📌 Core Information
🔹 Job Title: Senior Marketing Manager
🔹 Company: Radiology Ltd LLC
🔹 Location: Tucson, Arizona
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 29, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital marketing strategies to drive demand for outpatient imaging centers
- Managing SEO, SEM, CRM, website updates, and social media initiatives
- Collaborating with agency partners and internal stakeholders to ensure successful execution of marketing duties
- Contributing to omni-channel marketing strategies and initiatives
- Analyzing and optimizing performance of all digital initiatives, with a focus on KPIs and budget management
ASSUMPTION: This role requires a strong balance of analytical and creative skills, with a focus on user insights and strategic thinking to drive results.
📋 Key Responsibilities
✅ Manage and execute the Radiology Ltd. digital marketing plan and budget to drive demand in outpatient imaging centers
✅ Create and maintain editorial calendar for assigned mediums to ensure on-strategy, fresh, informative, and appealing content
✅ Analyze and optimize performance of all digital initiatives, with ongoing KPI and budget management
✅ Manage website design and content, editing via WordPress and HTML
✅ Manage referring provider newsletter design, content, and distribution via Marketo
✅ Part-time support of Diversified Radiology (CO partner company) digital marketing initiatives (approximately 15%)
✅ Manage and coordinate with agency partners and internal stakeholders to successfully execute duties and responsibilities
✅ Become a key member of the marketing team, contributing to omni-channel strategy and initiatives
ASSUMPTION: This role requires strong engagement and coordination with the sales team to ensure marketing efforts align with sales strategies.
🎯 Required Qualifications
Education: Bachelor's Degree in business, marketing, advertising, or communications (MBA preferred)
Experience: 4-7 years in marketing/brand management with emphasis in digital marketing, multichannel marketing, design, and content creation experience (healthcare experience preferred)
Required Skills:
- Digital marketing strategy and execution
- SEO, SEM, and CRM management
- Website management and content creation
- Email marketing and social media management
- Budget management and KPI analysis
- Collaboration and stakeholder management
- Strategic thinking and user insights
Preferred Skills:
- Healthcare marketing experience (radiology experience ideal)
- Experience with WordPress, HTML, and Marketo
- Fluency in Spanish (for better engagement with the local community)
ASSUMPTION: Candidates with experience in the healthcare industry and familiarity with radiology services will have a significant advantage in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for mid-senior level marketing roles in Tucson, Arizona)
Benefits:
- Health plans with HSA match
- Free dental plan
- Vision coverage
- Life insurance
- Free Telemed plan
- Short and long-term disability plans
- 401k pension plan
- Paid time off
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for remote work or adjusted hours as needed)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Radiology Ltd LLC operates in the medical practices industry, focusing on medical imaging services.
Company Size: Radiology Ltd LLC has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: 1933, with a rich history of providing diagnostic and interventional radiology services in Southern Arizona.
Company Description:
- Radiology Ltd LLC is Tucson's hometown radiology practice, providing compassionate care and superior medical imaging services to patients, providers, and healthcare organizations.
- The company has 11 sites throughout Southern Arizona and offers a wide range of imaging services, including interventional radiology procedures, wide-bore MRI options, CT, PET, ultrasound, DEXA, X-ray, and multiple women's imaging centers.
- Radiology Ltd LLC is a partner company of Lumexa Imaging and is the premier provider of diagnostic and interventional radiology services in Southern Arizona.
Company Specialties:
- Medical Imaging
- Interventional Procedures
- Radiology
Company Website: http://www.radltd.com
ASSUMPTION: Radiology Ltd LLC's focus on patient care and superior medical imaging services sets it apart in the competitive medical practices industry.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and leadership within the marketing team.
Reporting Structure: This role reports directly to the Marketing Director and works closely with agency partners, internal stakeholders, and the sales team.
Work Arrangement: Full-time, on-site position with the opportunity for remote work or adjusted hours as needed.
Growth Opportunities:
- Advancement within the marketing team, potentially leading to a marketing director or manager role.
- Expanding digital marketing efforts to include emerging AI and LLM technologies.
- Collaborating with Diversified Radiology (CO partner company) on digital marketing initiatives.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skillset and take on increased responsibility.
🌍 Location & Work Environment
Office Type: On-site, with a family-oriented company culture that offers multiple events for employees and their families throughout the year.
Office Location(s): 677 N Wilmot, Tucson, AZ 85711, US
Geographic Context:
- Tucson, Arizona, is a mid-sized city with a population of approximately 542,000, offering a mix of urban and suburban living.
- The cost of living in Tucson is relatively affordable compared to other major cities in the United States.
- Tucson has a desert climate, with hot summers and mild winters, making it an attractive destination for outdoor enthusiasts.
Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for remote work or adjusted hours as needed)
ASSUMPTION: Tucson's affordable cost of living and mild winters make it an attractive location for both individuals and families.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-person or virtual interview with the Marketing Director and/or other members of the marketing team
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Digital marketing skills and experience
- Strategic thinking and problem-solving abilities
- Collaboration and communication skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and skills relevant to this role.
- Be prepared to discuss your experience with SEO, SEM, CRM, website management, and social media marketing.
- Demonstrate your understanding of the healthcare industry and radiology services.
ATS Keywords: Digital Marketing, SEO, SEM, CRM, Social Media, Content Creation, Marketing Strategy, Budget Management, KPI Analysis, Healthcare Marketing, Radiology
ASSUMPTION: Radiology Ltd LLC's hiring process is designed to assess candidates' technical skills, strategic thinking, and cultural fit for the organization.
🛠️ Tools & Technologies
- WordPress
- HTML
- Marketo
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Social media management platforms (e.g., Hootsuite, Buffer)
- CRM software (e.g., Salesforce, HubSpot)
- Google Analytics
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered care
- Excellence in medical imaging services
- Collaboration and teamwork
- Continuous learning and improvement
Work Style:
- Results-driven and data-informed
- Creative and innovative
- Collaborative and team-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you ensure that your marketing strategies align with Radiology Ltd LLC's patient-centered care values?
- Can you provide an example of a time when you had to adapt your marketing approach to respond to changing circumstances or data insights?
- How do you collaborate effectively with agency partners, internal stakeholders, and the sales team to ensure marketing efforts drive results?
ASSUMPTION: Radiology Ltd LLC's company culture emphasizes patient-centered care, collaboration, and continuous learning, making it an attractive environment for candidates who share these values.
⚠️ Potential Challenges
- Balancing multiple marketing initiatives and priorities
- Managing agency partners and internal stakeholders to ensure successful execution of marketing duties
- Keeping up with industry trends and emerging technologies in digital marketing
- Adapting to the unique needs and preferences of the local Tucson market
ASSUMPTION: These challenges require strong organizational skills, strategic thinking, and adaptability, making them ideal opportunities for the right candidate to demonstrate their value to the organization.
📈 Similar Roles Comparison
- Compared to other marketing manager roles in the healthcare industry, this position places a greater emphasis on digital marketing strategies and tactics.
- Radiology Ltd LLC's focus on patient-centered care and superior medical imaging services sets it apart from other medical practices in the region.
- This role offers significant growth potential, with opportunities to expand digital marketing efforts and take on increased responsibility within the marketing team.
ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired path in the marketing field when comparing it to similar positions.
📝 Sample Projects
- Developing and executing a targeted digital marketing campaign to increase patient engagement and appointments for a specific imaging service (e.g., mammography, MRI, or CT scans)
- Collaborating with the sales team to create and distribute a referring provider newsletter that highlights Radiology Ltd LLC's unique selling points and drives referrals
- Managing a website redesign project to improve user experience, accessibility, and search engine optimization (SEO)
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that the Senior Marketing Manager may be involved in, highlighting the diverse nature of the role.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- How does Radiology Ltd LLC measure the success of its digital marketing initiatives, and what KPIs are most important to track?
- What opportunities are there for growth and professional development within the marketing team?
- How does Radiology Ltd LLC engage with the local Tucson community, and what role does the marketing team play in these efforts?
- What is the company's approach to work-life balance, and how does it support employees' personal and professional growth?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the opportunities for growth and development within Radiology Ltd LLC.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Paycom Online link provided
- Tailor your resume to highlight your digital marketing experience and skills relevant to this role
- Write a cover letter that demonstrates your understanding of Radiology Ltd LLC's mission and values, and how your skills and experience align with the required qualifications
- Prepare examples of your previous marketing campaigns, projects, or initiatives that showcase your ability to drive results and manage multiple marketing channels
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
