📌 Core Information
🔹 Job Title: Senior Marketing Associate
🔹 Company: Hearst
🔹 Location: New York, NY, United States
🔹 Job Type: Full time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-09
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (2 days per week in the office)
🚀 Job Overview
Key aspects of this role include:
- Driving consistent content cadence across owned channels (social and web)
- Supporting ABM campaigns and optimizing CRM workflows in HubSpot
- Collaborating with Engagement and Practice Leads to develop resonant content
- Managing multiple moving parts while maintaining brand voice and business goals
ASSUMPTION: This role requires a strong executor who can balance creativity with precision and has a solid understanding of HubSpot and SEO best practices.
📋 Key Responsibilities
✅ Execute a consistent cadence of organic content across the blog and global social channels
✅ Develop and publish engaging content on LinkedIn, aligned with brand voice and audience interests
✅ Manage content creation in HubSpot, ensuring alignment with brand standards
✅ Organize and maintain our content library for internal and external use
✅ Design or coordinate the creation of visual assets for distribution across platforms
✅ Support the execution of ABM-style campaigns targeting high-value accounts
✅ Collaborate with Practice Leads to develop templated content and tailored assets
✅ Assist with outbound and lifecycle campaigns by managing segmentation, delivery, and reporting logistics
✅ Implement SEO & AEO best practices to optimize content and improve search visibility
✅ Assist in SEM efforts including keyword research, ad copywriting, and performance tracking
✅ Support execution of paid social campaigns to boost content reach and engagement
✅ Contribute to CRM segmentation, testing, and campaign triggers to drive engagement
✅ Ensure consistent use of templates, lists, and tools across the GTM team
✅ Assist in planning and promoting virtual and in-person events
✅ Coordinate event logistics including registration, assets, shipping, and onsite prep
✅ Help execute event campaigns before, during, and after activations
ASSUMPTION: This role involves a mix of creative and operational tasks, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 3-5 years of experience in digital marketing or content marketing, ideally at an agency or B2B company
Required Skills:
- Hands-on experience with HubSpot for CRM and marketing automation
- Working knowledge of SEO and AEO best practices and tools (e.g., SEMrush, Moz, GA4)
- Proficient in Figma, Canva, or Adobe Creative Suite for light design tasks
- Familiarity with paid social and email marketing platforms
- Experience contributing to ABM-style campaigns or targeted outreach programs
- Strong organizational and project management skills
- Comfort engaging on LinkedIn and supporting executive visibility
Preferred Skills:
- Experience with event planning and management
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong understanding of HubSpot and be comfortable managing multiple projects simultaneously.
💰 Compensation & Benefits
Salary Range: $70,000 - $85,000 per year (estimated based on market data for New York City)
Benefits:
- Medical, dental, vision, life and disability insurance
- 401(k) Retirement Plan
- Flexible Spending & Health Savings Account
- Paid holidays, vacation, and sick time
- Parental Leave
- Employee assistance program and other company benefits
Working Hours: Full-time position with standard business hours, requiring 2 days per week in the office
ASSUMPTION: The salary range provided is an estimate based on market data for similar roles in New York City. Actual compensation may vary based on experience and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Media Production
Company Size: 10,001+ employees
Founded: Not specified
Company Description:
- Hearst is a global, diversified information, services, and media company with a mission to inform audiences and improve lives.
- The company's portfolio includes global financial services, healthcare, transportation, television stations, newspapers, magazines, cable television networks, and more.
- Hearst is committed to leading with purpose, innovating, and serving the communities it operates in.
Company Specialties:
- Television
- Digital
- Magazines
- Entertainment
- Publishing
- Business Media
- Cable
- Radio
- Real Estate
- Syndication
- Marketing
Company Website: http://www.hearst.com
ASSUMPTION: Hearst is a large, diversified company with a wide range of business units and a strong commitment to its mission and values.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and development
Reporting Structure: Reports to the Marketing Director
Work Arrangement: Hybrid, with 2 days per week required in the office
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing team
- Opportunities to work on diverse projects and gain exposure to different aspects of the business
- Chance to learn from and collaborate with experienced professionals across various business units
ASSUMPTION: This role offers opportunities for professional growth and development within a large, dynamic organization.
🌍 Location & Work Environment
Office Type: Hybrid, with a physical office located in New York City
Office Location(s): 300 West 57th Street, New York, NY 10019, US
Geographic Context:
- New York City is a major metropolitan area with a diverse population and a thriving job market
- The office is located in Midtown Manhattan, offering easy access to public transportation and various amenities
- The city offers a wide range of cultural, entertainment, and recreational opportunities
Work Schedule: Standard business hours, with flexibility for remote work on certain days
ASSUMPTION: The hybrid work arrangement allows for a balance between in-office collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the marketing director
Key Assessment Areas:
- HubSpot experience and proficiency
- SEO and AEO knowledge
- Creativity and visual storytelling skills
- Organizational and project management abilities
- Communication and collaboration skills
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on HubSpot, SEO, and content marketing
- Tailor your cover letter to demonstrate your understanding of the role and your fit with Hearst's mission and values
- Prepare examples of your content creation and design work to showcase your skills
- Research Hearst's business units and be prepared to discuss how your skills and experience align with the company's goals
ATS Keywords: HubSpot, SEO, AEO, content marketing, marketing automation, ABM, social media, event planning, project management
ASSUMPTION: The interview process will focus on assessing your technical skills, creativity, and cultural fit within the Hearst organization.
🛠️ Tools & Technologies
- HubSpot
- SEMrush or Moz
- GA4
- Figma, Canva, or Adobe Creative Suite
- Paid social and email marketing platforms
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Purpose
- Innovation
- Collaboration
- Excellence
Work Style:
- Results-driven
- Collaborative
- Adaptable
- Innovative
- Customer-focused
Self-Assessment Questions:
- Do I align with Hearst's values and mission?
- Am I comfortable working in a hybrid environment with a mix of in-office and remote work?
- Do I have the necessary skills and experience to succeed in this role?
ASSUMPTION: Hearst values candidates who are passionate about their mission, committed to excellence, and eager to collaborate with a diverse team.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing creative and operational tasks
- Adapting to a large, dynamic organization with diverse business units
- Navigating a hybrid work environment
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to Hearst's mission and values.
📈 Similar Roles Comparison
- This role is similar to a Marketing Specialist or Content Marketing Specialist position, but with a greater emphasis on HubSpot and ABM
- Compared to other marketing roles, this position offers a unique blend of creative and operational tasks, as well as exposure to various business units within Hearst
- Career progression may involve moving into a more specialized marketing role or taking on additional responsibilities within the current position
ASSUMPTION: This role offers a unique blend of responsibilities and opportunities for growth within a large, dynamic organization.
📝 Sample Projects
- Developing and executing a content strategy for a specific business unit within Hearst
- Managing an ABM campaign targeting high-value accounts in a specific industry
- Optimizing CRM workflows in HubSpot to improve lead nurturing and conversion
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this role collaborate with other marketing team members and business units within Hearst?
- What are the most important qualities and skills for success in this role?
- How does Hearst support the professional development and growth of its employees?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and commitment to understanding the organization's needs.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills, with a focus on HubSpot, SEO, and content marketing
- Write a cover letter that demonstrates your understanding of the role and your fit with Hearst's mission and values
- Prepare examples of your content creation and design work to showcase your skills
- Research Hearst's business units and be prepared to discuss how your skills and experience align with the company's goals
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
