Sr. Marketing Manager, Calming & Wellness

📌 Core Information

🔹 Job Title: Senior Marketing Manager, Calming & Wellness

🔹 Company: CEVA SANTE ANIMALE

🔹 Location: Bridgewater, NJ (commutable to Durham, NC, or Lenexa, KS)

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site, with estimated 10% - 30% domestic travel

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategy and plans for the Calming & Wellbeing portfolio, focusing on Canine Calming and Wellness
• Collaborating with cross-functional teams and key opinion leaders to build brand awareness and drive sales
• Managing product forecasts and ensuring adherence to expense guidelines
• Analyzing market trends and responding to competitive threats
• Overseeing relationships with external vendors providing marketing support services

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various stakeholders.

📋 Key Responsibilities

✅ Develop creative, sales-generating brand marketing plans based on sound strategy analysis and insights that serve a B2B and B2C audience

✅ Execute marketing plans flawlessly and with strict adherence to expense guidelines, ensuring all plans/tools are compelling and effectively deliver clear, differentiated brand messages vs competition

✅ Maintain a close connection to the Ceva Sales team and Strategic Accounts team, providing partnership with frequent communication to convey strategy and business updates

✅ Build connections and relationships across the entire Ceva Companion Animal organization, both within the North American Zone and with colleagues in global headquarters

✅ Build relationships with Key Opinion Leaders, both individuals and organizations, that impact Ceva’s opportunity for growth and position as a market leader

✅ Maintain accurate production and expense forecasts for individual product SKUs

✅ Continually analyze market research and business results, striving to understand Ceva’s successes and challenges and quickly formulate appropriate actions to respond to identified opportunities

✅ Manage Ceva’s relationship with all outside vendors who provide marketing support services including agencies, market research firms, promotion companies and fulfillment centers

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or related field required. MBA preferred.

Experience: 5 to 10 years of brand marketing experience, including a strong background in developing and executing marketing strategy and plans. Relevant Animal Health experience preferred.

Required Skills:

• Proven ability to develop and execute marketing strategy and plans
• Strong communication and presentation skills
• Ability to build and maintain effective relationships with internal and external stakeholders
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint)
• Familiarity with marketing analytics tools

Preferred Skills:

• Experience in the animal health industry
• Fluency in additional languages
• Experience working with global teams

ASSUMPTION: Candidates with relevant industry experience and a strong track record of driving brand success will be most competitive for this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Marketing Manager with 5-10 years of experience in the animal health industry)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for remote work and adjusted hours as needed

ASSUMPTION: Salary range is estimated based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Animal Health, specifically focused on preventive medicine, pharmaceutical solutions, and animal welfare products for farm and companion animals

Company Size: Medium to large (5,001-10,000 employees globally)

Founded: 1999 (as a subsidiary of Laboratoire Virbac; became independent in 2005)

Company Description:

• Ceva Santé Animale is the 5th global animal health company, led by experienced veterinarians, with a mission to provide innovative health solutions for all animals
• With more than 7,000 employees located in 47 countries, Ceva strives to bring to life its vision as a One Health company: “Together, beyond animal health”
• Ceva's portfolio includes preventive medicine, pharmaceutical solutions, equipment, and services to provide the best experience for its customers

Company Specialties:

• Veterinary industry
• Pharmaceutical and biological solutions
• Vaccines
• One health approach
• Innovation
• Smart solutions
• Animal health and biotech
• Wildlife and farm animals

Company Website: www.ceva.com

ASSUMPTION: Ceva's global presence and focus on innovation make it an attractive employer for marketing professionals seeking international experience and growth opportunities.

📊 Role Analysis

Career Level: Senior Marketing Manager, with potential for growth into a Director or Vice President role

Reporting Structure: This role reports directly to the Global Marketing Director for Companion Animals

Work Arrangement: On-site, with estimated 10% - 30% domestic travel required, depending on location. Some international travel may be required.

Growth Opportunities:

• Potential to take on additional responsibilities or manage a team as the business grows
• Opportunities to work on global projects and collaborate with international teams
• possibility to transition into other areas of the business, such as sales or product management

ASSUMPTION: This role offers a unique opportunity to gain experience in both B2B and B2C marketing, with potential for career growth and international exposure.

🌍 Location & Work Environment

Office Type: Corporate office environment with a casual dress code

Office Location(s): Bridgewater, NJ; Durham, NC; Lenexa, KS

Geographic Context:

• Bridgewater, NJ: Located in central New Jersey, with easy access to New York City and Philadelphia
• Durham, NC: Part of the Research Triangle region, known for its tech and biotech industries
• Lenexa, KS: A suburb of Kansas City, with a lower cost of living compared to other major metropolitan areas

Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for remote work and adjusted hours as needed

ASSUMPTION: The location of this role may impact the candidate's commute and work-life balance, as well as the cost of living and potential housing options.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening with the Talent Acquisition team
• First-round interview with the Global Marketing Director for Companion Animals
• Second-round interview with the Global Marketing Director for Companion Animals and another senior team member
• Final-round interview with the Global Marketing Director for Companion Animals and the Global Marketing Director for Companion Animals North America
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and planning skills
• Communication and presentation skills
• Ability to build and maintain effective relationships with internal and external stakeholders
• Problem-solving and analytical skills
• Cultural fit and alignment with Ceva's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Be prepared to discuss your marketing philosophy and approach to brand management
• Research Ceva's business and industry to demonstrate your understanding of the company and its competitive landscape

ATS Keywords: Brand Marketing, Marketing Strategy, B2B Marketing, B2C Marketing, Market Research, Communication, Collaboration, Client Focus, Forecasting, Relationship Building, Product Positioning, Sales Support, Campaign Management, Regulatory Compliance, Trend Analysis, Vendor Management, Animal Health, Companion Animals, Calming, Wellness

ASSUMPTION: Ceva's interview process is designed to assess the candidate's marketing skills, strategic thinking, and cultural fit with the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing analytics tools (e.g., Google Analytics, Tableau, Power BI)
• Project management tools (e.g., Asana, Trello, JIRA)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot, Mailchimp)

ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required, as training will be provided.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Collaboration with empathy
• Engage and develop
• Drive ambition and accountability
• Influence others

Work Style:

• Fast-paced and dynamic, with a focus on results and continuous improvement
• Collaborative and team-oriented, with a strong emphasis on internal communication and cross-functional collaboration
• Data-driven and analytical, with a focus on using insights to inform decision-making

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with a diverse, global team and managing multiple projects simultaneously?
• Do you have a proven track record of driving brand success and exceeding sales targets?

ASSUMPTION: Candidates who are self-motivated, results-driven, and comfortable working in a dynamic, global environment will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously, with a focus on meeting deadlines and delivering results
• Working with a diverse, global team, with varying time zones and cultural backgrounds
• Navigating a complex, matrixed organization with multiple stakeholders and reporting lines
• Adapting to changes in the market and competitive landscape, with a focus on continuous improvement and innovation

ASSUMPTION: These challenges require strong organizational skills, adaptability, and a results-driven mindset.

📈 Similar Roles Comparison

• Compared to other Senior Marketing Manager roles in the animal health industry, this role offers a unique opportunity to work on both B2B and B2C marketing initiatives, with a focus on driving brand success and exceeding sales targets
• Compared to other industries, the animal health industry is characterized by a strong focus on innovation, regulatory compliance, and customer education
• Career path comparison: This role offers a clear path for career growth, with potential for advancement into a Director or Vice President role, as well as opportunities to work on global projects and collaborate with international teams

ASSUMPTION: This role offers a unique opportunity to gain experience in both B2B and B2C marketing, with potential for career growth and international exposure.

📝 Sample Projects

• Developing and executing a marketing plan for a new product launch, including market research, competitive analysis, and launch strategy
• Managing a product recall due to regulatory compliance issues, with a focus on minimizing brand damage and ensuring customer safety
• Conducting a customer segmentation study to inform marketing strategy and improve customer engagement

ASSUMPTION: These projects demonstrate the candidate's ability to manage complex initiatives, work with cross-functional teams, and drive results in a dynamic, fast-paced environment.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the Calming & Wellbeing portfolio, and how can this role address them?
• How does this role collaborate with the Ceva Sales team and Strategic Accounts team, and what are the key priorities for the first 90 days?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does this role fit into the broader marketing organization, and what are the opportunities for growth and collaboration with other teams?
• What are the key priorities for the Calming & Wellbeing portfolio in the next 1-3 years, and how can this role contribute to driving success?

ASSUMPTION: These questions demonstrate the candidate's strategic thinking, attention to detail, and ability to prioritize and manage multiple projects simultaneously.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on brand management and strategic thinking
• Prepare for your interview by researching Ceva's business and industry, as well as the Calming & Wellbeing portfolio and competitive landscape
• Follow up with the Talent Acquisition team one week after submitting your application to inquire about the status of your application
• If selected for an interview, be prepared to discuss your marketing philosophy and approach to brand management, as well as your ability to work effectively with cross-functional teams and manage multiple projects simultaneously

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.