Sr. Marketing Manager - Diagnostics - US Remote

📌 Core Information

🔹 Job Title: Sr. Marketing Manager - Diagnostics - US Remote

🔹 Company: Beckman Coulter Diagnostics (Danaher)

🔹 Location: USA - Remote

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-26

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing strategies to strengthen Beckman Coulter’s presence in the Clinical Chemistry and Immunoassay market.
• Collaborating with Sales and Global Marketing to drive execution of marketing tactics and achieve revenue targets.
• Partnering with various teams to represent the Voice of Customer and Sales, providing input for product roadmaps and innovative marketing approaches.
• Managing the end-to-end product life cycle, from pre-submission to post-launch, to drive adoption and target achievement.

ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and a deep understanding of the clinical diagnostics market.

📋 Key Responsibilities

✅ Developing, deploying, and sustaining strategies to drive adoption for Beckman Coulter’s clinical chemistry and immunoassay solutions.

✅ Managing the end-to-end product life cycle, including pre-submission, system and commercial readiness, market development, launch, and target achievement upon product launch.

✅ Monitoring target markets, analyzing performance data, and implementing strategies to move customers through the buying cycle.

✅ Architecting and executing menu expansion strategies for the existing install base upon new assay launches and achieving annual revenue targets.

✅ Providing inputs for forecasts and demand planning, integrating into critical sales campaigns to drive opportunities through the funnel.

✅ Building relationships with key thought leaders to gather Voice of Customer (VOC) and market needs, while staying informed on industry trends and competitive activity.

✅ Facilitating a seamless communication channel between business and the sales team, crafting innovative strategies and tools to drive their success.

ASSUMPTION: This role involves a high degree of cross-functional collaboration, requiring strong communication and project management skills.

🎯 Required Qualifications

Education: Bachelor’s degree in a scientific discipline, with a preference for an MA or PhD.

Experience: Ten or more years of professional experience in marketing for diagnostics, life sciences, or similar industries, with extensive cross-functional experience leading global marketing programs, product launch, analytics, sales enablement outcomes, and client services.

Required Skills:

• Proven track record in clinical diagnostics commercial marketing, sales, and ideally in chemistry, immunoassay, and automation/clinical IT markets.
• In-depth understanding of the IVD industry, FDA, medical laboratory environment, and hospital stakeholders.
• Commercial experience, ideally with a focus on market development, downstream marketing, and/or sales.

Preferred Skills:

• Experience with market research and data analysis tools.
• Fluency in additional languages (e.g., Spanish, French, German).

ASSUMPTION: This role requires a strong background in clinical diagnostics marketing, with a deep understanding of the industry and its stakeholders.

💰 Compensation & Benefits

Salary Range: $155,000 - $170,000 USD per year. This range may be modified in the future.

Benefits:

• Paid time off
• Medical, dental, and vision insurance
• 401(k) plan

Working Hours: Full-time, with up to 25% travel, including both domestic and international locations.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Benefits are subject to change and may vary based on the employee's location and role.

📌 Applicant Insights

🔍 Company Context

Industry: Beckman Coulter Diagnostics operates in the medical equipment manufacturing industry, focusing on laboratory systems, clinical chemistry, and immunoassay solutions.

Company Size: Beckman Coulter Diagnostics is part of Danaher Corporation, which employs over 10,000 people globally. This means you'll be part of a large organization with extensive resources and opportunities for growth.

Founded: Beckman Coulter was founded in 1935 and has since grown into a global leader in advanced diagnostics, with a mission to Relentlessly Reimagine Healthcare, One Diagnosis at a Time.

Company Description:

• Beckman Coulter Diagnostics is a global leader in advanced diagnostics, with a focus on elevating the diagnostic laboratory’s role in improving patient health.
• The company applies the power of science, technology, and the passion and creativity of its teams to deliver smarter, faster diagnostic solutions.
• Beckman Coulter Diagnostics is part of Danaher, a global science and technology leader that combines its capabilities to accelerate the real-life impact of tomorrow’s science and technology to improve human health.

Company Specialties:

• Laboratory Systems
• Clinical Chemistry
• Immunoassay
• Hematology
• Information Systems
• Integrated Systems
• Diagnostics
• Microbiology
• Clinical Informatics
• Lab 2.0
• Urinalysis
• Automation
• Clinical Chemistry
• In-vitro Diagnostics
• Sepsis Diagnosis and Management
• Medical Devices
• Analyzers
• and Core Laboratory

Company Website: www.beckmancoulter.com

ASSUMPTION: Beckman Coulter Diagnostics is a well-established company with a strong reputation in the medical equipment manufacturing industry. Its focus on innovation and improving patient health makes it an attractive employer for professionals in the field.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring a high degree of strategic thinking, leadership, and cross-functional collaboration.

Reporting Structure: The Sr. Marketing Manager reports to the Marketing Director - North America, CCIA.

Work Arrangement: This role is remote solely, with up to 25% travel, including both domestic and international locations.

Growth Opportunities:

• Potential career progression within the marketing department or other functions within Beckman Coulter Diagnostics or Danaher.
• Opportunities to work on global projects and collaborate with diverse teams.
• Access to professional development resources and training programs.

ASSUMPTION: This role offers significant opportunities for professional growth and development within a large, global organization.

🌍 Location & Work Environment

Office Type: Remote, with occasional travel required.

Office Location(s): United States

Geographic Context:

• The United States has a diverse and dynamic healthcare industry, with a strong focus on innovation and technology.
• The remote work arrangement allows for flexibility and a better work-life balance.
• The occasional travel requirement provides opportunities to collaborate with global teams and gain exposure to different markets.

Work Schedule: Full-time, with flexible hours and the ability to work remotely.

ASSUMPTION: The remote work arrangement and flexible hours provide a good work-life balance, while the occasional travel requirement offers opportunities for professional growth and exposure to different markets.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with cross-functional stakeholders
• Final interview with the Marketing Director - North America, CCIA

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cross-functional collaboration and communication skills
• Industry knowledge and understanding of the clinical diagnostics market
• Leadership and team management skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with market development, downstream marketing, and sales enablement.
• Demonstrate your understanding of the clinical diagnostics industry and Beckman Coulter Diagnostics' products and services.

ATS Keywords: Clinical Chemistry, Immunoassay, Market Development, Downstream Marketing, Sales Enablement, IVD Industry, FDA, Medical Laboratory, Hospital Stakeholders, Product Launch, Analytics, Cross-Functional Experience

ASSUMPTION: The application process for this role is competitive, and applicants should tailor their application materials to highlight their relevant experience and skills. Demonstrating a strong understanding of the clinical diagnostics industry and Beckman Coulter Diagnostics' products and services will be crucial for success in the interview process.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce)
• Marketing automation tools (e.g., Marketo, Pardot)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer Focus
• Collaboration
• Integrity
• Accountability

Work Style:

• Fast-paced and dynamic
• Cross-functional and collaborative
• Results-driven and focused on achieving targets
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working cross-functionally and collaborating with diverse teams?
• Do you have a proven track record of achieving targets and driving results?
• Are you adaptable and open to change?

ASSUMPTION: Beckman Coulter Diagnostics values innovation, customer focus, collaboration, integrity, and accountability. Applicants should assess their fit with these values and the company's work style before applying.

⚠️ Potential Challenges

• Managing a high volume of projects and priorities simultaneously.
• Balancing the needs of multiple stakeholders, including sales, marketing, and global teams.
• Keeping up with industry trends and competitive activity in a rapidly evolving market.
• Occasional travel requirements, which may disrupt personal and family commitments.

ASSUMPTION: This role presents unique challenges that require strong project management, communication, and adaptability skills. Applicants should carefully consider these challenges before applying.

📈 Similar Roles Comparison

• This role is unique in its focus on the Clinical Chemistry and Immunoassay market within Beckman Coulter Diagnostics.
• Similar roles in other organizations may have a broader focus or be more specialized in specific product lines or markets.
• Career progression in this role may lead to broader marketing or leadership positions within Beckman Coulter Diagnostics or Danaher.

ASSUMPTION: Applicants should research similar roles in other organizations to understand the unique aspects of this position and its potential for career growth.

📝 Sample Projects

• Developing and executing a product launch strategy for a new clinical chemistry assay.
• Architecting and executing a menu expansion strategy for an existing customer base upon the launch of a new immunoassay.
• Conducting market research and analysis to inform product roadmaps and marketing strategies.

ASSUMPTION: These sample projects illustrate the strategic and cross-functional nature of the role, requiring strong analytical, communication, and project management skills.

❓ Key Questions to Ask During Interview

• Can you describe the most challenging product launch you've managed, and how you overcame any obstacles?
• How do you balance the needs of multiple stakeholders, including sales, marketing, and global teams?
• What opportunities are there for professional development and growth within Beckman Coulter Diagnostics or Danaher?
• How does Beckman Coulter Diagnostics support work-life balance for its employees?
• What are the most important industry trends and competitive activities in the Clinical Chemistry and Immunoassay market?

ASSUMPTION: These questions are designed to provide insight into the role's challenges, opportunities, and the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for your interview by researching Beckman Coulter Diagnostics' products, services, and the clinical diagnostics industry.
• Follow up with the hiring manager one week after your interview to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.