📌 Core Information
🔹 Job Title: Senior Marketing Email Manager
🔹 Company: Colibri Group
🔹 Location: Remote (1 Remote, Sangereng, Jawa Barat, Indonesia)
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and execution of marketing initiatives to support company growth
- Cross-functional collaboration and alignment of marketing efforts with business objectives
- Optimization of marketing operations processes and technology platforms
- Data analysis and reporting to drive decision-making and continuous improvement
ASSUMPTION: This role requires a balance of strategic thinking, operational excellence, and data-driven decision making. The ideal candidate will have a strong background in email marketing and experience leading teams.
📋 Key Responsibilities
✅ Collaborate with marketing leaders to develop and execute marketing operations strategy
✅ Define and track KPIs for marketing campaigns, programs, and initiatives
✅ Drive cross-functional alignment and seamless execution of marketing programs
✅ Evaluate, implement, and manage marketing technology platforms and tools
✅ Oversee data integrity, workflows, automation, and marketing attribution processes
✅ Continuously assess and optimize marketing operations processes
✅ Develop and maintain robust reporting frameworks to track marketing performance
✅ Partner with marketing, sales, product, and finance teams to ensure alignment with business objectives
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and have experience managing multiple projects and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in email marketing, with at least 2 years in a senior or lead role
Required Skills:
- Proven success developing and executing lifecycle email campaigns
- Strong grasp of segmentation, personalization, and automation strategies
- Proficient in HubSpot, with some experience using Salesforce
- Experience with HTML/CSS for email templates
- Comfortable using customer data platforms (CDPs) and CRM integrations
- Deep knowledge of email KPIs
- Skilled in A/B testing, analyzing results, and making data-driven decisions
Preferred Skills:
- Experience with marketing automation platforms
- Familiarity with marketing analytics tools
- Background in project management
ASSUMPTION: The ideal candidate will have a strong background in email marketing and experience leading teams. Familiarity with marketing automation and analytics tools would be a plus.
💰 Compensation & Benefits
Salary Range: Based on the company's size and the role's requirements, the estimated salary range for this position is IDR 30,000,000 - IDR 45,000,000 per year. This range is inclusive of base salary and may include variable compensation.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off (vacation, sick, and holidays)
- Professional development opportunities
- Flexible work arrangements
Working Hours: Full-time position with a standard workweek of 40 hours, with flexibility for remote work.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the region. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Colibri Group operates in the professional training and coaching industry, focusing on online professional education, licensing, continuing education, test preparation, and career readiness.
Company Size: Colibri Group has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: Colibri Group was founded in 2001, making it an established player in the online professional education space.
Company Description:
- Colibri Group collaborates with over 5 million professionals and partners to provide exceptional professional education solutions
- The company's mission is to lead others to achieve more and thrive in their careers, transforming not only their professional lives but also their everyday experiences
- Colibri Group offers a comprehensive range of products and career training programs to enable professionals to obtain licenses, maintain their credentials, and acquire the skills needed to excel in their respective fields
Company Specialties:
- Appraisal
- Distance Learning
- Business
- Teachers
- Nurses
- Nurse Practitioner
- Healthcare
- Finance
- Real Estate
- Education
- CPA
- CPE
- CMA
- Accounting
- Online Learning
- Course Material
- and Test Prep
Company Website: www.colibrigroup.com
ASSUMPTION: Colibri Group's extensive experience and wide range of specialties make it an attractive employer for professionals seeking growth and development opportunities in the professional education sector.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high level of expertise and experience in email marketing and marketing operations.
Reporting Structure: The Senior Marketing Email Manager will report directly to the Vice President of Marketing and may oversee a team of marketing operations specialists.
Work Arrangement: This role is remote-friendly, offering flexibility for candidates who prefer to work from home or a co-working space.
Growth Opportunities:
- Potential to advance to a director or vice president role within the marketing department
- Opportunities to expand skills and expertise in marketing operations, data analysis, and project management
- Chance to work on high-impact projects that drive company growth and success
ASSUMPTION: The senior-level nature of this role provides ample opportunities for growth and development within the marketing department and the company as a whole.
🌍 Location & Work Environment
Office Type: Remote-friendly, with the option to work from home or a co-working space
Office Location(s): 1 Remote, Sangereng, Jawa Barat, Indonesia
Geographic Context:
- Sangereng is a city in the West Java province of Indonesia
- West Java is the most populous province in Indonesia, with a diverse cultural landscape and a thriving economy
- The time zone for Sangereng is Asia/Jakarta (WIB)
Work Schedule: Full-time position with a standard workweek of 40 hours, with flexibility for remote work.
ASSUMPTION: The remote-friendly work environment offers flexibility for candidates who prefer to work from home or a co-working space, allowing for a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the Vice President of Marketing
- Background check and offer extension
Key Assessment Areas:
- Email marketing expertise and strategy
- Data analysis and reporting skills
- Project management and organizational skills
- Cross-functional collaboration and communication
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your email marketing experience and relevant skills
- Include specific examples of your success in developing and executing lifecycle email campaigns
- Demonstrate your understanding of marketing operations, data analysis, and project management
- Showcase your ability to work collaboratively and drive cross-functional initiatives
ATS Keywords: Email Marketing, Lifecycle Campaigns, Segmentation, Personalization, Automation, HubSpot, Salesforce, HTML, CSS, Data Analysis, A/B Testing, KPI Tracking, Lead Nurturing, Reporting, Collaboration, Project Management
ASSUMPTION: The application process for this role is likely to involve multiple interviews and assessments, focusing on the candidate's email marketing expertise, data analysis skills, and cultural fit with the company.
🛠️ Tools & Technologies
- HubSpot (email marketing platform)
- Salesforce (CRM)
- HTML/CSS (email template design)
- Customer data platforms (CDPs) and CRM integrations
- Marketing analytics tools (e.g., Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role are standard in the email marketing and marketing operations space. Familiarity with these tools is essential for success in this position.
👔 Cultural Fit Considerations
Company Values:
- Love: We foster a positive and inclusive work environment where everyone feels valued and appreciated
- Joy: We celebrate our successes and learn from our challenges, always maintaining a sense of joy and enthusiasm
- Boldness: We embrace innovation and take calculated risks to drive growth and success
- Teamwork: We collaborate effectively and support each other to achieve our collective goals
- Curiosity: We are lifelong learners, always seeking new knowledge and opportunities for growth
Work Style:
- Remote-friendly and flexible work arrangements
- Data-driven decision making and continuous improvement
- Cross-functional collaboration and communication
- Fast-paced and dynamic work environment
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working remotely and managing your own time?
- Do you have a strong background in email marketing and experience leading teams?
- Are you skilled in data analysis and reporting, with a proven track record of driving continuous improvement?
- Do you align with Colibri Group's values and work style?
ASSUMPTION: Colibri Group's values and work style emphasize collaboration, innovation, and continuous learning. Candidates who align with these values and are comfortable working in a fast-paced, dynamic environment are likely to be a good fit for this role.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Balancing strategic planning and hands-on execution
- Adapting to a remote work environment and managing time effectively
- Keeping up with the latest trends and best practices in email marketing and marketing operations
ASSUMPTION: The senior-level nature of this role presents unique challenges, such as managing multiple projects and stakeholders, balancing strategic planning and hands-on execution, and adapting to a remote work environment. Candidates should be comfortable working in a fast-paced, dynamic environment and have strong project management and time management skills.
📈 Similar Roles Comparison
- This role is similar to a Senior Email Marketing Manager or a Marketing Operations Manager, with a focus on email marketing and data analysis
- Compared to other marketing roles, this position requires a strong background in email marketing and experience leading teams
- Career progression from this role may include advancement to a director or vice president role within the marketing department
ASSUMPTION: This role is similar to other senior-level marketing positions, with a focus on email marketing and data analysis. Candidates with experience in these areas are likely to be a good fit for this role.
📝 Sample Projects
- Developing and executing a lifecycle email campaign to re-engage inactive subscribers
- Optimizing email templates and designs for improved open rates and click-through rates
- Analyzing email marketing performance data to identify trends and opportunities for improvement
- Collaborating with cross-functional teams to develop and execute integrated marketing campaigns
ASSUMPTION: These sample projects are representative of the types of tasks and initiatives the Senior Marketing Email Manager may be responsible for in this role. Candidates should have experience in these areas and be comfortable working on multiple projects simultaneously.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and reporting relationships for this role?
- How does this role fit into the overall marketing strategy and company goals?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Colibri Group support the professional development and growth of its employees?
- What is the company's approach to work-life balance and flexible work arrangements?
ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, the company's culture, and the opportunities for professional development and growth. Candidates should ask thoughtful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your email marketing experience and relevant skills
- Prepare examples of your success in developing and executing lifecycle email campaigns
- Demonstrate your understanding of marketing operations, data analysis, and project management
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
