📌 Core Information
🔹 Job Title: Senior Marketing Manager
🔹 Company: Visa
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (expectation of days in office confirmed by Hiring Manager)
🚀 Job Overview
Key aspects of this role include:
- Developing holistic marketing plans from strategy to execution
- Leading creative and media agencies to deliver impactful campaigns
- Managing budgets and tracking performance
- Collaborating with cross-functional teams and global stakeholders
- Presenting to leadership and influencing business decisions
ASSUMPTION: This role requires a high level of strategic thinking, project management, and stakeholder engagement. It is well-suited for an experienced marketing professional looking to drive business growth in a global organization.
📋 Key Responsibilities
✅ Serve as primary point of contact and marketing expert for dedicated product lines within Visa Canada
✅ Nurture and grow cross-functional relationships, establishing yourself as a trusted partner
✅ Contribute to the development and management of annual marketing plan
✅ Collaborate across client, agency, and Visa stakeholders to ideate and launch innovative, high-impact marketing campaigns
✅ Lead the measurement, analysis, and reporting of marketing program performance and its impact on business results
✅ Participate, influence, and contribute to global marketing efforts
✅ Present to leadership and cross-functional partners
✅ Day-to-day management of creative and media agency partners
✅ Budget management
ASSUMPTION: This role involves a high degree of collaboration and requires strong project management skills to balance multiple projects and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience with an advanced degree
Experience: 8+ years of relevant work experience
Required Skills:
- Proven experience in marketing strategy and campaign execution
- Strong analytical and problem-solving skills
- Excellent written and verbal communication skills
- Proficient in Microsoft Office Suite
- Experience in a fast-paced, highly matrixed organization
- Strong interpersonal and leadership skills
Preferred Skills:
- 9+ years of relevant work experience with a Bachelor's degree or 7+ years with an advanced degree
- Experience in payments, financial services, consumer packaged goods, or technology industries
- Fluency in creative development, traditional mass media, and digital/social channels
- Prior understanding of the Canadian payment landscape and relevant Visa product offerings
- Bilingual (French) a bonus
ASSUMPTION: Candidates should have a strong background in marketing strategy and campaign execution, with a proven track record in a fast-paced, matrixed organization.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 CAD (based on industry standards for a Senior Marketing Manager role in Toronto)
Benefits:
- Competitive benefits package
- 401(k) or pension plan
- Health, dental, and vision insurance
- Flexible work arrangements
- Employee discounts and perks
Working Hours: Full-time (expectation of days in office confirmed by Hiring Manager)
ASSUMPTION: Salary range is estimated based on industry standards for a Senior Marketing Manager role in Toronto, with consideration for the candidate's experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Visa operates in the global payments technology industry, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.
Company Size: Visa is a large organization with over 10,000 employees, providing ample opportunities for career growth and collaboration.
Founded: Visa was founded in 1958 and has since grown to become a world leader in digital payments.
Company Description:
- Visa is a global leader in payments and technology, enabling individuals, businesses, and economies to thrive through secure and convenient digital payments.
- The company connects the world through the most innovative, convenient, reliable, and secure payments network, enabling over 259 billion payments transactions annually.
- Visa's mission is to uplift everyone, everywhere by being the best way to pay and be paid.
Company Specialties:
- Global payments technology
- Digital payments innovation
- Cross-border payments
- Cybersecurity and fraud management
Company Website: Visa Careers
ASSUMPTION: Visa's large size and global presence offer applicants the opportunity to work on diverse projects and collaborate with teams worldwide.
📊 Role Analysis
Career Level: Senior level, with the opportunity to influence business decisions and drive strategic initiatives.
Reporting Structure: This role reports to the Senior Director, Marketing, and is part of the Canadian Marketing team. It involves collaborating with various internal teams and global stakeholders.
Work Arrangement: Hybrid, with an expectation of days in office confirmed by the Hiring Manager.
Growth Opportunities:
- Potential to take on more responsibility and advance within the marketing organization
- Opportunities to work on global projects and collaborate with international teams
- Chance to develop leadership skills and mentor junior team members
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in marketing and take on more strategic responsibilities.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities.
Office Location(s): 900 Metro Center Blvd, Foster City, CA 94404, US (Headquarters) and 1004 NW 65th Ave, Miami, FL 33126, US (Primary Canadian Office)
Geographic Context:
- Toronto is a multicultural city with a vibrant business environment and a thriving tech industry.
- The office is located in a suburban area with easy access to public transportation and nearby amenities.
- Toronto offers a high quality of life, with diverse neighborhoods, cultural attractions, and outdoor recreation opportunities.
Work Schedule: Full-time, with an expectation of days in office confirmed by the Hiring Manager.
ASSUMPTION: The hybrid work arrangement allows for flexibility while still fostering a collaborative office environment.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Hiring Manager
- In-depth behavioral and skills-based interview with the Hiring Manager and potential team members
- Final interview with the Senior Director, Marketing
- Background check and reference checks
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Collaboration and stakeholder management
- Cultural fit and alignment with Visa's values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing strategy, campaign execution, and stakeholder management experience.
- Be prepared to discuss your experience in a fast-paced, matrixed organization and how you've successfully managed multiple projects and stakeholders.
- Demonstrate your understanding of the Canadian payment landscape and relevant Visa product offerings.
ATS Keywords: Marketing strategy, campaign execution, stakeholder management, project management, budget management, global marketing, cross-functional collaboration, leadership, problem-solving, analytical skills, communication skills
ASSUMPTION: Visa's interview process is designed to assess the candidate's strategic thinking, communication skills, and cultural fit, with a focus on their ability to drive business growth and collaborate effectively with cross-functional teams.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, Word, Outlook, PowerPoint)
- Marketing automation and analytics tools (e.g., Salesforce, Google Analytics)
- Project management software (e.g., Asana, Trello)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: Proficiency in Microsoft Office Suite and relevant marketing automation tools is essential for this role. Familiarity with project management and design tools is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovation
- Trust
- Service
- One Visa
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- How have you demonstrated customer-centricity in your previous roles?
- Can you provide an example of a time when you drove innovation and achieved significant results?
- How do you build trust and foster collaboration with cross-functional teams?
ASSUMPTION: Visa values candidates who are customer-focused, innovative, and collaborative, with a strong commitment to driving results and fostering a positive work environment.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Balancing strategic thinking with day-to-day campaign execution
- Adapting to a fast-paced, matrixed organization
- Working with global teams across different time zones
ASSUMPTION: This role requires strong project management and stakeholder engagement skills to navigate the complex and dynamic work environment.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a strong focus on global marketing and cross-functional collaboration.
- Visa's large size and global presence offer unique opportunities for career growth and exposure to diverse projects.
- This role is well-suited for candidates looking to advance their careers in marketing and take on more strategic responsibilities.
ASSUMPTION: While similar marketing roles may share some responsibilities, the global scope and cross-functional nature of this role set it apart from other opportunities in the industry.
📝 Sample Projects
- Developing and executing a global marketing campaign to launch a new Visa product
- Conducting market research and analysis to inform marketing strategy and improve campaign performance
- Managing a team of agency partners to create and deliver impactful marketing content
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and execution-focused nature of the role, highlighting the candidate's ability to drive business growth and manage cross-functional teams.
❓ Key Questions to Ask During Interview
- Can you describe the most challenging marketing campaign you've led and how you overcame any obstacles?
- How does this role fit into the broader marketing strategy for Visa Canada, and how will my work contribute to the company's overall goals?
- What opportunities are there for professional development and growth within the marketing organization?
- How does the company support work-life balance for employees in this role?
- Can you provide an example of a time when you had to adapt to a significant change in project scope or direction, and how you handled it?
ASSUMPTION: These questions are designed to assess the candidate's understanding of the role, their fit with the company's culture, and their ability to adapt and grow in a dynamic work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing strategy, campaign execution, and stakeholder management experience.
- Prepare for your interview by researching Visa's company values, global presence, and recent marketing campaigns.
- Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
