📌 Core Information
🔹 Job Title: Sr. Marketing Manager
🔹 Company: Pfizer
🔹 Location: Shanghai, Shanghai, China
🔹 Job Type: Full-Time
🔹 Category: Marketing and Market Research
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing strategic brand or portfolio strategies to optimize business growth
- Leading cross-functional teams for portfolio or brand growth initiatives
- Enabling partner organizations with brand strategies and toolkits
- Analyzing market data to drive resource allocation and strategy adjustments
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with cross-functional teams and external partners.
📋 Key Responsibilities
✅ Develop and execute strategic brand or portfolio strategies to optimize business growth, including lifecycle management
✅ Lead cross-functional teams to execute portfolio or brand strategies, manage compliance reviews, and develop campaign materials
✅ Develop brand strategies for strategic alliance products, design unified promotional frameworks, and ensure alignment with corporate guidelines
✅ Create partner-specific toolkits and conduct quarterly product knowledge/compliance training programs
✅ Build dynamic market heatmaps using reported terminal data to guide resource allocation and monitor volume-based procurement (VBP) policy impacts
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and data analysis to drive business growth and ensure compliance with regulatory requirements.
🎯 Required Qualifications
Education: Bachelor's degree in Medical or Medicine, Master's degree or MBA preferred
Experience: 5-8 years of marketing experience, with a focus on strategic marketing
Required Skills:
- Proficient oral and written English
- Cross-functional working experience
- Marketing, customer and competitor insight
- Marketing execution
- Interpersonal skills
- Strategic and operational business/marketing planning
- Data analysis, interpretation, and communication
- Performance and program metrics
- Exceptional interpersonal, collaboration, and negotiation skills
- Exceptional prioritization skills in resource-constrained contexts
- Proficiency in local language and English
Preferred Skills:
- Experience working with strategic alliances
- Familiarity with volume-based procurement (VBP) policies
ASSUMPTION: Candidates should have a strong background in marketing, with a focus on strategic planning and execution, as well as excellent communication and interpersonal skills.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between CNY 400,000 and CNY 600,000 per year, based on industry standards for a senior marketing manager with 5-10 years of experience in the pharmaceutical industry in Shanghai.
Benefits:
- Competitive benefits package
- Health, dental, and vision insurance
- Retirement savings plan
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time position with standard working hours (Monday-Friday, 9:00 AM - 5:30 PM), with flexibility for occasional overtime or weekend work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may vary by location.
📌 Applicant Insights
🔍 Company Context
Industry: Pfizer is a global biopharmaceutical company that discovers, develops, manufactures, and markets medicines and vaccines for a wide range of diseases and conditions.
Company Size: Pfizer has over 10,000 employees worldwide, providing a large and diverse work environment with opportunities for growth and development.
Founded: Pfizer was founded in 1849 and has a rich history of innovation and scientific breakthroughs in the pharmaceutical industry.
Company Description:
- Pfizer is committed to applying science and its global resources to improve health and well-being at every stage of life
- The company strives to provide access to safe, effective, and affordable medicines and health care services to the people who need them
- Pfizer's portfolio includes medicines and vaccines in various therapeutic areas, including immunology, oncology, cardiovascular, and infectious diseases
Company Specialties:
- Pharmaceutical manufacturing
- Biotechnology
- Clinical research
- Global health
Company Website: http://www.pfizer.com
ASSUMPTION: Pfizer's size and global presence provide opportunities for career growth and development, as well as exposure to diverse teams and projects.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Marketing Director or a similar position
Reporting Structure: The Sr. Marketing Manager will oversee a team of marketing professionals responsible for executing brand and portfolio strategies
Work Arrangement: This is an on-site position, with the possibility of occasional remote work for qualified candidates
Growth Opportunities:
- Progression to a director or vice president role within the marketing department
- Expansion into other therapeutic areas or regions within Pfizer
- Development of leadership and management skills through team supervision and mentoring
ASSUMPTION: This role offers opportunities for career growth and development within Pfizer's marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Pfizer's Shanghai office is a modern, collaborative workspace with state-of-the-art facilities and amenities
Office Location(s): China - Shanghai - Shanghai
Geographic Context:
- Shanghai is a major commercial and financial hub in China, with a vibrant business environment and numerous opportunities for professional growth
- The city offers a mix of traditional Chinese culture and modern, cosmopolitan living
- Shanghai has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Standard working hours are Monday-Friday, 9:00 AM - 5:30 PM, with flexibility for occasional overtime or weekend work as needed
ASSUMPTION: Working in Shanghai provides exposure to a dynamic business environment and the opportunity to collaborate with diverse teams and stakeholders.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing director or a panel of stakeholders
- Final round interview with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management capabilities
- Cross-functional collaboration and stakeholder management
- Data analysis and interpretation skills
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, strategic planning skills, and ability to work effectively with cross-functional teams
- Prepare examples of your past accomplishments in brand or portfolio management, data analysis, and stakeholder management
- Research Pfizer's business and the pharmaceutical industry to demonstrate your understanding of the company and its competitive landscape
ATS Keywords: Strategic marketing, portfolio management, brand strategy, data analysis, cross-functional teams, stakeholder management, pharmaceutical industry
ASSUMPTION: Pfizer's interview process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Siebel)
- Data analysis tools (e.g., Excel, SPSS, R)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates should be proficient in using Microsoft Office Suite and other relevant tools for marketing and data analysis.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Integrity
- Responsibility
- Performance
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working with data and using it to inform strategic decisions?
- Can you adapt to changing priorities and manage multiple projects simultaneously?
- Do you hold yourself accountable for delivering results and meeting objectives?
ASSUMPTION: Pfizer values candidates who are innovative, data-driven, collaborative, and results-focused, with a strong commitment to integrity and responsibility.
⚠️ Potential Challenges
- Managing multiple stakeholders with competing priorities and expectations
- Balancing strategic planning with day-to-day tactical execution
- Adapting to a dynamic and changing business environment
- Working in a highly regulated industry with strict compliance requirements
ASSUMPTION: This role may present challenges in managing competing priorities, balancing strategic and tactical work, and navigating a highly regulated industry.
📈 Similar Roles Comparison
- Compared to other senior marketing manager roles, this position places a greater emphasis on strategic planning and cross-functional collaboration
- In the pharmaceutical industry, this role requires a strong understanding of regulatory requirements and compliance processes
- Career progression in this role may involve expanding into other therapeutic areas or regions within Pfizer, or moving into a director or vice president role
ASSUMPTION: This role offers unique opportunities for strategic planning, cross-functional collaboration, and career growth within Pfizer's marketing department and the broader organization.
📝 Sample Projects
- Developing a strategic brand plan for a new product launch, including lifecycle management and campaign materials
- Conducting a market analysis to identify opportunities for portfolio optimization and resource allocation
- Creating a partner-specific toolkit and conducting training programs to ensure compliance with corporate guidelines
ASSUMPTION: These sample projects illustrate the strategic planning, data analysis, and stakeholder management skills required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role contribute to Pfizer's overall business strategy and growth objectives?
- What are the key priorities for this role in the first 90 days?
- How does Pfizer support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance and flexible work arrangements?
ASSUMPTION: These interview questions are designed to assess the role's fit with your career goals, work style, and personal values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience, strategic planning skills, and ability to work effectively with cross-functional teams
- Prepare examples of your past accomplishments in brand or portfolio management, data analysis, and stakeholder management
- Research Pfizer's business and the pharmaceutical industry to demonstrate your understanding of the company and its competitive landscape
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
