📌 Core Information
🔹 Job Title: Senior Marketing Copywriter
🔹 Company: First American
🔹 Location: 511 Union St, Ste 1600, Nashville, TN 37219
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-29
🔹 Experience Level: 5+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Crafting compelling marketing copy for various platforms
- Collaborating with designers and marketing teams
- Managing multiple projects while meeting deadlines
- Understanding target audiences and industry trends
ASSUMPTION: This role requires a strong grasp of storytelling, brand voice, and persuasive writing techniques. The ideal candidate will have experience in writing for B2B businesses or the real estate industry.
📋 Key Responsibilities
✅ Develop clear, engaging, and brand-aligned copy for brand campaigns, cross-channel marketing campaigns, websites, social media, email journeys, and other communication channels.
✅ Partner with designers to develop concepts.
✅ Collaborate with marketing and creative teams to create cohesive and compelling messaging.
✅ Work closely with stakeholders to translate business or technical jargon into easily understandable language, draft new content based on creative briefs, work with management for feedback and wording approvals, work with design for layout needs, and send out the final product.
✅ Edit and proofread content to ensure accuracy, consistency, and adherence to brand guidelines.
✅ Manage multiple projects while meeting deadlines and maintaining quality.
✅ Understand target audiences and industry trends.
ASSUMPTION: The role involves working on problems of moderate scope where analysis of situations or data requires a review of a variety of factors. Errors may cause significant delay of process development or problem resolution.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent combination of education and experience
Experience: 5+ years of experience as a copywriter with a portfolio that includes marketing or brand campaigns.
Required Skills:
- Exceptional writing, editing, and proofreading skills
- Proven experience as a Copywriter for Marketing Campaigns.
- Strong understanding of brand tone, voice, and storytelling.
- Ability to work both independently and collaboratively.
- Strong research and analytical skills.
- Strong interpersonal skills
- Self-motivated; self-starter
- Ability to manage multiple tasks and respond quickly to emergent problems
- Proficient in Microsoft Word, Excel, and PowerPoint
Preferred Skills:
- Experience in writing for B2B businesses or the real estate industry.
ASSUMPTION: The required skills are essential for the role, and the preferred skill would be an added advantage.
💰 Compensation & Benefits
Salary Range: $75,375.00 - $100,475.00 per year
Benefits:
- Medical
- Dental
- Vision
- 401k
- PTO/Paid Sick Leave
- Employee Stock Purchase Plan
Working Hours: 40 hours per week
ASSUMPTION: The salary range is a reasonable estimate based on the role, experience level, and location. Benefits are comprehensive and include medical, dental, vision, 401k, PTO/paid sick leave, and an employee stock purchase plan.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees
Founded: 1889
Company Description:
- First American Financial Corporation is a premier provider of title, settlement, and risk solutions for real estate transactions.
- The company offers its products and services directly and through its agents throughout the United States and abroad.
- First American serves home buyers and sellers, real estate professionals, loan originators and servicers, commercial property professionals, homebuilders, and others involved in residential and commercial property transactions with products and services specific to their needs.
Company Specialties:
- Title, Settlement, and Risk Solutions
- Data Products
- Valuation Products and Services
- Mortgage Subservicing
- Home Warranty Products
- Banking, Trust, and Wealth Management Services
Company Website: http://www.firstam.com
ASSUMPTION: First American is a well-established company in the financial services industry, offering a wide range of products and services. Their comprehensive benefits package includes medical, dental, vision, 401k, PTO/paid sick leave, and an employee stock purchase plan.
📊 Role Analysis
Career Level: Experienced Professional
Reporting Structure: This role reports directly to the Marketing Manager.
Work Arrangement: On-site, full-time position with a 40-hour workweek.
Growth Opportunities:
- Potential career growth within the marketing department or related fields.
- Opportunities to work on various campaigns and projects, expanding skills and knowledge.
- possibility to move into management or senior roles with experience and proven track record.
ASSUMPTION: This role offers growth opportunities within the marketing department and related fields. With experience and a proven track record, there is potential to move into management or senior roles.
🌍 Location & Work Environment
Office Type: Corporate Office
Office Location(s): 511 Union St, Ste 1600, Nashville, TN 37219
Geographic Context:
- Nashville is the capital and most populous city of the U.S. state of Tennessee.
- The city is known for its music, healthcare, and hospitality industries.
- The office is located in the downtown area, close to various amenities and attractions.
Work Schedule: Monday-Friday, 8:30 AM - 5:30 PM with a 30-minute lunch break.
ASSUMPTION: The office is located in a bustling downtown area with easy access to various amenities and attractions. The work schedule is typical for a corporate office environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission.
- Phone or video screening with the HR department.
- In-person or virtual interview with the hiring manager and a member of the marketing team.
- Final interview with the Marketing Director.
- Background check and offer extension.
Key Assessment Areas:
- Writing samples and portfolio review.
- Cultural fit and communication skills assessment.
- Problem-solving and analytical skills evaluation.
- Industry knowledge and marketing strategy understanding.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare a portfolio showcasing your best writing samples and marketing campaigns.
- Research the company and industry to demonstrate your understanding and enthusiasm.
- Practice common marketing and writing-related interview questions.
ATS Keywords: Marketing Copywriter, Senior Copywriter, Brand Campaigns, Cross-Channel Marketing, Writing Samples, Portfolio, Marketing Strategy, Industry Knowledge
ASSUMPTION: The interview process focuses on assessing writing samples, cultural fit, communication skills, problem-solving, analytical skills, industry knowledge, and marketing strategy understanding. Tailoring your application and preparing for common interview questions will increase your chances of success.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Content Management Systems (CMS)
- Marketing Automation Platforms (MAP)
- Customer Relationship Management (CRM) software
- Project Management Tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The required tools and technologies for this role include Microsoft Office Suite, content management systems, marketing automation platforms, customer relationship management software, and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Excellence
- Innovation
- Collaboration
Work Style:
- Fast-paced and dynamic environment.
- Strong focus on teamwork and collaboration.
- Results-driven and data-informed decision-making.
- Continuous learning and professional development.
Self-Assessment Questions:
- Do you align with the company's core values of integrity, respect, excellence, innovation, and collaboration?
- Are you comfortable working in a fast-paced, dynamic environment with a strong focus on teamwork and collaboration?
- Do you have a results-driven and data-informed approach to your work, with a commitment to continuous learning and professional development?
ASSUMPTION: First American values integrity, respect, excellence, innovation, and collaboration. The ideal candidate will align with these values and be comfortable working in a fast-paced, dynamic environment with a strong focus on teamwork and collaboration, results-driven decision-making, and continuous learning.
⚠️ Potential Challenges
- Managing multiple projects with tight deadlines.
- Working with various stakeholders and incorporating their feedback.
- Keeping up with industry trends and best practices in marketing and copywriting.
- Adapting to changes in brand guidelines or marketing strategies.
ASSUMPTION: The potential challenges in this role include managing multiple projects with tight deadlines, working with various stakeholders, keeping up with industry trends, and adapting to changes in brand guidelines or marketing strategies.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on marketing campaigns and brand messaging, rather than product-specific or technical content.
- Industry-specific context: First American operates in the financial services industry, with a focus on real estate transactions. This role requires an understanding of the real estate industry and its target audiences.
- Career path comparison: This role can lead to career growth within the marketing department or related fields, with potential opportunities to move into management or senior roles with experience and a proven track record.
ASSUMPTION: This role differs from related positions in its focus on marketing campaigns and brand messaging, with an industry-specific context in the real estate industry. Career growth opportunities are available within the marketing department or related fields.
📝 Sample Projects
- Developing a comprehensive brand style guide for a new product launch.
- Creating a series of engaging email campaigns to promote an upcoming event or webinar.
- Writing and designing social media posts to promote a new marketing initiative.
ASSUMPTION: Sample projects for this role may include developing brand style guides, creating email campaigns, writing and designing social media posts, and other marketing-related tasks.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department currently, and how can this role address them?
- How does this role collaborate with other departments, such as sales, product, or IT?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
- How does First American support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Key questions to ask during the interview should focus on understanding the role's challenges, collaboration with other departments, required qualities and skills, professional development opportunities, and short-term priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare a portfolio showcasing your best writing samples and marketing campaigns.
- Research the company and industry to demonstrate your understanding and enthusiasm.
- Practice common marketing and writing-related interview questions.
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
