Sr. Marketing Associate

📌 Core Information

🔹 Job Title: Senior Marketing Associate

🔹 Company: iCrossing

🔹 Location: New York, NY, United States

🔹 Job Type: Full time

🔹 Category: Marketing Services

🔹 Date Posted: 2025-07-09

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (2 days per week in the office)

🚀 Job Overview

Key aspects of this role include:

• Executing a consistent content cadence across owned channels (social and web)
• Supporting ABM campaigns and optimizing CRM workflows in HubSpot
• Collaborating with Engagement and Practice Leads to develop content that resonates with the audience
• Managing multiple moving parts without losing sight of brand voice or business goals

ASSUMPTION: This role requires a strong executor who thrives at the intersection of content, campaigns, and coordination, with a clear understanding of how to use HubSpot across CRM management, content operations, and campaign management.

📋 Key Responsibilities

✅ Execute a consistent cadence of organic content across the blog and global social channels

✅ Develop and publish engaging content on LinkedIn, aligned with brand voice and audience interests

✅ Manage content creation in HubSpot, ensuring alignment with brand standards

✅ Organize and maintain the content library for internal and external use

✅ Design or coordinate the creation of visual assets for distribution across platforms

✅ Support the execution of ABM-style campaigns targeting high-value accounts

✅ Assist with outbound and lifecycle campaigns by managing segmentation, delivery, and reporting logistics

✅ Implement SEO & AEO best practices to optimize content and improve search visibility

✅ Assist in SEM efforts including keyword research, ad copywriting, and performance tracking

✅ Support execution of paid social campaigns to boost content reach and engagement

✅ Collaborate on identifying backlink and digital PR opportunities

✅ Maintain and optimize marketing automation workflows in HubSpot

✅ Support lifecycle journey design to move leads from awareness to retention

✅ Contribute to CRM segmentation, testing, and campaign triggers to drive engagement

✅ Ensure consistent use of templates, lists, and tools across the GTM team

✅ Assist in planning and promoting virtual and in-person events

✅ Coordinate event logistics including registration, assets, shipping, and onsite prep

✅ Help execute event campaigns before, during, and after activations

ASSUMPTION: The role requires a strong sense of ownership, a knack for visual storytelling, and the ability to manage multiple moving parts without losing sight of brand voice or business goals.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3-5 years of experience in digital marketing or content marketing, ideally at an agency or B2B company

Required Skills:

• Hands-on experience with HubSpot for CRM and marketing automation
• Working knowledge of SEO and AEO best practices and tools (e.g., SEMrush, Moz, GA4)
• Proficient in Figma, Canva, or Adobe Creative Suite for light design tasks
• Familiarity with paid social and email marketing platforms
• Experience contributing to ABM-style campaigns or targeted outreach programs
• Strong organizational and project management skills
• Comfort engaging on LinkedIn and supporting executive visibility

Preferred Skills:

• Fluency in additional languages
• Experience with event planning and execution

ASSUMPTION: Strong candidates will bring hands-on experience within HubSpot, with a clear understanding of how to use it across CRM management, content operations, and campaign management.

💰 Compensation & Benefits

Salary Range: The estimated salary range for this position in New York City is between $70,000 and $85,000 per year. The range for the position in other geographies may vary based on market differences. The actual compensation will be determined based on experience and other factors permitted by law.

Benefits:

• Medical, dental, vision, life and disability insurance
• 401(k) Retirement Plan
• Flexible Spending & Health Savings Account
• Paid holidays, vacation, and sick time
• Parental Leave
• Employee assistance program and other company benefits

Working Hours: Full-time position with 40 hours per week, requiring 2 days per week in the office (Tuesday & Wednesday)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: iCrossing is a marketing services company that specializes in connected marketing and technology solutions. They offer IT consulting, marketing, and professional services to help leading B2B and B2C brands engage customers, employees, and partners more effectively while unlocking new opportunities across digital and physical channels.

Company Size: iCrossing has 501-1,000 employees, making it a mid-sized company. This size allows for a more collaborative and agile work environment while still offering the resources and opportunities of a larger organization.

Founded: iCrossing was founded in 1998 and has since grown to become a leading marketing services company with a global presence.

Company Description:

• iCrossing is a full-service marketing and technology company that seamlessly integrates strategy, data, creativity, and innovation to accelerate transformation.
• Their bespoke, scalable, and secure solutions—powered by data, technology, impactful content, SEO, and media—deliver measurable business results.
• With over 25 years of experience, iCrossing has helped leading B2B and B2C brands engage customers, employees, and partners more effectively while unlocking new opportunities across digital and physical channels.

Company Specialties:

• Digital Transformation
• SEO
• Experience Transformation Strategy
• User Experience (UX)
• Data Analytics
• Paid Media
• Creative Design
• Customer Journey
• Data and Consumer Insights
• Marketing Technology
• Digital Marketing
• Loyalty/CRM
• CDP
• DAM
• Digital Acceleration
• and SEM

Company Website: http://www.icrossing.com

ASSUMPTION: iCrossing's focus on data-driven marketing and technology solutions makes it an attractive choice for candidates interested in a dynamic and innovative work environment.

📊 Role Analysis

Career Level: The Senior Marketing Associate role is a mid-level position that offers opportunities for growth and development within the marketing department.

Reporting Structure: This role reports directly to the Marketing Director and collaborates with Engagement and Practice Leads to develop content that resonates with the audience.

Work Arrangement: This is a hybrid role that requires 2 days per week in the office (Tuesday & Wednesday). The remaining workdays can be performed remotely.

Growth Opportunities:

• Progression to a Marketing Manager or similar role within the marketing department
• Expansion of responsibilities to include team management and mentoring
• Potential to transition into a specialized marketing role, such as SEO or paid media, based on interest and performance

ASSUMPTION: The Senior Marketing Associate role offers a unique opportunity to gain experience in various aspects of marketing, including content creation, campaign management, and CRM optimization, while working with a diverse team of marketing professionals.

🌍 Location & Work Environment

Office Type: iCrossing's New York office is a modern, collaborative workspace that fosters creativity and innovation.

Office Location(s): 300 West 57th Street, 20th Floor, New York, NY 10019, US

Geographic Context:

• New York City is a major hub for the marketing and advertising industries, offering ample networking and professional development opportunities.
• The office is located in the heart of Midtown Manhattan, providing easy access to public transportation, restaurants, and cultural attractions.
• The city's diverse population and vibrant cultural scene make it an exciting place to live and work.

Work Schedule: Full-time position with 40 hours per week, requiring 2 days per week in the office (Tuesday & Wednesday)

ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to enjoy the benefits of working from home while still having the opportunity to collaborate and build relationships with colleagues in the office.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Marketing Director and/or other members of the marketing team
• Final interview or presentation with senior leadership
• Background check and onboarding

Key Assessment Areas:

• Content creation and storytelling skills
• HubSpot proficiency and CRM management experience
• SEO and AEO knowledge and best practices
• Project management and organizational skills
• Cultural fit and alignment with iCrossing's values and work style

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your content creation and campaign management experience
• Demonstrate your understanding of HubSpot and other relevant marketing technologies
• Showcase your ability to manage multiple projects and deadlines effectively
• Prepare thoughtful questions to ask during the interview to demonstrate your interest in the role and the company

ATS Keywords: HubSpot, CRM, marketing automation, content creation, SEO, AEO, campaign management, project management, digital marketing, ABM

ASSUMPTION: The interview process for the Senior Marketing Associate role will focus on assessing the candidate's content creation and storytelling skills, HubSpot proficiency, and cultural fit with iCrossing's values and work style.

🛠️ Tools & Technologies

• HubSpot
• SEMrush or Moz
• GA4
• Figma, Canva, or Adobe Creative Suite
• Paid social and email marketing platforms
• Event planning and management tools

ASSUMPTION: The Senior Marketing Associate role requires proficiency in HubSpot and other relevant marketing technologies, as well as a working knowledge of SEO and AEO best practices and tools.

👔 Cultural Fit Considerations

Company Values:

• Collaboration: iCrossing values a collaborative and inclusive work environment that fosters open communication and teamwork
• Innovation: The company encourages creativity, continuous learning, and the pursuit of new and better ways to solve marketing challenges
• Integrity: iCrossing is committed to maintaining the highest ethical standards in all aspects of its business operations
• Excellence: The company strives to deliver exceptional results for its clients and partners through a relentless focus on quality and continuous improvement

Work Style:

• Agile and adaptable: iCrossing's work environment is dynamic and fast-paced, requiring employees to be adaptable and responsive to change
• Data-driven: The company relies on data and analytics to inform its marketing strategies and decision-making processes
• Customer-focused: iCrossing prioritizes the needs and preferences of its clients and partners, ensuring that its marketing solutions deliver measurable business results

Self-Assessment Questions:

• Do you thrive in a collaborative and inclusive work environment that fosters open communication and teamwork?
• Are you comfortable working with data and analytics to inform marketing strategies and decision-making processes?
• Do you have a customer-focused mindset and a proven track record of delivering measurable business results?

ASSUMPTION: Successful candidates for the Senior Marketing Associate role will demonstrate a strong alignment with iCrossing's values and work style, as well as a genuine interest in the company's mission and vision.

⚠️ Potential Challenges

• The fast-paced and dynamic work environment may require candidates to adapt quickly to changes in priorities and workloads
• The role may involve working with multiple stakeholders, requiring strong communication and project management skills to keep projects on track
• The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment
• The competitive salary range may attract a large number of applicants, increasing the likelihood of a more competitive interview process

ASSUMPTION: Candidates should carefully consider their personal preferences and work style when evaluating the potential challenges associated with this role.

📈 Similar Roles Comparison

• Compared to other marketing associate roles, this position offers a unique blend of content creation, campaign management, and CRM optimization responsibilities
• iCrossing's focus on data-driven marketing and technology solutions sets it apart from other marketing services companies, offering candidates the opportunity to work with cutting-edge tools and methodologies
• Career progression in this role may follow a similar path to that of a marketing manager or specialist role, depending on the candidate's interests and performance

ASSUMPTION: Candidates should carefully consider their career goals and personal preferences when evaluating the similarities and differences between this role and other marketing associate positions.

📝 Sample Projects

• Developing and executing a content marketing strategy to increase organic traffic and engagement for a B2B technology company
• Managing a targeted ABM campaign to generate qualified leads for a global consulting firm
• Optimizing CRM workflows and segmentation to improve lead nurturing and conversion rates for an e-commerce retailer

ASSUMPTION: The sample projects listed above are intended to provide candidates with a better understanding of the types of marketing initiatives they may be responsible for in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical content marketing strategy for a B2B technology company, and how this role would contribute to its execution?
• How does the marketing team collaborate with other departments, such as sales and product, to ensure alignment and consistency in messaging and branding?
• What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are they tracked and reported?
• How does iCrossing support the professional development and growth of its marketing associates?
• What are the most challenging aspects of working in a hybrid role, and how does the company support employees in managing their work-life balance?

ASSUMPTION: Candidates should prepare thoughtful and insightful questions to ask during the interview to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare specific examples of your content creation and campaign management experience
• Demonstrate your understanding of HubSpot and other relevant marketing technologies
• Showcase your ability to manage multiple projects and deadlines effectively
• Prepare thoughtful questions to ask during the interview to demonstrate your interest in the role and the company
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.