🔹 Job Title: Senior Marketing Manager
🔹 Company: Haleon
🔹 Location: Beijing, China
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in brand management and marketing within the consumer healthcare industry.
✅ Develop and drive brand strategy execution for Panadol in China
✅ Lead market opportunity assessments, defining brand vision, target audience, and competitive differentiation with a 3-year growth roadmap
✅ Drive end-to-end brand building and winning claims, collaborating with medical teams to establish scientific substantiation
✅ Be accountable for delivery of annual brand Profit & Loss (P&L), including sales and profit results and actively manage budget items
✅ Develop annual IMC campaigns and media strategy, leveraging digital (Social/SEO/KOLs), traditional media, and offline touchpoints to drive category education and brand equity
✅ Monitor ROI, optimize creative and channel mix to maximize share-of-voice and market share
✅ Partner with shopper MKT / TMK to execute shopper & trade marketing plans for in-store impactful
✅ Manage agencies (creative/media/insights) to deliver projects on time, on budget, and compliantly
ASSUMPTION: This role requires a strong understanding of the Chinese consumer market, as well as experience in managing cross-functional teams and external agencies.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in brand management and marketing, with a focus on consumer healthcare
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in the consumer healthcare industry and a strong understanding of the Chinese consumer market will be most successful in this role.
Salary Range: Industry standard for a Senior Marketing Manager role in Beijing, China is approximately CNY 400,000 - 600,000 per year. This estimate is based on market research and comparable roles in the consumer healthcare industry.
Benefits:
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM). Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
Industry: Consumer Services, specifically Consumer Goods and Consumer Health
Company Size: 10,001+ employees. Haleon is a large, global organization with a wide range of brands and products. This means there are ample opportunities for career growth and development.
Founded: 2022. Haleon was founded in 2022 as a spin-off from GlaxoSmithKline, focusing on consumer healthcare products.
Company Description:
Company Specialties:
Company Website: www.haleon.com
ASSUMPTION: Haleon's focus on consumer health and well-being makes it an attractive employer for candidates interested in making a positive impact on people's lives.
Career Level: Senior-level role with significant responsibility for brand strategy and execution
Reporting Structure: This role reports directly to the Marketing Director for China and oversees a team of marketing professionals
Work Arrangement: On-site, full-time position with flexible working arrangements available
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally.
Office Type: Modern, collaborative office space in the Ocean International Centre, Tower A, Beijing
Office Location(s): Beijing, China
Geographic Context:
Work Schedule: Standard office hours with occasional overtime required to meet project deadlines
ASSUMPTION: Beijing offers a unique blend of ancient history and modern innovation, providing a dynamic work environment for employees.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Brand strategy, market assessment, digital marketing, integrated marketing campaigns, P&L management, cross-functional leadership, budget management, creative optimization, trade marketing, agency management, category education, brand equity, scientific substantiation, target audience definition, competitive differentiation, ROI monitoring
ASSUMPTION: Haleon uses an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords from the job description will increase the likelihood of your application being reviewed by a hiring manager.
ASSUMPTION: Familiarity with these tools and technologies will be beneficial for success in this role, but specific training will be provided as needed.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who share Haleon's values and work style will be the best fit for this role and the company culture.
ASSUMPTION: These challenges can be overcome with strong leadership, cross-functional collaboration, and a data-driven approach to decision-making.
ASSUMPTION: Candidates with experience in similar roles or a strong background in brand management and marketing within the consumer healthcare industry will be well-suited to this position.
ASSUMPTION: These sample projects provide a snapshot of the types of responsibilities and tasks associated with this role, but the specific projects and initiatives will vary depending on the needs of the business.
ASSUMPTION: Asking thoughtful, insightful questions during the interview process will demonstrate your interest in the role and your commitment to success at Haleon.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.