Sr. Marketing Associate, Lifecycle & Loyalty

📌 Core Information

🔹 Job Title: Senior Marketing Associate, Lifecycle & Loyalty

🔹 Company: CSC Generation

🔹 Location: Remote - US

🔹 Job Type: Full Time

🔹 Category: Marketing

🔹 Date Posted: April 12, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Designing and evolving Backcountry’s cross-channel lifecycle strategy
• Owning end-to-end lifecycle campaign execution
• Leading loyalty program implementation and optimization
• Monitoring platform and campaign health
• Collaborating with cross-functional teams and stakeholders

ASSUMPTION: This role requires a blend of strategic thinking and hands-on execution, with a focus on driving customer engagement and loyalty.

📋 Key Responsibilities

✅ Design and evolve Backcountry’s cross-channel lifecycle strategy, focusing on growing LTV, repeat purchase rate, frequency, and long-term customer satisfaction

✅ Own end-to-end lifecycle campaign execution, including segmentation, journey logic, dynamic content personalization, QA, deployment, and analysis

✅ Lead the implementation and optimization of Backcountry’s loyalty program, anchored in customer insights, commercial impact, and seamless integration across systems

✅ Serve as the go-to expert on Backcountry’s CRM platform, staying ahead of trends in CRM tech, deliverability, and operational best practices

✅ Monitor platform and campaign health, including bounces, complaints, deliverability issues, and data sync errors, and own incident response plans

ASSUMPTION: This role may evolve over time, with new responsibilities and initiatives emerging as the company grows and changes.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4+ years of experience in CRM, retention, lifecycle, or email marketing, preferably in a fast-paced e-commerce or DTC environment

Required Skills:

• Proven experience in executing email marketing campaigns using ESPs
• Strong organizational skills with meticulous attention to detail
• Strong analytical skills, with the ability to interpret data and make data-driven marketing decisions
• Collaborative attitude, with the ability to build positive relationships and communicate effectively across teams

Preferred Skills:

• Experience with CRM platforms (e.g., Salesforce, Adobe Campaign, Oracle Responsys)
• Familiarity with marketing automation tools (e.g., Marketo, Pardot, HubSpot)
• Knowledge of SQL or other data query languages

ASSUMPTION: Candidates with experience in e-commerce or DTC environments may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $85,000 per year

Benefits:

• PTO
• Medical/Dental/Vision and a variety of supplemental policies available
• Company 401K match
• Company Health Spending Account (HSA) match
• Company provides group life insurance at no cost
• COBRA reimbursement for salaried employees until health insurance eligible
• Paid Holidays
• Birthday off with pay!
• Pet Insurance
• Generous employee discounts

Working Hours: Full-time, typically 40 hours per week, with flexibility for remote workers

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the United States. Actual compensation may vary based on factors such as experience, skills, and location.

📌 Applicant Insights

🔍 Company Context

Industry: CSC Generation is a venture capital and private equity firm focused on acquiring and transforming retailers into high-performing, digital-first consumer-centric businesses. They operate in the e-commerce and retail space.

Company Size: CSC Generation has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: 2016, with a focus on acquiring and transforming retailers to create high-performing, digital-first consumer-centric businesses.

Company Description:

• CSC Generation acquires and transforms retailers into high-performing, digital-first consumer-centric businesses.
• They have a strong focus on marketing intelligence, supply chain and distribution channels, outstanding customer support, and experience in brick-and-mortar stores, online, and catalog sales.
• As of May 2023, they have nine brands that are part of the CSC family and expect to keep growing and adding more companies to their portfolio.

Company Specialties:

• Venture capital
• Financial technology
• Digital transformation
• E-commerce
• Retail

Company Website: http://www.cscgeneration.com/

ASSUMPTION: CSC Generation's focus on transforming retailers into digital-first consumer-centric businesses may provide unique opportunities and challenges for employees.

📊 Role Analysis

Career Level: This role is at the senior associate level, requiring a blend of strategic thinking and hands-on execution, with the opportunity to grow and take on more responsibility over time.

Reporting Structure: This position reports directly to the Director, Retention.

Work Arrangement: This role is remote-friendly, with a preference for candidates who reside near CSC Generation's hubs in Northwest Indiana, Austin, Texas, and Toronto, Ontario.

Growth Opportunities:

• As CSC Generation continues to grow and acquire new brands, there may be opportunities for the right candidate to take on more responsibility and advance their career within the company.
• The diverse nature of CSC Generation's portfolio may provide opportunities to work on various brands and projects, fostering professional growth and development.

ASSUMPTION: The growth opportunities in this role will depend on the candidate's performance, the company's growth, and the availability of new positions within the organization.

🌍 Location & Work Environment

Office Type: CSC Generation has multiple office locations, with a preference for candidates who reside near their hubs in Northwest Indiana, Austin, Texas, and Toronto, Ontario. However, this role is remote-friendly, allowing for flexible work arrangements.

Office Location(s): Chicago, IL; Merrillville, Indiana; Gardena, California; Toronto, Ontario; Berkeley, California; Austin, TX; Seattle, WA; Park City, Utah

Geographic Context:

• CSC Generation's offices are located in major metropolitan areas, providing access to urban amenities and cultural attractions.
• The company's remote-friendly policy allows for flexibility in work arrangements, enabling employees to work from home or other locations as needed.

Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote workers

ASSUMPTION: The work environment for this role may vary depending on the candidate's location and work arrangement preferences.

💼 Interview & Application Insights

Typical Process:

• Phone or virtual screening with a recruiter to learn more about the company and the candidate's qualifications
• Assessments to evaluate analytical and business acumen
• Virtual or in-person interviews with the hiring team to discuss prior experience and challenges faced
• Final review and offer presentation

Key Assessment Areas:

• Analytical and business acumen
• Prior experience and achievements in marketing roles
• Cultural fit and alignment with CSC Generation's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Be prepared to discuss detailed examples of your prior experience and achievements in marketing roles
• Research CSC Generation's company culture and values to ensure a strong fit

ATS Keywords: CRM, retention, lifecycle marketing, email marketing, analytical skills, organizational skills, data interpretation, collaboration, e-commerce, DTC, ESPs, marketing automation, SQL

ASSUMPTION: The interview process for this role may vary depending on the candidate's qualifications and the company's hiring needs.

🛠️ Tools & Technologies

• CRM platforms (e.g., Salesforce, Adobe Campaign, Oracle Responsys)
• Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
• Email service providers (ESPs)
• Data query languages (e.g., SQL)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's prior experience and the company's needs.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Focus on creating exceptional customer experiences and driving customer loyalty
• Innovation: Embrace a test-and-learn mindset to continuously improve and adapt to changing market conditions
• Collaboration: Foster a culture of teamwork and cross-functional collaboration to drive success

Work Style:

• Fast-paced: This role requires the ability to move quickly and adapt to changing priorities and deadlines
• Data-driven: Decisions are based on data analysis and insights to optimize marketing strategies and campaigns
• Cross-functional: This role requires close collaboration with various teams and stakeholders within the organization

Self-Assessment Questions:

• How do you ensure that your marketing strategies and campaigns are customer-centric and focused on driving customer loyalty?
• Can you provide an example of a time when you had to adapt to changing priorities or deadlines in a fast-paced environment?
• How do you approach collaborating with cross-functional teams and stakeholders to drive success?

ASSUMPTION: A strong cultural fit with CSC Generation's values and work environment is essential for success in this role.

⚠️ Potential Challenges

• Managing multiple projects and campaigns simultaneously, with tight deadlines and shifting priorities
• Navigating a fast-paced, dynamic work environment with a high degree of autonomy and responsibility
• Collaborating effectively with cross-functional teams and stakeholders, often remotely
• Adapting to changes in the company's portfolio and priorities as CSC Generation continues to grow and acquire new brands

ASSUMPTION: The potential challenges in this role may vary depending on the candidate's prior experience and the company's needs.

📈 Similar Roles Comparison

• This role differs from traditional marketing roles in its focus on lifecycle marketing and customer retention, rather than acquisition
• CSC Generation's portfolio of brands provides unique opportunities to work on various projects and campaigns, fostering professional growth and development
• As a senior associate, this role provides the opportunity to take on more responsibility and advance one's career within the company

ASSUMPTION: The comparison points for this role may vary depending on the candidate's prior experience and the company's needs.

📝 Sample Projects

• Developing and executing a cross-channel lifecycle campaign to drive customer engagement and loyalty for one of CSC Generation's brands
• Analyzing customer data to identify trends and insights, and using those insights to inform marketing strategies and campaigns
• Collaborating with the loyalty team to optimize Backcountry's loyalty program, improving customer satisfaction and retention

ASSUMPTION: The sample projects for this role may vary depending on the candidate's prior experience and the company's needs.

❓ Key Questions to Ask During Interview

• Can you describe the typical lifecycle marketing strategies and campaigns for Backcountry's customers?
• How does the loyalty program fit into Backcountry's overall marketing strategy, and how can I contribute to its success?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does this role collaborate with other teams and stakeholders within the organization, and what are the key priorities for the first 90 days?
• What opportunities are there for professional growth and development within this role and the company?

ASSUMPTION: The key questions to ask during the interview may vary depending on the candidate's prior experience and the company's needs.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for phone or virtual screening with a recruiter to learn more about the company and the candidate's qualifications
• Complete assessments to evaluate analytical and business acumen
• Prepare for virtual or in-person interviews with the hiring team to discuss prior experience and challenges faced
• Follow up with the recruiter after each interview step to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.