Sr Marketing Manager

📌 Core Information

🔹 Job Title: Senior Marketing Manager

🔹 Company: Genesys

🔹 Location: Chennai (Flexible)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-17

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing regional marketing strategies aligned with global objectives
• Collaborating with cross-functional teams to drive impactful marketing initiatives
• Managing regional marketing budgets and optimizing ROI
• Serving as the regional voice of Genesys to customers and partners

ASSUMPTION: This role requires a strategic mindset, strong business acumen, and the ability to work effectively with various teams and stakeholders.

📋 Key Responsibilities

✅ Co-develop and drive the marketing strategy and priorities for India in alignment with regional and global objectives

✅ Partner closely with regional leadership, Field Sales, Channel teams, and APAC/global marketing to ensure alignment and execution

✅ Serve as the strategic liaison between corporate marketing and the India region, advocating for local needs and opportunities

✅ Ensure consistent application of global messaging, brand standards, and positioning across all India marketing initiatives

✅ Support and optimize the lead management process, including tracking, reporting, and continuous improvement

✅ Provide regular reporting on marketing performance, including response rates, pipeline contribution, and ROI

✅ Enable, educate, and support channel and alliance partners to maximize marketing effectiveness and return on investment

✅ Collaborate with Sales and SDR teams to meet regional KPIs and ensure marketing and sales alignment

✅ Lead and support successful customer events, user conferences, and user group engagements to drive retention and advocacy

✅ Plan and execute high-impact industry, partner, and customer events tailored to audience needs and business goals

✅ Collaborate with key partners on co-marketing initiatives, go-to-market strategies, and campaign execution to grow market share

✅ Work cross-functionally with the Digital Demand Generation team to deliver digital campaigns, content, and social media strategies

✅ Launch and manage integrated field and digital programs to achieve lead generation and pipeline targets

✅ Optimize budget allocation to maximize program impact and ROI

✅ Analyze campaign and customer data to refine targeting, segmentation, and market penetration strategies

✅ Cultivate customer references and success stories; collaborate with the APAC Customer Advocacy team to support PR, speaking opportunities, and case studies

ASSUMPTION: This role requires a strong blend of business acumen and strategic marketing expertise, with the ability to engage confidently at the senior leadership level while serving as the regional voice of Genesys to customers and partners in India.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in marketing, with at least 3 years in a management role

Required Skills:

• Strategic marketing expertise
• Proven track record in demand generation and campaign execution
• Experience managing marketing budgets and optimizing ROI
• Strong business acumen and analytical skills
• Excellent communication and stakeholder management skills
• Fluency in English

Preferred Skills:

• Experience in the software or technology industry
• Fluency in additional languages (e.g., Hindi, Tamil)
• Experience working with cross-functional teams and external vendors

ASSUMPTION: Candidates with experience in the software or technology industry and additional language skills may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: INR 2,500,000 - 3,500,000 per annum (Estimated based on industry standards for a Senior Marketing Manager role in India)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement
• Employee discounts on Genesys products and services

Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed

ASSUMPTION: The provided salary range is an estimate based on industry standards for a Senior Marketing Manager role in India. Actual compensation may vary based on factors such as experience, skills, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Genesys is a leading provider of customer experience and contact center solutions, enabling organizations to deliver exceptional customer experiences across all channels and interactions.

Company Size: Genesys is a mid-sized company with approximately 8,000 employees worldwide. This size allows for a more agile and collaborative work environment, with opportunities for employees to make a significant impact on the company's success.

Founded: Genesys was founded in 1990 and has since grown to become a global leader in customer experience and contact center solutions.

Company Description:

• Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees
• Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency, and operational improvements
• Genesys is committed to fostering a culture of innovation, collaboration, and continuous improvement

Company Specialties:

• Customer experience software
• Contact center solutions
• Cloud-based customer engagement
• AI-powered customer experience
• Workforce engagement management

Company Website: www.genesys.com

ASSUMPTION: Genesys is a well-established company with a strong reputation in the customer experience and contact center industry. They are committed to providing exceptional customer experiences and fostering a culture of innovation and collaboration.

📊 Role Analysis

Career Level: This role is at the senior management level, with the potential for growth and advancement within the organization.

Reporting Structure: The Senior Marketing Manager, India reports directly to the ANZ and India Marketing Director.

Work Arrangement: This role is primarily on-site, with flexibility for remote work as needed. The Chennai office is the primary location for this role, but there may be opportunities for remote work or travel to other Genesys offices or customer sites.

Growth Opportunities:

• Potential for career advancement within the marketing department or other areas of the organization
• Opportunities to work on high-impact projects and initiatives that drive business growth and customer success
• Chance to develop and refine skills in strategic marketing, demand generation, and campaign execution

ASSUMPTION: This role offers significant opportunities for career growth and development within a dynamic and innovative organization.

🌍 Location & Work Environment

Office Type: Genesys has a modern and collaborative office environment, with state-of-the-art technology and amenities to support employee productivity and well-being.

Office Location(s): Chennai (Flexible)

Geographic Context:

• Chennai is the capital city of the Indian state of Tamil Nadu and is known for its rich cultural heritage, historical landmarks, and vibrant food scene
• The city is also a major hub for the technology industry, with a thriving startup ecosystem and numerous multinational corporations
• Chennai offers a relatively low cost of living compared to other major Indian cities, with affordable housing, dining, and entertainment options

Work Schedule: Full-time (40 hours per week), with flexibility for remote work as needed

ASSUMPTION: Chennai offers a unique blend of cultural experiences, a thriving technology industry, and a relatively low cost of living, making it an attractive location for professionals in the marketing field.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR team
• In-depth interviews with the hiring manager and other team members
• Final interview with the ANZ and India Marketing Director
• Background check and offer extension

Key Assessment Areas:

• Strategic marketing and business acumen
• Campaign execution and demand generation skills
• Budget management and ROI optimization
• Communication and stakeholder management skills
• Cultural fit and alignment with Genesys values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your strategic marketing approach and how you have driven business growth in previous roles
• Demonstrate your ability to work effectively with cross-functional teams and stakeholders
• Showcase your understanding of the Indian market and customer preferences

ATS Keywords: Strategic Marketing, Demand Generation, Campaign Execution, Budget Management, ROI Optimization, Stakeholder Management, Cross-Functional Teams, Indian Market, Customer Preferences

ASSUMPTION: The application process for this role is designed to assess the candidate's strategic marketing and business acumen, as well as their ability to work effectively with cross-functional teams and stakeholders. Candidates should be prepared to discuss their relevant experience and skills in detail.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• Customer relationship management (CRM) software (e.g., Salesforce)
• Social media management tools (e.g., Hootsuite, Buffer)
• Event management platforms (e.g., Cvent, Eventbrite)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the organization's technology stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed: We put customers at the center of everything we do
• One Genesys: We collaborate and win together as one global team
• Innovation: We embrace change and continuously improve
• Integrity: We act with honesty and transparency in all we do
• Accountability: We take ownership and deliver on our commitments

Work Style:

• Collaborative: We work closely with cross-functional teams to drive impactful results
• Agile: We embrace change and adapt quickly to new situations
• Data-driven: We use data and analytics to inform our decision-making and strategy
• Customer-focused: We prioritize the needs and preferences of our customers in all our actions

Self-Assessment Questions:

• How do you demonstrate customer obsession in your marketing strategies and campaigns?
• Can you provide an example of a time when you drove business growth through innovative marketing initiatives?
• How do you collaborate effectively with cross-functional teams and stakeholders to achieve common goals?

ASSUMPTION: Genesys values a customer-obsessed, collaborative, and innovative work culture. Candidates should be able to demonstrate alignment with these values and a strong fit with the company's work style.

⚠️ Potential Challenges

• Managing a regional marketing budget and optimizing ROI may require strong analytical skills and strategic decision-making
• Collaborating effectively with cross-functional teams and external vendors may present communication and stakeholder management challenges
• Working in a fast-paced and dynamic environment may require strong adaptability and resilience
• Navigating the Indian market and customer preferences may require a deep understanding of local cultural nuances and market trends

ASSUMPTION: This role presents unique challenges and opportunities for growth and development in a dynamic and innovative environment.

📈 Similar Roles Comparison

• Compared to other Senior Marketing Manager roles, this position offers a unique opportunity to drive regional marketing strategy and execution in the growing Indian market
• Genesys' focus on customer experience and AI-powered solutions sets it apart from other companies in the industry
• Career progression in this role may lead to opportunities in global marketing or other areas of the organization

ASSUMPTION: This role offers a unique blend of regional marketing strategy and execution, with a focus on customer experience and AI-powered solutions. Candidates should consider their fit with the company's values and work style, as well as their long-term career goals.

📝 Sample Projects

• Developing and executing a regional marketing campaign to drive lead generation and pipeline growth in the Indian market
• Managing a regional marketing budget and optimizing ROI through strategic decision-making and data analysis
• Collaborating with cross-functional teams and external vendors to deliver high-impact customer events and user conferences

ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the Senior Marketing Manager role at Genesys, with a focus on driving business growth and customer success.

❓ Key Questions to Ask During Interview

• How does Genesys support the professional development and growth of its marketing team members?
• Can you describe the team structure and dynamics within the marketing department at Genesys?
• How does Genesys foster a culture of innovation and collaboration across its global offices?
• What are the key priorities for the first 90 days in this role, and how can I contribute to driving success in these areas?
• How does Genesys approach work-life balance and employee well-being in its marketing teams?

ASSUMPTION: These key questions help candidates better understand the company culture, team dynamics, and expectations for success in the Senior Marketing Manager role at Genesys.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Genesys Career Portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for interviews by researching Genesys' products, services, and company culture
• Follow up with the hiring manager or HR team within one week of submitting your application to confirm receipt and next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.