📌 Core Information
🔹 Job Title: Senior Marketing Manager, Amazon Publishing
🔹 Company: Amazon
🔹 Location: Seattle, WA & New York, NY
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 26, 2025
🔹 Experience Level: 4+ years
🔹 Remote Status: Hybrid (Seattle office preferred, New York office possible)
🚀 Job Overview
Key aspects of this role include:
- Leading global selection growth efforts for Amazon Publishing books
- Managing and improving end-to-end marketing programs to enhance customer experience
- Collaborating with cross-functional teams and stakeholders to identify new opportunities and drive innovation
- Using data and metrics to measure performance, forecast trends, and make data-driven decisions
ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and data analysis to drive marketing programs and improve customer experience.
📋 Key Responsibilities
✅ Conceive and create innovative marketing programs to help readers discover Amazon Publishing books
✅ Manage and improve end-to-end solutions to enhance selection for customers
✅ Use data to measure and forecast performance of programs, and drive innovation
✅ Partner with stakeholders within Amazon to leverage marketing program functionality and identify new opportunities
✅ Develop and execute testing to refine best practices, inclusive of dynamic goal-setting and measurement
✅ Look around corners to identify risks to the customer experience and proactively address them
✅ Identify trends and opportunities to improve processes and increase performance
✅ Report on key business metrics to senior leadership
ASSUMPTION: This role requires strong analytical skills, creativity, and the ability to work effectively with cross-functional teams to achieve marketing goals.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years of professional non-internship marketing experience, with 3+ years in developing and managing acquisition marketing or channel programs
Required Skills:
- Data-driven decision making
- Customer-obsessed mindset
- Analytical and detail-oriented
- Creative problem-solving
- Cross-functional collaboration and influencing
- Process improvement
- Performance measurement
- Risk identification and mitigation
- Trend analysis
- Campaign execution
- Strong communication skills
- Problem-solving skills
Preferred Skills:
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
- Experience presenting metrics and progress to goal to senior leadership
ASSUMPTION: Candidates should have a strong background in marketing, with a focus on acquisition marketing or channel programs, and demonstrate proficiency in data analysis and cross-functional collaboration.
💰 Compensation & Benefits
Salary Range: $106,400 - $185,000 per year (varies by geographic market)
Benefits:
- Medical, financial, and other benefits
- Equity and sign-on payments (dependent on position)
Working Hours: Full-time, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range is based on Amazon's internal compensation structure, which varies by geographic market. Benefits are subject to change and may vary depending on the position and location.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Retail
Company Size: 10,001+ employees (Enterprise)
Founded: 1994 (Amazon was founded in Bellevue, WA)
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives
- Amazon's mission is to be Earth's most customer-centric company
Company Specialties:
- E-commerce and online retail
- Cloud computing (Amazon Web Services)
- Digital content and streaming (Amazon Prime Video, Amazon Music, Kindle)
- Artificial intelligence and machine learning (Alexa, Amazon Go)
Company Website: Amazon.com
ASSUMPTION: Amazon is a large, multinational technology company with a strong focus on customer experience and innovation. The company offers a wide range of products and services, and operates in multiple countries worldwide.
📊 Role Analysis
Career Level: Mid-Senior level (4-10 years of experience)
Reporting Structure: This role reports directly to the Marketing Programs Manager for Amazon Publishing
Work Arrangement: Hybrid (Seattle office preferred, New York office possible)
Growth Opportunities:
- Potential to take on more responsibilities and lead larger marketing programs
- Opportunities to work on cross-functional projects and collaborate with other teams within Amazon
- Possibility to transition into a management role or take on a more strategic focus
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibilities and advance their career within Amazon.
🌍 Location & Work Environment
Office Type: Corporate office environment with a hybrid work arrangement
Office Location(s): Seattle, WA & New York, NY
Geographic Context:
- Seattle, WA: Known for its tech industry, vibrant culture, and natural beauty
- New York, NY: A global hub for finance, media, and entertainment, with a fast-paced and dynamic work environment
Work Schedule: Full-time, with flexibility for hybrid work arrangement
ASSUMPTION: Both Seattle and New York offer unique work environments and cultural experiences, with Seattle being more laid-back and New York being fast-paced and dynamic.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with a recruiter
- Behavioral and situational interview with the hiring manager
- Final interview with the Marketing Programs Manager for Amazon Publishing
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Cross-functional collaboration and communication skills
- Cultural fit and alignment with Amazon's leadership principles
- Marketing strategy and program management skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, data analysis skills, and cross-functional collaboration
- Prepare for behavioral and situational interview questions that focus on problem-solving, collaboration, and marketing strategy
- Research Amazon's leadership principles and be prepared to discuss how you embody them in your work
ATS Keywords: Marketing program management, data-driven decision making, customer-obsessed, cross-functional collaboration, process improvement, performance measurement, risk identification, trend analysis, campaign execution
ASSUMPTION: The interview process for this role will focus on assessing the candidate's problem-solving skills, analytical thinking, cross-functional collaboration, and cultural fit with Amazon's leadership principles.
🛠️ Tools & Technologies
- Amazon's internal marketing tools and platforms
- Data analysis and visualization tools (e.g., Excel, Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, JIRA)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: This role requires proficiency in using data analysis and visualization tools, as well as experience with project management and communication tools.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Invent and simplify
- Bias for action
- Frugality
- Long-term thinking
- Learn and be curious
- Hire and develop the best
- Insist on the highest standards
- Think big
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and cross-functional
- Innovative and creative
- Customer-focused and results-oriented
Self-Assessment Questions:
- Do I have a strong customer focus and a passion for improving the customer experience?
- Am I comfortable working in a fast-paced, data-driven environment and making decisions quickly?
- Do I have strong cross-functional collaboration skills and the ability to influence others?
- Am I comfortable working with ambiguity and identifying new opportunities?
- Do I have a bias for action and a results-oriented mindset?
ASSUMPTION: Amazon values candidates who are customer-obsessed, data-driven, collaborative, and results-oriented, with a strong bias for action and a passion for innovation.
⚠️ Potential Challenges
- Working in a fast-paced, high-pressure environment with tight deadlines
- Managing multiple projects and priorities simultaneously
- Collaborating with cross-functional teams and stakeholders with varying work styles and priorities
- Navigating a large, complex organization with multiple layers of management
- Adapting to changes in priorities, processes, and tools
ASSUMPTION: This role presents unique challenges, including managing multiple priorities, collaborating with cross-functional teams, and navigating a large organization. Successful candidates will be adaptable, resilient, and able to thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- This role is unique in its focus on global selection growth for Amazon Publishing books, requiring a strong understanding of the publishing industry and Amazon's internal marketing tools and platforms
- Compared to other marketing manager roles, this position places a greater emphasis on data analysis, process improvement, and cross-functional collaboration
- Career path comparison: This role offers significant growth potential, with opportunities to take on more responsibilities and advance to a management role or a more strategic focus
ASSUMPTION: While this role shares similarities with other marketing manager positions, it is unique in its focus on global selection growth for Amazon Publishing books and requires a strong understanding of the publishing industry and Amazon's internal marketing tools and platforms.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to increase book discovery and sales in a specific geographic region
- Analyzing customer data to identify trends and opportunities for improving the customer experience with Amazon Publishing books
- Collaborating with cross-functional teams to improve the end-to-end selection process for Amazon Publishing books
ASSUMPTION: These sample projects illustrate the data-driven, collaborative, and customer-focused nature of the role, with a focus on improving the customer experience and driving growth for Amazon Publishing books.
❓ Key Questions to Ask During Interview
- Can you describe the most challenging marketing program you've managed, and how you overcame any obstacles?
- How do you approach collaborating with cross-functional teams and stakeholders with varying work styles and priorities?
- How do you stay up-to-date with industry trends and changes in customer behavior, and how do you incorporate this information into your marketing strategies?
- What opportunities are there for growth and development within this role and the Amazon Publishing team?
- How does Amazon support work-life balance for employees in hybrid work arrangements?
ASSUMPTION: These interview questions are designed to assess the candidate's problem-solving skills, cross-functional collaboration, industry knowledge, and long-term fit with the role and the Amazon Publishing team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience, data analysis skills, and cross-functional collaboration
- Prepare for behavioral and situational interview questions that focus on problem-solving, collaboration, and marketing strategy
- Research Amazon's leadership principles and be prepared to discuss how you embody them in your work
- Follow up with the recruiter one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
