-solving skills
• Communication and presentation skills
• Strategic thinking and decision-making abilities
• Cross-functional collaboration and teamwork
• Cultural fit and alignment with Bosch's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that focus on your analytical, communication, and problem-solving skills
• Research Bosch's mission, values, and recent projects to demonstrate your enthusiasm and cultural fit

ATS Keywords: Market analysis, scenario planning, strategy development, government relations, collaboration, communication, analytical skills, project management, cross-functional collaboration, Excel, PowerPoint, Power BI, Canva, self-motivated, data interpretation

ASSUMPTION: The application process for this role is likely to be competitive, given Bosch's reputation and the strategic nature of the position. Applicants should focus on demonstrating their analytical skills, strategic thinking, and cultural fit throughout the interview process.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint)
• Power BI
• Canva
• Market research tools and techniques

ASSUMPTION: Proficiency in data visualization tools and market research techniques will be beneficial for this role, as the Senior Marketing Analyst will be responsible for communicating complex findings to stakeholders effectively.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Performance
• Honesty and Openness
• Fairness
• Dignity and Respect
• Responsibility
• Customer Focus

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Innovative and forward-thinking
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you thrive in a collaborative, cross-functional environment?
• Are you comfortable working with complex data and communicating findings to stakeholders?
• Do you align with Bosch's values and commitment to innovation and sustainability?

ASSUMPTION: Applicants who are strong communicators, comfortable working with data, and aligned with Bosch's values will be well-suited to this role.

⚠️ Potential Challenges

• The role may require working with large datasets and complex analyses, which can be time-consuming and challenging
• Cross-functional collaboration may present communication and coordination challenges, requiring strong project management skills
• The role may involve working with stakeholders at various levels within the organization, requiring strong diplomatic and influencing skills
• The mobility industry is subject to rapid change and disruption, requiring adaptability and continuous learning

ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic, collaborative environment.

📈 Similar Roles Comparison

• Compared to other marketing analyst roles, this position offers a higher level of strategic influence and cross-functional collaboration
• This role is specific to the mobility industry, requiring a strong understanding of powertrain technologies and trends
• Career progression in this role may lead to management or leadership positions within Bosch's marketing department or other divisions

ASSUMPTION: Applicants should research similar roles within the mobility industry to understand the unique aspects of this position and how it compares to other opportunities in the field.

📝 Sample Projects

• Conducting a comprehensive market analysis to identify emerging trends and opportunities in the mobility industry
• Developing and presenting a strategic plan to optimize marketing efforts and improve market share for a specific product line
• Collaborating with cross-functional teams to launch a new product or service, including market research, competitive analysis, and go-to-market strategy

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they have contributed to strategic decision-making and business growth.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does this role contribute to the overall strategic goals of the Power Solutions division and Bosch Group?
• What are the most significant challenges facing the mobility industry, and how does this role address them?
• What opportunities are there for professional development and career growth within this role and at Bosch?
• How does Bosch support work-life balance for its employees?

ASSUMPTION: Applicants should ask thoughtful, informed questions that demonstrate their interest in the role and alignment with Bosch's values and strategic goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.smartrecruiters.com/BoschGroup/744000057942655-sr-marketing-analyst
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that focus on your analytical, communication, and problem-solving skills
• Research Bosch's mission, values, and recent projects to demonstrate your enthusiasm and cultural fit
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.