📌 Core Information
🔹 Job Title: Sr Marketing Manager
🔹 Company: Workday
🔹 Location: Singapore
🔹 Job Type: Hybrid (Flex Work)
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Strategic marketing planning and hands-on program execution for the ASEAN region
- Collaboration with global and regional teams to develop integrated marketing campaigns
- Account-based marketing (ABM) initiatives and executive programs
- Stakeholder engagement and communication with internal and external teams
ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and strong communication skills to drive demand generation and meet business goals in the ASEAN market.
📋 Key Responsibilities
✅ Develop and execute account-based marketing strategies, collaborating with sales and other internal stakeholders
✅ Own and execute segment-based marketing plans, integrated campaigns, and programs in ASEAN
✅ Collaborate with various external and internal teams to drive marketing programs that meet goals and create positive audience experiences
✅ Communicate key campaigns and priorities to internal constituents, including product marketing, sales teams, and third parties
ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and stakeholder management, requiring strong organizational skills and the ability to multitask.
🎯 Required Qualifications
Education: Bachelor’s degree in business, marketing, or a related field
Experience: At least 12 years of B2B marketing experience in the enterprise software sector, preferably within the ASEAN market
Required Skills:
- Proven ability to deliver commitments on time while achieving or exceeding business goals
- Experience in building, driving, and executing ABM and executive programs in the ASEAN market
- Experience in building solid peer relationships to influence key stakeholders
- Proven executive stakeholder engagement
- Exceptional written and verbal communication skills
- Ability to multi-task with strong attention to details
- Must be hands-on, enthusiastic, and a well-organized self-starter, able to use initiative and adapt to change
- Working knowledge of various marketing systems, including Salesforce.com and Marketo
Preferred Skills:
- Experience working within a SaaS company
- Ability to speak Bahasa
ASSUMPTION: Given the role's requirements, candidates should have a strong background in B2B marketing, with a focus on ABM and executive programs, and experience working in the ASEAN market.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Marketing Manager role in Singapore with 10+ years of experience, the estimated salary range is SGD 180,000 - SGD 250,000 per annum.
Benefits:
- Flexible work arrangements (Flex Work)
- Competitive benefits package
- Opportunities for professional development and growth
Working Hours: Full-time (40 hours/week), with at least half (50%) of time spent in the office or in the field each quarter
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically enterprise cloud applications for finance and human resources
Company Size: 10,001+ employees (Global), with a significant presence in Singapore
Founded: 2005 (Pleasanton, California, USA)
Company Description:
- Workday is a leading provider of enterprise cloud applications for finance and human resources
- Helps customers adapt and thrive in a changing world by providing applications for financial management, human resources, planning, spend management, and analytics
- Uses artificial intelligence and machine learning to help organizations around the world embrace the future of work
Company Specialties:
- Financial Management
- Human Capital Management (Human Resources Management, Workforce Planning + Talent Management)
- Payroll, Expenses, Time Tracking, Procurement, Grants Management, Recruiting, and Planning
Company Website: http://www.workday.com
ASSUMPTION: Workday is a well-established company in the enterprise software industry, with a strong focus on innovation and customer success.
📊 Role Analysis
Career Level: Senior (Managerial)
Reporting Structure: Reports directly to the Regional Marketing Director, ASEAN
Work Arrangement: Hybrid (Flex Work) - Spend at least half (50%) of time in the office or in the field each quarter
Growth Opportunities:
- Potential to grow within the marketing team or explore other functional areas within Workday
- Opportunities to work on high-impact projects and collaborate with global teams
- Professional development and training opportunities
ASSUMPTION: This role offers significant growth potential, both within the marketing function and across other areas of the business, as Workday continues to expand in the ASEAN region.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces with a focus on employee well-being
Office Location(s): Singapore (6110 Stoneridge Mall Rd, Pleasanton, California, USA)
Geographic Context:
- Singapore is a major hub for technology and innovation in the ASEAN region
- Workday's Singapore office is strategically located near other tech companies and startups
- Singapore offers a multicultural environment with a strong focus on work-life balance
Work Schedule: Full-time (40 hours/week), with flexible hours and the option to work remotely for part of the week
ASSUMPTION: Workday's Singapore office provides a dynamic and collaborative work environment, with easy access to amenities and public transportation.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral and technical interviews with marketing team members
- Final interview with the regional marketing director
Key Assessment Areas:
- Strategic thinking and planning
- Communication and stakeholder management skills
- Understanding of B2B marketing, ABM, and executive programs
- Cultural fit and alignment with Workday's values
Application Tips:
- Tailor your resume and cover letter to highlight your B2B marketing experience, ABM initiatives, and stakeholder engagement successes
- Prepare examples of your marketing campaigns and their outcomes
- Research Workday's company culture and values to demonstrate your fit
ATS Keywords: B2B Marketing, Account-Based Marketing, Stakeholder Engagement, Marketing Campaigns, ASEAN, Enterprise Software, Salesforce.com, Marketo
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, communication skills, and cultural fit, with a strong emphasis on their B2B marketing experience.
🛠️ Tools & Technologies
- Salesforce.com
- Marketo
- Other marketing automation and analytics tools
ASSUMPTION: The role requires proficiency in using marketing automation tools, CRM systems, and other relevant technologies to execute marketing campaigns and track performance.
👔 Cultural Fit Considerations
Company Values:
- Putting People First
- Innovation
- Customer Success
Work Style:
- Collaborative and team-oriented
- Results-driven and accountable
- Adaptable and open to change
Self-Assessment Questions:
- How have you demonstrated your ability to put people first in your previous roles?
- Can you provide an example of a time when you drove innovation in a marketing campaign or strategy?
- How do you ensure the success of your customers and stakeholders in your marketing initiatives?
ASSUMPTION: Workday values a collaborative and innovative work environment, with a strong focus on customer success and putting people first.
⚠️ Potential Challenges
- Managing multiple stakeholders and priorities in a fast-paced, dynamic environment
- Adapting to changes in marketing strategies and tactics as the business evolves
- Balancing hands-on execution with strategic planning and stakeholder management
- Working across different time zones and cultures within the ASEAN region
ASSUMPTION: The role may present challenges in managing multiple priorities, adapting to change, and working across different time zones and cultures.
📈 Similar Roles Comparison
- Unlike other marketing manager roles, this position focuses heavily on account-based marketing and executive programs
- Workday's focus on innovation and customer success sets it apart from other enterprise software companies
- This role offers significant growth potential within the marketing function and across other areas of the business
ASSUMPTION: This role is unique in its focus on ABM and executive programs, with significant growth potential within Workday's marketing team and across other functional areas.
📝 Sample Projects
- Developing and executing an ABM strategy for a key enterprise customer in the ASEAN region
- Creating and implementing a regional marketing campaign to drive brand awareness and demand generation
- Collaborating with product marketing to launch a new enterprise software solution in the ASEAN market
ASSUMPTION: These sample projects reflect the role's focus on ABM, regional marketing campaigns, and collaboration with internal teams to drive business outcomes.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the ASEAN region?
- Can you describe the team structure and dynamics within the marketing team?
- How does Workday support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days?
- How does Workday foster a culture of innovation and customer success within its marketing team?
ASSUMPTION: These interview questions aim to provide insights into the role's strategic context, team dynamics, professional development opportunities, and Workday's culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your B2B marketing experience, ABM initiatives, and stakeholder engagement successes
- Prepare examples of your marketing campaigns and their outcomes
- Research Workday's company culture and values to demonstrate your fit
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
