📌 Core Information
🔹 Job Title: Sr Marketing Business Partner
🔹 Company: Compeer Financial
🔹 Location: Lakeville, MN; Mankato, MN; Sun Prairie, WI; Bloomington, IL; Naperville, IL
🔹 Job Type: Hybrid (up to 50% remote)
🔹 Category: Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 days in office)
🚀 Job Overview
Key aspects of this role include:
- Serving as an internal consultant and key advisor to department leaders for their marketing needs
- Creating integrated marketing solutions that align with business objectives
- Collaborating with the marketing team and external agencies to execute marketing campaigns
- Managing marketing budgets effectively
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to balance multiple projects and deadlines.
📋 Key Responsibilities
✅ Acts as the key liaison across assigned functional areas, including business units, marketing department and outside vendors
✅ Acts as a trusted advisor and primary point of contact in the development of integrated marketing for Compeer to achieve business goals and objectives
✅ Assists departments with developing and exploring new marketing approaches
✅ Researches various marketing opportunities and options
✅ Informs and advises the business on marketing practices, costs, benefits and implementation requirements to meet business unit objectives
✅ Partners with business leadership and other key stakeholders to define opportunities, identify and prioritize projects
✅ Collaborates with the marketing team to ensure resources are leveraged and prioritized
✅ Participates in strategic planning. Manages budgets and makes recommendations for marketing approaches to best utilize marketing budgets
✅ Understands business unit and department strategies and goals
✅ Leverages competitive research, design knowledge, strong communication skills and internal/external partnerships to plan and lead the creative support process in order to deliver integrated campaigns into market that result in sales
✅ In partnership with marketing team members, manages advertising campaigns and marketing budgets
✅ Writes creative, effective marketing copy, according to the creative brief and tests marketing content to ensure client engagement throughout each phase of the client journey
✅ Manages, creates, and implements advertising tactics including: print and radio advertising, direct marketing, sales collateral, event marketing to promote the brand and product/service campaigns
✅ Creates, executes and oversees campaign deliverables to ensure effective promotion, while partnering with other marketing team members and agency partners
✅ Continually monitors, analyzes and adjusts campaigns to maximize results
✅ Participates in analyzing post-campaign metrics. Reports on findings and provides suggestions for future enhancements and tweaking tactics to most effectively support the business goals
✅ Applies key learnings for wider team trainings and helps define campaign benchmarks
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively in a fast-paced, dynamic environment.
🎯 Required Qualifications
Education: Bachelor’s degree in business administration, graphic design, marketing, communications, or related field; or an equivalent combination of education and experience sufficient to perform the essential functions of the job.
Experience: Minimum of 7 years of marketing, communications, advertising, graphic design, project management or other applicable experience. Experience in the financial industry, preferred.
Required Skills:
- Strong listening, written and verbal communication skills, with ability to communicate at all levels of the organization
- Advanced knowledge of marketing and advertising concepts, including product position and promotion
- Advanced knowledge of the financial industry and competitor’s products
- Strong problem solving, decision making. organizational and influencing skills
- Strong presentation skills for one-on-one or group presentations, with the ability to translate technical information into non-technical terms
- Well-developed oral and written communication skills, sufficient to exchange information effectively with peers, clients and leadership
- Grammatical and proofreading skills
- Creative style skills (i.e. aesthetics/design/layout, etc.)
- Ability to handle multiple facets of projects at multiple phases of development and implementation
- Ability to adapt writing copy to various audiences, purposes or media
- Ability to establish and maintain cooperative working relationships with internal and external partners
- Ability to think tactically and strategically when necessary
- Ability to work independently and collaboratively with other teams to achieve goals and represent the business
- Ability to work independently; self-starter; highly creative
- Advanced skills in using Microsoft technologies including Outlook, Excel, PowerPoint, and Word
- Ability to work and manage multiple projects with indirect supervision
- Valid driver’s license
Preferred Skills:
- Experience in the financial industry
- Fluency in additional languages
ASSUMPTION: Candidates with relevant industry experience and a proven track record of success in marketing roles will be prioritized.
💰 Compensation & Benefits
Salary Range: $73,700 - $111,400 USD per year
Benefits:
- Medical, dental, vision, HSA/FSA, life & AD&D insurance, short-term and long-term disability, wellness program & EAP
- Vacation, sick leave, holidays/floating holidays, parental leave, and volunteer paid time off
- Learning and development programs, mentorship programs, cross-functional committee opportunities, professional membership/certification reimbursement
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 1,001-5,000 employees
Founded: 2017
Company Description:
- Compeer Financial is a member-owned, Farm Credit cooperative providing loans, leases, risk management, and other financial services to support agriculture and rural communities throughout Illinois, Minnesota, and Wisconsin
- The company offers a hybrid work environment, flexible schedules, robust benefits, opportunities for career growth and professional development, inclusivity, and a purposeful work culture that enriches agriculture and rural America
- Compeer Financial welcomes diverse skillsets and offers career opportunities in marketing, finance, information technology, and more
Company Specialties:
- Agriculture and Rural Lending
Company Website: www.compeer.com
ASSUMPTION: Compeer Financial is a growing organization with a strong focus on employee development and work-life balance.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: Reports directly to the Marketing Director or similar role
Work Arrangement: Hybrid (up to 50% remote, 3 days in office)
Growth Opportunities:
- Potential advancement to a marketing management or director role
- Expansion of responsibilities based on business needs and individual performance
ASSUMPTION: This role offers opportunities for career growth and professional development within the marketing department and potentially across other areas of the organization.
🌍 Location & Work Environment
Office Type: Hybrid (combination of remote and on-site work)
Office Location(s): Lakeville, MN; Mankato, MN; Sun Prairie, WI; Bloomington, IL; Naperville, IL
Geographic Context:
- Lakeville, MN: A suburb of Minneapolis-St. Paul, offering a mix of urban and rural living
- Mankato, MN: A regional hub with a mix of urban and rural communities
- Sun Prairie, WI: A suburb of Madison, offering a blend of urban and rural living
- Bloomington, IL: A suburb of Chicago, offering a mix of urban and rural living
- Naperville, IL: A suburb of Chicago, offering a blend of urban and rural living
Work Schedule: Full-time (40 hours/week), with up to 50% remote work
ASSUMPTION: The hybrid work arrangement allows for a balance between remote work and on-site collaboration, promoting flexibility and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with key stakeholders
- Background check and offer
Key Assessment Areas:
- Communication skills (written, verbal, and presentation)
- Marketing knowledge and experience
- Problem-solving and decision-making skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and marketing expertise
- Research Compeer Financial's company culture and values to demonstrate your fit and enthusiasm for the organization
ATS Keywords: Marketing, Business Partner, Strategic Planning, Campaign Management, Budget Management, Marketing Communications, Advertising, Graphic Design, Project Management, Financial Industry, Hybrid Work, Remote Work
ASSUMPTION: The interview process will focus on assessing your marketing skills, industry knowledge, and cultural fit for the role and organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
- Marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)
- Graphic design software (e.g., Adobe Creative Suite, Sketch, Figma)
- Project management tools (e.g., Asana, Trello, Jira)
- Social media management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: Proficiency in relevant marketing, design, and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Empowered to live. Inspired to work.
- Compeer team members experience purposeful work that enriches agriculture and rural America, in an organization where everyone is empowered to thrive both personally and professionally.
- The company offers a hybrid work environment, flexible schedules, robust benefits, opportunities for career growth and professional development, inclusivity, and a strong focus on employee well-being.
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible, with the ability to work independently and in a remote setting
- Results-driven and focused on achieving business objectives
- Strong communication skills and the ability to build and maintain effective working relationships with internal and external partners
Self-Assessment Questions:
- How do you align with Compeer Financial's company values, specifically "Empowered to live. Inspired to work."?
- How comfortable are you working in a hybrid work environment, balancing remote work and on-site collaboration?
- How do you approach project management and balancing multiple responsibilities in a dynamic work setting?
ASSUMPTION: Compeer Financial seeks candidates who are passionate about their work, committed to personal and professional growth, and eager to contribute to the company's mission and values.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Balancing remote work and on-site collaboration effectively
- Adapting to changes in business priorities and marketing strategies
- Working with diverse stakeholders, including business unit leaders, marketing team members, and external agencies
ASSUMPTION: This role may present challenges related to time management, communication, and adaptability, but offers opportunities for professional growth and development.
📈 Similar Roles Comparison
- Compared to other marketing business partner roles, this position offers a unique blend of strategic planning, campaign management, and budget management responsibilities
- The role requires a strong understanding of the financial industry and the ability to work effectively with various stakeholders
- Career progression may include advancement to a marketing management or director role, with opportunities for expansion of responsibilities based on business needs and individual performance
ASSUMPTION: This role offers a unique blend of strategic and tactical marketing responsibilities, with opportunities for career growth and professional development within the marketing department and potentially across other areas of the organization.
📝 Sample Projects
- Developing and executing a comprehensive marketing campaign for a new product launch, including market research, competitive analysis, and creative development
- Managing the rebranding of an existing product line, including updates to marketing materials, website content, and advertising campaigns
- Collaborating with external agencies to produce a targeted advertising campaign that drives brand awareness and loyalty, while supporting business unit objectives
ASSUMPION: These sample projects illustrate the strategic and tactical marketing responsibilities required for success in this role, with a focus on driving business results and supporting the organization's goals.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team structure and how this role fits within the organization?
- How does the company support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its marketing campaigns, and how is this role expected to contribute to those metrics?
- What are the key challenges facing the marketing department, and how can this role help address them?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company's expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and marketing expertise
- Research Compeer Financial's company culture and values to demonstrate your fit and enthusiasm for the organization
- Follow up with the hiring manager one week after your final interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
