📌 Core Information
🔹 Job Title: Sr Marketing Director, Asset Management (hybrid, flexible options)
🔹 Company: Broadridge
🔹 Location: New York, NY
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: Hybrid (flexible options)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing strategic marketing plans for asset management solutions
- Collaborating with sales, product, and business partners to drive engagement and revenue
- Managing annual marketing planning cycle and budget, extracting actionable insights from audience data
- Spearheading stakeholder reporting and overseeing public relations and event strategies
- Working on select marketing programs in partnership with the global head of marketing for ICS
ASSUMPTION: This role requires a strategic and analytical mindset, as well as creativity and adaptability to drive results and make an impact in the asset management sector.
📋 Key Responsibilities
✅ Develop and implement a comprehensive marketing strategy aligned with budgetary goals to achieve business and sales objectives for asset management solutions
✅ Craft a cohesive messaging framework to establish Broadridge as a leading solution provider in the asset management industry, with a specific focus on alternatives (hedge funds and private credit)
✅ Collaborate with sales and business teams to understand market opportunities, competitive dynamics, and client needs, informing effective go-to-market strategies
✅ Identify and collaborate with key buy-side influencers to create co-branded content and joint events that amplify thought leadership
✅ Strategically identify, evaluate, and manage industry conference sponsorships to maximize brand visibility and drive engagement
✅ Lead the planning and oversee the execution of sponsorship initiatives, ensuring alignment with brand objectives and market positioning for high-impact results
✅ Oversee the execution of marketing initiatives using digital-first tactics to ensure message continuity and broaden reach across target markets
✅ Design scalable campaign structures that drive demand, enhance the sales pipeline, and elevate brand perception through high-impact events and thought leadership programs
✅ Provide strategic guidance to enhance both organic and paid Google search results, increasing visibility, engagement, and conversions in competitive global markets
✅ Collaborate with the digital marketing team to manage SEM and SEO efforts, focusing on boosting website traffic and lead generation
✅ Work closely with subject matter experts (SMEs) to extract insights and develop relevant, timely thought leadership content that resonates with the target audience and reinforces Broadridge’s market position
✅ Build marketing plans that ensure execution on regular cadence of activities in market
✅ Administer the marketing calendar and budget, embracing a performance marketing culture to optimize the lead generation funnel
✅ Measure and report on marketing activities to optimize ROI, refine strategies, and guide informed spending decisions
ASSUMPTION: This role requires strong project management skills, with keen attention to detail and the ability to manage multiple aspects of marketing initiatives, adhering to timelines and budget constraints.
🎯 Required Qualifications
Education: Bachelor's degree required; MBA preferred
Experience: 7+ years of experience in B2B marketing within financial services or technology, with a strong focus on alternatives (hedge funds and private credit) within the asset management industry
Required Skills:
- Proven ability to translate business needs and audience insights into actionable marketing strategies
- Extensive experience in independently creating and executing multi-channel marketing programs
- Strong entrepreneurial spirit with an “all hands on deck” mentality
- Exceptional project management skills, with keen attention to detail and the ability to manage multiple aspects of marketing initiatives, adhering to timelines and budget constraints
Preferred Skills:
- Expertise in leveraging social channels to bolster thought leadership and increase followership
- Demonstrated global marketing experience and a deep understanding of international markets
ASSUMPTION: Candidates should have a strong understanding of the asset management industry and relevant marketing trends, as well as experience working with cross-functional teams to drive results.
💰 Compensation & Benefits
Salary Range: $165,000 - $175,000 per year
Benefits:
- Comprehensive benefits package, including health, dental, and vision insurance
- 401(k) with company match
- Tuition reimbursement and professional development opportunities
- Generous paid time off and flexible work arrangements
Working Hours: Full-time, hybrid (flexible options)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience in the financial services industry. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees (global technology leader)
Founded: 1962 (as a division of Automatic Data Processing, Inc.)
Company Description:
- Broadridge Financial Solutions (NYSE: BR) is a global technology leader with the trusted expertise and transformative technology to help clients and the financial services industry operate, innovate, and grow
- Processes and generates over 7 billion communications per year and underpins the daily trading of more than $10 trillion of securities globally
- Certified Great Place to Work®, part of the S&P 500® Index, employing over 14,000 associates in 21 countries
Company Specialties:
- Technology
- Data and Analytics
- Communications
Company Website: www.broadridge.com
ASSUMPTION: Broadridge is a well-established and respected company in the financial services industry, with a strong global presence and a reputation for innovation and excellence.
📊 Role Analysis
Career Level: Senior-level marketing director role, reporting to the head of asset management and issuer marketing
Reporting Structure: This role will oversee a team of marketing professionals and collaborate with various internal stakeholders, including sales, product, and business partners
Work Arrangement: Hybrid (flexible options), with an assigned office location and the flexibility to work remotely as needed
Growth Opportunities:
- Potential to work on select marketing programs in partnership with the global head of marketing for ICS, providing broader exposure to senior leaders and strategic initiatives critical to the growth strategy of Broadridge
- Opportunity to drive engagement and revenue from critical and dynamic software and solution teams, offering a unique chance to make a significant impact on the company's success
ASSUMPTION: This role offers a unique opportunity for a senior-level marketing professional to make a significant impact on the company's success and grow their career within a global technology leader in the financial services industry.
🌍 Location & Work Environment
Office Type: Hybrid (flexible options), with an assigned office location in New York, NY
Office Location(s): 605 3rd Ave, 41st Floor, New York, NY 10158, US
Geographic Context:
- New York, NY is a major financial hub with a diverse and dynamic business environment
- The office is located in Midtown Manhattan, close to public transportation and various amenities
- The city offers a wide range of cultural, entertainment, and dining options
Work Schedule: Full-time, with flexible work arrangements available
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to enjoy the benefits of working from home while also having access to the resources and collaboration opportunities available in the office.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interviews with cross-functional stakeholders
- Final round interview with the head of asset management and issuer marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic marketing planning and execution
- Collaboration and stakeholder management
- Project management and budget administration
- Data analysis and reporting
- Thought leadership and content development
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to manage multiple projects simultaneously
- Research Broadridge's industry focus and recent initiatives to demonstrate your understanding of the company and its goals
- Be prepared to discuss your experience with marketing automation tools and digital marketing strategies
ATS Keywords: B2B Marketing, Financial Services, Asset Management, Marketing Strategy, Digital Marketing, SEO, SEM, Project Management, Thought Leadership, Content Development, Event Management, Data Analysis, Collaboration, Lead Generation, Brand Management
ASSUMPTION: The interview process will focus on assessing the candidate's strategic marketing mindset, as well as their ability to collaborate effectively with cross-functional teams and manage multiple projects simultaneously.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
- Search engine optimization (SEO) and pay-per-click (PPC) tools (e.g., Google Analytics, Google Ads, SEMrush)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management software (e.g., Asana, Trello)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's existing tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Expertise
- Innovation
- Collaboration
- Client Focus
Work Style:
- Fast-paced and dynamic, with a focus on driving results and continuous improvement
- Collaborative and inclusive, with a strong emphasis on teamwork and cross-functional partnerships
- Data-driven and analytical, with a focus on leveraging data insights to inform decision-making
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments and enjoy driving results and continuous improvement?
- Are you an effective collaborator and team player, with a strong track record of working successfully with cross-functional teams?
- Do you have a data-driven mindset and enjoy leveraging data insights to inform decision-making?
ASSUMPTION: Broadridge values candidates who are strategic, analytical, and creative, with a passion for driving results and making an impact in the asset management sector.
⚠️ Potential Challenges
- Managing multiple projects simultaneously, often with tight deadlines and competing priorities
- Navigating a large, global organization with diverse stakeholders and varying priorities
- Keeping up with the latest marketing trends and technologies in a rapidly evolving industry
- Balancing the need for strategic, long-term planning with the demands of day-to-day tactical execution
ASSUMPTION: These challenges can be overcome with strong project management skills, a keen attention to detail, and the ability to prioritize and manage multiple aspects of marketing initiatives effectively.
📈 Similar Roles Comparison
- Compared to other senior-level marketing roles in the financial services industry, this role offers a unique opportunity to drive engagement and revenue from critical and dynamic software and solution teams
- Unlike other marketing roles, this position requires a deep understanding of the asset management industry and relevant marketing trends, as well as experience working with cross-functional teams to drive results
- Career path comparison: This role can serve as a stepping stone to a vice president or chief marketing officer position within the asset management industry or a related field
ASSUMPTION: This role offers a unique opportunity for a senior-level marketing professional to make a significant impact on the company's success and grow their career within a global technology leader in the financial services industry.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for a new asset management solution, driving engagement and revenue through innovative omnichannel programs
- Collaborating with key buy-side influencers to create co-branded content and joint events that amplify thought leadership and elevate Broadridge's brand within the industry
- Managing the planning and execution of a high-profile industry conference sponsorship, ensuring alignment with brand objectives and market positioning for high-impact results
ASSUMPTION: These sample projects illustrate the strategic marketing mindset and collaborative approach required for success in this role.
❓ Key Questions to Ask During Interview
- What are the most pressing marketing challenges facing the asset management industry today, and how does this role address them?
- How does this role collaborate with sales and business teams to drive engagement and revenue from critical and dynamic software and solution teams?
- What opportunities exist for working on select marketing programs in partnership with the global head of marketing for ICS, and how might this impact my career growth?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance, and how does this role fit into that framework?
ASSUMPTION: These questions will help you better understand the role's responsibilities, the company's culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to manage multiple projects simultaneously
- Research Broadridge's industry focus and recent initiatives to demonstrate your understanding of the company and its goals
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
