📌 Core Information
🔹 Job Title: Senior Marketing Manager - AHS, Search Marketing
🔹 Company: Amazon
🔹 Location: New York, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: No
🚀 Job Overview
Key aspects of this role include:
- Developing and executing paid search strategies for Amazon Health Services (AHS) businesses, specifically Amazon Pharmacy and Health Benefit Connectors.
- Analyzing paid search metrics to evaluate campaign performance and optimize strategies for maximum customer acquisition.
- Managing paid search budgets to ensure efficient investment and business growth.
- Partnering with cross-functional teams to drive process improvement and efficiency.
- Identifying automation opportunities to remove manual operations and deliver scale.
ASSUMPTION: This role requires a strong understanding of digital marketing, with a focus on SEO and SEM, as well as excellent analytical and strategic thinking skills.
📋 Key Responsibilities
✅ Set vision and annual paid search strategies for Amazon Health Services (AHS), specifically for Amazon Pharmacy and Health Benefit Connectors.
✅ Establish short- and long-term learning agendas and oversee paid search measurement capabilities, analysis, and executive reporting of campaigns.
✅ Manage paid search budgets to ensure efficient investment while driving business growth and optimize for continuous performance improvement.
✅ Partner across functional teams to drive process improvement and efficiency.
✅ Develop deep search channel insights and understanding in partnership with AHS business teams and other AHS channel teams.
✅ Act as the liaison between the Central Paid Search organization and the AHS Marketing team.
✅ Identify priority automation opportunities for AHS by working with central Search Product, Business, and Technology teams.
✅ Translate channel insights into test plans, product/feature proposals, and opportunities for optimization.
✅ Define and run tests, including A/B experiments, to test new vendor features and/or inform new product development.
✅ Conduct in-depth analyses to refine understanding of the search space and uncover optimization opportunities.
✅ Translate analytical findings into actionable insights and concise business actions and recommendations.
ASSUMPTION: This role requires strong analytical skills, creativity, and the ability to thrive in an entrepreneurial environment with competing priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 5-10 years of experience in digital marketing, with a focus on search marketing (SEO/SEM).
Required Skills:
- Proven experience in paid search marketing, with a strong understanding of SEO and SEM strategies.
- Excellent analytical skills, with the ability to analyze data and draw insights to inform decision-making.
- Strong budget management skills, with experience managing marketing budgets to drive business growth.
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
- Proven ability to develop and execute marketing strategies that drive customer acquisition and business growth.
Preferred Skills:
- Experience working in the healthcare industry.
- Familiarity with Amazon's products and services.
- Experience with A/B testing and experiment design.
ASSUMPTION: Candidates should have a proven track record of driving business growth through effective marketing strategies and a strong understanding of digital marketing channels.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 per year (based on industry standards for a Senior Marketing Manager role with 5-10 years of experience in the New York area)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off and holidays
- Maternity and paternity leave
- Employee discounts
Working Hours: Full-time, typically Monday through Friday, with some flexibility for remote work.
ASSUMPTION: Salary range is based on industry standards for the role, experience level, and location. Benefits are based on Amazon's standard benefits package for full-time employees.
📌 Applicant Insights
🔍 Company Context
Industry: Amazon operates in the e-commerce and technology industries, with a focus on retail, cloud computing, digital streaming, and artificial intelligence.
Company Size: Amazon is a large company with over 10,000 employees worldwide, providing ample opportunities for career growth and development.
Founded: Amazon was founded in 1994 by Jeff Bezos and is headquartered in Seattle, Washington.
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
- Amazon's mission is to be Earth's most customer-centric company.
Company Specialties:
- E-commerce
- Retail
- Operations
- Internet
Company Website: Amazon.com
ASSUMPTION: Amazon's large size and diverse range of products and services provide numerous opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is at the senior level, with the potential for further growth and development within the marketing department or the broader organization.
Reporting Structure: The Senior Marketing Manager will report directly to the Head of Paid Search Marketing for Amazon Health Services.
Work Arrangement: This role is on-site, with the potential for some flexibility for remote work.
Growth Opportunities:
- Potential to take on additional responsibilities and grow within the marketing department or the broader organization.
- Opportunity to work on high-impact projects that drive business growth and customer acquisition.
- Exposure to various aspects of the business, including product development, operations, and finance.
ASSUMPTION: This role provides numerous opportunities for career growth and development within Amazon's marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Amazon's New York office is a modern, collaborative workspace with a focus on employee comfort and productivity.
Office Location(s): 2127 7th Ave, Seattle, WA 98109, US
Geographic Context:
- New York is a major metropolitan area with a diverse population and a thriving job market.
- The office is located in the heart of Seattle, providing easy access to public transportation, restaurants, and entertainment options.
- Seattle has a mild, oceanic climate with cool, wet winters and warm, dry summers.
Work Schedule: Full-time, typically Monday through Friday, with some flexibility for remote work.
ASSUMPTION: The New York office provides a collaborative, innovative work environment with ample opportunities for career growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with a member of the HR team
- On-site or virtual interview with the hiring manager and other team members
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Digital marketing expertise, with a focus on search marketing (SEO/SEM)
- Analytical skills and data-driven decision-making
- Budget management and financial acumen
- Communication and collaboration skills
- Strategic thinking and problem-solving skills
Application Tips:
- Highlight your experience with paid search marketing and your ability to drive business growth through effective marketing strategies.
- Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role.
- Be prepared to discuss your understanding of Amazon's products and services and your ideas for driving customer acquisition and business growth for Amazon Health Services.
ATS Keywords: Paid Search, SEO, SEM, Marketing Strategy, Budget Management, Customer Acquisition, Data Analysis, Amazon Health Services, AHS
ASSUMPTION: The interview process will focus on assessing the candidate's digital marketing expertise, analytical skills, and strategic thinking abilities, as well as their cultural fit with Amazon's values and work environment.
🛠️ Tools & Technologies
- Google Ads
- Microsoft Excel
- Tableau or other data visualization tools
- Google Analytics
- SEMrush or other SEO tools
ASSUMPTION: The tools and technologies required for this role are standard for digital marketing professionals and can be learned through relevant coursework or on-the-job training.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and entrepreneurial
- Fast-paced and dynamic
Self-Assessment Questions:
- How do you demonstrate customer obsession in your daily work?
- Can you provide an example of a time when you identified an opportunity for operational improvement and drove results?
- How do you approach long-term thinking in your marketing strategies?
ASSUMPTION: Candidates should be able to demonstrate a strong fit with Amazon's values and work style, with a focus on customer obsession, data-driven decision-making, and long-term thinking.
⚠️ Potential Challenges
- Managing a large budget and driving business growth in a competitive market.
- Working with cross-functional teams and navigating complex organizational structures.
- Keeping up with the latest trends and best practices in digital marketing.
- Balancing short-term performance optimization with long-term strategic planning.
ASSUMPTION: These challenges can be overcome through strong analytical skills, effective communication and collaboration, and a strategic mindset.
📈 Similar Roles Comparison
- This role is similar to other Senior Marketing Manager roles in the digital marketing industry, but with a focus on the healthcare industry and Amazon's unique business model.
- Amazon's large size and diverse range of products and services provide numerous opportunities for career growth and development within the marketing department and the broader organization.
- This role is well-suited for candidates with a strong background in digital marketing and a passion for driving business growth and customer acquisition.
ASSUMPTION: This role is unique in its focus on Amazon Health Services and the opportunity to drive business growth and customer acquisition in the healthcare industry.
📝 Sample Projects
- Developing and executing a paid search strategy to drive customer acquisition for Amazon Pharmacy.
- Analyzing paid search metrics to optimize campaign performance and maximize ROI for Amazon Health Benefit Connectors.
- Identifying automation opportunities to remove manual operations and deliver scale for Amazon Health Services.
ASSUMPTION: These sample projects are representative of the types of initiatives that the Senior Marketing Manager will be responsible for driving in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and reporting relationships for this role?
- How does this role fit into the broader marketing department and the organization as a whole?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Amazon support the professional development and career growth of its marketing employees?
- What are the key challenges facing the Amazon Health Services business, and how can this role drive business growth and customer acquisition in this area?
ASSUMPTION: These questions will help candidates better understand the role, the team, and the broader organization, as well as the key priorities and challenges facing the business.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Prepare for the interview by researching Amazon's products and services and developing ideas for driving customer acquisition and business growth for Amazon Health Services.
- Follow up with the hiring manager within one week of the interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
