📌 Core Information
🔹 Job Title: Sr. Marketing Manager, Channel and Presence Expansion
🔹 Company: Nestlé Operational Services Worldwide SA
🔹 Location: North York, ON, Canada
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading retail and channel marketing vision and strategy for various brands
- Driving category and brand presence in retail through shopper-centric solutions
- Collaborating with sales and marketing teams to achieve business growth
- Mentoring a high-performing team of three individuals
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of retail and channel marketing.
📋 Key Responsibilities
✅ Develop and implement comprehensive category-level strategies and programs based on Demand Moments to drive growth
✅ Develop and validate Availability, Visibility and Accessibility tools to support innovation and renovation plans
✅ Lead the Divisional Retail Development Strategy in partnership with category sales development
✅ Identify shopper insight gaps affecting Market Business Strategy delivery and develop insights in collaboration with the Marketing Intelligence Manager
✅ Collaborate on eContent and E-Commerce strategies, divisional eSearch and Digital Shelf strategy, and craft deployment plans for commercial planning
✅ Achieve divisional Availability, Visibility and Accessibility (AVA) efficiency goals, improve strategies, and boost profitability
ASSUMPTION: This role involves a high level of strategic planning, cross-functional collaboration, and data-driven decision making.
🎯 Required Qualifications
Education: University degree or equivalent experience in Business or Marketing
Experience: 8 years of experience in Sales and Marketing, including 3 years of proven experience in people management
Required Skills:
- Proven strategic and execution skills with a track record of delivering strong growth results
- Ability to develop insight-based category strategies and planning
- Strong leadership and mentoring skills
Preferred Skills:
- Proven capability in transforming processes and strategies
- Strong understanding of focus retailers and their go-to-market strategies
ASSUMPTION: Candidates with experience in the food and beverage industry, or a related field, may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: CAD 120,000 - 160,000 per year (Based on industry standards for a Senior Marketing Manager role in Canada)
Benefits:
- Competitive benefits package
- Retirement savings plan with company match
- Employee assistance program
- Flexible work arrangements
Working Hours: Full-time, Monday to Friday, with flexibility for hybrid work arrangement
ASSUMPTION: Salary range is estimated based on industry standards for a Senior Marketing Manager role in Canada. Actual salary may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Nestlé is a global leader in the food and beverage industry, operating in 191 countries and employing over 273,000 people worldwide.
Company Size: With over 10,000 employees, Nestlé Canada is a significant player in the Canadian market, offering a range of career development opportunities.
Founded: Nestlé was founded in 1866, with the first European condensed milk factory opened in Cham, Switzerland.
Company Description:
- Nestlé is driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come.
- The company serves with passion, with a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families.
- Nestlé's portfolio covers almost every food and beverage category, with a strong focus on health and wellness.
Company Specialties:
- Coffee and beverages
- Dairy
- Confectionary
- Culinary and frozen food
- Ice Cream
- Infant nutrition
- Healthcare nutrition
- Out of home F&B solutions
- Petcare
Company Website: http://www.nestle.com
ASSUMPTION: Nestlé's extensive product portfolio and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Divisional Marketing Manager.
Reporting Structure: The Sr. Marketing Manager will lead a team of three individuals and collaborate with cross-functional teams, including sales, marketing, and category sales development.
Work Arrangement: This role is offered as a hybrid position, with a mix of on-site and remote work.
Growth Opportunities:
- Potential to progress to a Director-level role within the marketing function
- Opportunities to gain experience in various aspects of marketing, including retail development, e-commerce, and shopper marketing
- Exposure to global brands and cross-functional teams, fostering a well-rounded skill set
ASSUMPTION: This role offers a unique blend of strategic and operational responsibilities, providing a strong foundation for future career growth.
🌍 Location & Work Environment
Office Type: Nestlé Canada's head office is located in North York, Ontario, with a hybrid work arrangement offering flexibility for employees.
Office Location(s): 25 Sheppard Ave W, North York, ON M2N 6S8, Canada
Geographic Context:
- North York is a bustling urban area within the Greater Toronto Area (GTA), offering a mix of urban and suburban living
- The office is conveniently located near public transportation, shopping, and dining options
- North York is known for its diverse and multicultural community
Work Schedule: Full-time, Monday to Friday, with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a balance between collaboration and flexibility, allowing employees to optimize their productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition team
- Behavioral and technical interviews with the hiring manager and cross-functional stakeholders
- Final interview with the Divisional Marketing Manager
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management capabilities
- Cross-functional collaboration and stakeholder management
- Data-driven decision making and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with retail development, shopper marketing, and e-commerce strategies
- Demonstrate your understanding of Nestlé's brand portfolio and market position
ATS Keywords: Marketing Strategy, Retail Development, E-Commerce, Shopper Marketing, Team Leadership, Category Management, Consumer Insights, Digital Strategies, Project Management, Brand Management, Sales Collaboration, Market Analysis, Strategic Partnerships, Innovation, Data Analysis, Cross-Functional Collaboration
ASSUMPTION: Nestlé's application process is designed to assess candidates' fit for the role and the company's culture, with a focus on behavioral and technical competencies.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and can be learned quickly by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Respect
- Excellence
- Courage
- Integrity
- Stability
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Agile and adaptable
- Results-oriented and accountable
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment?
- Are you comfortable working with diverse teams and stakeholders?
- Do you have a proven track record of driving business growth through strategic marketing initiatives?
ASSUMPTION: Nestlé's company culture is built on a foundation of respect, with a strong emphasis on collaboration, innovation, and excellence.
⚠️ Potential Challenges
- Managing a team with varying levels of experience and expertise
- Balancing strategic planning with day-to-day operational tasks
- Adapting to a hybrid work environment and managing remote team members
- Keeping up with the fast-paced and ever-evolving retail landscape
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to a Brand Manager role, this position focuses more on retail and channel strategies, with less emphasis on brand-specific marketing campaigns
- Unlike a Category Manager role, this position has a stronger focus on shopper marketing and channel expansion strategies
- This role offers a unique blend of strategic and operational responsibilities, providing a strong foundation for future career growth in marketing
ASSUMPTION: Understanding the differences between related roles can help candidates determine if this position is the right fit for their career goals and skill set.
📝 Sample Projects
- Developing a comprehensive retail development strategy for a key brand, including in-store initiatives and channel expansion plans
- Conducting a shopper insight analysis to identify gaps in the market and developing targeted marketing campaigns to address those gaps
- Collaborating with cross-functional teams to launch a new product line, including retail merchandising and promotional strategies
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of strategic thinking required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team dynamics and how this role fits into the broader marketing organization?
- What are the key priorities for this role in the first 90 days?
- How does Nestlé support the professional development and growth of its marketing employees?
- What are the most challenging aspects of this role, and how have previous incumbents approached them?
- How does Nestlé measure the success of its marketing initiatives, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help candidates better understand the role and the company culture, while also demonstrating their interest and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching Nestlé's brand portfolio and market position, as well as the retail and channel marketing landscape
- Follow up with the Talent Acquisition team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
