📌 Core Information
🔹 Job Title: Sr. Marketing Manager
🔹 Company: ShipperHQ
🔹 Location: Austin, Texas, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2 days in office)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated marketing strategies across product marketing, digital campaigns, SEO, PR, and partner channels
- Collaborating cross-functionally with product, sales, partnerships, and creative teams to drive measurable pipeline and brand impact
- Managing and growing lead generation engine through targeted content, email programs, and account-based marketing
- Launching new features and solutions in collaboration with the Product team
- Partnering with Sales and Partnerships to align marketing programs with pipeline and revenue goals
- Maximizing website and landing page conversions through A/B testing, UX improvements, and content refinement
- Building scalable programs using marketing automation tools to nurture leads through the funnel
ASSUMPTION: This role requires a strategic thinker with hands-on expertise in multiple marketing channels and a proven track record of driving demand and generating leads in a B2B SaaS environment.
📋 Key Responsibilities
✅ Own and evolve product marketing strategy, developing positioning, messaging, and competitive analysis
✅ Lead integrated marketing campaigns from awareness to consideration to decision
✅ Optimize performance across channels including SEO, paid search, paid social, content syndication, PR, events, and partner marketing
✅ Manage and grow lead generation engine through targeted content, email programs, and account-based marketing
✅ Collaborate with the Product team to launch new features and solutions
✅ Partner closely with Sales and Partnerships to align marketing programs with pipeline and revenue goals
✅ Manage and report on marketing performance KPIs, using insights to refine strategy and spend
✅ Maximize website and landing page conversions through A/B testing, UX improvements, and content refinement
✅ Build scalable programs using marketing automation tools to nurture leads through the funnel
ASSUMPTION: The ideal candidate will have experience in B2B SaaS marketing, with a strong background in product marketing, demand generation, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years in B2B SaaS Marketing, with proven experience in product marketing, digital campaigns, and multi-channel demand generation
Required Skills:
- Strategic thinker with hands-on expertise in SEO, SEM, paid social, PR, and content strategy
- Demonstrated success leading GTM initiatives and launching new products or features
- Strong understanding of marketing automation, CRM systems (HubSpot preferred), and analytics tools
- Experience managing paid media across platforms, including Google, LinkedIn, Meta, and Reddit
- Excellent written and verbal communication skills, with the ability to craft clear, compelling messaging
- Data-driven mindset with a strong grasp of conversion metrics, attribution models, and ROI tracking
- Comfortable in a fast-paced, high-growth environment where adaptability is key
- Strong project management skills and ability to lead cross-functional initiatives from ideation to execution
Preferred Skills:
- Experience with ShipperHQ or similar e-commerce shipping platforms
- Fluency in Spanish or another language relevant to ShipperHQ's global customer base
ASSUMPTION: The required skills listed are essential for success in this role, while preferred skills would be a significant advantage.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on experience and industry standards for Sr. Marketing Manager roles in Austin, TX)
Benefits:
- 22 days of PTO plus public holidays
- 401k Match
- Medical, Dental, and Vision Insurance
- Maternity and Paternity Leave
Working Hours: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: The salary range and benefits package are competitive for the Austin, TX market and reflect the experience and responsibilities of the role.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce Shipping Software
Company Size: 51-200 employees (Mid-size)
Founded: 2008 (17 years ago)
Company Description:
- ShipperHQ is a market leader in shipping and checkout optimization, trusted by thousands of e-commerce brands in over 150 countries
- The company offers real-time rates, custom delivery options, and smarter fulfillment logic to help businesses grow through the power of technology
- ShipperHQ is committed to hiring the right people for the job, regardless of race, background, religion, or eccentricity
Company Specialties:
- eCommerce Shipping
- Shipping Management
- Shipping Rate Management
- Shipping Checkout Management
Company Website: https://shipperhq.com
ASSUMPTION: ShipperHQ's industry focus, company size, and commitment to diversity make it an attractive place to work for marketing professionals seeking growth and impact.
📊 Role Analysis
Career Level: Senior (5-10 years of experience)
Reporting Structure: This role reports directly to the VP of Marketing or a similar executive
Work Arrangement: Hybrid (2 days in office per week)
Growth Opportunities:
- Potential to advance to a Director or VP of Marketing role as the company grows
- Chance to expand responsibilities and influence the marketing strategy as ShipperHQ continues to scale
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to advance and expand responsibilities as the company continues to grow.
🌍 Location & Work Environment
Office Type: Hybrid (2 days in office per week)
Office Location(s): 4801 Southwest Parkway, Building 2, Ste 240, Austin, TX 78735, US
Geographic Context:
- Austin, TX is known for its vibrant tech industry, with a cost of living slightly higher than the national average
- The city offers a mix of urban and suburban living, with a strong focus on outdoor activities and a thriving music and arts scene
Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: Austin, TX offers a dynamic work environment with a strong tech industry and a high quality of life, making it an attractive location for professionals.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening to assess cultural fit and basic qualifications
- In-depth behavioral interviews to evaluate problem-solving skills and strategic thinking
- Case study or project presentation to demonstrate marketing strategy and execution abilities
- Final round interviews with key stakeholders, including the hiring manager and other senior leaders
Key Assessment Areas:
- Strategic thinking and ability to develop and execute integrated marketing campaigns
- Hands-on expertise in SEO, SEM, paid social, PR, and content strategy
- Proven track record of driving demand and generating leads in a B2B SaaS environment
- Strong project management skills and ability to lead cross-functional initiatives
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a case study or project presentation demonstrating your marketing strategy and execution abilities
- Research ShipperHQ's industry and competitors to show your understanding of the market landscape
- Be ready to discuss your approach to marketing automation, CRM systems, and analytics tools
ATS Keywords: B2B SaaS Marketing, Product Marketing, Demand Generation, SEO, SEM, Paid Social, PR, Content Strategy, Marketing Automation, CRM Systems, Analytics Tools, Project Management, Cross-Functional Collaboration
ASSUMPTION: ShipperHQ's hiring process is designed to assess candidates' strategic thinking, hands-on expertise, and ability to drive demand and generate leads in a B2B SaaS environment.
🛠️ Tools & Technologies
- HubSpot (CRM and marketing automation platform)
- Google Analytics (web analytics service)
- SEMrush (keyword research and SEO tool)
- Hootsuite (social media management platform)
- Asana (project management and collaboration tool)
ASSUMPTION: ShipperHQ uses a variety of tools and technologies to streamline marketing processes, improve collaboration, and enhance data-driven decision-making.
👔 Cultural Fit Considerations
Company Values:
- Honesty: ShipperHQ values transparency and integrity in all aspects of the business
- Responsiveness: The company prioritizes quick turnaround times and exceptional customer service
- Innovation: ShipperHQ encourages creativity and continuous improvement to stay ahead of the competition
Work Style:
- Collaborative: ShipperHQ fosters a team-oriented work environment with regular cross-functional collaboration
- Agile: The company embraces a fast-paced, high-growth environment where adaptability is key
- Data-driven: ShipperHQ uses data to inform decision-making and drive continuous improvement
Self-Assessment Questions:
- How do you align with ShipperHQ's values of honesty, responsiveness, and innovation?
- Are you comfortable working in a fast-paced, high-growth environment where adaptability is key?
- How do you approach data-driven decision-making and continuous improvement?
ASSUMPTION: ShipperHQ's company values and work style require candidates who are honest, responsive, innovative, collaborative, agile, and data-driven to thrive in the organization.
⚠️ Potential Challenges
- Managing a high volume of leads and campaigns across multiple channels
- Keeping up with the latest marketing trends and technologies in a fast-paced industry
- Balancing strategic planning with day-to-day tactical execution
- Collaborating effectively with cross-functional teams in a hybrid work environment
ASSUMPTION: The Sr. Marketing Manager role at ShipperHQ presents unique challenges that require strong organizational skills, adaptability, and a strategic mindset.
📈 Similar Roles Comparison
- Compared to other Sr. Marketing Manager roles, this position offers a unique blend of strategic planning and hands-on execution in a fast-paced, high-growth environment
- Unlike other B2B SaaS companies, ShipperHQ focuses on the e-commerce shipping niche, providing a specialized market context
- Career progression in this role may differ from more traditional marketing paths, offering unique growth opportunities
ASSUMPTION: The Sr. Marketing Manager role at ShipperHQ presents a unique blend of strategic planning and hands-on execution, with a specialized market focus and unique career progression opportunities.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new shipping feature, including positioning, messaging, and competitive analysis
- Launching a targeted email campaign to re-engage inactive customers and drive repeat purchases
- Optimizing a landing page for a high-traffic, high-conversion campaign using A/B testing and UX improvements
ASSUMPTION: The sample projects listed provide a glimpse into the strategic and tactical marketing initiatives that the Sr. Marketing Manager at ShipperHQ might undertake.
❓ Key Questions to Ask During Interview
- What are the biggest marketing challenges facing ShipperHQ in the next 12-24 months, and how can this role help address them?
- How does ShipperHQ approach cross-functional collaboration, and what are the expectations for this role in that context?
- What are the key performance indicators (KPIs) used to measure marketing success at ShipperHQ, and how can this role impact them?
- How does ShipperHQ support the professional development and growth of its marketing team members?
- What are the most important qualities ShipperHQ looks for in a Sr. Marketing Manager, and how can I demonstrate that I possess them?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process can help candidates better understand the role, the company, and their potential fit within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a case study or project presentation demonstrating your marketing strategy and execution abilities
- Research ShipperHQ's industry and competitors to show your understanding of the market landscape
- Be ready to discuss your approach to marketing automation, CRM systems, and analytics tools
- Follow up with ShipperHQ one week after applying to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
