📌 Core Information
🔹 Job Title: Senior Marketing Manager
🔹 Company: Renishaw
🔹 Location: Alpharetta, GA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-04
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated B2B marketing plans
- Managing marketing activities and programs end-to-end
- Collaborating with cross-functional teams and stakeholders
- Creating high-impact messaging and thought leadership content
- Maximizing event ROI and managing marketing budgets
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to thrive in a dynamic, matrixed environment.
📋 Key Responsibilities
✅ Develop fully integrated strategic marketing plans with objectives around awareness, demand generation, and retention
✅ Own and drive marketing programs end-to-end, including direct mail, digital advertising, search, email, events, social, webinars, etc.
✅ Create high-impact messaging and thought leadership content for various channels
✅ Identify relevant industry events and ensure company solutions and brand are fully represented
✅ Oversee creative development of marketing materials and coordinate promotion activities
✅ Collaborate with stakeholders for go-to-market product launches and manage marketing budgets
✅ Other duties as assigned, such as marketing deliverables for acquisition integration and product migrations
ASSUMPTION: This role involves managing multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize tasks effectively.
🎯 Required Qualifications
Education: 4-year college degree, preferably in Marketing or Business
Experience: A minimum of 7 years of marketing experience
Required Skills:
- Proven experience developing and executing integrated marketing plans
- Marketing project management experience leading cross-functional campaign execution
- Ability to thrive in a fast-paced, dynamic organization with simultaneous projects and deadlines
- Proficiency with digital marketing automation tools, such as Eloqua and Salesforce
- Experience with lead generation programs and marketing automation tools
- Proficient in content development and management
- Experience with digital and direct response marketing programs
- Acumen in strategic planning and executing integrated marketing programs, campaigns, and tactics
- Experience working in a matrix environment with multiple stakeholders and partners
- Expertise in event planning and activation
- Experience with agency management, creative oversight, and contract negotiations
- Self-starter with a strong bias towards driving results
- Proven ability to optimize programs to meet goals using analytics
- Budgeting responsibility
Preferred Skills:
- B2B marketing, marketing to insurance companies, and/or technology marketing experience
- Previous experience managing direct reports
- Experience training and/or mentoring marketers to enhance hard and soft skills
ASSUMPTION: Candidates with experience in the insurance or technology sectors, as well as those with a proven track record in B2B marketing, will be strongly considered.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Marketing Manager with 7-10 years of experience in the Atlanta, GA area)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- 401(k) matching and employee stock purchase plan
- Generous paid time off and holidays
- Tuition reimbursement and professional development opportunities
- Employee discounts and wellness programs
Working Hours: Full-time, typically Monday-Friday, 8:30 AM - 5:30 PM (with flexibility for remote work)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Renishaw operates in the automation machinery manufacturing industry, focusing on metrology, measurement, and calibration solutions.
Company Size: Renishaw is a large company with over 5,000 employees globally, providing ample opportunities for career growth and development.
Founded: Renishaw was founded in 1973 and has since grown into a world-leading engineering and scientific technology company.
Company Description:
- Renishaw specializes in precision measurement and healthcare, supplying products and services to various industries, including aerospace, automotive, and medical.
- The company is a global leader in additive manufacturing (3D printing) and offers a wide range of products and services to meet diverse customer needs.
- Renishaw is committed to transforming tomorrow together by working with customers to make the products, create the materials, and develop the therapies needed for the future.
Company Specialties:
- Metrology and measurement solutions
- Additive manufacturing (3D printing)
- Healthcare technology and medical implants
- Raman spectroscopy
Company Website: renishaw.com
ASSUMPTION: Renishaw's extensive global presence and diverse product offerings provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring strategic thinking, leadership, and the ability to drive results.
Reporting Structure: The Senior Marketing Manager reports directly to the Head of Marketing and works closely with cross-functional teams, including sales, product management, and creative services.
Work Arrangement: This role is on-site, with the option for remote work on a case-by-case basis. The typical work schedule is Monday-Friday, 8:30 AM - 5:30 PM, with flexibility for remote work.
Growth Opportunities:
- Potential to advance to a director-level or executive-level position within the marketing department or related functions
- Opportunities to lead and mentor junior marketing team members
- Chance to gain experience in various marketing disciplines and contribute to the company's overall success
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing department or related functions.
🌍 Location & Work Environment
Office Type: Renishaw's Alpharetta, GA office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 1000 Alderman Blvd, Alpharetta, GA 30005, USA
Geographic Context:
- Alpharetta is a suburb of Atlanta, GA, with a population of approximately 65,000 people
- The area offers a mix of urban and suburban living, with easy access to major highways and public transportation
- Alpharetta is known for its high-quality schools, family-friendly neighborhoods, and a strong sense of community
Work Schedule: The typical work schedule is Monday-Friday, 8:30 AM - 5:30 PM, with flexibility for remote work on a case-by-case basis.
ASSUMPTION: The Alpharetta, GA office provides a modern, collaborative work environment that supports the company's mission to transform tomorrow together.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring manager and other marketing team members
- Final interview with the Head of Marketing or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Marketing expertise and industry knowledge
- Leadership and team collaboration skills
- Ability to manage multiple projects and deadlines
- Adaptability and flexibility in a dynamic work environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Be prepared to discuss your marketing philosophy and approach to strategic planning
- Showcase your ability to manage multiple projects and deadlines by providing specific examples from your past experiences
- Demonstrate your understanding of the company's products and services, as well as its mission and values
ATS Keywords: B2B marketing, integrated marketing, strategic planning, project management, lead generation, digital marketing, event planning, budget management, team collaboration, matrix environment, thought leadership, content development, marketing automation
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, marketing expertise, and leadership skills, as well as their ability to thrive in a dynamic, matrixed environment.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Eloqua, Salesforce)
- Content management systems (e.g., WordPress, Drupal)
- Digital advertising platforms (e.g., Google Ads, LinkedIn Ads)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Project management tools (e.g., Asana, Trello)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's current tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Renishaw encourages continuous learning and improvement, fostering a culture of innovation and creativity.
- Customer focus: The company prioritizes understanding and meeting the needs of its customers, ensuring customer satisfaction and loyalty.
- Collaboration: Renishaw fosters a collaborative work environment, encouraging teamwork and cross-functional collaboration.
Work Style:
- Dynamic and fast-paced: Renishaw operates in a fast-paced, ever-changing environment, requiring employees to be adaptable and responsive to change.
- Matrixed organization: The company's structure allows for cross-functional collaboration and decision-making, with employees working across multiple teams and departments.
- Results-driven: Renishaw emphasizes achieving results and driving business impact, with a strong focus on performance and accountability.
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced work environment, and are you comfortable managing multiple projects and deadlines?
- Are you able to work effectively in a matrixed organization, collaborating with cross-functional teams and stakeholders?
- Do you have a proven track record of driving results and achieving business impact through strategic marketing initiatives?
ASSUMPTION: Candidates who align with Renishaw's values and work style, and who are comfortable operating in a dynamic, matrixed environment, will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously may require strong organizational skills and time management
- Working in a matrixed environment may present challenges in navigating complex decision-making processes and building effective cross-functional relationships
- Renishaw's focus on innovation and continuous improvement may require employees to adapt to change and embrace new technologies and processes
- The competitive nature of the B2B marketing landscape may necessitate ongoing learning and development to stay current with industry trends and best practices
ASSUMPTION: Candidates who are adaptable, resilient, and comfortable operating in a dynamic, fast-paced environment will be better equipped to overcome these potential challenges.
📈 Similar Roles Comparison
- Compared to other senior marketing roles, this position places a greater emphasis on strategic planning and cross-functional collaboration, with a focus on driving business impact through integrated marketing initiatives.
- In the insurance industry, this role may require a deeper understanding of the insurance sector and its unique marketing challenges and opportunities.
- Career progression in this role may involve advancing to a director-level or executive-level position within the marketing department or related functions, with potential opportunities to lead and mentor junior marketing team members.
ASSUMPTION: Candidates with experience in the insurance or technology sectors, as well as those with a proven track record in B2B marketing, will be well-positioned to succeed in this role and advance within the company.
📝 Sample Projects
- Developing and executing a fully integrated marketing campaign to launch a new analytics solution, including lead generation, content development, event planning, and creative development
- Conducting a competitive analysis and market research to inform the development of a go-to-market strategy for an existing product line
- Managing a team of marketing professionals to execute a series of targeted digital advertising campaigns, optimizing performance and maximizing ROI
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and results-driven nature of the Senior Marketing Manager role at Renishaw.
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing technology stack and how it supports the marketing team's goals and objectives?
- How does the marketing department collaborate with other departments, such as sales and product management, to ensure alignment and maximize impact?
- What are the key priorities for the first 90 days in this role, and how can I best contribute to their successful execution?
- How does Renishaw support the professional development and growth of its marketing team members?
- What are the most significant marketing challenges and opportunities facing the company in the next 1-3 years, and how can this role contribute to addressing them?
ASSUMPTION: Asking these questions will help candidates better understand the role's requirements, the company's culture, and the marketing team's priorities and goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Renishaw careers portal
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, emphasizing your strategic thinking, leadership, and project management abilities
- Prepare for your interview by researching Renishaw's products, services, and industry, as well as its mission and values
- Be ready to discuss your marketing philosophy and approach to strategic planning, providing specific examples from your past experiences
- Follow up with the hiring manager one week after your interview to express your continued interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
