📌 Core Information
🔹 Job Title: Senior Marketing Manager
🔹 Company: MFS Investment Management
🔹 Location: Boston, Massachusetts, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 6-8+ years
🔹 Remote Status: Hybrid (remote/onsite)
🚀 Job Overview
Key aspects of this role include:
- Driving strategic planning and program development for US Institutional and Global Consultant Relations channels
- Creating and implementing complex programs and managing events to boost sales and market share
- Collaborating with MFS' marketing functional and distribution teams
- Monitoring business activity and consuming market research to inform strategies
- Working with various teams to promote MFS' value proposition
ASSUMPTION: This role requires a high degree of independence, attention to detail, and the ability to manage multiple complex programs simultaneously. It also demands strong interpersonal communication skills and the ability to influence others.
📋 Key Responsibilities
✅ Develop and implement marketing strategies across various media, platforms, and venues to drive brand awareness, impart value, launch and/or promote products, and generate leads
✅ Lead management for MFS-hosted and sponsored events for target client segments, accountable for the organization, delivery, and success of events
✅ Collaborate with colleagues across the broader Strategy and Insights Group, Global Distribution Solutions, Sales Enablement and Compliance to promote MFS’ value proposition
✅ Establish, monitor, and manage to approved budgets
✅ Contribute to the advancement of MFS’ corporate brand strategy
✅ Mentor and adhere to performance management practices for direct reports or junior colleagues
✅ Establish and monitor KPIs to ensure overall marketing effectiveness for specific area(s) of responsibility
ASSUMPTION: This role involves a high level of multitasking, prioritization, and adaptability to shifting priorities and changing business demands.
🎯 Required Qualifications
Education: Bachelor’s degree
Experience: 6-8+ years of experience in marketing, preferably within financial services or asset management
Required Skills:
- Proven ability to mine for customer insights through interaction with sales colleagues and others, primary and secondary research, and program results
- Creative thinker and innovator with proven ability to collaborate with creative and/or communications teams to develop sales and marketing support materials
- Operates with a high degree of independence, demonstrating attention to detail and ability to manage multiple complex programs simultaneously
- Excellent interpersonal communication (written and verbal), presentation skills and ability to influence others
- Customer-service focus, taking initiative to solve problems and arrive at solutions that promote individual performance and team effectiveness
- Proficiency with Microsoft Office (Word, Excel and PowerPoint)
- Technical aptitude including workflow, CRM, marketing automation and design, as appropriate
Preferred Skills:
- Knowledge of client segments, financial products, investment techniques and strategies, and local regulations
- Demonstrated expertise in data analysis and leveraging data for marketing strategies
- Experience working with global teams and managing events
ASSUMPTION: While not explicitly stated, having experience in the investment management industry or a related field would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 (Based on industry standards for a Senior Marketing Manager with 6-8+ years of experience in the financial services industry)
Benefits:
- Generous time-off provided, including paid company holidays and paid volunteer time
- Family Focus: Up to 20 weeks of paid leave for new parents, back-up care program, dependent care flexible spending account, adoption assistance, generous caregiver leave
- Health and Welfare: Competitive medical, vision and dental plans, plus tax-free health savings accounts with company contributions
- Wellness Programs: Robust wellness webinars, employee assistance program, gym reimbursement through medical plans, fitness center discounts and more
- Life & Disability Benefits: Company-paid basic life insurance and short-term disability
- Financial Benefits: 401(k) savings plan, Defined Contribution plan- 15% of base salary invested into the Plan, competitive total compensation programs
Working Hours: 40 hours per week, with flexibility for a hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Manager with the required experience level. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Investment Management
Company Size: 1,001-5,000 employees
Founded: 1924
Company Description:
- MFS is a full-service global investment manager serving financial advisors, intermediaries, and institutional clients
- The company combines collective expertise, long-term discipline, and thoughtful risk management to uncover investment opportunities
- MFS is committed to building a diverse, inclusive, and authentic workplace
Company Specialties:
- Active management
- Mutual funds
- Investment strategies
- Global investment management
Company Website: www.mfs.com
ASSUMPTION: MFS Investment Management is a well-established company with a strong reputation in the investment management industry. Its size and history suggest a stable work environment with opportunities for growth and development.
📊 Role Analysis
Career Level: Senior-level position with potential for growth and leadership opportunities
Reporting Structure: This role reports to the Head of Marketing and works closely with various teams across the organization
Work Arrangement: Hybrid (remote/onsite) with a flexible work arrangement
Growth Opportunities:
- Potential to take on more responsibility and advance within the marketing department
- Opportunities to work on high-impact projects and collaborate with global teams
- Chance to develop leadership skills and mentor junior colleagues
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibility and develop leadership skills.
🌍 Location & Work Environment
Office Type: Hybrid (remote/onsite) with an office located in Boston, Massachusetts
Office Location(s): 111 Huntington Avenue, Boston, Massachusetts 02199, US
Geographic Context:
- Boston is a major hub for the financial services industry, offering ample networking opportunities and access to industry events
- The city is known for its rich history, cultural attractions, and high quality of life
- MFS' office is located in the heart of Boston's financial district, providing easy access to public transportation and amenities
Work Schedule: Standard business hours with flexibility for a hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a good balance between remote work and in-person collaboration, allowing for flexibility and a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with the Head of Marketing or another senior leader
Key Assessment Areas:
- Marketing strategy and planning
- Data analysis and interpretation
- Event management and logistics
- Collaboration and communication skills
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, data analysis skills, and event management experience
- Be prepared to discuss your approach to marketing strategy and planning, as well as your ability to work collaboratively with global teams
- Demonstrate your understanding of the investment management industry and MFS' business objectives
ATS Keywords: Marketing strategy, data analysis, event management, collaboration, communication, problem-solving, investment management, MFS, financial services
ASSUMPTION: The interview process for this role is likely to be comprehensive, with a focus on assessing the candidate's marketing skills, data analysis abilities, and cultural fit with the organization.
🛠️ Tools & Technologies
- Microsoft Office (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Design tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: Proficiency with the listed tools and technologies is essential for this role, as they are commonly used in the marketing industry and at MFS.
👔 Cultural Fit Considerations
Company Values:
- Put people first
- Demonstrate care and compassion
- Favor the strongest idea over the strongest individual
- Collaborate and build positive relationships
- Take initiative to solve problems and arrive at solutions
Work Style:
- Highly collaborative and team-oriented
- Focused on driving results and achieving business objectives
- Adaptable and responsive to changing business demands
- Committed to continuous learning and professional development
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working independently and managing multiple complex programs simultaneously?
- Do you have a strong customer-service focus and a proven ability to influence others?
- Are you adaptable and responsive to changing business demands?
ASSUMPTION: MFS Investment Management values a strong cultural fit with its employees, emphasizing collaboration, care, and compassion. Candidates should assess their alignment with these values and work style preferences before applying.
⚠️ Potential Challenges
- Managing multiple complex programs simultaneously may require strong organizational skills and time management
- Working with global teams may present communication and time zone challenges
- The hybrid work arrangement may require additional self-motivation and discipline
- The fast-paced and dynamic nature of the marketing industry may present unique challenges and opportunities
ASSUMPTION: While this role offers significant growth potential and a dynamic work environment, it also presents unique challenges that candidates should be prepared to address.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position focuses more on strategic planning and program development, with less emphasis on day-to-day tactical execution
- In the investment management industry, this role is similar to a Senior Marketing Manager or Marketing Director position, with a focus on US Institutional and Global Consultant Relations channels
- Career path comparison: This role is a senior-level position with potential for growth into a Marketing Director or Vice President of Marketing role
ASSUMPTION: This role is unique in its focus on strategic planning and program development for specific client segments within the investment management industry.
📝 Sample Projects
- Developing and implementing a comprehensive marketing strategy for a new investment product launch
- Managing a global event series for institutional investors, including logistics, speaker coordination, and promotional strategy
- Conducting market research and analysis to inform marketing strategies and tactics for a specific client segment
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the role, as well as the requirement for strong data analysis and communication skills.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role fit into the broader organizational structure and contribute to MFS' business objectives?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does MFS support the professional development and growth of its marketing team members?
- What are the most challenging aspects of working in a hybrid environment, and how does MFS support its employees in overcoming these challenges?
ASSUMPTION: These interview questions are designed to provide insight into the role's dynamics, expectations, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience, data analysis skills, and event management experience
- Prepare for your interview by researching MFS' business objectives and investment management industry trends
- Follow up with the hiring manager or HR representative within one week of your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
