Sr Marketing Automation Specialist (SQL & Eloqua)

📌 Core Information

🔹 Job Title: Sr Marketing Automation Specialist (SQL & Eloqua)

🔹 Company: Gartner

🔹 Location: Gurgaon, Haryāna, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: Mid-Senior level (3-5 years)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Building custom audiences and automations using SQL and marketing automation platforms
• Driving end-to-end email campaign execution
• Ensuring data accuracy and campaign quality
• Collaborating with cross-functional teams to deliver results

ASSUMPTION: This role requires a strong technical background in SQL and marketing automation, as well as excellent communication skills to work effectively with various teams.

📋 Key Responsibilities

✅ Email Audience Segmentation: Use SQL to generate audience lists for various email campaigns by joining multiple datasets together. Ensure all data is properly uploaded and configured within the email system. Establish a deep understanding of key segmentation data and ensure that the right contacts are included with each list/campaign.

✅ Campaign Set Up and Quality Assurance: Accurately build core components of a campaign (Segments, Automations, Forms, Field Merges, etc). Provide peer reviews of complex campaign set ups to ensure flawless execution.

✅ Platform Governance: Ensure proper organization, naming conventions, and tracking of all campaigns within the email system.

✅ Communication: Communicate frequently via Email, Slack, Jira (or comparable Project Management tool) and Microsoft teams to ensure this role is well integrated with the team’s operations and processes.

ASSUMPTION: This role involves a mix of technical tasks and project management, requiring strong attention to detail and excellent communication skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 3 - 5+ years’ relevant experience, ideally at a leading B2B technology company or online marketplace.

Required Skills:

• Strong proficiency in SQL and experience with data warehouses (Snowflake, Big Query, etc)
• Hands-on experience in marketing automation platforms (Eloqua, Marketo, etc)
• High level knowledge of email regulations, best practices, and compliance internationally in various regulatory laws (e.g., GDPR or CASL).
• Great written and verbal communication skills and strong executive presence.
• Strong project management skills and exceptional attention to detail.

Preferred Skills:

• Experience with Gartner Digital Markets platforms
• Fluency in multiple languages

ASSUMPTION: While the role requires specific technical skills, it also values strong communication and project management skills for effective collaboration.

💰 Compensation & Benefits

Salary Range: INR 15,00,000 - 20,00,000 per annum (Estimated, based on industry standards for mid-senior level marketing roles in Gurgaon)

Benefits:

• Limitless career development and learning opportunities.
• A collaborative and positive culture — Your team will be as smart and driven as you.
• Outstanding compensation — Plus competitive benefits and generous time off.
• A chance to make an impact — Your work will contribute directly to our strategy.

Working Hours: Full-time (40 hours/week), with flexible hours and remote work options available.

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Gurgaon. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Market Research. Gartner is a leading global research and advisory firm, providing insights and strategic guidance to businesses across various industries.

Company Size: Large (21,000+ employees globally). Gartner offers a collaborative and positive work culture, with opportunities for growth and learning.

Founded: 1979. Gartner has a rich history and extensive experience in the market research industry.

Company Description:

• Gartner guides the leaders who shape the world by providing objective, expert, and actionable insights to drive mission-critical priorities.
• The company offers a wide range of services, including research, advisory services, and events, to help clients make informed decisions and achieve their goals.
• Gartner's mission is to empower enterprise leaders and their teams to succeed with their mission-critical priorities.

Company Specialties:

• Market Research
• Business Advisory Services
• Events and Conferences
• Technology and Software Services

Company Website: www.gartner.com

ASSUMPTION: Gartner's extensive experience and global presence provide a stable and supportive work environment for employees.

📊 Role Analysis

Career Level: Mid-Senior level. This role offers opportunities for growth and career advancement within the marketing department.

Reporting Structure: The role reports directly to the Marketing Manager and works closely with cross-functional teams, including Product, Sales, and Design.

Work Arrangement: Hybrid (On-site and remote work options available).

Growth Opportunities:

• Career progression within the marketing department or other departments within Gartner.
• Skills development through training and mentorship programs.
• Opportunities to work on high-impact projects and initiatives.

ASSUMPTION: Gartner's large size and diverse range of services offer numerous growth and development opportunities for employees.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities.

Office Location(s): Gartner Digital Markets, Gurgaon - Cyber Park, Gurgaon, Haryāna, India

Geographic Context:

• Gurgaon is a major IT hub and one of the fastest-growing cities in India, offering a vibrant and dynamic work environment.
• The city is well-connected by public transportation and has a thriving food and entertainment scene.
• Gurgaon's proximity to New Delhi provides easy access to additional cultural and recreational opportunities.

Work Schedule: Full-time (40 hours/week), with flexible hours and remote work options available.

ASSUMPTION: Gurgaon's status as a major IT hub and its proximity to New Delhi offer numerous professional networking and growth opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Gartner careers portal.
• Phone or video screening with the HR team to assess cultural fit and basic qualifications.
• Technical assessment or case study to evaluate SQL and marketing automation skills.
• Final round interview with the hiring manager and/or team members to discuss role-specific requirements and cultural fit.

Key Assessment Areas:

• SQL proficiency and data manipulation skills.
• Experience with marketing automation platforms and email campaign execution.
• Communication and project management skills.
• Cultural fit and alignment with Gartner's values and mission.

Application Tips:

• Highlight relevant experience and achievements in your resume, focusing on SQL, marketing automation, and email campaign management.
• Tailor your cover letter to demonstrate your understanding of the role and your fit with Gartner's mission and values.
• Prepare for technical assessments and be ready to discuss your approach to email campaign execution and data management.

ATS Keywords: SQL, Eloqua, Marketing Automation, Email Campaign, Data Warehouse, Segmentation, Campaign Execution, Quality Assurance, Project Management, Communication, Collaboration, Gartner, Gartner Digital Markets

ASSUMPTION: Gartner's interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best match for the role and the organization.

🛠️ Tools & Technologies

• SQL (Snowflake, Big Query)
• Eloqua (or other marketing automation platforms)
• Email marketing platforms (e.g., Mailchimp, SendGrid)
• Project management tools (e.g., Jira, Asana)
• Collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The required tools and technologies for this role are standard in the marketing automation and project management fields.

👔 Cultural Fit Considerations

Company Values:

• Action Oriented - Deliver fast, get great results.
• Intellectually Curious - Seek to learn, love to teach.
• Collaborative - One team, shared mission.

Work Style:

• Fast-paced and dynamic, with a focus on delivering results and driving growth.
• Collaborative and inclusive, with a strong emphasis on teamwork and communication.
• Data-driven and analytical, with a focus on using data to inform decision-making and strategy.

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic environments and enjoy delivering results-driven campaigns?
• Are you comfortable working collaboratively and communicating effectively with cross-functional teams?
• Do you have a strong analytical mindset and enjoy using data to inform your work?

ASSUMPTION: Gartner's culture values action, curiosity, and collaboration, seeking employees who can thrive in a fast-paced, dynamic environment and contribute to the company's mission.

⚠️ Potential Challenges

• Managing multiple campaigns and deadlines simultaneously may require strong time management and prioritization skills.
• Working with large datasets and complex SQL queries may present technical challenges that require problem-solving and troubleshooting skills.
• The hybrid work arrangement may require flexibility and adaptability to balance on-site and remote work effectively.
• Gurgaon's competitive job market may present challenges in finding suitable housing and navigating the city's infrastructure.

ASSUMPTION: While the role presents numerous opportunities, it also comes with potential challenges that require strong skills and adaptability.

📈 Similar Roles Comparison

• Compared to other marketing automation specialist roles, this position offers a unique opportunity to work for a global leader in market research and advisory services.
• Gartner's large size and extensive resources provide more growth and development opportunities than smaller organizations.
• Career progression in Gartner may lead to more diverse and impactful roles than in smaller companies, given the organization's broad range of services and global presence.

ASSUMPTION: While this role shares similarities with other marketing automation specialist positions, its unique context within Gartner offers distinct advantages and opportunities for growth and development.

📝 Sample Projects

• Developing and executing a targeted email campaign to drive event registrations for Gartner's annual symposium.
• Creating and implementing a customer segmentation strategy to improve email open rates and click-through rates for Gartner's product offerings.
• Collaborating with the product team to design and execute a pilot program for a new marketing automation feature, gathering user feedback, and iterating on the design.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities for impact in this role, from campaign execution to strategic segmentation and product development.

❓ Key Questions to Ask During Interview

• What are the most pressing challenges facing the marketing team currently, and how can this role contribute to addressing them?
• How does this role fit into the broader marketing strategy and Gartner's overall mission?
• What opportunities are there for growth and development within the marketing department and Gartner as a whole?
• How does the team collaborate and communicate to ensure effective campaign execution and results-driven outcomes?
• What are the key priorities for this role in the first 30-60-90 days, and how will success be measured?

ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding the organization's priorities and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience and skills in SQL, marketing automation, and email campaign management.
• Write a compelling cover letter that demonstrates your understanding of the role and your fit with Gartner's mission and values.
• Prepare for technical assessments and be ready to discuss your approach to email campaign execution and data management.
• Follow up with the hiring manager one week after your interview to express your continued interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.