📌 Core Information
🔹 Job Title: Sr. Marketing Campaign Analyst
🔹 Company: American Medical Association
🔹 Location: Chicago, IL (Hybrid)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-08
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Hybrid (3 days in office)
🚀 Job Overview
Key aspects of this role include:
- Implementing and executing acquisition and retention campaigns using a marketing automation platform.
- Collaborating with cross-functional teams to design effective campaign strategies.
- Ensuring the timely delivery of campaign data.
- Managing the entire campaign data lifecycle, from data extraction to post-campaign analysis.
- Providing actionable insights to support decision-making across various functions.
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making and cross-functional collaboration.
📋 Key Responsibilities
✅ Implement and execute multi-channel marketing campaigns across various platforms (e.g., email, direct mail, digital ads, SMS) to drive customer acquisition, retention, and engagement.
✅ Utilize campaign management tools and marketing automation platforms to build, execute, and optimize multi-channel marketing plans.
✅ Develop and implement efficient campaign workflows, including data segmentation, targeting plans, and campaign frequency management.
✅ Conduct in-depth analysis to provide actionable insights that support decision-making across various functions, including marketing, sales, and customer service.
✅ Manage the completion and accuracy of list management activities, data requests, marketing campaign support, defining campaign metrics, and conducting member analysis profiles, ensuring data quality and integrity standards on all projects.
✅ Fulfill data requests from various teams across the organization, ensuring accurate, timely, and relevant data delivery.
✅ Retrieve and organize data from multiple sources, ensuring data accuracy and integrity when fulfilling internal and external requests.
✅ May include other responsibilities as assigned
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and data analysis, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Computer Science, Marketing, or related quantitative field required. Master’s degree preferred.
Experience: Minimum 5+ years marketing experience with 2 years in campaign management with a thorough understanding of direct marketing techniques, subscription/membership marketing, database issues regarding data quality, data manipulation and targeting strategies.
Required Skills:
- Practical data extraction, manipulation, and analysis experience using SQL and related applications: SAS, SPSS, or similar.
- Experience with campaign management tools (e.g., Salesforce Marketing Cloud, Adobe Campaign, Marketo, Unica, IBM Campaign).
- Advanced practical use of Microsoft Excel, Access, and Visio.
- Excellent analytical skills and experience manipulating large data sets and recommending segmentation, testing, multi-channel targeting, and campaign plans.
- Demonstrated ability to organize, prioritize, manage, and complete multiple projects.
- Strong written and verbal communications skills, especially the ability to express analytic results and technical concepts in “user friendly” ways to ensure they inform strategic decision making.
Preferred Skills:
- Experience with Business Objects (or similar) a plus.
ASSUMPTION: Given the role's focus on data analysis and campaign management, candidates should have a strong quantitative background and experience with marketing automation tools.
💰 Compensation & Benefits
Salary Range: $81,600 - $108,120 (This is the lowest to highest salary we believe we would pay for this role at the time of this posting. An employee’s pay within the salary range will be determined by a variety of factors including but not limited to business consideration, geographical location, and internal equity, as well as candidate qualifications, such as skills, education, and experience.)
Benefits:
- To learn more about the American Medical Association’s benefits offerings, please click here.
Working Hours: 40 hours per week, with flexibility for hybrid work arrangement (3 days in office).
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and the company's internal equity considerations.
📌 Applicant Insights
🔍 Company Context
Industry: The American Medical Association (AMA) is the nation's largest professional association of physicians and a non-profit organization dedicated to promoting the art and science of medicine and the betterment of public health.
Company Size: The AMA has 1,001-5,000 employees, providing ample opportunities for career growth and collaboration.
Founded: 1847, making it one of the oldest and most established medical associations in the United States.
Company Description:
- The AMA is committed to improving the health of the nation by promoting professionalism in medicine and working to enhance patient care and health outcomes.
- The organization provides a wide range of resources and services to physicians, residents, and medical students, including educational opportunities, advocacy, and practice management tools.
- The AMA is also dedicated to social responsibility and professional development, encouraging employees to grow both personally and professionally.
Company Specialties:
- Medical education and training
- Healthcare policy and advocacy
- Practice management and professional development
Company Website: http://www.ama-assn.org
ASSUMPTION: The AMA's extensive history and resources make it an attractive employer for those seeking a stable, well-established organization with ample opportunities for professional growth.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the Manager, Marketing and Membership Experience.
Work Arrangement: Hybrid (3 days in office, 2 days remote)
Growth Opportunities:
- Potential to take on more strategic responsibilities as the role evolves.
- Opportunities to work on high-impact projects and collaborate with various teams across the organization.
- Access to professional development resources and training opportunities provided by the AMA.
ASSUMPTION: This role offers strong potential for career growth and development within the organization, given the AMA's size and the varied nature of its work.
🌍 Location & Work Environment
Office Type: Hybrid (3 days in office, 2 days remote)
Office Location(s): 330 N. Wabash Avenue, Chicago, IL 60611
Geographic Context:
- Chicago is a major metropolitan area with a diverse economy and a thriving job market.
- The AMA's office is conveniently located in the heart of downtown Chicago, with easy access to public transportation.
- The city offers a wide range of cultural, recreational, and dining options, as well as a vibrant arts and music scene.
Work Schedule: 40 hours per week, with flexible hours for hybrid work arrangement.
ASSUMPTION: The hybrid work arrangement and central office location provide a good balance between work-life integration and access to the amenities and opportunities of a major metropolitan area.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the team
- Final interview with the director
Key Assessment Areas:
- Data analysis and interpretation skills
- Campaign management experience and strategic thinking
- Communication and presentation skills
- Cultural fit and alignment with the AMA's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Demonstrate your understanding of the AMA's mission and values in your application materials.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work collaboratively.
- Follow up with the hiring manager after your interview to express your enthusiasm for the role and reiterate your qualifications.
ATS Keywords: Marketing automation, campaign management, data analysis, SQL, marketing strategy, segmentation, targeting, A/B testing, customer acquisition, retention, engagement, multi-channel marketing, project management, communication skills
ASSUMPTION: The AMA's interview process is designed to assess both technical skills and cultural fit, with a strong emphasis on data-driven decision making and collaboration.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- Adobe Campaign
- Marketo
- Unica
- IBM Campaign
- SQL
- SAS
- SPSS
- Microsoft Excel, Access, and Visio
- Business Objects
ASSUMPTION: The tools and technologies listed are not exhaustive and may be subject to change based on the organization's evolving needs and priorities.
👔 Cultural Fit Considerations
Company Values:
- Excellence
- Leadership
- Innovation
- Collaboration
- Accountability
- Integrity
- Professionalism
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and action-oriented
Self-Assessment Questions:
- Do you have a strong background in data analysis and campaign management?
- Are you comfortable working in a hybrid environment and collaborating with remote team members?
- Do you share the AMA's commitment to professionalism, innovation, and excellence in medicine?
ASSUMPTION: The AMA values candidates who are highly skilled in data analysis and campaign management, as well as those who are adaptable, collaborative, and committed to the organization's mission and values.
⚠️ Potential Challenges
- The hybrid work arrangement may require additional self-discipline and time management skills to balance remote and in-office work effectively.
- The role may involve working on multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize tasks effectively.
- The AMA's large size and extensive resources may present opportunities for career growth and development, but may also require additional navigation and networking to identify and pursue these opportunities.
- The role may require occasional travel for meetings and conferences, depending on the organization's needs and priorities.
ASSUMPTION: These challenges are not insurmountable and can be effectively managed with the right skills, mindset, and support from the organization.
📈 Similar Roles Comparison
- Compared to other marketing campaign analyst roles, this position offers a unique opportunity to work within a well-established, mission-driven organization with extensive resources and a strong commitment to professional development.
- Unlike many for-profit companies, the AMA's non-profit status allows it to prioritize its mission and values above short-term financial gains, providing a more stable and fulfilling work environment for employees.
- Career paths within the AMA may differ from those in for-profit organizations, with a greater emphasis on internal promotions and long-term career growth within the organization.
ASSUMPTION: The AMA's unique mission, values, and structure make it an attractive employer for those seeking a stable, fulfilling work environment with ample opportunities for professional growth and development.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to drive customer acquisition and retention for a new membership program.
- Analyzing customer data to identify trends and insights that inform segmentation and targeting strategies for targeted marketing campaigns.
- Collaborating with cross-functional teams to design and implement a new data governance process to ensure compliance with internal data policies and data protection regulations.
ASSUMPTION: These sample projects are illustrative and may vary based on the organization's evolving needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role fit into the organization's long-term strategic plans?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the AMA support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how can I best prepare to address them?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to success in the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, emphasizing your data analysis and campaign management background, as well as your alignment with the AMA's mission and values.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work collaboratively.
- Follow up with the hiring manager after your interview to express your enthusiasm for the role and reiterate your qualifications.
- If selected for the final interview, be prepared to present a data-driven project or case study that demonstrates your analytical skills and ability to drive results through marketing campaigns.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
