📌 Core Information
🔹 Job Title: Sr. Marketing Analyst
🔹 Company: Monotype
🔹 Location: Woburn, MA, USA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: Mid-Senior level (6+ years)
🔹 Remote Status: On-site (Remote OK)
🚀 Job Overview
Key aspects of this role include:
- Analyzing marketing data to benchmark, optimize, and present findings to stakeholders
- Collaborating with various teams to ensure data accuracy and effectiveness in reporting and strategic planning
- Working with Marketo, Salesforce, SQL, and other data analysis tools
- Developing and maintaining ROI models, cost per acquisition analysis, and marketing contribution margin analysis
- Designing, analyzing, and interpreting A/B tests for lifecycle marketing initiatives
ASSUMPTION: This role requires a strong background in data analysis and marketing to effectively drive decision-making and optimize marketing efforts.
📋 Key Responsibilities
✅ Collaborate with GTM teams (Marketing, Sales, CX) & Revenue Operations to provide technical and operational expertise to ensure marketing efforts have clear, measurable ROI.
✅ Define and analyze user lifecycle stages, determining marketing's impact on overall business objectives.
✅ Review historical data and trends to forecast outcomes that inform marketing strategies.
✅ Work on data initiatives to better understand audience, content, and product offerings across all platforms and digital marketing channels.
✅ Define and create essential KPIs to track against goals, determining where engagement rates, conversion rates, and sales can improve.
✅ Perform cross-channel analysis, including paid media, paid search, social, email, events, and webinars, to assess performance and identify areas for improvement and optimization.
✅ Provide data-driven recommendations to optimize marketing spend and campaign performance.
✅ Aide stakeholders with analysis for presentations to communicate marketing outcomes from a strategic and tactical standpoint.
✅ Identify common trends, emerging patterns, and new opportunities within marketing datasets for expansion and retention.
✅ Enhance existing reporting, suggest the creation of new reporting, and field reporting requests as a translator of required data sources.
✅ Monitor datasets for anomaly identification and be able to work across teams and platforms for quick resolutions.
✅ Regularly perform complex analysis for members of the organization, presenting interpretation of findings and providing relevant conclusions.
✅ Partner with Finance to develop and maintain ROI models that accurately attribute marketing spend to revenue generation, ensuring alignment between marketing investments and business outcomes.
✅ Develop and maintain models that track spending against performance, forecasting the financial impact of campaigns and identifying opportunities to optimize cost per acquisition across channels.
✅ Establish marketing contribution margin analysis, quantifying the direct revenue impact of marketing investments and calculating actual customer acquisition costs inclusive of marketing touchpoints.
✅ Help design, analyze, and interpret A/B tests for lifecycle marketing initiatives.
✅ Support data governance and standardization efforts.
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively with various teams to drive data-driven decision-making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Statistics, Mathematics, or a related field (or equivalent experience)
Experience: 6+ years of hands-on experience across B2B, B2C, and B2B2C marketing environments
Required Skills:
- Expert knowledge of Marketo and Salesforce platforms
- SQL skills for working with datasets in cloud data warehouses (e.g., Snowflake)
- Background with data analysis and reporting tools (e.g., Tableau, Looker)
- Experience with A/B testing and building experiment plans
- Demonstrated experience with digital marketing channels, including paid media, SEO, SEM, social media, and email marketing
- In-depth knowledge of CRM data structures and lead tracking, including lead-to-opportunity workflows
- Understanding of APIs, data migrations, and cloud services
- Ability to configure foundational requirements in marketing platforms
- Strong problem-solving skills and ability to manage multiple priorities in a fast-paced environment
- Proven ability to interpret data, identify trends, and provide actionable insights and recommendations
Preferred Skills:
- Experience with marketing automation platforms and customer segmentation tools
- Familiarity with AI tools in data analysis and proper protocols
ASSUMPTION: Candidates should have a strong background in data analysis and marketing, with expertise in relevant tools and platforms to excel in this role.
💰 Compensation & Benefits
Salary Range: $90,000 - $120,000 per year (Based on industry standards for a Senior Marketing Analyst role in the Boston area)
Benefits:
- Medical, Dental, and Vision Coverage
- Flexible work arrangements and unlimited vacation and sick time
- Generous 401k match
- Extensive development and training offerings
- Highly engaged Events Committee
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is an estimate based on industry standards for a Senior Marketing Analyst role in the Boston area. The benefits listed are based on the information provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (Font Management Software, Font Design, and Internet Development)
Company Size: 201-500 employees (Mid-size company with a significant global presence)
Founded: 2012 (Established company with a rich legacy in font management and design)
Company Description:
- Monotype is the world’s leading company in fonts, with a library that can be traced back hundreds of years, featuring famed typefaces like Helvetica, Futura, Times New Roman, and more.
- The company brings brands to life through the type and technology that consumers engage with every day, offering a wide set of solutions that make it easier for them to do what they do best: design beautiful brand experiences.
- Monotype is a trusted partner to the world’s top brands and was named “One of the Most Innovative Companies in Design” by Fast Company.
Company Specialties:
- Enterprise Font Management Software
- Font Design
- Internet Development
Company Website: www.monotype.com
ASSUMPTION: Monotype is a well-established company with a strong global presence, offering a wide range of font management and design solutions to its clients.
📊 Role Analysis
Career Level: Mid-Senior level (6+ years of experience)
Reporting Structure: This role reports directly to the Global Analytics Lead and collaborates with various teams, including Marketing, Sales, CX, Revenue Operations, Finance, and other global data teams.
Work Arrangement: On-site (Remote OK) with flexible work arrangements and unlimited vacation and sick time.
Growth Opportunities:
- Potential career growth within the Marketing department or other global teams
- Opportunities to work on diverse projects and gain exposure to various aspects of the business
- Access to extensive development and training offerings
ASSUMPTION: This role offers strong growth potential within the Marketing department and exposure to various aspects of the business, with access to extensive development and training opportunities.
🌍 Location & Work Environment
Office Type: On-site office with flexible work arrangements and unlimited vacation and sick time
Office Location(s): Woburn, MA, USA
Geographic Context:
- Woburn is a suburb of Boston, offering a mix of urban and suburban living with easy access to the city
- The area is known for its strong job market, with a diverse range of industries and companies
- Woburn offers a range of housing options, from historic homes to modern apartments, with a median home price around $450,000
Work Schedule: Full-time (40 hours per week) with flexible work arrangements and unlimited vacation and sick time
ASSUMPTION: The work environment is on-site with flexible work arrangements, offering a mix of urban and suburban living with easy access to the city and a strong job market.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- On-site or virtual interview with the Global Analytics Lead and other team members
- Final round interview with the Global Marketing Director
- Background check and offer extension
Key Assessment Areas:
- Data analysis and interpretation skills
- Marketing knowledge and understanding of marketing funnel stages
- Problem-solving skills and ability to manage multiple priorities
- Communication skills and ability to present data-driven insights to both technical and non-technical stakeholders
- Cultural fit and alignment with Monotype's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, data analysis experience, and marketing knowledge
- Showcase your ability to interpret data, identify trends, and provide actionable insights and recommendations
- Demonstrate your understanding of Monotype's business and the role's responsibilities
ATS Keywords: Marketing Analysis, Data Analysis, SQL, Marketo, Salesforce, A/B Testing, Digital Marketing, CRM, Lead Tracking, APIs, Data Governance, Forecasting, User Lifecycle Analysis, KPI Development
ASSUMPTION: The interview process focuses on assessing the candidate's data analysis and interpretation skills, marketing knowledge, problem-solving skills, and cultural fit with Monotype's values.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- SQL
- Tableau or Looker
- Microsoft Office Suite (Excel, PowerPoint)
- Google Suite (Google Analytics, Google Data Studio)
- Cloud data warehouses (e.g., Snowflake)
- AI tools in data analysis (e.g., IBM Watson, SAS Viya)
ASSUMPTION: The required tools and technologies for this role include marketing automation platforms, CRM, data analysis tools, and cloud data warehouses, with a focus on AI tools in data analysis.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Excellence
Work Style:
- Data-driven decision-making
- Cross-functional collaboration
- Agile and adaptable to change
- Strong problem-solving skills
- Clear and concise communication
Self-Assessment Questions:
- How do you align with Monotype's value of innovation, and how have you demonstrated this in your previous roles?
- How do you approach cross-functional collaboration, and can you provide an example of a successful project that required close coordination with other teams?
- How do you ensure that your data analysis and reporting are clear, concise, and actionable for both technical and non-technical stakeholders?
ASSUMPTION: Monotype values innovation, collaboration, customer-centricity, integrity, and excellence, with a work style that emphasizes data-driven decision-making, cross-functional collaboration, and strong problem-solving skills.
⚠️ Potential Challenges
- Working with large datasets and ensuring data accuracy and integrity
- Managing multiple priorities and deadlines in a fast-paced environment
- Communicating complex data insights to non-technical stakeholders effectively
- Keeping up with the latest trends and best practices in data analysis and marketing
- Balancing the need for in-depth analysis with the need for quick, actionable insights
ASSUMPTION: This role presents several challenges, including working with large datasets, managing multiple priorities, and communicating complex data insights effectively. Candidates should be prepared to tackle these challenges and demonstrate their ability to succeed in a fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Analyst or Marketing Data Analyst position, but with a stronger focus on driving strategic decision-making and optimizing marketing spend
- Compared to other marketing analyst roles, this position requires a deeper understanding of marketing funnel stages and a stronger background in digital marketing channels
- Career path comparison: This role can lead to senior marketing management positions, marketing strategy roles, or data-driven marketing consulting roles
ASSUMPTION: This role is similar to a Senior Marketing Analyst or Marketing Data Analyst position, with a stronger focus on driving strategic decision-making and optimizing marketing spend. Compared to other marketing analyst roles, this position requires a deeper understanding of marketing funnel stages and a stronger background in digital marketing channels.
📝 Sample Projects
- Analyzing customer data to identify trends and optimize marketing campaigns for a specific product launch
- Developing and implementing a marketing attribution model to track the impact of various marketing channels on revenue generation
- Designing and executing A/B tests to improve conversion rates and optimize marketing spend for a specific customer segment
ASSUMPTION: Sample projects for this role may include analyzing customer data to identify trends, developing marketing attribution models, and designing and executing A/B tests to optimize marketing campaigns and improve conversion rates.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- How does the company support the professional development and growth of its marketing analysts?
- What are the most pressing challenges facing the marketing department, and how can this role help address them?
- How does the company approach data governance and standardization efforts, and what role does this position play in maintaining data quality and integrity?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how does this role contribute to their development and optimization?
ASSUMPTION: Key questions to ask during the interview should focus on the team structure, professional development opportunities, pressing challenges facing the marketing department, data governance efforts, KPI development, and the role's contribution to marketing campaign success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, data analysis experience, and marketing knowledge
- Showcase your ability to interpret data, identify trends, and provide actionable insights and recommendations
- Demonstrate your understanding of Monotype's business and the role's responsibilities
- Follow up with the Hiring Manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
