Sr. Marketing Manager

📌 Core Information

🔹 Job Title: Senior Marketing Manager

🔹 Company: Dave

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (US only)

🚀 Job Overview

Key aspects of this role include:

• Owning and scaling Affiliate and Emerging Channels programs
• Driving strategy and execution for high-growth user acquisition
• Building and nurturing strong partnerships
• Optimizing campaigns for quality, retained growth
• Cross-functional leadership and mentorship

ASSUMPTION: This role requires a high level of autonomy and ownership, with a significant impact on Dave's growth. Candidates should be comfortable working independently and making data-driven decisions.

📋 Key Responsibilities

✅ Own strategy and execution for Affiliate and Emerging Channels programs

✅ Scale and innovate by identifying, vetting, and onboarding new partners

✅ Manage relationships with partners, proactively seeking new opportunities

✅ Manage campaigns using platforms like Impact, optimizing payout structures

✅ Optimize for quality by analyzing user traffic, mitigating fraud, and driving high-quality growth

✅ Perform performance analytics, measuring, and reporting on campaign performance

✅ Collaborate with internal creative teams to develop assets and turn competitive insights into actionable opportunities

✅ Work closely with Legal, Compliance, Product, and Analytics to launch compliant, effective, and industry-leading campaigns

✅ Mentor teammates and manage agency/vendor relationships

ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and cross-functional collaboration. Candidates should be comfortable wearing multiple hats and switching between high-level strategy and tactical execution.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 6+ years of data-driven marketing experience in high-growth fintech, eCommerce, or B2C brands

Required Skills:

• Proven ability to build and scale affiliate and emerging channel programs
• Deep expertise in paid media, especially affiliate marketing
• Proficiency in affiliate management and analytics platforms (e.g., Impact, Partnerize)
• Strong analytical mindset
• Exceptional relationship-building, communication, negotiation, and cross-team leadership skills
• Self-starter with a builder's mindset
• Passion for growth, impact, and helping millions access better financial solutions

Preferred Skills:

• Experience in regulated or fast-evolving industries
• Familiarity with financial services industry
• Proven ability to work remotely and manage distributed teams

ASSUMPTION: While a Bachelor's degree is preferred, Dave values skills and experience over formal education. Candidates with equivalent experience are encouraged to apply.

💰 Compensation & Benefits

Salary Range: $119,000 - $191,000 per year (based on industry standards for a Senior Marketing Manager role with 6+ years of experience in a high-growth fintech company)

Benefits:

• Flexible hours and virtual first work culture with a home office stipend
• Premium Medical, Dental, and Vision Insurance plans
• Generous paid parental and caregiver leave
• 401(k) savings plan with matching contributions
• Financial advisor and financial wellness support
• Flexible PTO and generous company holidays, including Juneteenth and Winter Break
• All-company in-person events once or twice a year and virtual events throughout to connect with team members and leadership team

Working Hours: Full-time (40 hours per week), flexible hours

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in high-growth fintech companies. Dave may adjust the salary range based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services. Dave is a neobank focused on providing fair and accessible financial products to its members.

Company Size: 201-500 employees. Dave is a mid-sized company with a startup-like culture, offering the opportunity to make a significant impact.

Founded: 2016. Dave was founded with the mission to fight for the underdog and take on banks' predatory ways.

Company Description:

• Dave offers fee-free goal tracking, $500 advances, and simple ways to find side hustles when behind on budget
• Dave's products are designed to level the financial playing field for its members
• Dave operates with a member-centric, helpful, transparent, persistent, and better-together culture

Company Specialties:

• Overdraft protection and fee-free banking
• Goal tracking and budgeting tools
• Side hustle opportunities and financial wellness resources

Company Website: dave.com

ASSUMPTION: Dave's company culture is collaborative and values-driven, with a strong focus on member advocacy and financial inclusion.

📊 Role Analysis

Career Level: Senior. This role is a senior-level position with significant responsibility and autonomy.

Reporting Structure: The Senior Marketing Manager reports directly to the Director of User Acquisition.

Work Arrangement: Remote (US only). Dave is a virtual-first company, with team members living and working anywhere in the United States, with the exception of Hawaii.

Growth Opportunities:

• Potential to grow into a leadership role as Dave continues to expand
• Opportunity to shape the growth story of one of America's fastest-growing fintechs
• Chance to work with company leaders and gain exposure

ASSUMPTION: This role offers significant growth potential as Dave continues to expand its user base and product offerings.

🌍 Location & Work Environment

Office Type: Virtual. Dave is a virtual-first company, with no physical office locations.

Office Location(s): N/A

Geographic Context:

• Dave's members are based throughout the United States
• Dave's team members can live and work anywhere in the United States, with the exception of Hawaii
• Dave's headquarters is in Los Angeles, California

Work Schedule: Full-time (40 hours per week), flexible hours. Dave offers flexible hours and a virtual-first work culture.

ASSUMPTION: While Dave is a virtual-first company, team members may occasionally participate in all-company in-person events once or twice a year.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Hiring Manager
• Technical assessment or case study
• Final round interview with cross-functional stakeholders
• Offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data analysis and interpretation skills
• Relationship-building and communication skills
• Cultural fit and alignment with Dave's values

Application Tips:

• Highlight relevant experience and achievements in data-driven marketing, affiliate marketing, and user acquisition
• Demonstrate a strong understanding of Dave's mission and values
• Showcase your ability to work independently and make data-driven decisions
• Prepare questions that demonstrate your interest in the role and company

ATS Keywords: Affiliate Marketing, User Acquisition, Data-Driven Marketing, Partnerships, Campaign Management, Performance Analytics, Cross-Functional Leadership, Mentorship, Negotiation, Analytical Mindset, Paid Media, Side Hustles, Financial Wellness, Goal Tracking

ASSUMPTION: Dave's application process is designed to assess the candidate's strategic thinking, data analysis skills, and cultural fit. Candidates should be prepared to discuss their experience and achievements in detail and provide specific examples of their problem-solving skills.

🛠️ Tools & Technologies

• Impact (or similar affiliate management platform)
• Google Analytics
• Microsoft Office Suite or Google Workspace
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Dave uses industry-standard tools and technologies for affiliate management, analytics, and project management. Candidates should be comfortable learning and using new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Member-centric: Always put members first
• Helpful: Go above and beyond to support our members and teammates
• Transparent: Communicate openly and honestly
• Persistent: Never give up on finding a solution
• Better together: Collaborate and lift each other up

Work Style:

• Independent: Comfortable working remotely and making data-driven decisions
• Strategic: Able to develop and execute long-term plans
• Adaptable: Able to pivot and adjust based on new information or changing priorities

Self-Assessment Questions:

• How have you demonstrated member-centricity in your previous roles?
• Can you provide an example of a time when you went above and beyond to support a teammate or member?
• How do you approach transparency and open communication in a remote work environment?
• Describe a challenge you faced and how you persisted until you found a solution
• How have you collaborated with others to achieve a common goal?

ASSUMPTION: Dave's company culture is member-centric, helpful, transparent, persistent, and better together. Candidates should be able to demonstrate alignment with these values and provide specific examples of their work style.

⚠️ Potential Challenges

• Managing a high volume of partnerships and campaigns simultaneously
• Balancing strategic planning with tactical execution
• Working remotely and managing a distributed team
• Navigating a fast-paced, ever-changing industry

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a proactive approach to communication and collaboration.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on affiliate and emerging channels, requiring a unique blend of strategic and tactical skills
• Dave's role offers a high level of autonomy and ownership, with a significant impact on the company's growth
• Career progression in this role may differ from traditional marketing career paths, with opportunities to grow into leadership roles as Dave expands

ASSUMPTION: This role is unique in its focus on affiliate and emerging channels, offering a high level of ownership and autonomy. Candidates should be comfortable working independently and making data-driven decisions.

📝 Sample Projects

• Developing and executing a strategy to scale Dave's affiliate program by 50% within the first six months
• Identifying and onboarding new partners in emerging channels, such as content marketing, influencer marketing, and side hustle platforms
• Optimizing campaign performance by analyzing user traffic, mitigating fraud, and driving high-quality, retained growth

ASSUMPTION: These sample projects demonstrate the strategic, tactical, and cross-functional nature of the Senior Marketing Manager role at Dave.

❓ Key Questions to Ask During Interview

• How does Dave measure the success of its affiliate and emerging channel programs?
• Can you describe the team structure and reporting lines for the marketing department?
• How does Dave foster a member-centric culture in a remote work environment?
• What opportunities are there for growth and development within the marketing department and the company as a whole?
• How does Dave approach work-life balance and employee well-being in a virtual-first work culture?

ASSUMPTION: These questions are designed to provide insight into Dave's company culture, team structure, and growth opportunities. Candidates should tailor their questions based on their specific interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume and cover letter to highlight your relevant experience and achievements in data-driven marketing, affiliate marketing, and user acquisition
• Prepare for the interview by researching Dave's mission, values, and products
• Prepare questions that demonstrate your interest in the role and company
• Follow up with the Hiring Manager one week after submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.