📌 Core Information
🔹 Job Title: Senior Marketing Manager
🔹 Company: MFS Investment Management
🔹 Location: Boston, MA
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing, Financial Services
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 6-8+ years
🔹 Remote Status: Hybrid (remote/onsite)
🚀 Job Overview
Key aspects of this role include:
- Driving strategic planning and program development for US Institutional and Global Consultant Relations channels
- Creating and implementing complex marketing programs and managing events to boost sales and market share
- Collaborating with various teams, including distribution, strategy, and compliance
- Monitoring business activity and consuming market research to inform strategies and influence initiatives
ASSUMPTION: This role requires a high degree of independence and the ability to manage multiple complex programs simultaneously. Strong communication, collaboration, and project management skills are essential for success.
📋 Key Responsibilities
✅ Develop and implement marketing strategies across various media, platforms, and venues to drive brand awareness, impart value, launch and/or promote products, and generate leads
✅ Lead management for MFS-hosted and sponsored events for target client segments, accountable for organization, delivery, and success framework
✅ Collaborate with colleagues across the broader Strategy and Insights Group, Global Distribution Solutions, Sales Enablement, and Compliance to promote MFS’ value proposition
✅ Establish, monitor, and manage approved budgets for marketing activities
✅ Contribute to the advancement of MFS’ corporate brand strategy
ASSUMPTION: This role involves working with various teams and stakeholders, requiring strong communication, collaboration, and project management skills to ensure successful execution of marketing activities.
🎯 Required Qualifications
Education: Bachelor’s degree
Experience: 6-8+ years of marketing experience, preferably in financial services or asset management
Required Skills:
- Knowledge of client segments, financial products, investment techniques, and local regulations
- Expertise in mining for customer insights and leveraging data to drive marketing strategies
- Proven ability to collaborate with creative and/or communications teams to develop sales and marketing support materials
- Operates with a high degree of independence, demonstrating attention to detail and ability to manage multiple complex programs simultaneously
- Excellent interpersonal communication (written and verbal), presentation skills, and ability to influence others
- Proficiency with Microsoft Office (Word, Excel, and PowerPoint)
- Technical aptitude including workflow, CRM, marketing automation, and design, as appropriate
Preferred Skills:
- Asset management marketing experience
- Fluency in additional languages
ASSUMPTION: Candidates with experience in financial services or asset management marketing are strongly encouraged to apply. Familiarity with the investment industry and MFS investment disciplines and philosophy is beneficial.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 (based on industry standards for a Senior Marketing Manager with 6-8+ years of experience in financial services)
Benefits:
- Generous time-off provided, including paid company holidays and paid volunteer time
- Family Focus: Up to 20 weeks of paid leave for new parents, back-up care program, dependent care flexible spending account, adoption assistance, and generous caregiver leave
- Health and Welfare: Competitive medical, vision, and dental plans, plus tax-free health savings accounts with company contributions
- Wellness Programs: Robust wellness webinars, employee assistance program, gym reimbursement through medical plans, fitness center discounts, and more
- Life & Disability Benefits: Company-paid basic life insurance and short-term disability
- Financial Benefits: 401(k) savings plan, Defined Contribution plan (15% of base salary invested into the Plan), and competitive total compensation programs
Working Hours: 40 hours per week, with flexible work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Manager with the required experience level. Actual compensation may vary depending on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Investment Management
Company Size: 1,001-5,000 employees
Founded: 1924
Company Description:
- MFS is a full-service global investment manager serving financial advisors, intermediaries, and institutional clients
- Celebrating a century of active management, MFS combines collective expertise, long-term discipline, and thoughtful risk management to uncover investment opportunities
- MFS launched the US’ first open-end mutual fund in 1924 and has since grown into a global investment management firm
Company Specialties:
- Investment Management
- Mutual Funds
- Financial Services
Company Website: www.mfs.com
ASSUMPTION: MFS Investment Management is a well-established investment management firm with a strong reputation in the industry. Their extensive experience and global presence make them an attractive employer for marketing professionals seeking a challenging and rewarding role.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: Reports to the Head of Marketing or a similar role
Work Arrangement: Hybrid (remote/onsite) with flexible work arrangements
Growth Opportunities:
- Potential to advance to a director or vice president role within the marketing department
- Opportunities to work on global marketing initiatives and collaborate with international teams
- Chance to gain experience in various aspects of marketing, including strategy, events, and project management
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their marketing careers within the financial services industry.
🌍 Location & Work Environment
Office Type: Hybrid (remote/onsite)
Office Location(s): Boston, MA (with potential for remote work)
Geographic Context:
- Boston is a major financial hub with a vibrant job market and numerous cultural attractions
- The city offers a high cost of living but also high earning potential and numerous job opportunities
- MFS’ office is located in the heart of Boston, providing easy access to public transportation and amenities
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with flexible hours and remote work options)
ASSUMPTION: The hybrid work environment at MFS offers candidates the best of both worlds – the opportunity to work remotely and collaborate with colleagues in an office setting.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with a member of the HR team
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with senior leadership
Key Assessment Areas:
- Marketing expertise and strategic thinking
- Communication and presentation skills
- Collaboration and project management skills
- Cultural fit and alignment with MFS’ values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare for behavioral interview questions that focus on your marketing expertise and problem-solving skills
- Research MFS and the investment management industry to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Marketing strategy, business intelligence, marketing planning, event management, client segments, investment techniques, collaboration, communication, project management, budget management, mentoring, KPI monitoring, problem-solving, CRM, marketing automation
ASSUMPTION: The interview process at MFS is designed to assess candidates’ marketing expertise, communication skills, and cultural fit. Preparation and research are key to success in the interview process.
🛠️ Tools & Technologies
- Microsoft Office (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Design tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role. Candidates should be comfortable learning and using new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Put people first
- Demonstrate care and compassion
- Favor the strongest idea over the strongest individual
- Collaborate to reach better outcomes
Work Style:
- High degree of independence and self-motivation
- Strong communication and collaboration skills
- Ability to manage multiple complex programs simultaneously
- Adaptability and flexibility in a dynamic work environment
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working independently and managing multiple projects simultaneously?
- Do you have strong communication and collaboration skills, and can you effectively manage stakeholders?
ASSUMPTION: Candidates who align with MFS’ values and work style are more likely to succeed in this role and contribute to the company’s continued success.
⚠️ Potential Challenges
- Managing multiple complex programs simultaneously may require long hours and tight deadlines
- Working with various teams and stakeholders may present communication and collaboration challenges
- The hybrid work environment may require candidates to adapt to a new work-life balance
- MFS’ high standards for marketing excellence may present a steep learning curve for candidates new to the industry
ASSUMPTION: While this role presents numerous opportunities for growth and development, candidates should be prepared to face challenges and adapt to a dynamic work environment.
📈 Similar Roles Comparison
- Compared to other marketing roles in financial services, this role places a greater emphasis on business intelligence and data-driven decision-making
- MFS’ global presence and extensive resources provide candidates with unique opportunities for career growth and development
- Candidates with experience in asset management marketing may find this role more aligned with their skills and interests than roles in other industries
ASSUMPTION: Candidates should research similar roles in the financial services industry to better understand the unique opportunities and challenges presented by this role at MFS.
📝 Sample Projects
- Developing and implementing a comprehensive marketing strategy for a new investment product launch
- Managing a global event series for institutional clients, including logistics, promotion, and on-site execution
- Collaborating with the distribution team to create targeted marketing materials for specific client segments
ASSUMPTION: These sample projects illustrate the diverse range of marketing activities and responsibilities required for success in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for MFS?
- What are the key priorities for this role in the first 90 days?
- How does MFS support the professional development and growth of its marketing team members?
- What is the typical career path for someone in this role, and what opportunities exist for advancement?
- How does MFS foster a culture of collaboration and innovation within its marketing department?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and provides valuable information about the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare for behavioral interview questions that focus on your marketing expertise and problem-solving skills
- Research MFS and the investment management industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
