📌 Core Information
🔹 Job Title: Sr. Marketing Associate
🔹 Company: Baxter International Inc.
🔹 Location: Bellevue, Washington
🔹 Job Type: Full-Time, Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Driving product marketing and event management for the Ambulatory Cardiac Monitoring portfolio
- Collaborating cross-functionally to explore, innovate, and enhance product experiences
- Optimizing customer onboarding and in-hospital product awareness experiences
- Managing tradeshow operations and optimizing in-hospital/clinic and healthcare tradeshow/event experiences
ASSUMPTION: This role requires a balance of strategic thinking, creativity, and strong execution skills. The ideal candidate will have a solid understanding of marketing principles, excellent communication skills, and the ability to thrive in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Serve as the product authority and product marketing content owner, implementing and supporting product positioning, messaging, and product-related content creation
✅ Implement new product releases, launches, and go-to-market plans to support the expansion of existing product portfolio messaging and new product launches
✅ Partner with the training lead to optimize customer onboarding and in-hospital product awareness experiences, driving continuous product prescription/utilization
✅ Design and optimize experiences supporting hospital patient education on our product
✅ Experience with event management, including tradeshow planning and execution
✅ Lead all operational aspects of tradeshow/events operations, including but not limited to exhibit & convention center logistics, vendor/venue selection, booth setup, personnel scheduling & communications, agenda management, budget tracking, billing and documentation, onsite booth management, and offsite regional show collateral management
✅ Build strong relationships with our customers and support sales efforts when needed
✅ Lead and implement projects through ambiguity, rolling up sleeves to pave a way forward when next steps aren’t always clear
✅ Contribute to Marketing team effort by accomplishing any additional related tasks as needed
ASSUMPTION: This role requires a proactive approach, strong personal initiative, and the ability to handle opposing priorities successfully. The ideal candidate will be a self-starter with excellent time and project management skills and the ability to work well independently and collaborate effectively with a team.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, communications, or equivalent work experience to meet the minimum requirements for the role
Experience: 3 - 5 years of marketing experience, or experience in a related role
Required Skills:
- Excellent communication and writing skills
- Experience crafting product marketing materials
- Experience supporting product launches and promotional activities
- Proactive approach with strong personal initiative and taking ownership of tasks
- Strong interpersonal skills: outgoing, energetic person with a can-do attitude
- Ability to work well independently and collaborate effectively with a team
- Ability to handle opposing priorities successfully, and drive projects through completion
- Strong time and project management skills with the ability to work in a fast-paced environment when needed
- Highly organized and committed to attention to detail
- Strong experience with standard MS Office applications (Excel, Word, PowerPoint, etc.)
Preferred Skills:
- Previous experience in the medical device, healthcare, or regulated manufacturing field
ASSUMPTION: While previous experience in the medical device or healthcare industry is not required, it would be beneficial for the candidate to have a basic understanding of the healthcare industry and its regulations.
💰 Compensation & Benefits
Salary Range: $96,000 - $132,000 annually. This estimated range is meant to reflect an anticipated salary range for the position. Baxter may pay more or less than the anticipated range based upon market data and other factors, all of which are subject to change.
Benefits:
- Medical Coverage
- Dental Coverage
- Life Insurance
- Accident Insurance
- Short-term Disability
- Long-term Disability
- Business Travel Accident Insurance
- Employee Stock Purchase Plan
- 401(k) Retirement Savings Plan
- Flexible Spending Accounts
- Educational Assistance Programs
- Paid Holidays
- Paid Time Off ranging from 20 to 35 days based on length of service
- Family and Medical Leaves of Absence
- Paid Parental Leave
- Commuting Benefits
- Employee Discount Program
- Employee Assistance Program
- Childcare Benefits
Working Hours: Full-time, 40 hours per week. This hybrid position requires working in the Bellevue office 3 days per week and traveling to 3-5 tradeshows within the US annually.
ASSUMPTION: The salary range provided is an estimate and may vary based on market data and other factors. Baxter offers a comprehensive benefits package for eligible roles, with medical and dental coverage starting on the first day of employment.
📌 Applicant Insights
🔍 Company Context
Industry: Baxter operates in the medical equipment manufacturing industry, focusing on essential solutions in the hospital, physician’s office, and other sites of care. They provide connected solutions, medical devices, and advanced injectable technologies.
Company Size: Baxter is a large, multinational organization with over 39,000 employees globally. This size offers opportunities for collaboration with various individuals, exposure to different facets of their portfolio, and an encouraging leadership team that encourages ongoing development.
Founded: Baxter was founded in 1931 and has since grown to become a vital and trusted partner for nearly a century, with customers and healthcare providers relying on their unmatched portfolio of connected solutions, medical devices, and advanced injectable technologies.
Company Description:
- Baxter is everywhere healthcare happens – and everywhere it is going, with essential solutions in the hospital, physician’s office, and other sites of care.
- For nearly a century, their customers have counted on them as a vital and trusted partner.
- Every day, millions of patients and healthcare providers rely on their unmatched portfolio of connected solutions, medical devices, and advanced injectable technologies.
Company Specialties:
- Medical Devices
- Biosurgery
- Anesthetics
- Pharmacy Automation
Company Website: www.baxter.com
ASSUMPTION: Baxter's extensive experience and global presence provide a stable and well-established environment for employees, with a strong focus on patient care and innovation.
📊 Role Analysis
Career Level: This role is at the senior associate level, offering opportunities for growth and development within the marketing department and the broader organization.
Reporting Structure: The Sr. Marketing Associate reports to the Manager, Downstream Marketing, and works closely with cross-functional teams to explore, innovate, create new or enhance existing product and service experiences, go-to-market launches, and tradeshow management.
Work Arrangement: This is a hybrid role, requiring on-site work in the Bellevue office 3 days per week and traveling to 3-5 tradeshows within the US annually.
Growth Opportunities:
- Expanding marketing skills and knowledge through collaboration with various teams and exposure to different facets of Baxter's portfolio
- Developing leadership and project management skills through driving projects to completion and managing tradeshow operations
- Gaining experience in event management and product marketing within the medical device or healthcare industry
ASSUMPTION: Baxter's large, multinational organization offers numerous opportunities for professional growth and development, both within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Baxter's Bellevue office is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): 1 Baxter Pkwy, Deerfield, Illinois, USA (headquarters); 25212 IL-120, Round Lake, IL, USA; Calle Fernando Aranguren 830, Zapopan, JAL, Mexico
Geographic Context:
- Bellevue, Washington, is a thriving city located in the Puget Sound region of the Pacific Northwest, offering a high quality of life with a mix of urban and outdoor activities
- The Pacific Northwest is known for its vibrant tech industry, with many major companies headquartered in the region, providing ample networking and career growth opportunities
- Bellevue is conveniently located between Seattle and the Cascade Mountains, offering easy access to both urban amenities and outdoor recreation
Work Schedule: Full-time, 40 hours per week, with flexible work arrangements for remote work and on-site work requirements.
ASSUMPTION: The Bellevue office provides a modern, collaborative work environment, with ample opportunities for professional growth and development within the marketing department and the broader organization.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring team
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Marketing skills and experience
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Baxter's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Be prepared to discuss your experience with product marketing, event management, and customer onboarding
- Research Baxter's products, portfolio, and recent news to demonstrate your understanding of the company and its mission
- Prepare questions to ask the interviewer about the role, team, and company culture
ATS Keywords: Product Marketing, Event Management, Customer Onboarding, Marketing Strategy, Tradeshow Management, Medical Device Industry, Healthcare Marketing, Marketing Communications, Marketing Planning, Product Launch
ASSUMPTION: Baxter's interview process is designed to assess the candidate's marketing skills, experience, and cultural fit, with a focus on finding the best fit for the role and the organization.
🛠️ Tools & Technologies
- Standard MS Office applications (Excel, Word, PowerPoint, etc.)
- Marketing automation and CRM platforms (e.g., Marketo, Salesforce)
- Event management software (e.g., Cvent, Eventbrite)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Baxter uses industry-standard marketing, event management, and project management tools to streamline workflows and optimize productivity.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered: Baxter's mission is to save and sustain lives, with a focus on patient care and improving patient outcomes
- Innovative: Baxter fosters a culture of continuous learning and improvement, encouraging employees to challenge the status quo and drive innovation
- Collaborative: Baxter values teamwork and collaboration, with a focus on building strong relationships both internally and externally
Work Style:
- Baxter's work environment is fast-paced and dynamic, with a focus on driving results and meeting deadlines
- The ideal candidate will be a self-starter with strong personal initiative and the ability to work well independently and collaborate effectively with a team
- Baxter values a proactive approach, with employees taking ownership of tasks and driving projects to completion
Self-Assessment Questions:
- Do you have a passion for enhancing clinicians' and patients' experiences using medical devices and optimizing in-hospital/clinic and healthcare tradeshow/event experiences?
- Are you comfortable working in a fast-paced, dynamic environment with a focus on driving results and meeting deadlines?
- Do you have strong interpersonal skills, with the ability to build strong relationships with customers and support sales efforts when needed?
ASSUMPTION: Baxter's culture is patient-centered, innovative, and collaborative, with a focus on driving results and meeting deadlines. The ideal candidate will be a self-starter with strong personal initiative and the ability to work well independently and collaborate effectively with a team.
⚠️ Potential Challenges
- The role requires a proactive approach, strong personal initiative, and the ability to handle opposing priorities successfully. The ideal candidate will be a self-starter with excellent time and project management skills and the ability to work well independently and collaborate effectively with a team.
- The role involves traveling to 3-5 tradeshows within the US annually, which may require occasional overnight stays and time away from home.
- The medical device and healthcare industries are highly regulated, with a focus on patient safety and compliance. The ideal candidate will have a basic understanding of the healthcare industry and its regulations.
- The role requires a balance of strategic thinking, creativity, and strong execution skills. The ideal candidate will have a solid understanding of marketing principles, excellent communication skills, and the ability to thrive in a fast-paced, dynamic environment.
ASSUMPTION: While Baxter offers numerous opportunities for professional growth and development, the role may present challenges related to work-life balance, travel requirements, and the need to navigate a highly regulated industry.
📈 Similar Roles Comparison
- Compared to other marketing roles in the medical device or healthcare industry, this role places a greater emphasis on event management and tradeshow operations, with a focus on optimizing customer onboarding and in-hospital product awareness experiences
- The medical device and healthcare industries are highly regulated, with a focus on patient safety and compliance. This role requires a basic understanding of the healthcare industry and its regulations
- Compared to other senior associate-level marketing roles, this role offers opportunities for growth and development within the marketing department and the broader organization, with a focus on driving projects to completion and managing tradeshow operations
ASSUMPTION: While this role shares similarities with other marketing roles in the medical device or healthcare industry, it places a greater emphasis on event management and tradeshow operations, with a focus on optimizing customer onboarding and in-hospital product awareness experiences.
📝 Sample Projects
- Developing and executing a comprehensive tradeshow management plan, including vendor/venue selection, booth setup, personnel scheduling & communications, agenda management, budget tracking, billing and documentation, onsite booth management, and offsite regional show collateral management
- Collaborating with cross-functional teams to explore, innovate, create new or enhance existing product and service experiences, go-to-market launches, and tradeshow management
- Designing and implementing product marketing materials, including product positioning, messaging, and product-related content creation, to support the expansion of existing product portfolio messaging and new product launches
ASSUMPTION: Baxter offers numerous opportunities for professional growth and development, with a focus on driving projects to completion and managing tradeshow operations.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing department and the organization's long-term goals?
- What opportunities are there for professional growth and development within the marketing department and the broader organization?
- How does Baxter support work-life balance for employees, particularly for those in hybrid or remote roles?
- What are the key challenges facing the Ambulatory Cardiac Monitoring portfolio, and how can this role contribute to addressing them?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the organization, and provides valuable information to help you make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills, with a focus on product marketing, event management, and customer onboarding
- Prepare questions to ask the interviewer about the role, team, and company culture
- Research Baxter's products, portfolio, and recent news to demonstrate your understanding of the company and its mission
- Follow up with the recruiter if you decide to apply and are selected for an interview
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
