📌 Core Information
🔹 Job Title: Sr Marketing Manager
🔹 Company: Waters Corporation
🔹 Location: Milford, MA, USA
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: March 13, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies for Waters' next-generation instrument portfolio in the QA/QC business segment
- Leading marketing efforts, collaborating with sales, and ensuring alignment with market and customer needs
- Managing the marketing of instruments and associated features, driving commercial success
- Cross-functional execution of short-term and long-term marketing initiatives
- Analyzing market segments and competitive landscapes to gain market share
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively across various teams. The ideal candidate will have experience in product marketing within a life sciences or technology-driven environment.
📋 Key Responsibilities
✅ Develop comprehensive customer solutions, value propositions, messaging, and materials/tools to support field initiatives
✅ Lead efforts to identify unmet clinical customer needs and develop insights to drive commercial go-to-market strategy
✅ Implement the launch of new products and champion strategies to ensure commercial success
✅ Collaborate with Sales to ensure achievement of existing sales goals and objectives, and deliver training as needed
✅ Ensure consistent branding and messaging with deployment of sales assets, external assets including social media campaigns, Congress messaging, and booth presence
✅ Develop metrics to analyze segment performance and measure commercial success, potentially managing the budget for downstream marketing activities
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and have a proven track record of driving commercial success.
🎯 Required Qualifications
Education: Bachelor's degree in business, marketing, or a related field; MBA or equivalent experience preferable
Experience: Proven track record of success in a product marketing role, preferably in a life sciences technology-driven environment
Required Skills:
- Strong communication and interpersonal skills, with the ability to build rapport and trust with diverse stakeholders
- Customer mindset with an outside-in look at marketing, rather than an internally focused view
- Demonstrated ability to collaborate effectively across cross-functional teams
Preferred Skills:
- Experience in the life sciences or biotechnology industry
- Familiarity with chromatography, mass spectrometry, or thermal analysis technologies
ASSUMPTION: Given the industry-specific nature of this role, candidates with relevant experience in life sciences or biotechnology will have a significant advantage.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a mid-senior level marketing role in the biotechnology sector in the Boston area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Tuition reimbursement and professional development opportunities
- Employee discounts on Waters products
Working Hours: Full-time, typically 40 hours per week, with some flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may be confirmed during the interview process.
📌 Applicant Insights
🔍 Company Context
Industry: Biotechnology Research
Company Size: 5,001-10,000 employees
Founded: 1958
Company Description:
- Waters Corporation is a global leader in analytical instruments, separations technologies, and software, serving the life, materials, food, and environmental sciences for over 65 years
- The company ensures the safety of medicines, the purity of food and water, and the quality and durability of products through its innovative solutions
- Waters is committed to equal employment opportunity regardless of race, color, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity, or protected veteran status
Company Specialties:
- UPLC (UltraPerformance Liquid Chromatography)
- HPLC (High-Performance Liquid Chromatography)
- Mass Spectrometry
- Informatics
- Thermal Analysis
- Chemistry
- Analytical Standards & Reagents
- Data Integrity
Company Website: www.waters.com
ASSUMPTION: Waters Corporation is a well-established company with a strong reputation in the biotechnology industry. The company's commitment to diversity and inclusion is evident in its equal employment opportunity statement.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports directly to the Global Marketing Director for the QA/QC business segment
Work Arrangement: On-site, with some flexibility for remote work
Growth Opportunities:
- Potential advancement to a Director-level role within the marketing organization
- Expansion of responsibilities to include additional product lines or geographic regions
- Opportunities for professional development and skill-building through Waters' training programs
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and advance within the marketing organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): 34 Maple Street, Milford, MA 01757, USA
Geographic Context:
- Milford, MA is located approximately 30 miles southwest of Boston, offering a suburban atmosphere with easy access to urban amenities
- The area is known for its strong biotechnology industry, with many leading companies based in the region
- Milford offers a range of housing options, from historic homes to new developments, with a median home price of around $350,000
Work Schedule: Full-time, typically 40 hours per week, with some flexibility for remote work
ASSUMPTION: The Milford, MA area offers a pleasant suburban lifestyle with easy access to the vibrant biotechnology industry in the Boston region. The office environment at Waters Corporation is modern and collaborative, fostering productivity and innovation.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral interview to discuss past experiences and problem-solving skills
- Case study or presentation to evaluate strategic thinking and communication skills
- Final interview with the hiring manager or executive team to discuss fit and next steps
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and interpersonal skills
- Collaboration and teamwork abilities
- Customer focus and market understanding
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Be prepared to discuss your marketing strategy and execution experience, as well as your ability to collaborate with cross-functional teams
- Demonstrate your understanding of the life sciences industry and Waters Corporation's products and services
ATS Keywords: Marketing strategy, product marketing, communication skills, interpersonal skills, collaboration, customer engagement, market analysis, sales support, training, branding, budget management, performance metrics, cross-functional execution, value proposition development, clinical insights, commercial success
ASSUMPTION: The interview process at Waters Corporation is designed to assess candidates' strategic thinking, communication skills, and cultural fit. Applicants should be prepared to discuss their marketing experience and demonstrate their understanding of the life sciences industry and Waters' products.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the team's needs. Familiarity with marketing automation platforms, CRM software, and data analysis tools is generally expected.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Innovation
- Customer focus
- Collaboration
- Accountability
Work Style:
- Strategic and forward-thinking
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have a proven track record of success in a product marketing role within the life sciences industry?
- Are you comfortable working in a dynamic, fast-paced environment and collaborating with cross-functional teams?
- Do you possess strong communication and interpersonal skills, with the ability to build rapport and trust with diverse stakeholders?
ASSUMPTION: Waters Corporation values candidates who are strategic, collaborative, and data-driven, with a strong customer focus and a commitment to innovation and integrity.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Navigating a large, matrixed organization with diverse stakeholders
- Adapting to changes in market dynamics and customer needs
- Balancing strategic thinking with tactical execution
ASSUMPTION: This role may present challenges related to managing multiple priorities, navigating a large organization, and adapting to market changes. Successful candidates will be able to balance strategic thinking with tactical execution and thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Product Marketing Manager or Senior Marketing Manager in other life sciences or technology companies, but may have a greater focus on driving commercial success and collaborating with cross-functional teams
- In comparison to other marketing roles, this position requires a strong understanding of the life sciences industry and Waters' products and services
- Career progression in this role may involve advancing to a Director-level position within the marketing organization or expanding responsibilities to include additional product lines or geographic regions
ASSUMPTION: This role is similar to other Senior Marketing Manager or Senior Product Marketing Manager positions in the life sciences industry, but may have a greater focus on driving commercial success and collaborating with cross-functional teams. Career progression may involve advancing to a Director-level position or expanding responsibilities.
📝 Sample Projects
- Developing a comprehensive go-to-market strategy for a new instrument launch, including customer segmentation, value proposition, messaging, and sales enablement materials
- Conducting market research to identify unmet clinical customer needs and developing insights to drive commercial go-to-market strategy
- Managing the marketing budget for downstream activities, ensuring the highest return on investment
ASSUMPTION: Sample projects for this role may involve developing go-to-market strategies, conducting market research, and managing marketing budgets to ensure the highest return on investment.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the QA/QC business segment, and how this role fits into that structure?
- How does Waters Corporation support the professional development and growth of its marketing employees?
- Can you provide an example of a successful marketing campaign or initiative within the QA/QC business segment, and what made it successful?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Waters Corporation foster a culture of innovation and continuous improvement within its marketing organization?
ASSUMPTION: Candidates should ask thoughtful questions during the interview process to demonstrate their interest in the role and their understanding of the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://uscareers-waters.icims.com/jobs/22255/sr-marketing-manager/job
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, emphasizing your marketing strategy and execution experience, as well as your ability to collaborate with cross-functional teams
- Prepare a case study or presentation to demonstrate your strategic thinking and communication skills, focusing on a marketing challenge you've faced in the past and how you overcame it
- Follow up with the hiring manager or recruiter one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
