Sr. Marketing Manager

Emerson Career Site

Full-time

On-site

Remote

🌐 Digital Marketing

📌 Core Information

🔹 Job Title: Senior Marketing Manager

🔹 Company: Emerson

🔹 Location: Yongin-si, Gyeonggi-do, Korea

🔹 Job Type: Full Time

🔹 Category: Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

Developing and implementing comprehensive marketing strategies aligned with sales targets
Analyzing market trends, competitor activities, and customer insights to shape marketing direction
Collaborating with sales and technical teams to generate leads and enhance brand visibility
Managing digital marketing efforts, events, and cross-functional leadership

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively across various teams and functions.

📋 Key Responsibilities

✅ Strategic Planning & Execution: Develop and implement comprehensive marketing strategies aligned with sales targets. Analyze market trends, competitor activities, and customer insights to shape marketing direction. Identify and target new market segments and opportunities for automation solutions.

✅ Lead Generation & Sales Support: Design and execute campaigns to generate high-quality leads for the sales team. Collaborate closely with the sales department to align messaging, content, and campaigns. Develop tools and content to support the sales cycle.

✅ Brand Management & Communication: Enhance the visibility and credibility of the company in the automation industry. Oversee digital marketing efforts, including website, SEO, social media, and email marketing. Manage events, webinars, and trade shows to promote products and engage prospects.

✅ Collaboration & Cross-functional Leadership: Coordinate with product development and technical teams to ensure accurate messaging. Foster alignment between marketing, sales, and customer service for seamless customer experience.

✅ Performance Monitoring & Reporting: Set and monitor KPIs to assess the effectiveness of marketing activities. Report marketing ROI and adjust strategies based on data and feedback.

ASSUMPTION: This role requires a data-driven approach to marketing, with a strong focus on performance monitoring and continuous improvement.

🎯 Required Qualifications

Education: A degree in STEM or Business is preferred.

Experience: Minimum 8-10 years of experience in a similar industry, preferably in Marketing, Sales, or Business Development with demonstrated achievements.

Required Skills:

Advanced skills in strategic and value selling, including managing six and seven-figure transactions
Experience in training and customer engagement seminar initiatives with functional teams by collaboration
History of strong relationship building with customers, partners, and external stakeholders to achieve organizational goals
Proven leadership ability, interpersonal savvy, and collaborative skills to work effectively with and across all levels of business within very large and complex organizations
Proven ability to coach people for both short-term and long-term results
Self-starter who takes initiatives and works with limited direction
Highly trusted individual who maintains and expects high standards for self-esteem and team
Analytical skills essential for market search, converting data into insights, and formulating strategies
Strong communication skills, especially for senior leadership engagement, both internally and externally
Fluency in spoken and written English for working with AP
Ability and flexibility to travel

ASSUMPTION: This role requires a well-rounded skill set, with a strong emphasis on leadership, communication, and analytical skills.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Marketing Manager role in Korea with 10+ years of experience, the estimated salary range is ₩80,000,000 - ₩120,000,000 per year. This range is subject to change based on the candidate's experience and qualifications.

Benefits:

Medical Insurance
Employee Assistance Program
Employee Resource Groups
Recognition
Flexible Time Off Plans
Paid Parental Leave

Working Hours: Full-time position with standard working hours Monday to Friday, 9:00 AM to 6:00 PM. Overtime may be required as needed.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights 🔍 Company Context

🔍 Company Context

Industry: Emerson is a leading global technology, software, and engineering company providing innovative solutions for customers in industrial and commercial markets. They specialize in automation machinery manufacturing and empowering digital transformation through technology and software.

Company Size: With over 10,000 employees worldwide, Emerson offers a large and complex organizational structure, providing ample opportunities for career growth and development.

Founded: Emerson was founded in 1890 and has since grown into a global leader in its industry, with a strong commitment to innovation, quality, and customer satisfaction.

Company Description:

Emerson is committed to driving innovation that makes the world healthier, safer, smarter, and more sustainable
The company invests in employee development and growth, offering training programs and leadership opportunities
Emerson prioritizes employee wellbeing, offering competitive benefits plans, flexible time-off plans, and a focus on work-life balance

Company Specialties:

Technology
Engineering
Empowering Digital Transformation
Internet of Things
Industrial Automation
Home Comfort
Sensors
Software
Food Quality Protection
Operational Certainty
Project Certainty
Advanced Manufacturing
Energy Efficiency
Responsible Refrigeration
Food Waste Solutions
STEM
and Sustainable Energy

Company Website: http://www.emerson.com

ASSUMPTION: Emerson's commitment to innovation, employee development, and work-life balance makes it an attractive employer in the automation machinery manufacturing industry.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high level of experience, expertise, and leadership skills.

Reporting Structure: The Senior Marketing Manager reports directly to the Vice President of Marketing and oversees a team of marketing professionals.

Work Arrangement: This is an on-site position, with the possibility of remote work for specific tasks or projects, as determined by the manager.

Growth Opportunities:

Potential career progression into a Director or Vice President of Marketing role
Opportunities to lead cross-functional projects and teams, expanding skills and influence
Access to training and development programs to enhance marketing and leadership skills

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance their career within the company.

🌍 Location & Work Environment

Office Type: Emerson's office in Yongin-si, Gyeonggi-do, Korea is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): 8027 Forsyth Blvd, St Louis, Missouri 63105, US (Headquarters); Yongin-si, Gyeonggi-do, Korea (This Position)

Geographic Context:

Yongin-si is located in the southern part of Gyeonggi-do, Korea, approximately 30 kilometers southeast of Seoul
The area offers a mix of urban and suburban living, with easy access to public transportation and amenities
Emerson's office is situated in a modern business park, providing a convenient and comfortable work environment

Work Schedule: Standard working hours are Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for remote work as needed.

ASSUMPTION: Emerson's office in Yongin-si offers a modern, collaborative work environment that supports productivity and innovation.

💼 Interview & Application Insights

Typical Process:

Online application submission
Phone or video screening with the HR department
In-depth interviews with the hiring manager and team members
Final interview with the Vice President of Marketing

Key Assessment Areas:

Strategic thinking and planning skills
Leadership and team management abilities
Communication and presentation skills
Analytical and problem-solving skills
Cultural fit and alignment with company values

Application Tips:

Tailor your resume and cover letter to highlight your relevant experience and skills for this role
Prepare examples of your strategic marketing plans, lead generation campaigns, and brand management initiatives
Demonstrate your ability to work effectively with cross-functional teams and stakeholders
Showcase your understanding of the automation industry and Emerson's products and services

ATS Keywords: Marketing strategy, market analysis, lead generation, sales support, brand management, digital marketing, event management, collaboration, performance monitoring, reporting, coaching, relationship building, analytical skills, communication skills, initiative, customer engagement

ASSUMPTION: Emerson's interview process is designed to assess the candidate's strategic thinking, leadership skills, and cultural fit, with a focus on their ability to drive marketing success within the company.

🛠️ Tools & Technologies

Marketing automation platforms (e.g., Marketo, HubSpot)
Customer Relationship Management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
Project management tools (e.g., Asana, Trello)
Data analysis and visualization tools (e.g., Tableau, Power BI)
Design and content creation tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's tech stack and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

Integrity
Safety & Quality
Support Our People
Customer Focus
Continuous Improvement
Collaboration
Innovation

Work Style:

Collaborative and team-oriented
Data-driven and analytical
Adaptable and responsive to change
Customer-focused and results-oriented

Self-Assessment Questions:

How do you embody Emerson's values in your daily work?
Can you provide an example of a time when you had to adapt to a significant change in your marketing strategy, and how did you approach it?
How do you prioritize and manage multiple projects and deadlines, and how do you ensure the quality of your work?

ASSUMPTION: Emerson's company culture emphasizes collaboration, innovation, and customer focus, with a strong commitment to its core values.

⚠️ Potential Challenges

Managing a large team and multiple projects simultaneously
Balancing strategic planning with day-to-day tactical execution
Adapting to a fast-paced and ever-changing market landscape
Collaborating effectively with cross-functional teams and stakeholders
Maintaining a strong work-life balance in a demanding role

ASSUMPTION: These challenges are inherent to a senior marketing manager role in a dynamic and competitive industry, and successful candidates will possess the skills and experience to overcome them.

📈 Similar Roles Comparison

This role differs from other senior marketing manager positions in its focus on the automation industry and Emerson's specific product offerings
Emerson's global presence and large team size provide unique opportunities for career growth and development
Compared to other senior marketing roles, this position may require a higher level of strategic thinking and leadership skills

ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry, with a strong focus on strategic planning, leadership, and collaboration.

📝 Sample Projects

Developing and executing a comprehensive marketing strategy to launch a new automation product line
Conducting market research and analysis to identify new market segments and opportunities for Emerson's existing product offerings
Managing a team to create and execute a series of targeted lead generation campaigns, resulting in a 25% increase in qualified leads

ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, with a focus on driving marketing success and achieving measurable results.

❓ Key Questions to Ask During Interview

Can you describe the current marketing strategy for Emerson's automation solutions, and how does this role fit into its execution?
How does the marketing department collaborate with the sales and product development teams to ensure alignment and effectiveness?
What are the most significant challenges facing the marketing department in the next 12-24 months, and how can this role help address them?
How does Emerson support the professional development and growth of its marketing team members?
What are the key performance indicators (KPIs) used to measure the success of the marketing department, and how are they tracked and reported?

ASSUMPTION: These questions are designed to provide insight into the role's strategic focus, team dynamics, and opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

Submit your application through the Emerson Career Site
Tailor your resume and cover letter to highlight your relevant experience and skills for this role
Prepare examples of your strategic marketing plans, lead generation campaigns, and brand management initiatives
Demonstrate your ability to work effectively with cross-functional teams and stakeholders
Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

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