📌 Core Information
🔹 Job Title: Senior Marketing Manager, Commercial Tax Solutions
🔹 Company: Cotality
🔹 Location: Dallas - 3001 Hackberry Rd, Irvine, CA, Austin - 1825A Kramer Lane, San Diego - 2385 Northside Drive, Suite 100
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-27
🔹 Experience Level: Mid-Senior level (7+ years)
🔹 Remote Status: Hybrid (1 day in the office)
🚀 Job Overview
Key aspects of this role include:
- Managing marketing campaigns to drive awareness and generate leads for Commercial Tax Solutions
- Partnering with product management, product marketing, and sales teams to bring new solutions to market
- Improving marketing outputs for the business across social and digital platforms
- Developing strategic campaigns and customer journeys to drive brand and product affinity
- Optimizing paid marketing campaigns and tracking their effectiveness
- Aligning stakeholders against a shared process and objective for marketing launches and events
- Experimentation with new channels, vendors, and tactics to grow the marketing playbook
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to balance day-to-day execution with long-term planning. The ideal candidate will have experience in marketing, particularly in driving brand awareness and generating leads.
📋 Key Responsibilities
✅ Manage the development and execution of high-impact marketing campaigns to drive awareness, generate qualified leads, and accelerate sales opportunities in the Commercial Tax Solutions business
✅ Partner with product management, product marketing, and sales teams to create marketing campaigns that distill a complex and evolving product ecosystem into relevant audience-specific narratives
✅ Elevate the quality of marketing outputs for the business across social and digital platforms, focusing on improving storytelling and client engagement across key industry and proprietary events
✅ Develop strategic campaigns and customer journeys that drive brand and product affinity, consideration, conversion, loyalty, and advocacy
✅ Work with marketing ops to manage and optimize paid marketing campaigns, including search engine marketing, display advertising, content marketing, and social media advertising
✅ Track and measure the effectiveness of marketing tactics through dashboards, and brief stakeholders on the learnings and plan for optimization
✅ Align different stakeholders against a shared process and objective to create more synergy in marketing launches and across key client events
✅ Experiment with new channels, vendors, and tactics to grow the marketing playbook to meet the needs of an ever-evolving product innovation cycle
ASSUMPTION: The role requires strong project management skills, the ability to collaborate and work well with others, and the ability to remain composed under pressure.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7+ years of marketing experience, with a focus on driving brand awareness and generating leads
Required Skills:
- Strong writing and presentation skills across a variety of channels
- Strong analytical and problem-solving skills
- Ability to think strategically and balance day-to-day execution
- Strong project management skills
- Ability to collaborate and work well with others, and remain composed under pressure
- Passion for learning and keeping up with industry trends
- Strong understanding of marketing technology and tools
- Excellent organizational skills and attention to detail
- Understanding of budget management and optimization
- Experience in how to brief and work with creatives and operations teams
Preferred Skills:
- Experience in the real estate or property industry
- Familiarity with marketing automation tools and CRM systems
ASSUMPTION: While not explicitly stated, it is assumed that the candidate should have experience in marketing, particularly in driving brand awareness and generating leads. Additionally, experience in the real estate or property industry may be beneficial but is not required.
💰 Compensation & Benefits
Salary Range: $78,200 - $115,000 USD per year
Benefits:
- Generous PTO and 11 paid holidays
- Up to 16 weeks of fully paid parental leave and a baby stipend
- Multiple medical plan options with mental health and wellness support offerings
- 401(k) with company match and vesting after one year
- $400 annual well-being stipend and tuition assistance up to $5,250
- Recognition Rewards, Referral bonuses, exclusive discounts, and more!
Working Hours: Full-time, with a hybrid work arrangement (1 day in the office)
ASSUMPTION: The salary range provided is based on industry standards for a Senior Marketing Manager role. The benefits package is comprehensive and includes health, financial, and work-life balance perks.
📌 Applicant Insights
🔍 Company Context
Industry: Information Services, specifically focused on the property industry
Company Size: Large (5,001-10,000 employees)
Founded: 1989 (as CoreLogic, now operating as Cotality)
Company Description:
- Cotality is a global property intelligence company that provides data, insights, and workflow solutions to professionals in the property ecosystem
- The company aims to make the property industry faster, smarter, and more people-centric by leveraging its network, scale, connectivity, and technology
- Cotality is committed to cultivating a diverse and inclusive work culture that inspires innovation and bold thinking
Company Specialties:
- Real Estate
- Mortgage
- Fraud
- Tax Databases
- Flood Determination Services
- Geospatial Analytics
- Capital Markets
- Loan Origination
- Appraisals
- Valuations
- Bankruptcy
- Document Services
- Title
- Portfolio Analysis
- Loss Mitigation
- Natural Hazards
- and Credit Services
Company Website: Cotality
ASSUMPTION: Cotality is a large, global company with a wide range of specialties within the property industry. The company's focus on data, insights, and workflow solutions makes it a valuable partner for professionals in the property ecosystem.
📊 Role Analysis
Career Level: Mid-Senior level (7+ years of experience)
Reporting Structure: This role reports directly to the Head of Marketing for the Commercial Tax Solutions business
Work Arrangement: Hybrid (1 day in the office per week)
Growth Opportunities:
- Potential to grow within the marketing department or take on additional responsibilities as the Commercial Tax Solutions business expands
- Opportunity to work on high-impact campaigns and make a significant contribution to the business's success
- possibility to gain experience in a new and dynamic market segment
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on the business's success.
🌍 Location & Work Environment
Office Type: Hybrid (1 day in the office per week)
Office Location(s): Dallas - 3001 Hackberry Rd, Irvine, CA, Austin - 1825A Kramer Lane, San Diego - 2385 Northside Drive, Suite 100
Geographic Context:
- The role requires a presence in the Dallas office one day per week, with the option to work remotely for the rest of the time
- The company has multiple office locations across the United States, allowing for flexibility in work arrangements
- The role may require occasional travel to attend industry events or meet with clients
Work Schedule: Full-time, with a hybrid work arrangement (1 day in the office per week)
ASSUMPTION: The hybrid work arrangement offers flexibility and a good work-life balance, while still allowing for collaboration and face-to-face interaction with colleagues.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-person or virtual interview with the hiring manager and a member of the marketing team
- Final interview with the Head of Marketing for the Commercial Tax Solutions business
- Background check and offer extension
Key Assessment Areas:
- Marketing skills and experience
- Strategic thinking and problem-solving abilities
- Ability to work collaboratively and manage multiple projects
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and skills relevant to this role
- Be prepared to discuss your experience with marketing campaigns, brand awareness, and lead generation
- Demonstrate your understanding of the property industry and the Commercial Tax Solutions business
- Showcase your ability to think strategically and balance day-to-day execution with long-term planning
- Prepare questions to ask the interviewer about the role, the team, and the company's goals for the Commercial Tax Solutions business
ATS Keywords: Marketing, Brand Awareness, Lead Generation, Campaign Management, Strategic Thinking, Problem-Solving, Collaboration, Marketing Technology, Marketing Automation, CRM
ASSUMPTION: The interview process will focus on assessing the candidate's marketing skills, experience, and strategic thinking abilities. The candidate should be prepared to discuss their experience with marketing campaigns, brand awareness, and lead generation, as well as their understanding of the property industry and the Commercial Tax Solutions business.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Social media platforms (e.g., LinkedIn, Twitter, Facebook)
- Google Analytics
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The candidate should have experience with marketing automation tools, CRM systems, and project management tools. Familiarity with social media platforms and Google Analytics is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Strategic and forward-thinking
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Passionate about learning and continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment where you can make a significant impact on the business's success?
- Are you comfortable working collaboratively with cross-functional teams to bring new solutions to market?
- Do you have a passion for learning and keeping up with industry trends, and are you eager to apply your knowledge to drive brand awareness and generate leads?
- Are you comfortable working in a hybrid environment, with one day in the office and the rest of the time working remotely?
ASSUMPTION: The ideal candidate will be a strategic thinker with strong analytical skills, a passion for learning, and the ability to work collaboratively in a hybrid environment.
⚠️ Potential Challenges
- The role may require occasional travel to attend industry events or meet with clients
- The Commercial Tax Solutions business is a new and dynamic market segment, which may present unique challenges and opportunities
- The role may require working with a diverse range of stakeholders, including product management, product marketing, and sales teams, as well as external partners and clients
- The hybrid work arrangement may present challenges in terms of communication and collaboration, particularly for those who prefer an in-office environment
ASSUMPTION: The candidate should be comfortable working in a hybrid environment and be prepared to navigate the unique challenges and opportunities presented by the Commercial Tax Solutions business.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager role in a mid-sized or enterprise-level company, with a focus on driving brand awareness and generating leads for a specific product or service
- However, the Commercial Tax Solutions business is a new and dynamic market segment, which may present unique challenges and opportunities not typically found in more established industries
- Career path comparison: This role offers significant growth potential for the right candidate, with the opportunity to take on additional responsibilities as the Commercial Tax Solutions business expands
ASSUMPTION: While this role is similar to a Senior Marketing Manager role in a mid-sized or enterprise-level company, the Commercial Tax Solutions business presents unique challenges and opportunities that may not be found in more established industries.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new product or service within the Commercial Tax Solutions business
- Creating a customer journey map to improve the customer experience and drive brand affinity
- Conducting market research to identify trends and opportunities in the Commercial Tax Solutions business
- Optimizing paid marketing campaigns to improve their effectiveness and drive better results
ASSUMPTION: The candidate should have experience with marketing campaigns, customer journey mapping, market research, and paid marketing optimization.
❓ Key Questions to Ask During Interview
- What are the key priorities for the Commercial Tax Solutions business in the first 90 days?
- How does this role fit into the overall marketing strategy for the business?
- What are the biggest challenges facing the Commercial Tax Solutions business, and how can this role help address them?
- What opportunities are there for growth and development within the marketing department or the Commercial Tax Solutions business?
- How does the company support work-life balance, particularly for employees working in a hybrid environment?
- What are the company's plans for expanding the Commercial Tax Solutions business, and how can this role contribute to that growth?
ASSUMPTION: The candidate should ask thoughtful questions that demonstrate their interest in the role, the business, and the company's long-term goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link
- Tailor your resume and cover letter to highlight your marketing experience and skills relevant to this role
- Prepare for your interviews by researching the company, the Commercial Tax Solutions business, and the marketing department
- Practice your responses to common interview questions, focusing on your marketing experience and skills
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
- If you are offered the position, negotiate your salary and benefits package to ensure it meets your expectations
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
