Sr. Marketing Manager

📌 Core Information

🔹 Job Title: Sr. Marketing Manager

🔹 Company: Truly Good Foods

🔹 Location: Charlotte, North Carolina, United States

🔹 Job Type: Full Time

🔹 Category: Marketing

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 6-8 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading marketing department operations and planning
• Managing and mentoring two direct reports
• Executing multi-channel marketing campaigns
• Collaborating with cross-functional teams for sales enablement
• Analyzing and reporting on marketing KPIs and budget management

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a solid understanding of both B2B and B2C marketing channels.

📋 Key Responsibilities

✅ Lead weekly marketing planning sessions and ensure strong communication and collaboration across sales, product, and customer teams.

✅ Own the execution of the annual marketing calendar, including campaigns, launches, promotions, and events.

✅ Coordinate multi-channel campaigns that support customer acquisition, product awareness, and sales enablement across B2B and B2C markets.

✅ Maintain consistency in brand messaging and visual identity across all touchpoints.

✅ Partner with the Product Marketing Specialist to support new product launches, packaging updates, and trade promotions.

✅ Ensure the development of compelling sales tools, product stories, and go-to-market strategies that enable sales success.

✅ Oversee the content strategy and performance metrics across email, social media, website, and digital advertising.

✅ Support the Content Marketing Specialist in developing campaign assets, brand messaging, and storytelling initiatives.

✅ Ensure all digital content aligns with SEO and performance marketing best practices.

✅ Develop tailored marketing materials and promotions to support growth in retail, foodservice, ecommerce, and internal channels.

✅ Collaborate with sales teams to deliver promotional plans, event support, and merchandising strategies.

✅ Facilitate linkage between HubSpot Marketing and Sales capabilities and collaborate to develop automation workflows.

✅ Track and report on key marketing KPIs including campaign ROI, engagement metrics, lead generation, and customer acquisition cost.

✅ Manage the marketing budget with a focus on efficiency and strategic investment.

✅ Provide regular updates to the VP of Sales & Marketing on marketing progress and opportunities.

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, Business, Communications, or a related field or relevant experience.

Experience: 6-8 years of progressive marketing experience, including people management.

Required Skills:

• Strong understanding of product marketing, content strategy, and digital campaign execution.
• Proven ability to manage a team and cross-functional projects from concept through completion.
• Experience working in the food & beverage, snack, or CPG industry strongly preferred.
• Proficiency in marketing tools such as HubSpot, Google Analytics, WordPress, Canva/Adobe Creative Suite, and project management tools.

Preferred Skills:

• Experience with automation workflows and CRM integration.
• Fluency in Spanish (written and verbal).

ASSUMPTION: Candidates with experience in the food and beverage industry or related fields will have a strong advantage in this role.

💰 Compensation & Benefits

Salary Range: $90,000 - $120,000 per year (based on industry standards for a Senior Marketing Manager with 6-8 years of experience in the Charlotte, NC area)

Benefits:

• Affordable healthcare (medical/dental/vision)
• Opportunity to participate in the Health Savings Account (HSA), Health Reimbursement Account (HRA) and Flexible Spending Account (FSA)
• Short Term Disability Insurance paid by the company
• Basic life Insurance equals to your annual salary paid by the company
• Employee Assistance Program – paid by the company
• Long Term Disability Insurance
• The opportunity to purchase additional voluntary insurance coverage for:
  • Life Insurance
  • Accident
  • Whole Life
• Prepaid Legal
• PTO (Paid Time Off)
• 9 Paid Holidays per year
• 401-k Plan (eligible after 6 months of employment)

Working Hours: Full-time, 40 hours per week. Flexible hours may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Truly Good Foods operates in the competitive food and beverage industry, focusing on snack foods. The company specializes in producing high-quality snack mixes and operates nationwide with multiple sales and distribution offices.

Company Size: Truly Good Foods is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment. This size allows for opportunities to make a significant impact on the company's growth and success.

Founded: Truly Good Foods was founded in 1977 by Jerry and Betty York and is now run by their two daughters and son-in-law. The company is certified in the Women’s Business Enterprise National Council (WBENC) and the Women-Owned Small Business Program (WOSB).

Company Description:

• Truly Good Foods is committed to producing the tastiest snacks for families to share for generations.
• The company starts with the highest quality ingredients and creates snack mixes bursting with bold flavors.
• Truly Good Foods operates nationwide with sales and distribution offices in Reno, Orlando, Atlanta, Memphis, Washington DC, Dallas, and Charlotte, NC.

Company Specialties:

• Snack food production
• Branding and marketing
• Sales and distribution
• Customer service and support

Company Website: http://www.trulygoodfoods.com

ASSUMPTION: Working at Truly Good Foods offers applicants the opportunity to grow professionally in a family-owned business with a strong commitment to quality and customer satisfaction.

📊 Role Analysis

Career Level: This role is a senior-level position, offering the opportunity to lead a team and make strategic decisions that impact the company's marketing efforts.

Reporting Structure: The Senior Marketing Manager reports directly to the Vice President of Sales & Marketing and oversees two direct reports: a Content Marketing Specialist and a Product Marketing Specialist.

Work Arrangement: This role is on-site, with the primary office location in Charlotte, NC. Flexible work arrangements may be considered for the right candidate.

Growth Opportunities:

• Potential career progression into a VP or Director-level role within the marketing department.
• Expanding the marketing team and taking on additional responsibilities as the company grows.
• Gaining experience in a family-owned business and learning from industry veterans.

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to advance their career within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: The primary office is a modern, collaborative workspace with an open floor plan, located in the Charlotte, NC area.

Office Location(s): 1100 Continental Blvd, Charlotte, NC 28273, US

Geographic Context:

• Charlotte, NC is the largest city in the state and serves as a major hub for the finance, energy, and healthcare industries.
• The city offers a diverse cultural scene, with numerous museums, theaters, and music venues.
• Charlotte has a humid subtropical climate, with mild winters and hot, humid summers.

Work Schedule: The work schedule is primarily Monday through Friday, with some flexibility for remote work or adjusted hours as needed.

ASSUMPTION: Working in Charlotte, NC, offers applicants a vibrant urban environment with a lower cost of living compared to other major East Coast cities.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR department to discuss qualifications and fit for the role.
• In-depth interview with the Vice President of Sales & Marketing to discuss marketing strategies, team dynamics, and career growth opportunities.
• Final interview with the hiring manager (Lisa Smith) to discuss day-to-day responsibilities, team collaboration, and company culture.

Key Assessment Areas:

• Marketing strategy and campaign development
• Leadership and team management skills
• Adaptability and problem-solving abilities
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and industry-specific knowledge.
• Prepare examples of successful marketing campaigns you've led or contributed to, focusing on results and impact.
• Research Truly Good Foods' products, mission, and values to demonstrate your enthusiasm for the role and the company.

ATS Keywords: Marketing strategy, campaign execution, team management, leadership, food industry, snack foods, brand management, digital marketing, SEO, content strategy, product marketing

ASSUMPTION: The application process for this role may take 2-4 weeks, depending on the volume of applicants and the need for additional interviews or assessments.

🛠️ Tools & Technologies

• HubSpot (CRM and marketing automation)
• Google Analytics
• WordPress
• Canva/Adobe Creative Suite
• Project management tools (e.g., Asana, Trello, or Jira)

ASSUMPTION: Familiarity with the listed tools and technologies is preferred but not required. Training and support will be provided as needed.

👔 Cultural Fit Considerations

Company Values:

• Quality: Truly Good Foods is committed to producing high-quality snacks using the finest ingredients.
• Customer Satisfaction: The company prioritizes customer satisfaction and strives to exceed expectations.
• Family: As a family-owned business, Truly Good Foods fosters a collaborative and supportive work environment.

Work Style:

• Collaborative: Truly Good Foods encourages teamwork and cross-functional collaboration.
• Adaptable: The company values employees who can adapt to change and pivot as needed.
• Results-driven: Truly Good Foods focuses on delivering results and measuring success through key performance indicators.

Self-Assessment Questions:

• How do you align with Truly Good Foods' commitment to quality and customer satisfaction?
• Describe your experience working in a collaborative, family-oriented work environment.
• How do you approach adapting to change and pivoting strategies as needed?

ASSUMPTION: Applicants who demonstrate a strong cultural fit with Truly Good Foods' values and work style will be more likely to succeed in this role and contribute to the company's long-term success.

⚠️ Potential Challenges

• Managing a team with varying levels of experience and expertise.
• Balancing multiple projects and deadlines in a fast-paced, dynamic work environment.
• Adapting to changes in the marketing landscape and consumer preferences.
• Collaborating effectively with cross-functional teams, including sales, product, and customer teams.

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a results-driven approach.

📈 Similar Roles Comparison

• This role differs from other marketing manager positions in its focus on the food and beverage industry and the opportunity to lead a team and make strategic decisions.
• Compared to other senior marketing roles, this position offers a unique opportunity to work in a family-owned business and contribute to its long-term growth and success.
• Career progression in this role may lead to opportunities in other marketing leadership positions or within the broader organization.

ASSUMPTION: Applicants should consider their long-term career goals and how this role aligns with their desired path when comparing it to other similar positions.

📝 Sample Projects

• Developing and executing a comprehensive marketing plan for a new product launch, including digital advertising, social media campaigns, and in-store promotions.
• Analyzing and optimizing website performance using SEO best practices and Google Analytics to improve organic traffic and conversions.
• Collaborating with the sales team to create targeted marketing materials and promotional strategies for key accounts and trade shows.

ASSUMPTION: These sample projects demonstrate the breadth of responsibilities and the strategic nature of the Senior Marketing Manager role at Truly Good Foods.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term marketing strategy and how this role contributes to its success?
• How does the marketing team collaborate with other departments, such as sales and product, to ensure alignment and effectiveness?
• What opportunities are there for professional growth and development within the marketing department and the broader organization?
• How does Truly Good Foods support work-life balance for its employees?
• What are the most significant challenges facing the marketing department, and how can this role help address them?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and industry-specific knowledge.
• Prepare examples of successful marketing campaigns you've led or contributed to, focusing on results and impact.
• Research Truly Good Foods' products, mission, and values to demonstrate your enthusiasm for the role and the company.
• Follow up with the hiring manager (Lisa Smith) one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.