📌 Core Information
🔹 Job Title: Senior Marketing Associate, Lifecycle & Loyalty
🔹 Company: CSC Generation
🔹 Location: Remote - Canada (Ontario)
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Canada)
🚀 Job Overview
Key aspects of this role include:
- Blending strategic thinking with hands-on execution to drive customer engagement and loyalty
- Owning end-to-end lifecycle campaign execution, from ideation to implementation
- Leading the implementation and optimization of Backcountry's loyalty program
- Monitoring platform and campaign health, and owning incident response plans
- Collaborating with cross-functional teams to deliver exceptional customer experiences
ASSUMPTION: This role requires a balance of strategic planning and tactical execution, with a strong focus on data-driven decision making and customer-centric marketing.
📋 Key Responsibilities
✅ Design and evolve Backcountry’s cross-channel lifecycle strategy, focusing on growing LTV, repeat purchase rate, frequency, and long-term customer satisfaction
✅ Own end-to-end lifecycle campaign execution, including segmentation, journey logic, dynamic content personalization, QA, deployment, and analysis
✅ Lead the implementation and optimization of Backcountry’s loyalty program, anchored in customer insights, commercial impact, and seamless integration across systems
✅ Serve as the go-to expert on Backcountry’s CRM platform, staying ahead of trends in CRM tech, deliverability, and operational best practices
✅ Monitor platform and campaign health, and own incident response plans for bounces, complaints, deliverability issues, and data sync errors
ASSUMPTION: This role requires a high level of attention to detail, strong organizational skills, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years of experience in CRM, retention, lifecycle, or email marketing, preferably in a fast-paced e-commerce or DTC environment
Required Skills:
- Proven experience in executing email marketing campaigns using ESPs
- Strong analytical skills, with the ability to interpret data and make data-driven marketing decisions
- Strong organizational skills and meticulous attention to detail
- Excellent communication and collaboration skills
Preferred Skills:
- Experience with CRM platforms (e.g., Salesforce, HubSpot, Marketo)
- Familiarity with loyalty program management
- Knowledge of SQL or other database languages
ASSUMPTION: Candidates with experience in e-commerce or DTC environments, and familiarity with CRM platforms, will be at a significant advantage for this role.
💰 Compensation & Benefits
Salary Range: $75,000 - $90,000 USD per year
Benefits:
- Medical/Dental/Vision benefits through Greenshield (100% employer paid)
- Company-provided life insurance equal to one year's salary
- RRSP matching
- 3 weeks' vacation + 5 paid sick days
- Birthday off with pay
- Paid holidays
Working Hours: Full-time, with flexible hours and a focus on work-life balance
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Canada. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Venture Capital and Private Equity Principals, with a focus on retail and e-commerce
Company Size: 1,001-5,000 employees, with a hub in Toronto, Ontario
Founded: 2016, with a mission to acquire and transform retailers into high-performing, digital-first consumer-centric businesses
Company Description:
- CSC Generation acquires and transforms retailers, focusing on strong brand recognition and customer following
- Offers a strong marketing intelligence, supply chain, and distribution channels, outstanding customer support, and experience in brick-and-mortar stores, online, and catalog sales
- Currently has nine brands in its portfolio, with plans to continue growing
Company Specialties:
- Venture capital
- Financial technology
- Digital transformation
- E-commerce
- Retail
Company Website: http://www.cscgeneration.com/
ASSUMPTION: CSC Generation's focus on retail and e-commerce transformation provides a unique opportunity for candidates interested in driving growth and innovation in the industry.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and increased responsibility
Reporting Structure: Reports directly to the Director, Retention
Work Arrangement: Remote, with a preference for candidates residing near the Toronto hub
Growth Opportunities:
- Potential to take on additional responsibilities and grow within the marketing team
- Opportunities to work on high-impact projects and initiatives
- Chance to learn and develop skills in e-commerce, CRM, and loyalty program management
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in marketing and e-commerce.
🌍 Location & Work Environment
Office Type: Remote, with a preference for candidates residing near the Toronto hub
Office Location(s): Toronto, Ontario
Geographic Context:
- Ontario, Canada, with a focus on the Toronto metropolitan area
- Access to a diverse range of cultural, recreational, and professional opportunities
- Competitive job market and cost of living
Work Schedule: Full-time, with flexible hours and a focus on work-life balance
ASSUMPTION: The remote work arrangement allows for a better work-life balance and the opportunity to live in a vibrant and diverse city like Toronto.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video call to discuss the role and assess cultural fit
- Assessment (if applicable) to evaluate analytical and business acumen
- Virtual or in-person interviews to discuss prior experience and challenges faced
- Offer, including a verbal presentation of the details
Key Assessment Areas:
- Analytical and problem-solving skills
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare detailed examples of your prior experience and the challenges you've faced
- Research the company and be prepared to discuss how your background aligns with their mission and values
ATS Keywords: CRM, retention, lifecycle marketing, email marketing, analytical skills, organizational skills, collaboration, data interpretation, e-commerce, DTC, loyalty program management
ASSUMPTION: The interview process is designed to evaluate both technical skills and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- CRM platforms (e.g., Salesforce, HubSpot, Marketo)
- Email service providers (e.g., Mailchimp, Constant Contact)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and technologies is not required but would be an asset for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Collaborative
- Innovative
- Performance-focused
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and flexible
Self-Assessment Questions:
- How do my personal values align with CSC Generation's company values?
- Am I comfortable working in a fast-paced, dynamic environment?
- Do I have strong analytical and organizational skills, and the ability to manage multiple projects simultaneously?
ASSUMPTION: Candidates who are a strong cultural fit for CSC Generation will thrive in this role and make a significant impact on the company's success.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working in a fast-paced, dynamic environment with a high degree of autonomy
- Adapting to changes in priorities and workload
- Balancing strategic thinking with hands-on execution
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a focus on prioritization and time management.
📈 Similar Roles Comparison
- This role is similar to a Senior CRM or Loyalty Manager position, with a focus on lifecycle marketing and customer engagement
- Unlike other roles in the industry, this position offers the opportunity to work with a diverse portfolio of retail brands and drive growth across multiple channels
- Career progression in this role could lead to management or director-level positions within the marketing team
ASSUMPTION: This role offers unique opportunities for growth and development within the marketing and e-commerce industries.
📝 Sample Projects
- Developing and executing a cross-channel lifecycle campaign to improve customer retention and LTV
- Optimizing Backcountry's loyalty program to drive customer engagement and repeat purchases
- Analyzing campaign performance data to identify trends and opportunities for improvement
ASSUMPTION: These sample projects are designed to highlight the key responsibilities and requirements of the role, and provide insight into the types of initiatives candidates can expect to work on.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing team in the next 6-12 months, and how can this role help address them?
- How does this role fit into the broader marketing strategy for Backcountry and the CSC Generation portfolio?
- What opportunities are there for growth and development within the marketing team?
- How does CSC Generation support work-life balance for its employees?
- What is the company's approach to data privacy and security, and how does this role contribute to those efforts?
ASSUMPTION: These questions are designed to provide insight into the company's priorities, culture, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for your interview by researching the company and practicing your responses to common interview questions
- Follow up with the hiring manager after your interview to express your interest in the role and ask any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
