🔹 Job Title: Senior Marketing Manager
🔹 Company: Greystar
🔹 Location: City Office Greenwood Village, Greenwood Village, CO
🔹 Job Type: Full-Time
🔹 Category: Real Estate
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a high level of strategic thinking, project management, and collaboration skills to effectively manage marketing efforts across multiple properties and teams.
✅ Serve as the primary marketing contact for onsite and operations teams, collaborating with them to create customized marketing strategies that enhance property performance and support portfolio goals.
✅ Use critical thinking to define and execute marketing strategy, brand evolution, and programs that support achievement of the portfolio’s business development and financial performance goals.
✅ Oversee and manage the Greystar brand to maintain consistency across the portfolio, where applicable.
✅ Assist in acquisition and disposition assignments by managing the transfer of digital assets, setup of new advertising and campaign agreements, and onboarding new team members.
✅ Take initiative to research, define, and launch cutting-edge technology and programs to increase performance and minimize marketing expenses.
✅ Project manage the development of community-specific digital assets and collateral materials, communication pieces, promotional materials, presentations, websites, reporting, and training materials for an assigned portfolio of communities.
✅ Provide oversight of ORM and social media initiatives to align with community brand, portfolio goals, and national benchmarks.
✅ Conduct monthly touchpoints with operations to discuss client expectations, marketing goals, and marketing support to enhance property performance.
✅ Meet with advertising and marketing partners regularly to review proposed service contracts, monitor and manage advertising suppliers, and fine-tune services/budgets to achieve optimal results that support asset performance goals.
✅ May supervise other marketing team members by interviewing, hiring, training, developing, managing their performance, and making tough decisions when necessary.
ASSUMPTION: This role involves a high degree of collaboration and project management, requiring strong communication, organizational, and leadership skills.
Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree would be an asset.
Experience: 5-10 years of experience in marketing, with a focus on real estate or a related industry. Proven experience in brand management, digital marketing, and project management is required.
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in real estate marketing or a related industry, as well as strong project management and collaboration skills, will be most successful in this role.
Salary Range: $120,000 - $160,000 per year, depending on experience and qualifications. This is an estimate based on industry standards for a Senior Marketing Manager role in the real estate industry in the United States.
Benefits:
Working Hours: Full-time position, typically working Monday through Friday, 9:00 AM to 5:00 PM, with the possibility of occasional overtime or weekend work as needed.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
Industry: Greystar is a leading global real estate company specializing in rental housing, logistics, and life sciences sectors. They are the largest operator of apartments in the United States, managing more than 1,000,000 units/beds globally, and have a robust institutional investment management platform comprised of more than $79 billion of assets under management, including over $36 billion of development assets.
Company Size: Greystar has over 10,000 employees globally, providing a large and diverse work environment with ample opportunities for growth and development.
Founded: Greystar was founded by Bob Faith in 1993 and is headquartered in Charleston, South Carolina.
Company Description:
Company Specialties:
Company Website: Greystar.com
ASSUMPTION: Greystar's large size and global presence offer numerous opportunities for career growth and development within the company.
Career Level: This role is at the senior management level, requiring a high degree of strategic thinking, project management, and leadership skills.
Reporting Structure: The Senior Marketing Manager will report directly to the Regional Marketing Director or a similar role and will oversee other marketing team members.
Work Arrangement: This is an on-site role, with the possibility of occasional remote work or hybrid arrangements, depending on the specific needs of the business.
Growth Opportunities:
ASSUMPTION: Greystar's large size and diverse portfolio provide numerous opportunities for career growth and development within the company.
Office Type: Greystar's offices are typically modern, professional environments with a collaborative and dynamic work culture.
Office Location(s): The role is based at Greystar's City Office in Greenwood Village, Colorado, with the possibility of occasional travel to other Greystar offices or properties as needed.
Geographic Context:
Work Schedule: The work schedule for this role is typically Monday through Friday, 9:00 AM to 5:00 PM, with the possibility of occasional overtime or weekend work as needed.
ASSUMPTION: The work environment at Greystar is fast-paced, collaborative, and dynamic, with a strong focus on teamwork and innovation.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing Strategy, Brand Management, Digital Marketing, Project Management, Collaboration, Budget Management, Social Media Management, Training Development, Critical Thinking, Performance Analysis, Advertising, Client Relations, Team Leadership, Marketing Technology, Real Estate Marketing
ASSUMPTION: Greystar's hiring process is thorough and comprehensive, with a strong focus on finding the best fit for both the candidate and the company.
ASSUMPTION: Greystar uses a variety of marketing and project management tools to streamline workflows and enhance collaboration.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Greystar's culture is dynamic, collaborative, and results-driven, with a strong focus on innovation and continuous improvement.
ASSUMPTION: Greystar's fast-paced and dynamic work environment, while exciting and challenging, may not be suitable for all candidates.
ASSUMPTION: This role offers a unique blend of strategic thinking, project management, and collaboration, making it an excellent fit for candidates with strong marketing and leadership skills.
ASSUMPTION: Greystar's diverse portfolio and large size provide numerous opportunities for marketing professionals to work on high-profile projects and initiatives.
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and helps you better understand the company and its culture.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.