Sr. Marketing Manager - Amazon Fresh, Amazon Fresh

📌 Core Information

🔹 Job Title: Sr. Marketing Manager - Amazon Fresh

🔹 Company: Amazon

🔹 Location: Bangalore, Karnātaka, India

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: 2025-04-15

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving growth through strategic marketing programs
• Cross-functional collaboration with marketing, product, BI, and finance teams
• Customer-centric approach to improve acquisition and retention metrics
• Program management for Prime, Upsell, Monetization, and Apay products

ASSUMPTION: This role requires a strong background in marketing with a focus on customer behavior and business drivers. Experience in driving growth through strategic initiatives is essential.

📋 Key Responsibilities

✅ Create and execute strategy to increase Prime penetration among key customer cohorts

✅ Develop and implement strategy to boost upsell program adoption and penetration

✅ Collaborate with AMS team to enhance monetization drive for Fresh

✅ Partner with Amazon Pay teams to leverage products like CBCC and Pay later for customer acquisition and retention

✅ Work with BI to generate insights and improve key metrics

✅ Contribute to weekly, monthly, quarterly business reviews, and annual planning

ASSUMPTION: This role involves a high degree of strategic thinking, data analysis, and cross-functional collaboration. Strong communication and presentation skills are crucial for success in this position.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in marketing, with a focus on customer acquisition and retention

Required Skills:

• Marketing strategy development and execution
• Customer acquisition and retention strategies
• Data analysis and interpretation
• Cross-functional leadership and collaboration
• Program management
• Customer segmentation and targeting
• Reporting and insight generation
• Business reviews and planning

Preferred Skills:

• Experience with Amazon-specific products and services
• Fluency in local languages (e.g., Hindi, Tamil, Telugu)

ASSUMPTION: While not explicitly stated, proficiency in local languages may be beneficial for understanding and engaging with the local customer base.

💰 Compensation & Benefits

Salary Range: INR 18-25 LPA (Estimated based on industry standards for a senior marketing role in Bangalore)

Benefits:

• Health, vision, and dental insurance
• Retirement savings plan
• Generous vacation and time-off policies
• Maternity and paternity leave
• Employee discounts on Amazon products and services

Working Hours: Full-time (40 hours/week), with flexible work arrangements available

ASSUMPTION: Salary range is estimated based on industry standards for a senior marketing role in Bangalore. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce and retail

Company Size: 10,000+ employees (Global), with a significant presence in India

Founded: 1994 (in the US), with operations in India starting in 2004

Company Description:

• Amazon is a global technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
• The company is known for its customer-centric approach, innovative culture, and commitment to operational excellence
• Amazon's mission is to be Earth's most customer-centric company

Company Specialties:

• E-commerce platform development and management
• Cloud computing services (AWS)
• Digital content and streaming services (Amazon Prime Video, Amazon Music, etc.)
• Artificial intelligence and machine learning technologies (Alexa, Amazon Go, etc.)

Company Website: https://www.amazon.in/

ASSUMPTION: Amazon's vast resources, global presence, and innovative culture provide ample opportunities for professional growth and development.

📊 Role Analysis

Career Level: Senior-level marketing role with potential for growth into management or leadership positions

Reporting Structure: This role reports directly to the Marketing Manager for Amazon Fresh

Work Arrangement: On-site, with potential for hybrid or remote work arrangements

Growth Opportunities:

• Advancement to marketing management or leadership roles within Amazon Fresh or other Amazon businesses
• Expansion into new markets or product categories
• Cross-functional career growth into related fields, such as product management or business development

ASSUMPTION: This role offers significant growth potential within Amazon's expanding e-commerce ecosystem.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspaces with state-of-the-art facilities

Office Location(s): Bangalore, with potential for travel to other Indian cities or global offices

Geographic Context:

• Bangalore is a major tech hub and the capital of the Indian state of Karnataka
• The city is known for its vibrant culture, diverse cuisine, and numerous historical sites
• Bangalore offers a mix of urban and suburban living options, with a generally high quality of life

Work Schedule: Standard business hours (9:00 AM - 6:00 PM), with flexibility for remote or hybrid work arrangements

ASSUMPTION: Bangalore's thriving tech industry and high quality of life make it an attractive location for professionals in the tech and e-commerce sectors.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with a recruiter
• Technical assessment or case study
• On-site or virtual interview with the hiring manager and team members
• Final decision and offer

Key Assessment Areas:

• Marketing strategy development and execution
• Data analysis and interpretation
• Cross-functional collaboration and leadership
• Customer-centric mindset and problem-solving skills

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and Amazon Fresh's mission
• Prepare for behavioral and situational interview questions that focus on your marketing skills and customer-centric approach
• Research Amazon's company culture and values to ensure a strong fit

ATS Keywords: Marketing strategy, customer acquisition, data analysis, cross-functional collaboration, program management, customer segmentation, reporting, business reviews

ASSUMPTION: Amazon's application process is designed to assess candidates' skills, cultural fit, and potential for success in the role.

🛠️ Tools & Technologies

• Amazon-specific marketing tools and platforms
• Data analysis and visualization tools (e.g., Excel, Tableau, Power BI)
• Project management software (e.g., Asana, JIRA, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Familiarity with Amazon-specific tools and platforms may be beneficial, but not always required for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer obsession
• Passion for invention
• Commitment to operational excellence
• Long-term thinking

Work Style:

• Fast-paced and dynamic work environment
• Data-driven decision-making
• Collaborative and cross-functional teams
• Focus on innovation and continuous improvement

Self-Assessment Questions:

• How do you embody Amazon's customer-centric approach in your marketing strategies?
• Can you provide an example of a time when you drove growth through strategic marketing initiatives?
• How do you balance long-term thinking with the need for quick decision-making and execution?

ASSUMPTION: Amazon's company culture emphasizes innovation, customer obsession, and operational excellence. Candidates should be prepared to demonstrate their alignment with these values during the interview process.

⚠️ Potential Challenges

• Managing multiple marketing programs simultaneously
• Balancing short-term goals with long-term strategic planning
• Adapting to a fast-paced, dynamic work environment
• Collaborating effectively with cross-functional teams

ASSUMPTION: These challenges are inherent to a senior marketing role in a fast-growing e-commerce company like Amazon.

📈 Similar Roles Comparison

• Compared to other senior marketing roles, this position offers a unique focus on driving growth through strategic marketing programs within Amazon's hyperlocal grocery business
• Industry-specific context: The Indian e-commerce market is highly competitive, with a strong focus on customer acquisition and retention
• Career path comparison: This role offers significant growth potential within Amazon's expanding e-commerce ecosystem

ASSUMPTION: This role is unique in its focus on Amazon Fresh, a hyperlocal grocery business with significant growth potential in the Indian market.

📝 Sample Projects

• Developing and executing a marketing strategy to increase Prime penetration among key customer cohorts
• Analyzing customer data to identify trends and opportunities for upsell program adoption and penetration
• Collaborating with Amazon Pay teams to leverage CBCC and Pay later products for customer acquisition and retention

ASSUMPTION: These sample projects are tailored to the specific responsibilities and requirements of the Sr. Marketing Manager role for Amazon Fresh.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Amazon Fresh in India?
• What are the key priorities for this role in the first 90 days?
• How does Amazon support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the Amazon Fresh business in India, and how can this role contribute to addressing them?
• How does Amazon Fresh differentiate itself from competitors in the Indian grocery market?

ASSUMPTION: These questions are designed to provide insight into the role's strategic importance, priorities, and growth opportunities, as well as Amazon's approach to professional development and market differentiation.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing experience and skills
• Write a cover letter that demonstrates your understanding of the role and Amazon Fresh's mission
• Prepare for behavioral and situational interview questions that focus on your marketing skills and customer-centric approach
• Follow up with the recruiter one week after submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.