🔹 Job Title: Senior Marketing Associate
🔹 Company: Focus Global
🔹 Location: Manila, Philippines
🔹 Job Type: Full-Time, Hybrid (3x On-Site in BGC, Taguig)
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 1-2 years
🔹 Remote Status: On-site (Hybrid)
Key aspects of this role include:
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on driving results across multiple channels.
✅ Brand Strategy & Campaigns: Drive marketing plans and brand calendars across digital, retail, and events. Launch campaigns that increase awareness, drive engagement, and build loyalty.
✅ Content & Digital Marketing: Partner with creatives and content teams to localize messaging and roll out content across digital platforms. Manage SEO/SEM, paid media, and marketplace ads.
✅ Trade Marketing & Activations: Plan and execute initiatives with retail partners, including in-store displays, cooking demos, and new product launches. Own the production of trade collaterals.
✅ Cross-Functional Collaboration: Work closely with Sales, Operations, Tech, and Customer Experience teams to ensure seamless execution across all channels.
✅ Product Management: Deeply understand product USPs. Conduct competitive analysis, evaluate new product opportunities, and help position new launches.
ASSUMPTION: This role requires a high level of organization, project management skills, and the ability to work effectively with various teams.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 1-2 years in marketing, brand management, or consumer goods. Exposure to both online and offline retail channels is a big plus.
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in fast-paced environments and a proven track record of driving results will be most successful in this role.
Salary Range: PHP 45,000 - 60,000 per month (Based on experience level and industry standards for the role and location)
Benefits:
Working Hours: Monday - Friday, 9:00 AM - 6:00 PM (with flexibility for remote work)
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the company's compensation structure and the candidate's qualifications.
Industry: Focus Global is a lifestyle retail company that specializes in home and furniture products. They operate in the Philippines, Singapore, and Malaysia, with a focus on creating unique and meaningful spaces through their omnichannel strategy.
Company Size: Focus Global has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: In October 1991, Focus Global started with just one brand and 20 employees in the Philippines. Today, their team of 500 manages 30 global brands.
Company Description:
Company Specialties:
Company Website: http://www.focusglobalinc.com/
ASSUMPTION: Focus Global's focus on creating unique and meaningful spaces, along with their commitment to customer experience, sets them apart in the home and lifestyle industry.
Career Level: This role is an entry to mid-level position, offering opportunities for growth and development within the marketing department.
Reporting Structure: The Senior Marketing Associate will report directly to the Marketing Manager and work closely with cross-functional teams, including Sales, Operations, Tech, and Customer Experience.
Work Arrangement: This role is a hybrid position, requiring 3 days of on-site work in BGC, Taguig, with the remaining days worked remotely.
Growth Opportunities:
ASSUMPTION: Focus Global's commitment to growth and development, along with their emphasis on collaboration and learning, provides strong opportunities for career advancement in this role.
Office Type: Focus Global's headquarters is located in Bonifacio Global City, Taguig, with a modern and collaborative work environment.
Office Location(s): 24th Street Corner 7th Avenue, at McKinley Parkway, Bonifacio Global City, Taguig, Metro Manila 1634, PH
Geographic Context:
Work Schedule: The work schedule is Monday - Friday, 9:00 AM - 6:00 PM, with flexibility for remote work on certain days.
ASSUMPTION: The hybrid work arrangement and flexible work schedule at Focus Global provide a good balance between on-site collaboration and remote work, allowing employees to maintain a healthy work-life balance.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing, Brand Management, Campaign Management, Digital Marketing, SEO, SEM, Trade Marketing, Cross-Functional Collaboration, Product Management, Analytical Skills, Project Management, Communication Skills, Entrepreneurial Mindset, E-commerce Tools, Retail Channels, Data-Driven Decision Making
ASSUMPTION: The interview process at Focus Global is designed to assess the candidate's skills, experience, and cultural fit, with a focus on finding the best fit for the role and the organization.
ASSUMPTION: The tools and technologies listed are commonly used in marketing roles and may vary depending on the specific needs of the organization and the project.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Focus Global's company culture emphasizes collaboration, growth, and a focus on results, with an entrepreneurial work style that values ownership and initiative.
ASSUMPTION: The potential challenges listed are common to marketing roles and can be mitigated with strong communication, organization, and time management skills.
ASSUMPTION: This role is unique in its focus on both online and offline retail channels, with a strong emphasis on cross-functional collaboration and trade marketing initiatives.
ASSUMPTION: The sample projects listed are representative of the types of initiatives the Senior Marketing Associate may work on, but the specific projects will vary depending on the organization's needs and priorities.
ASSUMPTION: The key questions listed are designed to provide insight into the role, the team, and the company culture, helping the candidate make an informed decision about the opportunity.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.