Sr Marketing Manager

📌 Core Information

🔹 Job Title: Sr Marketing Manager

🔹 Company: Curaleaf

🔹 Location: Scottsdale, Arizona, United States

🔹 Job Type: On-site

🔹 Category: Alternative Medicine

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading omni-channel retail initiatives and brand strategies
• Creating and executing multi-channel campaigns
• Ensuring regulatory compliance
• Strengthening brand loyalty and enhancing customer experiences

ASSUMPTION: The role aims to integrate marketing efforts across various channels, focusing on compliance with cannabis industry regulations while boosting brand position and customer loyalty.

📋 Key Responsibilities

✅ Design and implement state-wide marketing communications plans

✅ Oversee integrated campaigns

✅ Ensure compliance with cannabis laws and regulations

✅ Collaborate with sales, operations, and product development teams

✅ Coordinate with agencies to produce brand assets

✅ Leverage market research and consumer insights

✅ Utilize marketing automation tools for campaigns

✅ Track and report on KPIs

✅ Develop compelling brand narratives

ASSUMPTION: Responsibilities are structured to emphasize compliance, coordination across teams, and data-driven marketing approaches.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or a related field

Experience: 8+ years in marketing, preferably in regulated industries

Required Skills:

• Expertise in brand strategy and campaign management
• Strong understanding of regulatory compliance and data analysis
• Proficiency in digital marketing and customer engagement

Preferred Skills:

• Experience with Dutchie and/or Sweed
• Cannabis industry experience

ASSUMPTION: The skills required emphasize a strong ability to navigate a highly regulated market, leveraging data and technology effectively.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• Career Growth Opportunities
• Competitive Pay and Benefits (Health, Dental, Vision)
• Generous PTO and Parental Leave

Working Hours: 40 hours per week, full-time

ASSUMPTION: The compensation package is designed to attract marketing professionals with a comprehensive set of benefits, supporting both personal and career development.

📌 Applicant Insights

🔍 Company Context

Industry: Alternative Medicine

Company Size: 1,001-5,000 employees, indicating a substantial operational capacity and resource availability

Founded: Not specified

Company Description:

• Leading provider of cannabis products
• Strong focus on community outreach and social responsibility
• Innovative product lines and market leader

Company Specialties:

• Cannabis cultivation and consumer product development
• Market-leading distribution network
• Corporate social responsibility initiatives

Company Website: https://ir.curaleaf.com/

ASSUMPTION: The company offers robust business infrastructure and market presence, attracting applicants interested in cutting-edge industry leadership.

📊 Role Analysis

Career Level: Senior-level position involving significant leadership and strategic responsibilities

Reporting Structure: Reports to higher marketing or operations executives, while working cross-functionally

Work Arrangement: On-site, indicating hands-on leadership and involvement in company projects

Growth Opportunities:

• Leadership roles in larger global projects
• Development in cannabis industry expertise
• Participation in pioneering marketing initiatives

ASSUMPTION: The role offers potential growth into strategic leadership positions, supporting professional advancements within the company.

🌍 Location & Work Environment

Office Type: Corporate office environment in Scottsdale, AZ

Office Location(s): Scottsdale, Arizona

Geographic Context:

• Access to dynamic markets and progressive cannabis policies
• Home to a vibrant community with ample professional networking opportunities
• Cultural and recreational amenities available in Scottsdale

Work Schedule: Standard weekday hours with possible variations due to project demands

ASSUMPTION: The on-site work environment provides connectivity to central resources and enhances team collaboration.

💼 Interview & Application Insights

Typical Process:

• Initial application review
• Preliminary screening interview
• One or more in-depth interviews with team members and leadership

Key Assessment Areas:

• Strategic thinking and innovation in marketing
• Ability to work within regulatory frameworks
• Leadership and cross-functional collaboration skills

Application Tips:

• Highlight experience in regulated industries
• Showcase successes in campaign management and innovation
• Emphasize CRM and digital tool proficiencies

ATS Keywords: Marketing, Brand Strategy, Regulatory Compliance, Data Analysis, Customer Engagement

ASSUMPTION: The interview process is competitive, seeking candidates who demonstrate effective leadership and regulatory knowledge.

🛠️ Tools & Technologies

• CRM Platforms
• Marketing Automation Tools
• Analytics Dashboards

ASSUMPTION: Tools are designed for optimizing marketing strategies and improving data-driven decision-making processes.

👔 Cultural Fit Considerations

Company Values:

• Commit to Win
• Lead and Inspire
• ONE Curaleaf

Work Style:

• Collaborative and team-oriented
• Innovative and driven for excellence
• Flexible and adaptive to change

Self-Assessment Questions:

• How do you handle regulation-based challenges in marketing?
• What is your approach to data-driven marketing?
• How do you inspire team collaboration?

ASSUMPTION: The company culture supports innovation within a structured regulatory framework, fitting professionals who thrive under changing industry conditions.

⚠️ Potential Challenges

• Navigating stringent cannabis regulations
• Managing cross-functional teams effectively
• Ensuring compliance across multiple jurisdictions
• Staying ahead in a rapidly changing industry

ASSUMPTION: Applicants must be prepared for challenges related to adapting strategies to dynamic regulations and market conditions.

📈 Similar Roles Comparison

• Similar roles in other companies may not emphasize cannabis regulatory compliance
• Opportunities for leadership in evolving markets may be less prevalent
• Cross-functional marketing roles may vary in scope and technology integration

ASSUMPTION: This role offers unique opportunities for growth and innovation in regulated market contexts, highlighting Curaleaf’s pioneering industry position.

📝 Sample Projects

• Launching statewide consumer engagement campaigns
• Developing brand-compliant communication strategies
• Leading cross-departmental marketing initiatives

ASSUMPTION: Sample projects may involve campaign development and execution within a regulatory framework, showcasing leadership skills.

❓ Key Questions to Ask During Interview

• What are the biggest challenges Curaleaf faces in cannabis marketing?
• Can you describe a typical day in this role?
• How does Curaleaf support professional development?
• What is the company’s strategy for navigating regulations?
• How do cross-functional teams collaborate in campaign execution?

ASSUMPTION: These questions can provide insight into role expectations, team dynamics, and the company’s approach to industry challenges.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a resume that highlights relevant marketing projects and achievements
• Tailor your cover letter to emphasize knowledge of regulatory environments
• Be ready for multiple interview stages
• Research more about Curaleaf’s approach and market standing

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.