Sr. Marketing Manager

📌 Core Information

🔹 Job Title: Sr. Marketing Manager

🔹 Company: Ottometric

🔹 Location: Novi Sad, Vojvodina, Serbia

🔹 Job Type: Full-Time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: May 27, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading outbound marketing programs to establish Ottometric as a leader in the ADAS ecosystem
• Articulating Ottometric's technology edge and accelerating commercial traction
• Building and managing a global marketing team
• Collaborating with subject matter experts to publish industry-leading content

ASSUMPTION: This role requires a strategic and creative marketing professional with a strong background in B2B marketing and account-based marketing (ABM) to drive Ottometric's growth in the competitive ADAS market.

📋 Key Responsibilities

✅ Build and execute a marketing plan aligned with company goals and targets

✅ Create and execute a lead generation and nurture plan working with sales leadership

✅ Establish and grow company brand as well as sub-brands focused on products and technologies

✅ Publish industry-leading content (videos, whitepapers, blogs) collaborating with subject matter experts, internal and external

✅ Establish and execute PR strategy; hire and manage external PR resources as necessary

✅ Revamp and nourish primary outbound channels – website and LinkedIn

✅ Establish events and tradeshows calendar and lead company’s presence and execution

✅ Manage company’s marketing assets – branding, website, trademarks, etc.

ASSUMPTION: This role requires a hands-on approach to marketing, with a focus on strategic planning, execution, and measurement of marketing initiatives to drive business growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years in a B2B marketing role, with a preference for experience in the automotive industry

Required Skills:

• Proven track record of establishing, executing, and measuring account-based marketing strategies
• Phenomenal communication skills
• Strong project management skills
• Familiarity with marketing automation tools and CRM systems
• Experience with branding, content creation, and event management

Preferred Skills:

• Experience working in a startup environment
• Fluency in multiple languages
• Knowledge of the ADAS industry

ASSUMPTION: Candidates with experience in B2B marketing, account-based marketing, and a strong understanding of the automotive industry will be best suited for this role.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (Estimated based on industry standards for a senior marketing role in Serbia)

Benefits:

• Health insurance
• Retirement plan
• Flexible work hours
• Remote work options

Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing role in Serbia. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Ottometric operates in the IT Services and IT Consulting industry, focusing on ADAS, autonomous vehicles, data analysis, generative AI, and big data.

Company Size: Ottometric is a small company with 11-50 employees, providing a dynamic and agile work environment.

Founded: Ottometric was founded in 2018 and is headquartered in Waltham, MA, USA, with a presence in Novi Sad, Serbia.

Company Description:

• Ottometric is a software company that revolutionizes the complex and costly ADAS validation process using AI-powered technology
• The company helps automotive OEMs and Tier-1 suppliers save tens of millions of dollars and accelerate time-to-production
• Ottometric's seasoned team has deep expertise in ADAS development, generative AI, computer vision, and big data analytics

Company Specialties:

• ADAS
• Autonomous
• Data Analysis
• Generative AI
• Big Data

Company Website: ottometric.com

ASSUMPTION: Ottometric's focus on cutting-edge technology and its impact on the automotive industry makes it an attractive employer for marketing professionals seeking to make an impact in a growing market.

📊 Role Analysis

Career Level: This role is suitable for a mid- to senior-level marketing professional with at least 5 years of experience in B2B marketing.

Reporting Structure: The Sr. Marketing Manager will report directly to the VP of Marketing and will eventually build and manage a global marketing team.

Work Arrangement: The position is based in Novi Sad, Serbia, but remote work is an option for the right candidate.

Growth Opportunities:

• Building and managing a global marketing team
• Expanding marketing efforts as the company grows
• Potential career progression into a VP or C-level marketing role

ASSUMPTION: This role offers significant growth potential as Ottometric continues to expand its presence in the ADAS market and grow its team.

🌍 Location & Work Environment

Office Type: Ottometric's office in Novi Sad, Serbia, is a collaborative and innovative workspace that fosters creativity and productivity.

Office Location(s): Novi Sad, Vojvodina, Serbia

Geographic Context:

• Novi Sad is the second-largest city in Serbia, located in the northern province of Vojvodina
• The city is known for its rich history, cultural heritage, and vibrant nightlife
• Novi Sad offers a high quality of life, with affordable housing, a strong job market, and a growing tech industry

Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available

ASSUMPTION: Novi Sad provides an attractive work environment for marketing professionals, with a mix of historical charm and modern amenities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• In-depth interview with the VP of Marketing
• Final interview with the CEO or another senior team member

Key Assessment Areas:

• Marketing strategy and planning
• Account-based marketing experience
• Communication and presentation skills
• Cultural fit and alignment with Ottometric's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your B2B marketing experience and account-based marketing successes
• Demonstrate your understanding of the ADAS industry and Ottometric's technology
• Prepare examples of your marketing campaigns, content, and events to showcase your skills and achievements

ATS Keywords: B2B Marketing, Account-Based Marketing, Lead Generation, Brand Management, Content Creation, Public Relations, Event Management, Communication Skills, ADAS, Automotive Industry

ASSUMPTION: Ottometric's interview process is designed to assess candidates' marketing expertise, strategic thinking, and cultural fit, with a focus on their ability to drive business growth in the competitive ADAS market.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
• CRM systems (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite)
• Event management platforms (e.g., Eventbrite, Bizzabo)
• PR and media monitoring tools (e.g., Muck Rack, Agility PR Solutions)

ASSUMPTION: Candidates should have experience with marketing automation tools, CRM systems, and other relevant marketing technologies to excel in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Continuous learning

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on execution
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you a strong collaborator who can work effectively with cross-functional teams?
• Do you have a proven track record of driving results and executing marketing campaigns?
• Are you open to learning and adapting in a rapidly growing company?

ASSUMPTION: Candidates who are innovative, collaborative, customer-focused, and adaptable will be well-suited to Ottometric's company culture and work environment.

⚠️ Potential Challenges

• Working in a competitive and rapidly evolving ADAS market
• Building a marketing team from scratch and managing global marketing efforts
• Balancing strategic planning with day-to-day marketing execution
• Adapting to a dynamic and growing company, with changing priorities and responsibilities

ASSUMPTION: Candidates should be prepared to face challenges in a competitive market and a dynamic work environment, with a focus on adaptability, strategic thinking, and execution.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on account-based marketing and a deep understanding of the ADAS industry
• Ottometric's small company size offers the opportunity to have a significant impact on the business and grow with the company
• This role provides a unique opportunity to build a global marketing team and expand marketing efforts as the company grows

ASSUMPTION: Candidates should consider the unique aspects of this role, including its focus on account-based marketing, the dynamic work environment, and the opportunity for growth and impact.

📝 Sample Projects

• Developing and executing a marketing plan to launch a new ADAS product
• Creating and implementing an account-based marketing strategy to target key automotive OEMs and Tier-1 suppliers
• Managing a global marketing team to execute events, tradeshows, and content marketing campaigns

ASSUMPTION: Candidates should be prepared to work on strategic marketing projects that drive business growth and establish Ottometric as a leader in the ADAS ecosystem.

❓ Key Questions to Ask During Interview

• How does Ottometric differentiate itself from other ADAS validation providers?
• What are the key priorities for the marketing team in the first 90 days?
• How does Ottometric support the growth and development of its marketing team members?
• What are the most significant challenges facing the ADAS market, and how does Ottometric plan to address them?
• How does Ottometric measure the success of its marketing initiatives, and what key performance indicators (KPIs) does it track?

ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role, the company, and the ADAS market to show their engagement and fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your B2B marketing experience, account-based marketing successes, and understanding of the ADAS industry
• Prepare examples of your marketing campaigns, content, and events to showcase your skills and achievements
• Follow up with the HR department one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.