🔹 Job Title: Senior Marketing Manager
🔹 Company: Newell Brands
🔹 Location: Shanghai, China
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with diverse teams.
✅ Develop and execute comprehensive Coleman Brand Strategies to drive sales and achieve business objectives.
✅ Develop Innovation with global team to drive innovative brand equity.
✅ Supervise the execution of brand plan, including media, social, channel strategy, and working plan.
✅ Monitor and analyze sales performance, consumer behavior, and market trends to identify opportunities for growth.
✅ Stay up to date with Marketing cutting-edge trends, methodology to build brand team capability.
✅ Find root issues/opportunities to solve brand problems and drive sales.
✅ Insightful gesture to move forward even with obstacles.
✅ Communication with cross-functional team especially the sales, EC team, and global/APAC team on brand strategy and execution plan.
✅ Deep dive consumer insight to guide brand development and brand building.
✅ Develop comprehensive digital marketing plan across channels to drive traffic, conversion, and basket size with clear ROI measurement related with GMV achievement.
✅ Develop brand by working closely with global team to drive innovation launch.
✅ Develop brand activation plan and supervise the brand activation execution.
✅ Lead and mentor Coleman marketing team, providing guidance and support to achieve team goals.
ASSUMPTION: This role involves a high level of strategic planning, execution, and team leadership, with a strong focus on driving brand growth and sales.
Education: Bachelor's degree required
Experience: 10+ years of solid experience in brand marketing leadership roles
Required Skills:
Preferred Skills:
ASSUMPTION: Given the extensive experience required, candidates should have a proven track record in brand marketing leadership roles and a strong understanding of brand building strategies.
Salary Range: Based on industry standards for a Senior Marketing Manager role in Shanghai, the estimated salary range is ¥400,000 - ¥600,000 per year. This estimate is subject to change based on the candidate's experience and the company's internal salary structure.
Benefits:
Working Hours: Full-time, with standard office hours Monday through Friday
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and the company's internal salary structure.
Industry: Newell Brands operates in the manufacturing industry, with a focus on consumer goods and home products.
Company Size: Newell Brands is a large company with over 10,000 employees, providing ample opportunities for career growth and development.
Founded: Newell Brands was founded in 1903 and has since grown into a global leader in its industry.
Company Description:
Company Specialties:
Company Website: http://www.newellbrands.com
ASSUMPTION: Newell Brands is a well-established company with a strong brand presence and a diverse product portfolio.
Career Level: This role is at the senior management level, requiring extensive experience and a proven track record in brand marketing.
Reporting Structure: The Senior Marketing Manager reports directly to the Marketing Director and oversees the Coleman marketing team.
Work Arrangement: This role is on-site, with the expectation of working from the Newell Brands office in Shanghai, China.
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to take on additional responsibilities and advance their career within Newell Brands.
Office Type: Newell Brands' Shanghai office is a modern, professional environment with collaborative workspaces.
Office Location(s): 6655 Peachtree Dunwoody Rd, Atlanta, GA 30328, US
Geographic Context:
Work Schedule: Standard office hours, Monday through Friday, with occasional overtime as needed
ASSUMPTION: The work environment at Newell Brands' Shanghai office is collaborative and professional, with a focus on driving results and achieving business objectives.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Brand Marketing, Brand Development, Brand Building, Marketing Strategy, Campaign Execution, Team Leadership, Digital Marketing, Consumer Insight, Market Trends, Global Marketing, Outdoor Activities
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their brand marketing expertise and leadership skills throughout the interview process.
ASSUMPTION: The tools and technologies required for this role are standard for brand marketing professionals and can be learned or improved upon with relevant experience.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Newell Brands values a strong cultural fit, and candidates should be prepared to demonstrate their alignment with the company's core values and work style.
ASSUMPTION: These challenges can be overcome with strong leadership, communication, and project management skills, as well as a willingness to adapt and learn in a dynamic work environment.
ASSUMPTION: This role offers unique opportunities for brand marketing professionals looking to advance their careers in a dynamic, global organization.
ASSUMPTION: These sample projects demonstrate the strategic and leadership aspects of the Senior Marketing Manager role, as well as the opportunity to drive brand growth and innovation.
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment and company culture.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.