📌 Core Information
🔹 Job Title: Senior Marketing Director, Renal Denervation
🔹 Company: Medtronic
🔹 Location: Minneapolis, Minnesota, United States
🔹 Job Type: Full-Time
🔹 Category: Medical Devices
🔹 Date Posted: July 29, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (4 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Leading a global market development team to drive therapy awareness and adoption.
- Collaborating cross-functionally with sales, marketing, and clinical teams.
- Developing and executing digital marketing strategies to engage referral physicians and patients.
- Partnering with regional societies and key opinion leaders to drive awareness and credibility.
- Building and leading a high-performing field-based market development team.
📋 Key Responsibilities
✅ Strategic Leadership:
- Define and prioritize market development strategies to expand therapy adoption.
- Identify unmet customer needs and lead the vision to bring products from concept to market.
- Build regional market development capabilities, including team expansion and resource allocation.
- Simplify complex objectives, prioritize critical initiatives, and align cross-functional teams.
✅ Digital Strategy and Execution:
- Lead the development and execution of comprehensive digital marketing strategies.
- Define and oversee omnichannel campaigns to align with business objectives and resonate with clinical and consumer audiences.
- Champion data-driven decision-making, leveraging analytics, CRM insights, and digital behavior data to optimize targeting, personalization, and campaign performance.
- Oversee content strategy and development, ensuring messaging is compliant, compelling, and tailored to the informational needs of physicians and patients at various stages of the journey.
- Manage digital agency and vendor partnerships, ensuring strategic alignment, operational excellence, and ROI across all digital investments.
- Monitor industry trends, regulatory changes, and emerging technologies to continuously evolve digital marketing capabilities and maintain a competitive edge.
✅ Stakeholder Engagement:
- Prioritize and engage with key audiences (e.g., General Cardiologists, Primary Care, Nephrology, Hospital Administration) to align execution plans with stakeholder needs.
- Build partnerships with regional societies and key opinion leaders (KOLs) to drive awareness and credibility.
✅ Collaboration and Alignment:
- Liaise across global and regional teams to ensure alignment, resource maximization, and accelerated execution.
- Partner closely with field-based market development leaders to optimize tools and strategies.
✅ U.S. field-based Market Development Specialist (MDS):
- Lead and develop a high-performing field-based Market Development team to drive physician referral growth, patient access, and market expansion across the U.S.
- Collaborate cross-functionally with Sales, Marketing, and Medical Affairs to align field strategies with national business objectives and ensure consistent, impactful customer engagement.
- Leverage field insights and performance metrics to refine strategy, optimize resource deployment, and accelerate adoption in priority markets.
✅ Team Leadership:
- Foster a culture of excellence by recruiting, coaching, and developing top talent, creating a team that is a destination for high performers.
🎯 Required Qualifications
Education:
- Bachelor's Degree
Experience:
- 15+ years of experience in market development and/or marketing, with at least 10 years in a managerial role.
Required Skills:
- Experience in the pharma and/or medical device industry.
- Ability to travel up to 35% of the time.
💰 Compensation & Benefits
Salary Range: $228,000 - $342,000 per year
Benefits:
- Health Insurance
- Dental Insurance
- Vision Insurance
- Health Savings Account
- Healthcare Flexible Spending Account
- Life Insurance
- Long-term Disability Leave
- Dependent Daycare Spending Account
- Tuition Assistance/Reimbursement
- Incentive Plans
- 401(k) Plan Plus Employer Contribution and Match
- Short-term Disability
- Paid Time Off
- Paid Holidays
- Employee Stock Purchase Plan
- Employee Assistance Program
Working Hours: 40 hours per week
📌 Applicant Insights
🔍 Company Context
Industry: Medical Equipment Manufacturing
Company Size: 10,001+ employees
Founded: 1949
Company Description:
- A global healthcare technology leader, boldly attacking the most challenging health problems facing humanity with innovations that transform lives.
- Medtronic leads global healthcare technology and boldly attacks the most challenging health problems facing humanity by searching out and finding solutions.
- Their mission is to alleviate pain, restore health, and extend life, uniting a global team of 95,000+ passionate people.
Company Specialties:
- Cardiac and vascular devices
- Neurovascular devices
- Spine and pain therapies
- Diabetes management
- Respiratory and aerosol delivery
Company Website:
www.medtronic.com
📊 Role Analysis
Career Level: Executive
Reporting Structure: Reports directly to the General Manager of the Renal Denervation (RDN) business and is a key member of the RDN Therapy Leadership Team.
Work Arrangement: Hybrid (4 days on-site)
Growth Opportunities:
- Potential to lead a novel and rapidly growing team tasked with transforming HTN care globally.
- Opportunity to join the RDN launch team for a once-in-a-career opportunity to bring a transformative therapy to patients across the globe.
🌍 Location & Work Environment
Office Type: Hybrid (4 days on-site)
Office Location(s): Minneapolis, Minnesota, United States
Geographic Context:
- Minneapolis is located in the heart of the United States, offering a blend of urban and suburban living.
- The city is known for its vibrant arts and culture scene, as well as its outdoor recreation opportunities, with over 200 lakes within the city limits.
Work Schedule: 40 hours per week, with a flexible work arrangement allowing for remote work 3 days a week.
💼 Interview & Application Insights
Typical Process:
1. Online application submission
2. Phone or video screening
3. In-person or virtual interview with hiring manager
4. Final round interview with senior leadership
5. Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Digital marketing expertise and data-driven decision-making
- Industry-specific knowledge and understanding of market development strategies
- Cultural fit and alignment with Medtronic's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare for behavioral interview questions that focus on your leadership, strategic planning, and digital marketing skills.
- Research Medtronic's mission, values, and recent projects to demonstrate your enthusiasm and understanding of the company.
ATS Keywords: Market development, marketing strategy, digital marketing, stakeholder engagement, team leadership, cross-functional collaboration, data-driven decision-making, customer engagement, business strategy, healthcare marketing, sales collaboration, referral growth, patient access
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation platforms (e.g., Marketo, Pardot)
- SEO and SEM tools (e.g., Google Analytics, Google Ads)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management software (e.g., Asana, Trello)
- Data visualization tools (e.g., Tableau, Power BI)
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Quality
- Innovation
- Collaboration
- Accountability
Work Style:
- Medtronic values a culture of professional growth and cross-functional collaboration, with an emphasis on in-person exchanges.
- The company fosters a dynamic and inclusive work environment, encouraging employees to bring their unique perspectives to the table.
Self-Assessment Questions:
- How do your personal values align with Medtronic's core values?
- Describe a time when you had to adapt your work style to fit a new team or environment. How did you approach this change, and what was the outcome?
- How do you prioritize and manage multiple projects and deadlines, especially when working remotely?
⚠️ Potential Challenges
- Balancing the demands of a global role with the need for on-site presence and collaboration.
- Managing a remote team across different time zones and cultures.
- Navigating the complexities of the healthcare industry, including regulatory requirements and reimbursement landscapes.
- Ensuring consistent and impactful customer engagement across diverse regional markets.
📈 Similar Roles Comparison
- Medtronic Senior Marketing Director, Renal Denervation vs. Other Senior Marketing Director Roles:
- This role is unique in its focus on market development and expansion for a novel, life-saving therapy in the renal denervation space.
- Unlike other senior marketing director roles, this position requires a deep understanding of the healthcare landscape, with a focus on driving physician referral growth and patient access.
📝 Sample Projects
- Developing and executing a digital marketing campaign to raise awareness of the Symplicity blood pressure procedure among primary care physicians and cardiologists.
- Creating a patient education program to increase understanding and adoption of renal denervation therapy among at-risk populations.
- Collaborating with regional societies and key opinion leaders to develop and implement targeted educational initiatives to drive therapy awareness and adoption.
❓ Key Questions to Ask During Interview
- What are the key priorities for the first 90 days in this role?
- How does the RDN Therapy Leadership Team collaborate and make decisions?
- What are the most significant challenges facing the RDN business, and how can this role address them?
- How does Medtronic support the professional development and growth of its employees?
- What are the most important qualities and skills for someone to succeed in this role and at Medtronic?
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through this link:
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
3. Prepare for behavioral interview questions that focus on your leadership, strategic planning, and digital marketing skills.
4. Research Medtronic's mission, values, and recent projects to demonstrate your enthusiasm and understanding of the company.
5. Follow up with the hiring manager one week after your interview to express your continued interest in the role.
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
